Evolution of the visual presidential election campaign

The story of television is but a speck on the time line of world history. Yet during its relatively short life span, the medium has come to pervade our society. It informs us daily of world events, news of which at one time took months to reach us, if it ever got there at all. It educates us about science, history, sociology, politics, art and almost eveiy other discipline once relegated only to books. It entertains us with stories, fantasies, and humor. It provides us with contemporary role models and enlightens us about the kind of lifestyles we can live. In the privacy of our own homes, it introduces us to interesting local, national, and world figures we might otherwise never come to know. Political figures represent one of the most influential groups of people television brings to our attention on a regular basis, especially during political campaigns.