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Edited Text
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Summer 1989
O
The magazine
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(g®D[a[iin][o)Og]
out Food
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784-41 48
326-51 42
Bloomsburg
Williamsport
455-3533
Hazleton
283-1612
Kingston
S^XsAlQOu^
The Magazine for Columbia
and Montour counties
Spring 1989
Medalist Award, Columbia Scholastic Press Association
First Class honors with distinction, Associated Collegiate Press
Features
r^"'
Hunger by Gail Thompson Rippey
6
Columbia County
social service agencies assure
Traveling Turkey by Gina Vicario
Meals-on-Whccls provides more than just food
1 1
no one goes
to
bed hungry.
to the elderly.
No Thru Traffic ... by Susan Keefer
Who's cruising Bloomsburg, and why.
1
C^^j
16
A Growing Family Tradition by Lisa Barnes
Making apples a way of life.
21
Maple Syrup: A Sweet Spring Treat
A sticky situation at the Montour Preserve.
seepage 12
24
Tom Spock
by
Fresh From the Farm and Ready for the Table hy Linda McLeod
Rachel Bitlcr makes the farm market her way of
26
Frog Legs
to
life.
Flounder by Staci Wilson
Closing the gap between the ocean and Columbia County.
28
Tom Spock
Chattln' 'bout Chickens by
BU professor uses his art to convey his social and political messeges.
30
Catering
To Every
A recipe for good
see
page 34
(Culinary)
Need by Linda McLeod
food and great service.
34
The Good, the Bad, and the Cheezy by Gail Thomp.son Rippey
The Spectrum staff probes the pizza scene.
40
Bakin'
It
by Cheryl Iffland
Building businesses from scratch.
42
Competing with the Big Time by Gail Thompson Rippey
Mom and Pop stores prove that bigger isn't always better.
48
Never Say Diet
.
.
.
by Staci Wilson
Health and exercise aren't just a fad anymore.
ABOUT THE COVER:
On a clear spring day,
53
the staff of Spectrum
enjoys good company
and pizza at the
Departments
monument on Market
Stack
it
High, Sell
The Cannery Store
it
Low
by Kerry Kerak
offers an inexpensive alternative.
4
Behind the Lines
5
The Cutting Edge - Problem
54
The Back Page - Exploding Tomatoes; No
Personalities;
Square.
V
Summer
Photo by Tom Spock
^
1989
Computerized Teachers
Students Need Apply
Vol. 3.
No.
i
BEHIND THE LINES
e)(5i§W®[l]
Summer
Vol.
One evening early this year the staff of
of chips would do, but shovel-the-grocery-
Our conclusions were that there was
some very good pizza out there and
some not very good pizza.
Undoubtedly, there wiU be many who
store-in-our-mouths hungry.
disagree with our collective
Spectrum, working late
at night,
became
when
hungry. Not just a Uttle hungry
area.
a
bag
We had already decided that this issue
evaluations
After
all,
we
a lot
at
—
confident, after three
also decided that
we
first
lack of
in
it
discovered
finding out if there
are struggling to
there are
many
What we
area.
tliis
is that
keep food on the
assure that these impoverished families
don't go without a good, hot meal. While
mark our
food issue, since most of these cruisers
use Burger King, McDonald's and other
fast food restaurants on Route 11. It's a
loose cormection but, it works.
We also found that there are a lot of
—then use
a
highly-sophisticated mathematical/statistical
computerized program to assign final
numbers to each pizza and rank them by
those numbers.
it
was
a
good
idea.
—
the Quantificafion of America. So,
we
took
our comments, did some old-fashioned bull-
came
sessions, and
to a general consensus of
what we thought were the better pizzas in
figured that this went along with our
—
famUy-run business around the
But then we
began eating the pizzas, carefully marked the
evaluation sheets, did some advanced
figuring
and we all agreed that it was
impossible to accurately assign numbers to
something that shouldn't be quantified.
Besides, most of us despise what has become
Well,
the
Staci Wilson
ASSISTA.NT EDITOR
Gina Vicario
PHOTO EDITOR
Tom Spock
From
area.
grocers, to farmers, to caterers, to
bakeries-each one of these businesses in
its
own way, manages
touch to
its
What
to offer a special
customers.
it all
boils
down
Columbia County is
Everyone has a favorite
restaurant, bakery, grocery, etc.
We
guarantee that you can find just about
—
anything you want
legs
—
in
ASSISTANT DIRECTOR
Kimberly Clark
ACCOUNT EXECUTIVES
Jennifer Brelsford, Brian
Foelsch, Kerry Kerak,
Kim
Reese, Susan Sugra
BUSINESS OPERATIONS
DIRECTOR
Staci
from squid to frog
Columbia County. Bon appetit!
Wilson
CIRCULATION
DIRECTOR
Jermifer Brelsford
ZONE MANAGERS
Jeanne CancelUere,
Brian Foelsch, Linda
McLeod, Tom Spock
DESIGN AND GRAPHICS
DIRECTOR
Brian Foelsch
ASSOCIATE DIRECTOR
Linda
to is that the
subject of food in
pretty broad.
ADVERTISING
DIRECTOR
table,
organizations that help
We
numerical scales for each pizza
GaU Rippey,
Jeanne Cancelliere
while a lot of people
of us would eat a slice or two of each pizza,
there were twelve
ASSOCIATE EDITORS
was any
figured that over a three-week period, each
—
SENIOR EDITOR
couldn't
hunger isn't nearly as bad in this area as
the major cities, it is still significant
enough to merit help from the Red Cross,
Salvation Army, and others.
On a much Lighter note, one of our
staff members set out to do an in-depth
interview with cruisers in Bloomsburg.
rating sheets
Walter M. Brasch
conscienfiously do an issue about food,
without
1
EDITOR-IN-CHIEF
—
We
meal to a journalist is a cheese pizza with
two toppings and a beer (or softdrink.)
Ten minutes after arguing about which
pizza was the best in town, we came to an
agreement it would be a distinct "public
service" to taste and evaluate the major
pizzas of Columbia County. We established
rigorous standards and created an official
evaluation form, one with several categories
and scales. Numbers seem to dominate our
society, and we're well aware that there are
people who believe that if it can't be
quantified, it can't be meaningful. So, we
quite
weeks of surviving dripping mozarella
cheese, that we don't want to eat any
more pizzas for a couple days anyhow.
called for pizza.
we're joumaUsts, and a four-course
1989
No.
Lisa Barnes
—we disagreed with us
—but we're
—
would be about food thanks lo the
suggestions of Rosemary Brasch who
provided seed for the issue. And now, late
night, in an editorial meeting devoted to
exploring story ideas,
—
3,
McLeod
ASSISANT DIRECTOR
Cheryl Iffland
PRODUCTION
DIRECTOR
Glenn Schwab
ASSOCIATE DIRECTOR
Kerry Kerak
PROMOTION
published twice a year by the Progr;im in Journalism of the Dcparlmcnl of Mass
Communications, Bloomsburg University of Pennsylvania (Bloomsburg, Pa. 17815). Single copy
Spectrum
price
is
is
$1 .95.
oiSpectru
'..
No portion of Spectrum may be reprinted, including advertising, without permission
ISSN 0892-9459.
DIRECTOR
Linda McLeod
ASISTANT DIRECTOR
Kim Reese
Spectrum
Schick, with the assistance
THE
CUTTING
of Joseph Zajac, a Bloomsburg
University student,
was
able to
pinpoint the attributes of
Problem Personalities
There
is
traits
and
"coronary-prone" behavior
an increase
patterns or "cancer-prone"
concerning psychological and
personalities.
physiological
becomes
physiological system
contracting disease, according
aroused," says Schick. "Your
by Dr.
Constance Schick, professor of
psychology
at
Bloomsburg
system
forced to
is
you tend
education
damage caused
by emotional suppression. "If
prone" behavior patterns
people are taught
effectively cope with stress
that productivity
how
to
determines self-worth. They
while
prefer working alone, believe
Schick, "they will eventually
in their teens," says
how
that they try harder than
learn, through practice,
others, hold unrealistically
appropriately express their
high personal standards, and
emotions.
to
work
related stress.
This
may
Those with "cancer-
prone" personalities
are self-
it
will certainly serve as a
preventive medicine by
sacrificing, reluctant to accept
deficiency in your
is
immune
allowing people to remain
social support, non-assertive,
healthy for a longer period of
and negligent of basic needs.
what causes
time," Schick concludes.
"Both types are not only
to suppress
not put an end to
life-threatening diseases, but
harder, thus causing a
system. This
University.
"If
in
beUeve
seek positions with high job-
especially anger, your
an increased risk of
to studies undertaken
Schick says she believes
these discoveries will lead to
emotional responses,
a correlation
between personality
productive."
people designated as having
Those with "coronary-
HEALTH
illness-prone," says Schick,
"but they are less active and
-
disease."
GINA VICARIO
TECHNOLOGY
Computerized Teachers
Interactive
Video com-
bines computer screen text and
graphics with audio-visual
materials.
program
in
"The purpose of the
is
to
provide training
a more efficient and cost-
effective
way
than they have in
the past," says Bailey.
started with
Institute's staff has resulted in
Some other educational
programs include poison
prevention for four- to- sevenyear-olds and
for eighth
AIDS
education
and ninth grade
students.
work
Bailey developed for Geisinger
Medical Center, Danville, and
have become a major part of
had a program developed to
train employees on a
computerized milling machine.
Dorothy Hobbis, Interactive
Video Specialist with the
the university's Instructional
Institute, explains that
Technology program.
content expert from the
One Geisinger program is
Ready Reference, a computer
Textron company was
University professor of
access program that gives
designer, program manager,
mathematics and computer
doctors medication
script writer,
science, has developed a useful
information. Also included are
came from
By combining computer
and video technology. Dr.
Hank
Bailey, a
Bloomsburg
training device for education
instructional
as well as for industry.
paramedics and emergency
Summer
1989
programs
for
strong ties with ISC Education
Systems, Apple Corp.,
Eastman Kodak, Geisinger
Medical Center, Textron,
General Physics, Aetna
Institute,
Textron, Danville, has
These instructional
programs
medical technicians.
while a
involved, the program
and video people
the staff at the
Institute.
The experience of
the
Pennsylvania Power
and Light, and Online
Metamedia.
-
TOM SPOCK
HUNGER
Several organizations
assure tinat there are
programs to Ineip Columbia
County
residents
By Gail Thompson Rippey
You won't
see young children dressed in rags that
cling to their bony, protruding ribs pleading to
sad, bulging eyes.
Nor will you
find old, frail
you with
men
standing
on the street comers begging the passers-by for a handout.
Hunger afflicts more than 20 milUon Americans, but
the desperately hungry are virtually non-existent in
Columbia County.
What has helped to keep hunger from becoming a
serious issue confronting the people of Columbia County
have been the various food programs administered by nonprofit organizations and federal, state and county agencies.
"We'd definitely have a bigger problem than we do now if
we didn't have the food programs available," says Gary
Landon, executive director of the county's assistance
office.
Landon adds
that if
it
weren't for the United States
Department of Agriculture food stamps his office
distributes,
about 4.4 percent of the county's 62,000
residents wouldn't be able to
Photo by Tom Spock
Although Christmas time
buy food.
Salvation Army,
like
is
Capt.
their busiest
James
guidelines, although the net
households, Landon says.
comparable
To receive the stamps, applicants have to meet rigid
income guidelines. Although eligibility is determined only
by income, Landon says single parents with children make
up the largest percentage of recipients
"The main reason they apply for the benefits is because
they either don't have an income or the income they have
doesn't meet their daily needs," Landon explains. "They
are either at or below the poverty level [a $481 gross
monthly income for individuals, $971 for a family of four]
and they're looking for any means available to stretch a
.
dollar."
stan^p
program doesn't use poverty
Baker, help meet the needs of
the hungry throughout the year.
From July through November of last year, the value of
coupons distributed in the county was $601,058. Those
coupons helped to buy food for 2,688 people in 1,141
The food
season, members of the
level
incomes of applicants are
amounts within the poverty level.
Along with single mothers and fathers, there are also
many senior citizens who Uve on low, fixed incomes and
to the gross
receive food stamps.
However, Landon
the people
who
says, "the elderly aren't generally
will apply for public assistance. They'll
anything they can not to get
There are
many
do
it."
stigmas attached to receiving food
stamps, Landon adds.
Many
persons, especially the elderly,
look upon food stamps as handouts from the taxpayers.
And many taxpayers look down on food stamp recipients
as people who are "sponging off the government.
But not
just those without
an income are
eligible for
Spectrum
food stamps. Even someone
who
working a 40-hour-a-
is
week job can receive them. In fact, the state's minimum
wage of $3.70 per hour adds up to only $592 per month,
$34 below the maximum gross monthly income for an
salaries
Despite this program, BeUes says she beheves there are
sdU "a
individual receiving food stamps.
Scanning the
cheese, eggs, peanut butter, dried peas and beans.
Recipients can also purchase iron-fortified formulas, and
fruit and vegetable juices.
of many clerical workers
Columbia County Courthouse reveals
that
sufficient
number" of children
are hungry. "I think there
at the
some of those
is
"but people aren't aware of
minimum wage earning
About 20 of them don't make $9,000 a
a
in the county
who
hunger problem," she adds,
it."
people are barely exceeding the
$8,500 per year.
The
elderly aren't generally
year.
Employees
at the
the people
courthouse aren't alone in receiving
dismal paychecks. According to recent
more than
Reagan
eight million of the jobs created during the
program
to help feed children
under
is
a special
five.
Infants,
WIC program
to Terri
is
anything not to get
is
and Children (WIC). Ehgibility for the
determined by family income, according
BeUes, a nutritionist aide
at the
WIC office in
Berwick. About 1,000 women, infants, and children in
Columbia and Montour counties receive WIC benefits.
Belles says, and nearly half of these women are single
mothers.
The
WIC program
for
it'
food
The program,
administered by the state Department of Health,
Women,
apply
public assistance. They'll do
administration pay annual wages of less than $7,000.
In addition to food stamps, there
who
statistics,
In addition to the food stamp and WIC programs, needy
famiUes can turn to yet another source - one of Columbia
County's seven regional food banks. Collectively, the food
banks serve about 2,000 families per month, according to
David Swisher, director of Human Services for the county
and administrator of the food banks.
To furnish the food banks this year, the USDA allocated
the county $37,600, an amount Swisher says will only keep
them going for about six months. The county also received
a $10,000 block grant to spend for food, but agencies
provides vouchers to buy milk.
CRAWFORD MOTORS,
PONTIAC
BUICK
INC
OLDSMOBILE
Largest Selection Of Quality, Reconditioned
PLUS Award Winning Service
Bloomsburg, PA
Rt. 11 & Central Rd.
Used Automobiles
GM QUAUTY
SERVICE PARTS
m
.
.
.
717-784-0794
Keep that great GM feeling
with genuine GM parts.
BLOOMSBURG AREA'S LEADING AUTOMOBILE DEALER
Summer
1989
Guidelines for food stamp recipients
To be
eligible for
food stamps, individuals and families have to meet specific
income guidelines. Although the requirements are low, they are higher than the
poverty levels set for the United States.
The
federal food
stamp program doesn't use the poverty
level guidelines,
however, the net incomes used are comparable to the gross amounts within the
poverty
level.
The maximum incomes
for receiving
Ifamily size:
1
-
$626
food stamps are as follows, acccording to
their jobs
among
and the unemployment
compensation hasn't started."
real
says.
Most of the
Red
he serves
be due
many
fed, the county's senior centers offer
to the
is a Meals
on Wheels program. The agency also
which may
elderly,
stigma that goes along
has a pantry available for caseworkers
with asking for something for nothing.
I
know
there are a lot of
who
Social Security
more than those
who
pubUc
assistance."
Shirley Perry, a
caseworker for the
them.
meal, served free at a participating
church in Berwick,
sure there are those
can't really
tell
extensive the hunger problem
how
I
is
also available to the
hungry. Hastie says
who are too proud to
come in and those are
they're not taking part in the agency's
We
who need
A "Love of Neighbor" weekly
aren't getting any
Columbia-Montour
the ones
Area Agency on
Aging, agrees. But she says it's
difficult to determine whether or not a
hunger problem exists among the
elderly. "It's hard to find them if
programs.
to take foods to those
them on
Tm
qualify for
is
hot noon meals and there
range from 18 to 45. "We're not
serving that
far as seeing
there's
do see
Cross," Stcnko
clients
As
been very few cases. What we
a lot of poor nutrition."
In an attempt to keep the elderly
With the hundreds of bags of food
we seem more
going out, "sometimes
like a 7-11 than a
the elderly.
malnutriuon among the elderly,
about 250 meals are
served each week.
"It's usually those
feel for
who need
come," Hastie
check people to see
a
meal
we
adds. "But
Bank
that
don't
A MIDLANTTIC BANK
if they're really
needy."
Another organization dedicated
to
Member FDIC
keeping the residents of Columbia
County fed
is
the Salvation
Army
in
Berwick. Capt. James Baker says the
is
Introducing...
pUBLICKVg/HQU Sp
H ARRIS
The Ballroom at the
Hotel Magee
What
is
Harry's?
Harry's
Available starting
Hotel
Magee
in
is...
June, the
will
have
'Special appetizers-
nachos grande, potato
Long known for its delicious food
and excellent service, The Publicly
a function room located on
the first floor of the building at 24
House at the
Magee continues
West Main Street
(The old Sears Store).
*Jumbo
room will seat over
400 people, and will be
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sandwiches in the area
Hotel
to
be
Bloomsburg's special dining spot.
Now featuring meals that include
our famous Groaning Board or ala
carte dining. Please join us
today-or any day- for the finest
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the local area.
This
perfect for weddings,
social functions,
company
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skins,
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chicken, fruit, or a chef's salad
meals, like frajitas,
chicken stirfry, and lasagna
*Lite
parties.
'The best hamburger, bar none
For information or a
For reservations or
information:
784-3500
Summer
1989
guided
*An expanded selection of
complete dinners
tour, call:
For a different dining
784-3200
experience,
try
Harry's
784-4461
number of
those benefiting from the
food his office distributes
is
growing
"It
seems
like there's a lot of
I
need
think we're meeting
the needs of the hungry with the
various programs that are available.
Unfortunately, I'm sure there are
those
who
are too proud to
and those are the ones
The organization
Come
see the
latest in
bridals, bridesmaids,
and
///,
/
formal wear
Lr^^
carrying
Proms, pageant gowns, a
'^Ok^
fastiions. Also
occasion gowns,
accessories
and
I
be
in
is at its
busiest
were taking advantage of the periodic
mass distributions.
While almost everyone who
works with the food programs in
Columbia County agrees that hunger
is
not a problem here, they caution
that
it
could become so
officials or
members ever
Baker says the food pantry served
those
about 1,000 people for the holiday.
if
government
generous community
during the Christmas season. In 1988,
turn their backs
who need
on
their help the most.
"I'd hate to think that those
who
Although the food banks
administered by the county and other
were hungry didn't have any
programs available to help them", says
charitable organizations are operating
Swisher.
smoothly, the
USDA's
distributions of cheese
_
come
feel for."
gift
items at:
to
distributed." Nearly 4,200 families
with each year.
out there. But
reveals. "No more rice, honey,
powdered milk or chees is going
S
surplus
and butter
through Columbia County agencies
^3Cc(Mh
"probably won't be around anymore
oYon
due
to a lack of product,"
Swisher
and Formal Wear
Bridal
Bnaal oppointments preferred
S'ore Hours Monday,
Friday 1 1 00 A
Wednesday,
Tfiursddy,
tvl
8 00 P tvl
Tuesday ana Solurdoy 10 00 A (yl 5 00 P
-
53 WEST MAIN STREET
M
BLOOMSBURG, PA 1781£
BLOOMSBURG
HEALTH CARE
CENTER
Telephone 76'l-6652
EDDIE'S
'
A 'Pant
(x^ zJfe ^
Fruit
&
Fish
Market
Qourmet Seafood
SHORT OR LONG TERM
NURSING CARE AND REHABILITATION
PHYSICAL THERAPY
SPECIAL DIETS
SPEECH THERAPY
154 BED FACILITY
THERAPEUTIC RECREATION
andjrtsfi Product
211
E. First
Street
Bloomsburg, Pa.
17815
1-717-784-5930
ERIC WEISEL
Administrator
153 West Main Street
Bloomsburg,
PA 17815
(717)784-9344
provided without regard
10
to
national
origin, ancestry,
age
Spectrum
Traveling
Turkey
Meals on Wheels provides food and companionship
by Gina Vicario
Senior citizens
home
who choose
to live
worry about
preparing a balanced meal each day
because of a program that brings the
at
don't have to
food to them.
The Bloomsburg Meals on Wheels
program was started in 1974 by
Church Women United. Working out
home
of Lorraine Roberts,
Bloomsburg, the organization
of the
provided daily meals for seven people.
As the list of clients grew, keeping
track of them became overwhelming
and there was a need for the
intervention of a structured
organization. Church Women United
joined forces with the Bloomsburg
Chapter of the American Red Cross in
1975. The expenses grew with the list
of clientele and donations no longer
covered the costs. The Area Agency
on Aging (AAA) funded through the
and Columbia and Montour
counties, took over the Meals on
Wheels program.
Potential Meals on Wheels clients
are interviewed by the AAA. "Those
who are found to be in need of
state
assistance, physically or mentally
unable to prepare meals for
themselves, are provided with a daily
well-balanced meal," says Barry Gray,
deputy director of the agency. "Menus
are designed by a registered dietician
and provide each client with one-third
of the recommended daily allowance."
The meals, usually consisting of a
meat, a starch, and a vegetable, are
prepared by Brown Catering,
Danville. They are then taken to the
to the elderly
Bloomsburg American Legion where
volunteers ensure that the dishes are
warm enough
to deliver.
"The
clients
pay nothing for the meal, although
donations are always appreciated,"
says Darlcne Weidner, executive
director of the Bloomsburg Chapter of
the
American Red Cross.
"The volunteers
are often the only
visitors that the clients
have
all
day,"
says Weidner. "Volunteers not only
drop the meals off, but they also serve
as a check on the client. If there is no
answer at the client's door, the
volunteer is instructed to follow up in
trying to locate the client. In
many
instances, this intervention has
resulted in the saving of lives."
Photo by Tom Spock
Bloomsburg volunteer Sue Fox not only delivers meals, but
to
is
also l
companion
The 215 volunteers of Bloom.sburg
and Berwick Meals on Wheels scr\'c
135 people daily. These volunteers are
critical to the program because of the
Umitcd funding, according to Michael
Stenko of the Berwick Meals on
Wheels.
Meals on Wheels programs in
surrounding areas have been forced to
hire workers. "Volunteers are what
keep the costs down," says Stenko. "If
we were forced to hire people, the
strain on the funding could result in a
cutback of services to the client." S
the people on her route.
Summer
1989
11
Photo by Tom Spock
by Susan Keefer
Posted
at the
entrance of Burger
King along Route 1 1 in Bloomsburg, a
sign warns that the parking lot is not
to
be used as a cruisers' turnaround.
"We
lose a lot of business on
weekends because older people don't
want to come in when there are a lot
of kids hanging around in the parking
and in the dining room. They're
lot
walls, take soap dispensers off the
that has these problems. All the kids
walls in the bathrooms, and take the
from Berwick, DanviUe, and the other
towns aroimd here come to
Bloomsburg to cruise."
To combat the problem, Burger
King employs a security guard to
watch the parking lot for cruisers. If a
plants."
Carl says, "This
is
the only store
out of the five in our owner's district
car drives through the lot three times
one hour, the guard gives the
number to the Scott Township
PoUce which then issues the driver a
in
license
loud and they swear. People complain
warning.
about them," says Darrin Carl,
Burger King seems to be the only
on Route 1 1 that
has problems with the cruisers. Paul
manager.
fast-food restaurant
In addition to being loud and
swearing, Carl says that cruisers also
vandalize.
soda then
hour.
"They come
sit
in and order a
in the dining
They throw around
room
the salt and
pepper shakers, throw pickles
12
for an
at
the
Rushin, manager of McDonald's,
which has
a sign
and was a force
behind the anti-cruising campaign,
is "old news." BUI
Deep, manager of Arthur Treacher's,
says cruising
Spectrum
says he doesn't have any problems
with cruisers. "We're not really a
fast-
and people yelling to each other,
Smith says noise isn't much of a
food place," he adds.
more
problem. "If anyone
"It's a little
is
extremely loud
them on the weekends. They say the
people who ride through town during
the week are the most annoying.
Minkoff says, "During the week is the
expensive than stopping in for a
late at night, they
burger and soda, so kids don't usually
disorderly conduct," he adds. "This
biggest problem,
come
includes squealing
up
in here."
Cruising
is
a concern for
some
businesses on Route 11, but according
Bloomsburg Police Chief Larry
Smith, there is "no problem" in town.
Although there are some loud stereos
to
cy-foijljij
can be arrested for
tires,
loud music,
and yelling and screaming in town."
Beth Minkoff and Cathy Frick,
Market Street Square and
residents of
noise than a traffic problem. "Cruisers
Bloomsburg University,
say the noise isn't really a problem for
who
students at
stop and park
Square and
M
Parts
Boats
&
Supplies
at
Market
Street
yell to the other cruisers
Hair Co.
25 East Main St.
Bloomsburg
387-TRIM
Cars, Trucks
''^frf^
don't have to get
on the
weekends."
Smith says the cruisers create more
R/C Headquarters
^,
we
for class at 7 a.m.
Hours
Mon. &
Sat. 9 a.m-3 p.m.
Tues.
-
Fri.
Sun.
Closed
9 a.m. -8 p.m.
Sculptured Nail
Ann Piazza
Artist:
Sally
233 Market Street
ImnZi
Bloomsburg, Pq. 17815
(717)784-8214
Summer
1989
HA.P ESSE.-rA^S
JOHN PRULMnnCHB-LSYSrrBVE
13
are the biggest problem," he says.
There
"Here Where You
Need Us!"
is
Travelpiece, 18, Millville, like to
"cruise and hang out at Burger King."
no ordinance against
cruising in Bloomsburg. In 1986, an
They say they mostly
ordinance was proposed, but public
summer.
pressure prevented
it
from being
"I like to sit
waste
passed. Since teens restrict their
cruising to
and Route
don't
seem
think
it
Main Street, East Street,
many in the community
1 1
boring
some but not
fun!
get to talk to
I
people that
BANK
I
know and
Travelpiece and
Unger say when
I
they aren't sitting
meet new people'
try to
around
at
Burger
King they
to
like to
cruise so they can
cruise.
Seventeen-year-old Gretchen
play their music loud and try to pick
Shotwell, Espy, a student at Central
up girls They also like to hang out in
town sometimes to "yeU and scream at
Columbia High School, says she does
it
MARKET SQUARE
EAST END
SCOTTOWN
trio gets
like to go.
•It's
may seem
BLOOMSBURG OFFICES
don't
But
place they
three-mile stretch
who
I
kicked out of every
to
ERSTERN
those
says.
according to Unger, the
poses a
Circling this
to
talk so
my gas," Johns
,
major concern.
FIRST
and
cruise in the
people."
because there's nothing better to
I get to talk to people
Becky
do. "It's fun!
that
I
know and
I
try to
meet new
FUck,
George Johns,
Bartley, 20, Berwick; Jamie
Bloomsburg; Wayne Poe,
18, SeUnsgrove; and Ed Howard, 18,
MUlvUle, say they like to hang out at
Market Street Square.
people," she adds.
Joel Unger, 19,
19,
Lime Ridge;
20, and Jerry
The AAaaic o f Fine Jewelry
We^teui
SiTzUn
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MAIN ST
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PA. 17815
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9
CREDIT
or
Spectrum
Poe, a worker at a cabinetry
company, says cruising and hanging
out gives him something to do, and
Howard, presently unemployed, says
it's better than sitting at home. Poe
says he comes to Bloomsburg every
weekend to cruise town "because
there's nothing to do down towards
He adds
Selinsgrove."
look for
loud as
girls
it
he likes to
"We
lift
cruises he likes to "wave,
He
says
Bardey
says,
a.m.. If there's a car here they'll ticket
it
every 15 to 20 minutes." At 2 a.m.,
they say they either just ride around
until they get
bored or tired or they
park somewhere
at
who
who
is
out cruising.
The
cruisers can
only park there until 2 a.m.
when
the
boring."
"You
LaCombe
see the
same
says he doesn't
have better things
LaCombe. He and
to do,"
his friends
at
high school
sporting events or dances, going
Street
yell to
at
Market
swimming
Square and
middle school, going
houses to watch movies and eat.
Cruising town isn't the thing to do
anymore if you're a high school
the others are
The kids who
at the
to the college, or going to friends'
student in
Hartley, an
the square so they can see everyone
the time; that's really
spend their weekends
stop
the biggest problem'
ya!"
employee at Giant, and
Flick are in town from 6 p.m. until 2
a.m. on Friday and Saturday nights.
Poe and Howard say they cruise from
8 p.m. until 4 or 5 a.m.
They say they like hanging out in
says,
things
all
like to
boring.
Romanot
"We
else.
'Cruisers
it's
cruise because "it's stupid."
he plays his music loud "so you can't
hear anybody bitchin'
However, they say they don't
cruise because they think
says
operator, says
beep, and crank the stereo."
leave.
can't park here between 2 and 5
and park
goes."
Flick, a fork
when he
that
and play his music "as
pohce make them
Bloomsburg because,
according to Romanot, "There are too
many other things to do that are a lot
are in high school
say they find other things to do on
more
fun."
S
Friday and Saturday nights. John
Romanot,
Wonderview; Jim
and Craig Shively, 15,
both of Bloomsburg, are all too young
to drive but they do have friends with
LaCombe,
15,
15,
licenses.
J.(ica p,
Columbia Mall
225 Central Drive
Bloomsburg. PA 17815
(Located at the Bon-Ton entrance)
p^
lUfe
Phone: (717) 387-8878
ANTHONY ANNUNZIATA
Summer
1989
PETER SERPIGO
15
A Growing
Family Tradition
Two fruit farmers take advantage of
Franklin Township's
fertile fields
by Lisa Barnes
For two local families,
vegetables are
fruits
more than just
summer pastime -
and
a
they are a growing
business and a long-standing family
tradition.
Ronald Rohrbach, owner and
manager of Rohrbach's Farm Market
in R.D. 2 Catawissa, is currendy
running a thirty-six year tradition of
and vegetable growing.
For the Rohrbachs, it all started in
1953 as a self-service stand that sold
apples and cider. "Our marketing of
food goes back to my grandfather,"
says Rohrbach. "We started with
some fruit trees and about eight or
fruit
nine acres." In the 1960s, the family
expanded
its
business to peaches and
increased the farm to about twenty
acres.
'I
think
we
help each
other's business, since a
of
lot
people won't come
out this
at
one
way
to stop
of the markets'
Today, the orchards
fifty acres
stretch over
of land. In addition to
peaches and apples, the Rohrbachs
have expanded
Pholo by Tom Sfxxk
A
hydraulic
lift
assists
Norman
Ford, Catawissa R.D.I
,
to trim trees during the
their business to other
fruits
including strawberries, cherries,
pears,
and nectarines. Other products
winter season.
16
Spectrum
include sweet com, cantaloupes, snap
beans and grains such as oats, wheat,
com, and soybean.
About a mile west of Rohrbach's
lies another booming family
enteiprise, Kmm's Orchards. Krum's
has been in business since 1933, when
Glen Krum's father first planted some
fruit trees. Today, Kmm owns and
operates the orchard business which
has expanded from twenty-five acres
in 1962 to about one hundred acres.
"The fruit we sell here is all our
own," says Krum. These include
cherries, plums, pears, nectarines,
peaches, and fifteen varieties of
Photo by Tom Spock
apples.
What
started as a family business
Glen Krum continues
to operate the family tradition
begun
in
1933.
has expanded to a major enterprise for
"We never imagined it
would become this full-scale," says
Rohrbach. During the winter season,
the Rohrbachs employ about three
full-time and four part-fime
employees to work outside the market.
Rohrbach.
S
HA
During the growing season, they
employ
whoever was
F E
R'
it'll
fit
available (from the
farm) would wait on the customers,"
Rohrbach says. Now he employs four
full-time people to work inside, and
one full-time produce man.
But the family is still heavily
involved. Rohrbach's wife, father,
S
Woolrich
is a Packil Jacket. It'll go
anywhere you go because, inside
stuff pack,
as fifteen.
the market. "It turned out that
This
its little
many
At one
time, the Rohrbachs dreamed of
having one fuU-time person to work in
as
Pack-it
any-
where! Designed to keep you dry
just look at
and comfortable
—
mac's
Jacket
Hoagies
•he features.
'World's Best-tasting Hoagies'
Home
of 1800
Hoagies
Free Deliveries
Elasticized cuffs
nd dniwconJ bottom
keep out wind find oin
Men's
Women's
S.M.L, XL
Reg. $25
Royal*, red*, navy, gray,
yellow, while, balsain green
Our Price
19.95
544 East St.
Bloomsburg
S,M,L, XL
White, pink, yellow, aqua, quartz.
poppy, peacock, blucmisl, roy;d, red
XXl. and falls*, Reg. 28 00
Our Price: 22,40
784-1528
AtShafer's ofMilhille.
AM
Daily 9
Mastercard
Sumnner 1989
5:30 PM * Fridays 9 PM
& Visa Welcome (717)458-5021
-
-
17
Come and
Enjoy
The
sister,
and children
all
work on
nieces,
and nephews
all
worked on a
successful that they netted
Krum employs
$160
profit.
five fuU-time
people, and about twenty-five
of Scenic
Pennsylvania
seasonal employees. In the winter, the
crew spends most of its time pruning
and packing up fruit for
trees
wholesale.
Rohrbach says one of the main
reasons for his success
is
is that
the area
a prime location for produce
growing. "It's a good location from
any," and adds that there
You've got a fcend
in femsytvaiba
>'
,)>-'
>.
"
>
1^1
*|/.,
^^x '^\
tTfC 32
pa2c rulor brochu
a higher elevation,
problem. However, last
summer's drought caused some
problems for him - "We lost about
twenty-five percent in volume. Our
product was a lot smaller."
Last summer's dry weather wasn't
hard on Rohrbach's fruit crop,
isn't a big
because
1
|717| 784-3279
P.^
17815
Name
tends to store water
did not fair as weU.
"We
didn't have a
very good potato crop," he says.
Rohrbach delivers produce
all
over the area including local grocery
He
New
stores.
York border and east to the Delaware
Water Gap. Krum does a lot of
fruit until
it's
picked and in
the basket," says Rorbach. Risks
include possible hailstorms,
fluctuating temperatures, and dry
Address
fruit
His most noted crop, however,
better.
usually isn't too heavy.
growing
-
usually
the climate is not too hot and frost
"There are always risks with
Coluinbis Montour
Tourist Promotion Agency. Inc.
RD »2 E.xit 35 off 80 Dloomsburg.
•
it is
is
sufficient rainfall, so that irrigation
the standpoint of weather conditions,"
he says. Since
agrees that the "soil and
climate in the area are as good as
canteloupe project. The project was so
JHeart
Krum
the
farm. Last summer, his children,
weather conditions.
also delivers to the
wholesale business as well, delivering
New York City.
The most profitable crop at
Rohrbach's Farm Market is a
Halloween favorite. "Jack-0-Lantem
as far as
City
State
Zip
Late Model Cars
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Reproductive Health Care
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Community and
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CONFIDENTIAL
AFFORDABLE
PROFESSIONAL
SCOTT TOWN AUTO, INC,
SALES & RENTALS
Sales: 387-0404
Rental: 387-0525
3121 New Berwick Highway
Bloomsburg
SERVICES
1
123 Old Berwick Rd.
Bloomsburg, Pa.
387-0236
1601 Mulberry
St.
Berwick, Pa.
759-2216
M. A. Cards Accepted
COLUMBIA
MONTOUR
FAMILY PLANNING
18
Spectrum
pumpkins
are the
continues to grow for us and people
most profitable, but
where
they are also the most seasonal," says
like to see
Rohrbach.
produced."
between them, but
that
hard to see someone
see what I have, and then head over to
Ron's and see what he's got, and viceversa," says
Krum.
"I
think
we
each other's business, since a
people won't
way just
come aU
the
way
territory.
Rohrbach
of
Krum
admits that his location
not prime. Since
highway,
it's
it is
off the
harder to get
if
he had to do
he would probably
it
move
natural with free
keeps you on your toes,"
says.
Wholesale
Distributors
adds that these people
Plumbing
it
full
"Some of them even buy
stuff
from us," he says.
is a prime growing
Heating
•
&
their
Air Conditioning
is
no doubt
that
competition would be high, but
Rohrbach wouldn't move his
business anywhere else. "There's
really no place like this area," he
says. "There's no place like home,
and this is the only one I've ever
Krum says."We have to
reputation more so." Krum
on our
on your
time.
one, there
"More
Rohrbach's,"
adds that
M
(lii^ SUPPLY, INC.
Since the area
is
people are Ukely to stop at
rely
it's
in
business, and they're not doing
main
to.
It
move
usually have only a seasonal
out this
one of the markets.
But since there are two, they have
something to compare."
to stop at
Krum
But
enterprise.
help
lot
to
smaller roadside stands. "It's kind of
is
it
is
face neighboring competition from
my place,
friendly. "People come to
food
Rohrbach and Krum also have
Both Krum and Rohrbach say
is some com-
they believe that there
petition
their
over again,
the business
end closer to Bloomsburg to attract
more business. "But the business
known."
Rear
of
255 East 7th
Street
Bloomsburg, Pa. 17815
(717)784-3263
S
Owner:
William A.
Coombs
HOUSE OF
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FABRICS
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Summer
1989
445-47 Market -Slrrcl liioomsbnri;. I'A ITHlo 7,S4-5530
314 Main Street Catavvissii. PA 17H20 35G-2:?9'2
-
-
-
-
Fri,
9am
- 12 noon
Wed. & Sat.
120West Main Street
PA 1781
(717)784-1860
Bloomsburg,
19
MAPLE SYRUP:
J^ Szveet Spring ^rcat
by Tom Spock
usually weather dependent, runs from
late
Most people go
when
a
they need maple syrup. But with
maple
your backyard, and a
tree in
work, you can
little
to a grocery store
tasty syrup.
make your own
February
until the
end of March.
Sugaring started long before colonists
settled in this country. Gallagher says
the Indians
maple
made
large slashes in the
tree, inserted
reeds into these
cuts, then drained the sap into large,
hollowed-oul logs. The Indians then
heated stones, placed them into the
sap until
it
boiled and eventually
produced the sugary substance we
know
today as maple syrup.
The Pennsylvania Power
and Light Co.'s Montour Preserve,
Turbotville, is probably the best place
in the area to see sugaring first-hand.
The general pubHc
chance
to see
is
offered the
syrup production on the
grounds of the Preserve. "Our process
here
is
stricdy demonstrational.
make on an average about
We
five or six
gallons a year," says John E.
Gallagher, consulting naturalist at the
Preserve.
Tlie sugaring process,
Dave
which
is
Rissel, assistant leader of
Brownie Troop 1386, with a
little
help
from assistant leader Dave Rissel and
Brownies Elizabeth Wonderlich
(center)
and
Erin Cundiff (right)
prepare a tree
for spile
and bucket.
Photo by Tom SpocM
Sunnnner 1989
21
In time settlers arrived and began clearing the area.
_cream, a sweet peanut butter-like
Early Pennsylvanians imported more maple tre^s^to a land
previously dominated by white pines and
\,
'taffy', is
hemlocks. The colonists also brought the
advantage of metal products-drill
make
smaller holes for a
^produced by boiling the sap for two
hours
\
The sugaring season
266 degrees Fahrenheit. The
is
Gallagher says Pennsylvania
two
produces about 100,000 gallons
things-warm days 40 degrees
of syrup yearly. This ranks the
and above and cold nights below
state third in total
the freezing temperature. In the
spring, as the temperatures rise
freezing, the maple,
tree,
wiU begin
nourishment.
sent
up through the
hours
when
above
tree,
warms, the sap
and
drawn back down into the
the early spring, and not the
Gallagher
The hole
is
south'
in dia-
only flows up and
down
the
"The sap
wood
drill
really
closest to the bark
of the tree," he says.
The spUe can be
placed into the hole.
of tasting
real
&L company as thanks
&L Montour Preserve offers a wide variety
The P P
of outdoor
activities
explanations.
Even
with botii teclmical and practical
tiiough
generally associated with
maple syrup production is
tiie
New England states,
area
residents are offered a chance to experience part of
own
heritage.
,
i
pipe,
m^
hollow shumac twigs, or
into a container, usually a covered bucket.
is
treat
is
commercially produced ones. The sap then runs
container
added
PP
people throughout the
their
Next, a spout-like device called a 'spile'
plastic tubing,
that
to 3,000 visitors to the
for their support throughout the year.
one-half inch wide, and no more
far into the 'hard' or 'deadwood'.
pubUc open house
some 2,000
first-hand, plus the
under the impression you must
are
make candy
maple syrup. Some of syrup is also bottled in
than two-and-one-half inches deep. Gallagher says
many people
to
small jugs and sent to the staff and various
on the
more
P P&L
at the
Preserve. School, civic, and outing
fairiy
it is
step is to drill a hole
enough
groups experience the sugaring process
why we sugar in
summer months."
side of a healthy tree, ten inches or
meter.
for the yearly
attracts
movement of the
Syrup making takes time, but
first
reserve is
is
Vermont and
York. The small amount
of syrup produced
is
in the afternoon
roots.
sap you get good flow-that's
The
New
begins to cool down, the sap
it
explains, "It's because of the
simple.
Stales behind
more than any other
the day
maple syrup
production in the United
send sap to the buds for
to
As
then poured into molds and
left to cool.
variable-the weather. Gallagher
says sugaring requires
at
mixture
\i'
based on one^
is
same way. One
wiU make about seven
basically the
pounds of maple candy, which is
bits to
more concentrated
in.
made
gallon of syrup
sap flow, and cast-iron buckets to boil
the liquid
can
treat,
made. Spotza' Pennsylvania Dutch for
''be
^^"^"-"-^
The
usually placed on the ground, or hung
on a hooked spUe.
After the sap
liquid.
is
The
sap,
is
collected, it's time to boil the
now
in stainless-steel containers,
brought to a boil by means of a
wood
takes thirty to fifty gallons of sap to
gallon of syrup.
By
heating finished syrup
j;
258 degrees Fahrenheit, maple
22
>^*^
fire. It
i\!^
make one
aw\\\'
^Mmf:, \\^
y\y'
*\\\\\\\\v^\»*!!
Spectrum
^
COLUMBIA COUNTY
CHIROPRACTIC CENTER
DR RUSSEL M. HOCH
DR.
RONALD S, HOCH
ON CHRONIC & DIFFICULT CASES
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BLOOMSBURG
by Linda McLeod
As
a student of languages at
fresh From the Farm
Mary
Washington College in Virginia,
Rachel Bitler never imagined she
would end up becoming a farmer in
and
Pennsylvania or spending her
rural
Readv For the Tohle
summers seUing squash in
Bloomsburg's Market Square.
Bill Bitler, Rachel's husband, grew
up in Bloomsburg on the same farm
that once belonged to his great-
grandmother. The couple inherited the
farm in 1972, and
that Bitler
it
was
Rachel Bitler provides
in this year
customers with
began a crash course in
farming. BiU, stationed in Korea,
came home just in time to plant the
crops, and upon leaving, left Bitler to
the harvesting. Her master's degree in
French was of httle help with the task
she was now about to tackle. "I can
remember asking people, 'Is this a
weed or a plant?'" she recalls.
Almost single-handedly, Bitler
now
plants, cultivates, picks, grades,
and seUs the produce grown on 20 of
the farm's
60
acres.
Her husband,
farm
to take
some of my flowers and
The next year I
things to market.
began going with him,
he
went, and
Maple
became a
I
until
one day
you've got to
said, 'Hey,
got a job up
at
Crest. '
stay. I've
So off he
were on a first-come
first-served
officer stationed in Frederick,
The
"We
it
it is
also
somebody
to
who
do
it.
You
minority. Besides,
Bill," she says,
I
"He
work with
takes orders very
weU."
Bitler began going to the farmer's
market in Bloomsburg by accident.
"There was an c
nearby
24
who woulo
man who
lived
^top here at the
it"
says Bitler. She
I
don't
know how
they heard
about them, but they are very valuable
to
will run into
like to
"You can name almost any
we
makes her own jams, jeUies,
town.
to
are reliable, but they are a
grow everything from
cucumbers, from eggplant and
peppers, and catsup. "I found with my
jams and jelUes that I'd picked up
several good customers from out of
ourselves than to try to hire
people
Bitiers
to
out.
pickles, sauerkraut, relish, hot
alone.
more pleasant
is
has been in market
whose family has the
The Bitler
probably grow
have concluded, for what we're
trying to do, that
do
work
who
kind of normal vegetable, and
time.
Bitlers prefer to
to
tomatoes.
grew up farming," Bitler says.
it.
He went to college
because you cannot make much
money farming." Soon to retire, Bill
will return to work with his wife full
likes
The
are parking permits
name was Rachel's ticket to her
comer spot, and she no longer has
com
"Bill
"He
was
longest line of marketers.
cultivate, spray,
and prepare for Saturday market.
I
to get that
guaranteeing spots. Selection
worry about camping
Md., takes three-day weekends in the
summer to help plow,
was going
I
comer spot!"
Now, there
longest, or
Until recently, the parking spots
my truck.
and sleeping in
determined
determined by
full-time
marketer."
a
Dickinson University graduate and
Army
homegrown goodness
basis.
Bitler laughs
what she had
when
she recalls
go through to get her
remember there
was a lady who would come on
to
favorite spot. "I can
me
because they keep coming
back."
Business
a lot about.
regular.
I
market day,
We started
learn
so
we
comer
could beat each other to that
spot.
I
was coming
in at
2 a.m.
something Bitier knows
lot
of people are so
see them, if not every
Saturdays, in the season of gladiolus.
arriving earlier and earlier
is
"A
at least
every week.
You
what they want and save that
littie bit extra in there. The repeat
customer is absolutely essential."
Spectrum
PAoio courtesy ol the Press-Enterprise
Rachel
Bitler
used
to
the Market Square.
Even when
it
her stand, Bitler
have
to get
Now there
up
at
2 a.m.just to pick her favorite corner location on
are parking permits guaranteeing spots.
comes to setting up
demands perfection.
been talking about her hfe as a
marketer, says, "I like the work.
"A lot of salesmanship depends on
how you display your wares, so you
There's a
had better do
sold
it
carefully. I've gotten
pretty meticulous with
how I do
it.
I
grew
lot
it, I
it.
If
I
of self-satisfaction in
cleaned
it, I
displayed
didn't take care of
would have bugs, worms, or
is
a direct result of
my
it.
it, I
it, it
rots,
so
efforts. It's
it
one
of the clearest cases of cause and
'You can
name
almost
effect
I
can think of."
Bitler
any kind
we
of
vegetable and
probably grow
can be found every Tuesday,
Buy George!
Loans for cars, schools, home
Improvements, vacations, business.
and evefv good reason oI your
hometown bank.
Thursday, and Saturday morning,
April through
November,
in
it'
downtown Bloomsburg's Market
Square. Whether you want to talk
I'm a real pain to my husband because
he just wants to put everything out
there, which probably sells just as
well." She pauses, then adds, "But I
like to think
I
do
it
better."
Bitler, smiling the
business, tomatoes, or even French,
there's a lot to be learned from this
woman who seems to
have made happiness her language of
independent
hfe.
S
KG BANK
PHI.OOMSBL
:i)Ll MBIA TRl'ST
1989
RJU SElMCf OmCES TO SEfVt VOU
MAIN ST -lOIOS MAPCTTS1
scon TOWNSHIP - 3i7 UAJN 51 N CAUMSSA
A
MW
I
Summer
CO.
C
whole time she's
.
1=1
25
£egs
!^^
rloiiiulei
Columbia County
(Bringing the ocean to
by
Staci
Wilson
to take
some home with me
at
night
for dinner, but there usually isn't
Fresh seafood! Thanks to Eddie's,
LeVan's, and Al's seafood stores,
people who enjoy ocean delicacies
don't have to drive four hours to the
shore to get the type of food they love.
Eddie's receives a shipment three
week from a supplier in
Hazleton. The supplier receives fresh
enough
over the
East Coast. The drivers come direcdy
from the ports where the fishing boats
all
Pho\Q by
satisfied."
The Orange Roughy, an imported
from New Zealand with a very
mild flavor, is a local favorite, as are
fish
Believe
permanent
it
or not, squid
is
squid." Serucci's restaurant,
Bloomsburg, has a squid dish on
menu.
Philadelphia ports early in the
chicken.
in,
and take the catches right to
Sometimes the
supplier even makes a trip to the
morning and deUvers the seafood to
the stores that buy from him.
Al's on the New Berwick Highway
is owned by Al Green, Jr. Al's is in a
trailer which contains a walk-in cooler
and two display cases. Based in
FrackviUe, where the main store,
offices, and warehouse are located,
Al's also has stores in Shamokin,
Pottsville, Lehighton, and WOkesBarre. In this area, haddock and
flounder are the big
Shrimp,
with its many different ways of
preparation, is also very popular. Judy
Kessler of Eddie's seL a school of
Cajun Catfish. She says, I would like
^6
sellers.
Debbi LeVan says haddock and shrimp
are big sellers.
a
of the stores.
LeVan says, "There are a lot of
Italians in the area. You have to carry
fixture in all
the warehouse.
come
Tom Spock
Brazilian Lobsters.
times a
seafood daily from drivers
even
keep the customers
to
Many
best,
makes
until
its
marinate them in garlic and
butter and fry
them up. Octopus
a great hors d'oeuvre.
it's
Buccula
tender and serve
is
it
BoU
with a dip.
a heavily salted cod.
It's
a
very popular Italian hoUday dish.
say frog legs taste just like
To
Nationally
bring out their flavorful
it's
not
as popular as
catfish or lobster,
but
in
Columbia
County,
calamari (squid)
is
a popular
seafood.
Spectrum
WAGNER'S TROPHIES
&
ENGRAVEABLES
Plaques* Medals* Awards
Ribbons'Engravings'Trophies
Pholo by
Commuters need
at
its
Route
1 1
not worry about
downtown
offers
traffic. Al's
seafood
off
Tom Spock
SPORTSWEAR
the truck
Specializing in Engraving
location.
and Computer Embroidering.
If you're
not satisfied with
LeVan
how
your seafood dishes turn out at home,
try some of these suggestions from
Judy Kessler and Debbi LeVan.
Kessler says," Boiled lobster loses
some of its flavor. Broil it."
To broil a lobster, first crack the
shell by hand. Cut away the
membrane on the underside with
scissors.
Put the lobster in the broiler,
shell side up,
and cook
until
red. Flip the lobster, coat
butter,
and broil
until the
it
turns
with melted
meat
mms
brown.
LeVan has
different lobster
preparation advice.
Her suggestion
to boil the water, put the tails in,
She says,"It's fishy
Nothing at all like crab."
Whatever your seafood pleasure,
the stores in the area can accomodate
you. But from frog legs to flounder,
any taste can be satisfied. S
disagrees.
tasting.
BREAKFAST.
LUNCH. DINt^ER.
PERKINS.
is
meat comes
for misses
is
i.::^^
and
from
Jonathan
when
Martin, Jody,
off.
Most seafood
women's clothing
Greet Spring
juniors
cooked crab legs can be boiled or
the
The Dixie Shop
distinctivt:
with fashions
and
then bring to a second boU. Pre-
steamed. They are ready to eat
138 East Main Street
Bloomsburg, Pa. 17815
(717)784-6025
steamed, baked,
few people
think about using their microwave to
prepare the dehcacies. Clams
microwave well. You know they are
done when the shells open up. It's
quick, easy, and Uiere is no flavor
Hang Ten,
boiled, or fried, but very
Inclinations,
Devon, Alfred
Dunner, Russ
and Monet.
When you're
al
loss.
Kamaboka is an imitation
hungry
lof
a good meal
a good price. Ihink Perkins' Family
Reslauranl. For breakfast, lunch, or dinner,
count on Perkins to liil your plale without
crab
meat used for seafood salads. It is
made from Pollac fish. Kessler thinks
it makes a very good seafood salad but
emptying your
wallet.
187 Central Dr., Bloomsburg
(717)784-1140
26 E. MAIN STREET.
BLOOMSBURG, Pa. 17815
(717) 784-5680
Summer
1989
27
sculpture with spindaUy legs, which
needed for movement around the
shore, and a beak to peck at clams,
by Tom Spock
Beamer
crabs, or seasheUs,"
says.
While the seashore of Maryland
might seem like the logical place to
"These are aU things that are
important to me because I like
find something called a "Tidewater
seafood."
Chicken," don't expect to see one
a catch-phrase," says Beamer.
Unless you visit the
Bloomsburg University sculpture
studio, you may never discover what
Tidewater Chicken looks Uke.
people might wonder what a
there.
Tidewater Chickens vary in shape
and
size, as
do the many different
social issues they represent. Karl
Beamer, associateprofessor of
Beamer then named
Tidewater Chicken
a
art at
Bloomsburg University, created the
Tidewater Chicken theme about
fifteen years ago in one of his
sculpture classes. "I wanted to make a
is. It
it
it.
wasn't
idea as a mental process, just
"It's
"Some
my
more of
make up this
nobody can
they become a way to make
believe
serious social commentary in a
humorous way."
The Tidewater-Chicken-PunkRocker stands nearly three feet tall
a reflex reaction. I'U
bizarre thing that
—
and
colored outrageously with the
is
spiked hair on the top of its head. "I
had a
sad,
people
melancholy reaction to
who
feel they
have to be
visually outrageous to feel a sense of
being special, as a unique individual,"
Beamer says.
Tidewater-Chicken-Tealess-Pot
was made as a design situation.
Beamer points out, "the oversized
handle and porcupine quills are meant
to puncture your fingers,
no spout, so
can
stiU
there's
no
and there's
But you
tea.
have a party."
Beamer also uses the sculptures as
a way for students to express personal
opinions. The Tide water- ChickenGrandma, and The ROTC Rooster
were the result. "One day in class we
were discussing cliches and
stereotypes and how truthful,
untruthful, and boring they can be,"
Beamer notes. The
Sculptor Karl
ROTC Rooster
reflects the military presence
ruffles
on
a
campus, the Tidewater-ChickenGrandma has an apron, and is a little
wider than she
Pholo by Tom Spock
Karl
Beamer uses
his
Tidewater
Cliickens to
communicate
and
views.
'2Q
political
his social
is
high."
The Tidewater-Chicken-ClanBowl-Bury-My-Heart-at-WoundedKnee reveals the poor treatment the
Native Americans received. Beamer
wants to do another memorial
the potentially dangerous chemical
sculpture "in the highest esteem for
used as a defoliant in the
those people, if
I
can do the imagery
good enough. When I evolve or arrive
at that point, I'll know," he says.
The Tidewater-Chicken- ViemamVet-in-Search-of- Agent-Orange
relates the
pUght of those exposed
to
Viemam
War. Unfortunately, the chicken was
broken some years ago. Beamer joked
he had it buried in the Arlington
Spectrum
E
fe
about,"
student
Beamer admits. A former
was lucky enough to
receive one as a
gift. "1
much
won't have
The Tidewater-ChickenTraveUng-in-the-Fast-Lane-GummiBear-Container was sculpted to hold
she ever wanted was a
chewy candy, one
Tidewater Chicken," Beamer says.
nine inches of the
"So when she got married I gave
her one as a wedding present--The
of Beamer's favorite snacks.
Tidewater-Chicken-with-Chicken-
to possess a special life spirit.
Pox--it had nuclear splotches
around
While
The Tidewater Chickens
evident only in the clay chickens.
the Tidewater
Chickens
but they seem mechanical,
fabricated-too
most
people, has imperfections. The
clay
Beamer admits
he, like
know
is
there's
a spoof of himself.
no reason
to
my house
and
1
much
technology.
My
more expressive than
[the chickens] are filled with life
spirit."
can't find one of the
sculptures he cares for
go bonkers.
That's a personal reflection on my
own vulnerability, and if 1 don't
in
is
Beamer
be
afraid of bats," he says, "but put
one
work
anything I've ever done, and these
Tidewater-Chicken-in-Search-ofthe-Lost-Bat
is
"I
have done some in bronze and metal,
described as a perfect world,
"I
seem
Beamer
all
says he believes this special quality
all
it."
don't always present what can be
Photo by Tom Spock
it, it
validity."
had one
senior student a few years ago and
all
laugh about
more than
the
others-"That would be like asking
which one of my children
more."
I
me
love
S
earner
/ social feathers
National Cemetery next to John
Kennedy
"I
think
it's
appropriate
because they're both unresolved
issues."
Beamer isn't
certain
Tidewater Chickens
ten in
liis
Phoio by Tom Spock
how many
exist.
There are
One
of
Beamer's unique designs
— TheTidewater-Chicken-Tealess-Pot..
office alone. "There could
be some out there I've forgotten
Summer
1989
29
Cataring bo
G^Grv
(culinarv) naad
Pride and success are
essential ingredients
has a bad name to begin with," he says, "But it's really not
true any more. We would like to let it be known that
hospital food is not what people think it is. It's really good
food."
Abbott maintains that his intent is not to compete with
anyone in town. Catering simply takes the edge off hospital
costs and helps pick up employee morale. "We love getting
involved in something where we can set up real fancy
dishes and carve melons. It's really kind of rewarding."
The hospital service caters any type of event, and
prepares everything from chicken to filet mignon. The staff
enjoy doing buffets but can provide service personnel as
well. Abbott says, "We are very flexible. We'll do just
about anything."
'We love
getting involved in something
in a great recipe
where we can set up
for area catering
dishes and carve melons
fancy
real
.
.
.
It's
really kind of rewarding'
by Linda McLeod
When we think of celebrations, we usually think of food.
But in Columbia County, it's the other way around. The
catering done in this area is cause enough for celebration.
From meat and potatoes, to cakes and ice carvings, you can
count on a job weU-done. Ask anyone at Brown's,
Fought 's, Ridgeways, the Hotel Magee, or even the
Bloomsburg Hospital, and they'll tell you catering is not
just about food-it's about success.
It
may come
Hospital
is
as a surprise to learn that the
Bloomsburg
catering to the community. According to
Xavier Abbott, food service director, the hospital began its
catering services about two years ago when the kitchen
underwent expansion. "We don't advertise because our
main responsibiUty is patient feeding. Secondary is
employee feeding-but when we have the chance, we really
enjoy doing outside catering," says Abbott.
"It's good for public relations, because hospital food just
30
Fought's Catering of Espy, a family-owned and
operated business, also caters celebrations from clambakes
to reunions and weddings. If the name looks familiar,
perhaps it's because you've tasted one of their delicious
pancakes from Fought's Buckwheat Pancake stand
Bloomsburg Fair.
It was this stand
that inspired
company
"We
at the
them to form their catering
were having a dinner for those who
helped us," says Britt Fought, "at which time a friend
asked us to cater his daughter's wedding."
Buffets, featuring a variety of dishes made mostly from
old family recipes, are Fought's specialty. Some customer
favorites include Chantilly potatoes, baked macaroni and
cheese, meatballs, and Italian baked chicken..
Brown's Catering of Danville also mean business when it
comes to food. Brown Enterprises began in 1955 when
Robert Brown Sr. moved to Danville. A student of the
prestigious Cordon Bleu, Paris, with a master's degree in
Home Economics Education from the University of
in 1981.
Spectrum
Louisville,
Brown has
business that he has
created a multi-miUion dollar
now
passed on to his son, Robert
Jr.,
and his daughter, Liz. The company currently employs
sixty-two.
Brown's will cater any type of event. Brown Sr. says
"The smallest thing we ever did was four baked potatoes,
and the biggest was a meal for 10,000 at the Bloomsburg
fairgrounds." They'll do as much or as httle as the
customer wants, supplying everything from waiters and
tents to giant cakes and elaborate ice carvings. Brown
says, "The sky is the limit. The majority of people
around here are interested in a nice, good, solid
meal at a reasonable price. We could cover the
whole gamut with our experience. We have the
expertise to get as extravagant as one would
want to get."
Brown Sr. is considered of the finest
cake decorators anywhere. He has made
cakes weighing up to one ton that have
served over 4,000. Often, the cakes
must be made in sections,
transported, and then assembled
and decorated on-site.
compliments from numerous stars, including Red Skellon,
Kenny Rogers, and members of The Beach Boys. Several
stars, including Bob Hope, have dined with the Browns at
their Danville home.
Catering is not the Brown's only venture in the food
business. Their kitchen is open daily preparing meals for
the elderly and shut-ins in the Columbia County area. Tliey
also manufacture deli products for supermarket chains,
their biggest sellers being baked lima beans, which they
ship out by the ton, and cole slaw. From scratch, they
make
also
their
own
butter roUs, pastries, sticky
buns, and cheesecakes.
The younger Browns seem
business in their blood.
they were babies,
we
to
have the
Brown
Sr. says,
"When
brought them over in
at night to the kitchen. The
dog would watch them while we worked
through the night. They were just totally
bom into the company."
Opening a restaurant is their
laundry baskets
dream, but they don't plan to rush
it.
The elder Brown says, "We trj'
do our homework. I was in
to
:^
Annually, Brown's cater the
business thirty-three years
when
shows at the
Bloomsburg Fair and
night
<^sr^^y^y^&W
have received
*LIVE SPORTS BROADCAST
ROCK OVER L0ND0N**JA7
**SOLID R0CK*TICKET
AMATEUR HOUR**EXP'"
**BLOOM NEWS*DAN
I
handed
children.
it
over to the
Maybe
it
will
go
another thirty-three
BLOOMSBURG UNIVERSITY STUDENT RADIO
10 a.m.-2 a.m.
DAILY
10amT02amDAILV
**NIGHT TALK'^
BASKETBALL*
***F0UR
CROSSWAT
REGREF
* * *0'"
91
.
.V
y
FM
91.1
&
REQUESTS
(717) 389-4687
Summer
1989
WBSC
640
AM
BU's On Campus Radio
Station
XID
.NTAL
RTY*
w AVE*
ME TAL**
STLING * * * * *
HOUSE PARTY
Teams of r 10**
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BLOOMSBURG UNI VERSI
aSSIC ROCK BLOCK 5 * * * *
.T ON CUE*REQUESTS **DR.
31
years.'
Two
of the finest local restaurants provide catering
Ridgeway's Restaurant and Lounge, Bloomsburg,
services.
a large provider of catering services in the area, offers a
varied
menu
featuring such
main dishes
as
Top Round of
Beef, Stuffed Shrimp, Hot Roast Beef Sandwiches with
Gravy, and Lasagna.
As Ridgeway's
to the public daily, they prefer to
is
a restaurant
do most of
opened
their catering
to seat small parties of up to
Ridgway's will serve meals either sitdown or buffet style, and custom design the menu to fit the
on-site,
30
however, they are able
at the restaurant.
customer's needs.
The
majority of people around
here are interested
in
a good solid
Photo courtesy of Foughl's Caleiing
meal
at
a reasonable
Fought's Catering
price'
Covering a 150 mile radius. The Hotel Magee,
Bloomsburg, is available for picnics, clambakes, weddings,
cocktail parties or any other special occasion. They handle
anything from small intimate gatherings to gala events for
thousands of people. The hotel has a variety of banquet
accomodations most conducive to business gatherings,
weddings, and other large events. Their five banquet and
meeting rooms can handle groups of 30 to 130 and the
catering staff will assist the customer in planning the event
is
a family business.
which may include cocktail parties, hospitaUty suites,
and elegant full course dinners.
Though methodical in it's planning and preparation,
buffets,
catering
creators.
is
an
The
that is means much to it's
community of Columbia County
artful process
catering
seem to share in a common feeling about their work-pride.
Whatever caterer you choose in this area there is one recipe
that you're guaranteed to Mke-success.
S
TENDER LOVE PET SHOP
Birds
•
Tropical Fish
Small Animals • Reptiles
Complete Line Of Pet SuppI
Hours:
10-6
Mor^.,Tues.
Wed.
10-8
8c
Thur.
&
Fri.
10-6
Sat.
32
157 West Main Street
Bloomsburg, Pa. 17815
(717) 387-1919
Spectrum
Aloha Siama Alpha
Supporter of Special Olympics
Alpha Siama Tau
Supporter of Pine Mountain
Delta Eosllon Beta
Supporter of Red Cross
Phi Siama Siama
Supporter
of the National
Theta Tau
Kidney
Foundation
Omeaa
Supporter of Bloomsburg Nursing
Home
Phi Delta
Supporter of the American Cancer Society
Phi lota Chi
Supporter of Special Olympics
Chi Sigma Rho
Supporter of American Cancer Society
Chi Theta Pi
Supporter of Special Olympics
Siama Sigma Sigma
Supporter of Robby Paige
Inter-Sorority CounciC of
bloomsburg University
«
rm dm^, m. b» m^ me
Even when
it's
it's
bad,
better than liver
main
by Gail Thompson Rippey
items. So,
stores
There's no disputing
it.
Pizza
we may have left out
a lot of good pizzas from convenience
and
street vendors. [O.K., so
there aren't any street vendors in
is
by far the favorite food of students at
Bloomsburg University. But which
Columbia County, but
pizza
toppings.
is
We
To be absolutely impartial,
we only tasted cheese pizzas. Again,
we may have slighted a pizza place
considered the best?
Determining which one looked
and tasted the best was the task the
Spectrum staff of sixteen journalists
sure the results
invited three
And just
that
make
weren't biased, we
boldly accepted.
writing instructor at
makes
to
account on our survey sheets, those
reading the evaluation should keep in
Bloomsburg
University; Floyd Walters, reading
mind
Lewisburg Middle
School; and Deborah Barnes, assistant
director of Law Enforcement at
Bloomsburg University.
The crew forked out their own
funds to sample sUces of small pizzas
from fourteen restaurants in the
Bloomsburg, Berwick, and Catawissa
can
areas.
of
Not every place in town that
serves pizza was contacted for the
amount,
specialist for the
survey since
we
34
What we
missed out on, we may never know.
Although it wasn't taken into
F. Walters,
that pizzas
from the same place
on the same night,
same person made them.
taste differently
even
if the
None of our tasters knew where
the pizza they were eating
came
from-all they saw were the boxes with
names scratched out or cut off.
Each pizza was given a number
and the samplers rated them on a scale
the
Hholo by lorn Spock
1
to 5 according to the appearance,
taste,
Tony Serucci, Bloomsburg, tosses
dough around.
his
and consistency of the
cheese, sauce, crust, and seasonings.
Each pizza
tried to stay with only
those that served pizza as one of their
delicious pepperoni pizzas,
but only fair cheese pies.
to
community guests
sample the pizzas-Janice
if there were...]
also didn't consider the
also received an overall
evaluation.
Spectrum
Here are the inconclusive, lessand probably unreliable
results of our taste-testing adventure.
than-scientific
Berrigan's Subs of
Bloomsburg [12" - $3.71] No one
was sure why (maybe it was because
came from a hoagie shop) but this
pizza was by far the most unusual
looking
- it
had green flecks of
it. Those participating
something on
it
in
was
the survey concluded the pizza
greasy-looking, long on cheese but
short
on sauce and had an "old and
tough"
crust.
One
taster
summed
like this: "It looks strange
strange."
and
it
up
it
TOTAI. [^FAUTV CENTE:R
tastes
However, another thought
the pie tasted great. Overall,
we
was an average pizza.
Bob's Subs of Bloomsburg [12"
thought
-
it
$5.25] Complaints of too
oregano dominated the evaluation of
this pizza.
The cheese and
were good, but
said.
After devouring
the sauce
editor Lisa
that crust
tastes just like a
sampler
Pholo by Tom Sfxick
much
-
ugh!
many
nn^"^^s
slices, senior
Barnes earns the
title
387-8206
of
"It
manila folder," one
146
Pizza Connoisseur.
E.
Mam
St.
•
Bloomsburg. PA
But Bob's has no
IT'S
NICE TO BE AT THE TOP!
ONCE AGAIN HONDA HAS BEEN
NAMED #1 IMPORT OWNER LOYALITY
FOR THE 1 2th STRAIGHT YEAR!
A RECORD THATS NEVER BEEN EQUALED
Polkand Co. Leading Import Solos Analysis of 89
DOCUMENTED —
R. L.
THE IMPORT THATS IN A CLASS BY
1
ITSELF!
NEW BERWICK HWY.
BLOOMSBURG, PA
721
387-1980
OPEN 9 A.M.-8
Summer
1989
P.M. DAILY, 9 A.M.-5 P.M. SAT.
35
reason to
fret
woman who
over that
eats
—who'd
take a
manila folders
seriously?
Domino's Pizza of Bloomsburg
- $6.29] The quality of deUvery
[12"
service rated higher than the taste for
this pizza.
Comments ranging from
"bland and basic" to "better than
it
looked" were scribbled on the score
sheets about this pie.
One
taster,
obviously obUvious to appearance,
thought
it
was
a great pizza.
Januzzi's Pizza of Berwick [9"
$4.75]
Even
the students
-
on Spectrum
could throw together a more eye-
appeahng and mouth-watering pizza
from a box of Chef Boyardee mix than
this
pizzeria-produced disaster.
doubt about
was
it,
this pizza
No
the general consensus
looked gross.
Its
consistency was like paper, and
if that
wasn't bad enough, there was too
much dough and
not enough
ingredients."A bargain-brand pizza,"
Photo by
Jan Walters evaluates a mound
of mozzarella.
Tom Spock
one
taster concluded. "If
you ordered
extra of everything, this pizza might.
Juniors * Misses * Apparel
Accessories * Shoes
J.gMoot * Cambridgt
Susan 'Bnstoi * 'WooCricH
Qinnie!)ofiansen
'Etienne Aigntr
KRiCKETT
SqiARE
m
53 W. Main Street
Bloomsburg, Pa.
(717)784-4533
36
330 Pine
Street
Williamsport, Pa.
(717)322-7841
Spectrum
MIGHT be tolerable." We make no
promises on that one.
We hope it was
looking,
crust
it
was
was good
the
The
tasting, too.
one thing everyone
a one-time mistake and not indicative
raved about. Most tasters rated this
of
pizza above average, and one went so
all their
pizzas.
King's Pizza of Berwick [12"
-
$5.09] Although pizza eaters got
plenty of pie for their
that great tasting.
It
money,
it
far as to say
[12"
-
$4.60]
The
on
greasy appearance had kept
many
didn't have
from venturing a taste of the pizza.
Luca's Pizza in the Columbia
rated very high
It
on cheese with our
but rather dismally in the
taste.
A
real looker, but a
Several samplers said
dud
it
enough cheese, the crust
was too chewy, there was too much
seasoning and too
many
air
bubbles.
Napoli's Pizza of Berwick [12"
size only, $9.65] If you're a
cheese-lover, this pizza is for you.
was one of the best he's
Napoli's Pizza of Bloomsburg
wasn't
looked and tasted
average, the surveyors said.
Mall [one
it
ever tasted.
-
$4.50] This pizza was no carbon copy
of the one that came from
its sister
neither looked appetizing, nor
shop.
It
sauce category. The overall taste was
did
taste that
considered to be above average.
of everything on this pizza," one taster
tasters,
Luigi's of
size
-
Bloomsburg [personal
comments
$2.99] Favorable
from one and all were bestowed on
this pizza. It wasn't only good
it
way. "There's too
little
commented.
Pizza Hut of Bloomsburg
[personal size
-
Pholo by Tom Spock
$5.29] Everyone
Deborah Barnes and Floyd Walters
agreed this one wasn't up to basic
select their slices.
Products and Chemicals.
Inc. is
an international
supplier and producer of chemicals and gases,
headquartered
knows
in
Allentown, Pennsylvania. Air Products
that strong
a successful
oomsburg
communitv involvement
is
the basis
formula for growth. Air Products salutes
for
its
fine
work
in the
communitv and
its
exemplarv educational involvement.
AIR
/^
PRODUCTS t:z:
Summer
1989
37
The sauce and cheese
were dark and browned, but this pizza
was determined to taste much better
pizza standards.
than
it
the crust of this pizza." (The diets of
some of these people must be
horrendous.)
Bloomsburg [14"
Rave reviews all around for
pie. "It's good and cheesy. It
Serucci's of
looked.
Pizza
Town
of Catawissa [14"
was
$5.65] Cheese
the
-
overwhekning
this
thought the
The gang
pizza tasted pretty good
taster.
and gave
an "above average"
"mmm, mmm."
ingredient
on
it
smells good.
this one.
recommendation.
It
tastes
Overall,
it
S
Hallmark Cards
and
Gifts
an
Almost everyone who rated
had a great taste. This
pizza's only downfall was that it had a
shghdy bland - tasting crust.
eater said.
6
this pizza said it
Sal's Place of
Hallmark
Shop
was
was one of
All another could say
the better pizzas in the area.
this one,"
Miller's
good," said one
Romeo's Pizza of Bloomsburg
[12" - $3.75] The conclusion of the
tasters was that this pizza indeed
looked as good as it tasted. "You got
your money's worth on
-
$5.75]
Bloomsburg [12"
$4.25] There were even amounts of
West Main Street
Bloomsburg, Pa.
-
all
ingredients on this pizza; the only
problem was they were
•
One
all
overdone.
participant said "shoe leather
would seem
to
have a better
taste than
Husky Ambassadors
"Share the vision that
commitment to the
University
should
can and
lost
a
lifetime!"
Sdect
CCotfiing
for
The Husky Ambassadors represent the
best qualities of the student
body
at
Bloomsburg University.
They participate in special activities and
programs that bring the alumni, student
body, faculty and community together.
For
38
more
information call 389-4058
Women
131
West
Main Street
Bloomsburg, Pa. 17815
Spectrum
^Ae
7^ g^ea
"Where Customer Satisfaction
Is Our Main Concern"
^gg
©
t^^n^t/
LIBERTY
CHEVROLET-CADILLAC
"We're Easy To Deal With"
Local bakeries keep their
Guens hot and their
businesses booming
By Cheryl Iffland
when baked goods
In an era
are
usually mass produced for mass
consumption,
it's
nice to find bakeries
where old-fashioned charm and
hospitable service are stiU an integral part
of doing business. In
this area residents
have two such places
nearby - Stewart's Bakery in Bloomsburg
and Dalo's Bakery in Berwick.
enough
are lucky
to
John Stewart, owner of Stewart's, has
always made his living in the bakery
business and has carried on the traditions
started
by
Roy
his grandfather sixty years ago.
Stewart started the bakery during
the Depression in 1929.
"He had
three
trucks and he used to deUver from house
to house.
was
He had
a regular route, but
a lot of work. Plus
it
it
was an extra
expense, so he quit that in the 50's," says
Stewart. His grandfather died in 1972 and
that's
still
when
He was
Stewart took over.
going to high school
at the time,
so
Phoro by
John Stewart, with the help
of his
Ruby, carries on the baking
tradition
grandfather Ray,
Tom Spock
grandmother
begun by
his
1929.
in
he did both untU he graduated in 1975.
He
says he thought about going to
college, but hechose to
wholesale begins
keep his
Much like
Stewart's, Dalo's is a long
standing tradition. Brothers Nick, Paul,
and Donnie Dalo operate the business
with their father, Donato Dalo. Their
grandfather came over from Italy in 1906
and went to work for a bakery in
Nanticoke.
He
then started his
own
business in Berwick in 1910. Donato
eventually took over the business. "He's
still
here," says Nick, "but he's planning
to retire.
Then my
brothers and
I
will take
Baking goes on
40
10 p.m. Their three
it by 6 a.m. At
making pastries,
doughnuts, and cakes. At 4 a.m., they start
midnight, they
baking for
start
retail.
supply of bread,
pastries,
This includes baking a
rolls,
cakes, doughnuts,
and even pizza to
fill
telephone
orders and those from walk-ins.
Most of
Dalo's business comes from walk-ins. They
close at 8 p.m. and then the process starts over
again
at
10 p.m. Dalo's has twenty-three
employees.
lot
"We have
a small building, but a
of work goes on inside," says Nick.
At Stewart's Bakery, there are no
over."
continually.
at
dehvery trucks leave with
grandfather's business alive.
at
Dalo's almost
The baking of bread
for
employees, just John and his grandmother.
Together they keep busy filling orders from
Spectrum
Russell's Restaurant and from other
Everything's fresh everyday.
customers.
can't catch up;
a.m. and the
day depending on
the orders needed to be filled.
Typically, Stewart wUl work on
making cookies, bread, and hard rolls.
Their day
work
starts at 8
varies each
His day usually ends
work twelve
says, "I
at
6 p.m., but he
to fourteen hours
You
you can't do anything
ahead of Ume. But if you work hard
you can make a lot of money."
Although they are small
operations, they are able to compete
with the bakery sections in large
supermarkets. Stewart says, "Well,
from what
my
hear
I
Mine
is
stuff is better.
made from
scratch;
theirs are all frozen.
But
guess you could say
competitive."
One
I
it's
thing
the Stewarts take pride
in
is
As
their
low
prices.
Stewart's
grandmother says of
PDoio by Tom Spock
supermarkets,
Dalo's Bakery
"One time
they're giving
a day during the holidays, if not
As
more."
if
to you,
these long hours are not
enough, he works them six days a
Stewart's bakery
but
it
paying for
has a
walking
in,
is
four hours
open almost twentyis just one
employees who
a day. Paul Dalo
of the twenty-three
keep the business going.
it!"
Her grandson adds, "You got your
people that like your
week.
it
and the next time, boy, you're
is
homemade
stuff
and you got your people
supermarket
stuff.
that like
Simple as
your
that."
S
old and small,
homey atmosphere. Upon
the mouth-watering
aroma
and warm, friendly people take you
away from
the hustle and bustle of
Specializing
everyday hfe. The kitchen and the
one room. Customers
must pass by the oven and the tall
racks of baked goods to get to the
Trophies of
store are all in
counter in order to purchase
something. The oven
feet
and
is
All
in
Kinds
THE
ten feet by ten
takes up an entire wall. "I
it
have to feed
it
with coal three times a
day," says Stewart.
NUT BOWL
Stewart takes pride in his work.
"It
can be a pain, but
advantages."
He
it
has
doesn't
and
its
make
deliveries like his grandfather used to,
though.
He
says,
"I'm trying to make
keep expenses as
Pro Shop
•
Snack Bar
a living; trying to
low
as possible."
Dalo says,
would recommend
somebody who
"I
the bakery business to
is
willing to work.
to start
your
own
It's
very expensive
bakery business. The
equipment cost is very high. A single
mixer costs thousands of dollars."
Dalo adds that the long hours make it
difficult to
plan ahead.
"You
Rt. 11 North
784-0202
New AS-80
Scorers
put in
fourteen to sixteen hours a day.
Sumnnerl989
41
Compotin j witb the Bi j Time
Small independent grocery stores provide old-fashioned charm to
compete with chain grocery stores
shop
By
Gail
Thompson Rippey
Modem conveniences.
stacked to the
hilt
Shelves
with more items
than the brain can possibly
comprehend. Big, bold enticing
signs.
Pre-packaged, pre -priced foods you
can't get a look
Elaborate displays. Employees that get
as lost as
groceries if
them around.
As one might expect from a place
named Pop's IGA, this store along
Main Street in MiUviUe presents a
pleasant change of pace. Pop's has no
want
there are
some
who
you decide you don't
and get them
to venture out
yourself.
Enough about
Pop's.
It's
the outside of
the interior of that
exemplifies what grocery stores were
before they became SUPERmarkets.
elaborate advertising agency-style
The wooden
floor creaks softly as
one casually meanders up and down
pretty, eye-appealing
plants hanging in them. Pop's doesn't
you do trying to find
Long
Pop's will even deliver your
with old-time friendly
signs blaring in the windows. Instead,
Bright hghts.
at.
at stores
atmospheres, there are stiU a few of
the aisles. Surprisingly, there aren't
have one of those handy "parcel pick-
any shelves towering above your
don't punch in numbers on the
up"
head.
Most of them
keyboard but instead drag your
parking
level.
There's a good selection of
something.
lines.
Cashiers
groceries across a plate that emits a
If those are the things
for,
about going to the
some
folks can't resist
in, either.
And no,
there isn't a blacktopped
parking lot that has lines painted on
monotonous beep.
shoppers yearn
lanes that
grocery
they can forget
little
food markets.
But for people who'd just as soon
situated acres
away from
But you can pull in
it
the store.
right next to
Pop's
or hitch-up the horse and buggy
at the
are right at eye-
items displayed on those shelves, but
Back at the
meat counter, the red meats aren't
wrapped in cellophane or stamped
not an overwhelming one.
with prices.
pound
What the
cuts cost per
on a blackboard.
Candie Funson, who owns and
operates Pop's along with her husband
post.
is listed
Rich, says she
knows her customers
could drive into Bloomsburg and
probably save a buck or two and have
a better selection from which to
choose. That, however, isn't going to
change the way she operates Pop's.
Pop's, she says, "is basically the
same thing
as a chain
—
store only
a smaller scale and everybody
on
knows
Cynthia Williams, owner of the Kwik
Shop, Bloomsburg.says that while her
inventory
may
not be as large as other
grocery stores, she
still
gets a
business from customers
the market.,
who
and expect good
lot
of
live
near
service.
Pholo by Tom Spock
42
Spectrunn
everybody.
It's
more
like a family
—
and the people
who come in are always friendly."
Providing something the big
stores don't, such as ring bologna and
kielbasa made on the premises by inhouse butcher Roger Wenner, has
also been a plus for Pop's.
"We've had people coming in
here from Berwick just to buy our
all
the help get along
meat," Funson says.
Pop's IGA,
Because Pop's is affiliated with
the Independent Grocers Association,
Funsons are able to offer a
complete hne of groceries.
the
"We'U
Uke
bring in the
new
believes
items,
size able to be served
warehouse.
Now
oldIt
butcher, Roger
Wenner,
who makes
own
few of our regular items to
keep up on the ones the kids will bug
their mothers for," Funson says.
She adds that she's fortunate as a
small store owner to be able to buy
IGA products. "My store is one of the
its
good
even has an in-house
the fad items, and we'll just
IGA
in
fashioned service.
fairly
alternate a
few
Millville, still
his
ring
bologna and kielbasa.
by the
you've got to
have so many square feet or else they
won't deal with you."
Pholo by Tom Spock
Having the IGA products, Funson
adds, "is one way we can compete
with the chain stores. I think it would
be tougher for us to compete if we lost
The meats are freshly cut and
some of them are from the Shutt herds
Cuts in Espy. "The only thing that
that graze near the store.
can offer folks
is
also a
boon
to
1
"We do a lot better in the
Funson says, "because
customers don't want to drive to
think our selling point
is
winter,"
difference in business
for
on a day when
that
don't
Bloomsburg. You can really see the
is
we
really
compete
decided to change the
name
Pop's
operates the store along
"I'd guess our prices are higher,"
with
she adds. "I
know
I
can go into the
grocery store and buy things cheaper.
Shutt has gotten so attuned to what his
offer items they call loss leaders and
customers want that he knows what to
can buy them in the store cheaper than
bring them even
I
But only
to
our location and
with her husband, John.
approaching."
Gordner's Market, but the Funsons
is
we
live here that the
the chain stores'
a
The Funsons have had the store
three years. It was originally
if
they forget to ask.
"He has one lady he
delivers to that if
because Candle's father, Charles
she forgets anything, and he
Thompson, had put up the money to
buy it.
If Pop's seems as if it's an oldfashioned country store, Ray Shutt
and Sons Meats and Groceries, along
Toby Run Road, near Danville is
even more so.
With its out-of-the-way location, a
lot of meat and grocery orders are
he just takes
delivered instead of picked up, Shutt
number.
Sunn nner 1989
who
Cold
the convenience," says Carol Pinto,
who owns and
business.
storm
is true at J.P.'s
chain stores can't
that affiliation."
Pop's location
The same
says.
it
up
knows
to her," says
Ray Jr.
The Shutts admit
it,
ShuU's
son,
may
stores can offer, but "wiili
we
give,
belter," Shutt
be a
little
Down
Jr.
I
all
ihc
think our prices are
says.
"They might
higher, but they're worth
it.
in Danville, you're only a
Up
here, you're a customer."
I
can get them off a wholesaler."
Pinto says the supermarkets and
fast-food restauranLs along Route
have
all
1
but eliminated the .small
independent grocers in the
their prices
never come close to what the chain
service
a select few. Grocer>' stores
area.
"We're one of tlie few left," she
adds. "We've been in business fifteen
years now and we've seen so many of
tlicm come and go. When we opened
our store. Giant wasn't there and
neither was Burger King.
do an awful lot for lunch
We
big part of our business
but
—
—
used to
it's still
a
we
43
didn't have a lot of competition."
Marilyn Brewster-Lauffer, Ph.D.
is just
Licensed Psychologist
for
Traditional
and
innovative psychotherapy
for adults
and couples
stores.
Treating customers with courtesy
one of many means to success
Ray Home,
a part
owner of the
Slabtown Convenience Market, just
off Route 42 south of Catawisss. In
addition to the market.
Home,
his
son,
Wayne; and
his brother, Daniel,
own
the Slabtown
Auto Sales and the
restaurant inside the market.
Yoga classes
Along with
management and
diet-free
weight control
You know
at a
probably
will.
The personal touch
basically
how
a store should be
operated. That's
their
also
is
customers
ketchup or anything like
Home
may
that,
but
we
the basics," he adds.
they are not as high as
259 West Main Street
some of the
is that
a
at
and also shop
Although the Slabtown Market
many 'Mom and Pop'
grocery stores have gone by the
is
wayside.
we
compete with the chain
'Mom and Pop'
were stores of just about what
"I believe the
stores
the
stores.
our selling point
really don't
do
the convenience stores'
those at the discount food stores, but
"I think
will
doing well,
acknowledges that his
not be as low as some of
convenience
the
main shopping
big store
"I'm not saying you can come in
here and buy six different brands of
prices
what keeps
is
customers coming back."
'A lot of
Home says.
all
if the
employees are courteous, if they speak
to you and say 'come again,' you
essential in the grocery business,
do have
you're going to pay
mini-market. But
service, having a
weU-stocked line of items
Stress
more
name
suggests.,"
Home says.
"They sort of wanted them to stay
open when they wanted. They'd close
Hours by Appt. (717) 387-1832
MEN'S- WOMEN'S - CHILDREN'S
VINTAGE CLOTHING
&
ACCESSORIES
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ARCUS BROTHERS
East & Third Streets
Bloomsburg, Pa. 17815
(717) 784-4000
"
Route 42. lola
The house where the
red dress
files.
Hours: Thursday through Saturday
or by appointment
44
4bO~0^00
Spectrum
at
They'd take off
5 o'clock.
Wednesday
afternoons. But to
make
market go, you have to be open a
a
lot
of hours.
"The customer sort of governs
what the hours are," he adds. "I think
that has been the biggest downfall for
a lot of the 'Mom and Pop' stores."
Not only did the lack of hours
Wendy
owner
Boyer,
of Boyer's
contribute to their downfall, so did the
Country Store,
lack of inventory, according to
Mainville,
Cynthia Williams, owner of the
Shop Market
at
223 Iron
Kwik
says that
her biggest problem
St.,
is
that distributors
Bloomsburg.
"Some of the
little
'Mom
and
won't drive out to
Pop' shops went out because they
her store to deliver
couldn't afford to buy the inventory,"
only a few items.
WilHams says.
"The big chains," she adds, "are
putting out the Uttle guy. The thing is,
though,
years
I
look for
down
it
ten or fifteen
the road to
go back
to the
Mom and Pop stores. A lot of the
chain stores are being bought out,
they're not being kept up, and they're
Pholo by Tom Spock
117 West Main Street
Bloomsburg, PA 17815
Maria & Russell Lewis
717-387-1332
We welcome you to join us at Russell's for fine dining
and a relaxing atmosphere. From our dining room to our
bar you'll find mariy delightful experiences.
Please do visit us.
Summer
1989
45
We Want to Steer
Your Lawn
in the
Right Direction.
managed
not being
says the competition from other
right."
Williams says her store
successful because
customers,
it's
grocery stores has grown dramatically.
is
convenient for
many of whom
live near
"It's
that little personal touch that
any of our Simplicity Garden
Lawn Tractors, Riding
Mowers, Lawn Mowers, and
Mid-Frame Snowthrowers.
Tp,'
Tractors,
Making lawn care easy with
Simplicity.
County Farm
& Home
Supply
WiUiams
the big stores,"
"You have
R.D.
9,
SAL * OUI STONCTN
=
explains.
know what your mark-
to
Clean, Quality Brand
Household Furniture
Name
However,
Tm
getting grocery
all
Household Appliances
come
can be
sell
in
is
first.
having, the customer
Service
brands
ketchup, but
While some of the
grocers with small
of
stores say the big
we do
stores
time being in business,
you
Not only that, the
higher and then you've
to Sally Nasatka,
Wendy
Boyer, proprietor of
biggest disadvantages to a large
drive out to her store to drop off only
damaged. There's so much more
damage and pilferage going on. You
know you can't watch everybody
every minute like you can in a smaU
store. It's amazing how much stuff
you can find opened and half gone on
our shelves every single day.
Another headache for the big store
is scheduling employees to work,
Nasatka says. "It's definitely hard to
have a schedule going that everybody
can stick to. There's so many more
people to work with. Having more
a
few items.
"Some people won't come
here, so
to
to you,
I
have
to get
them delivered
For
my home in Mifflinville.
have to run
I
to
three days a week.
distributors are really
while others says
'If
want it, you come and get
it.'
it,
distributors.
752-6674
manager of the
Bloomsburg IGA.
The cost of operation is one of the
Boyer's Country Store in MainvUle,
has found that some distributors won't
good
you
"
hasn't had those problems with her
stop by or phone:
owned by
chains have an easier
have the basics'
Fortunately, Williams says, she
Thur-Fri 10-7
give
cost is a httie
"Some
Sat 10-3
guy
we can
that's not necessarily true, according
about
Berwick
aU
can't get the variety.
Bloomsburg
St.,
the big thing
is
that's
here and buy
six different
independent store
magazines,
Second Hand Store
says. "I don't
them."
items. Tastykake won't deliver out
100% Guarantee on
46
employees
not saying you can
so you have to go to them and pick up
Lovely Antiques
For great savings,
WiUiams
that door,"
for the Uttie
"I've looked
Buy, Sell,
or Trade!
10-5
on the store's best asset.
"The customer is the most
important person that comes through
chains."
owner.
We
stores has caused
Williams to put even greater emphasis
comes
that's
got to raise your prices."
Mon-Tues-Wed
new
going to the
customers that we're cheaper than the
and
to be
into others, but
W. Front
left and right."
Keeping her customers from
care what kind of day one of my
Bloomsburg, Pa. 17815
512
have been cropping up
(Jerseytown)
(717) 437-3440
wasn't so
what you go
by. Sometimes, I've been told by my
up has
difficult for the
Box 123
keeps
them coming back.
"I don't really keep in line with
items to
= Ml
WUhams
for them,"
"You see their faces everyday,
you know them, they know you. It's
Tractors.
Tri-
handy
adds.
Slmpflalhi
it
three years, the convenience stores
the market.
With:
"Five or six years ago,
bad," she adds. "But in the last two or
"We've been
able to
provide our customers with a variety
some people are
by what we have. They
of items. In
surprised
fact,
I carry what I carry. We
caU ourselves the smallest grocery
don't believe
store in the valley."
Williams,
Shop Market
who
has had the
Kwik
for the past nine years.
grocery store, she says. "Things get
'
people to work
is
a plus, but
it's
also
easy to be understaffed and once
you're understaffed, the only persons
that really suffer are the
come
into
wait a lot
ones
who
shop because they have to
longer. At a convenience
store, there's
only one register to
worry about."
Although competing with the
chains
may
not be easy for the small
Spectrum
grocer, Carol Ernst, customer services
representative for
the chain
Do you need a
Weis Markets, says
owners aren't trying
them out of business.
"We're not in business
to put
them
%isximi
out of business," she adds. "They
definitely
have
their place
serve a purpose.
to serve the
We're
all
professional quality
to put
and they
in business
customers." She admits,
however, that big grocery stores can
pay
but don't want to
offer shoppers better selection, a
big bucks for
it?
choice of prices, house brands and
"one-stop shopping."
Despite
still
do
that, the little stores
well, Ernst says.
"A
lot
can
of
customers wiU do their main shopping
at a
convenience
and
LvfVfK
no
further!
big store and also shop the
little
stores. So,
Get your resume typed on a
word-processor and printed
both the big
stores are getting the
business."
S
on a letter-quality printer
$25 per resume - cover letters $5 each
Cdi
784-8798
BLOOMSBURG UNIVERSITY
OF PENNSYLVANIA
A PROUD HERITAGE, A BRIGHT FUTURE
Academic program.s
Graduate
Bl_aOM5BUnG UFMIVERSITY
sttidies,
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in nearly
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for business
Celebrity Artist Series
•
Art exhibitions
•
Top-notch athletics
For more information about BU, call Admissions
(7]7) 389-4316
Surnmerl989
47
9{everSciij (Diet
.
.
A slight change
in lifestyle
can make an
energlzino
difference
by
Staci
Wilson
Health and exercise awareness
is
that
Breakfast
home and
has proved that health consciousness
the bran
is
is
is
—
one
the latest
health fad.
and health. Sometimes
be mixed with almost everything.
it
is
a medical
inexpensive and can
It is
problem that motivates a change in
diet and lifestyle. Others are taking
being added to pasta, cookies,
crackers, and
candy
responsibility for themselves as a
has very
nutritional value, but
health problem prevcntetive measure.
because oat bran
There are simple ways to
ary problems. Cut
down
the
fix diet-
amount of
and increase the
amount of grains and vegetables
at
meals.
substantial
change in
make
a
their lifestyles,
bran has become an acceptable
^8
for you, are low-
a soluble fiber
it
(LDL) and
density lipoprotein (HDL).
heart disease.
It
is
the cause of
carries cholesterol
through the blood and deposits
the arteries.
high-
LDL is the
it
in
HDL draws cholesterol
reduces the cholesterol level in the
away from
the artery walls. Oat Bran
lowers the
LDL level but allows the
High cholesterol
levels
have been
could become a heart problem.
Cholesterol
Since most people aren't really
good
cholesterol type that
itself
recognized as early indicator of what
fish intake,
willing to exercise Oi
is
Bran
that is
density lipoproteins
blood.
red meat eaten, and increase poultry
and
little
bars.
Supply,
is both healthy and inexpensive
and can be mixed with almost anything.
they have control over their bodies
It is
New Age
says that oat bran
being added.
Oat Bran
here to stay. People are finding out
Dorothy Ashman, owner of the
most people eat at
that is where
often written off as just a fad. But time
Tom Spock
Photo by
American
is the meal
addition to the
diet.
It is
is
a
fat,
known
as a lipid.
found only in animal products
HDL to remain in the
it is
system because
a soluble fiber.
The human
intestine is longer than
the one in a carnivore, an animal that
eats only
meat-such as a
lion;
but
such as meat, milk, and eggs. The two
shorter than one in a herbivore, an
most recognized types of cholesterol,
a cholesterol that is bad for you and
cow.
it is
animal that eats only plants-such as a
It is
mid-sized to handle both
Spectrum
Highway, Bloomsburg,
and meat. In the intestine, the
meat begins to break into toxins. The
body absorbs the poison and begins to
feel tired and listless. The person who
eats a lot of meat often becomes
plants
a general
the deeper the
'As
the
more
JCPenney
non-meat dishes or cholesterol
J
free.
C Penney Styling
people to demand healthier foods from
level.
restaurants.
"The power of the
pocketbook
is
Clairol color
Sunglitz highlighting
amazing," she says.
"Without a change
rule,
Helene Curtis and Revlon
in the foods
nutrients
$35 to $65
Eyebrow waxing, Manicures
and overweight problems would
go down," says Ashman. She advises
stress
in
eating a big breakfast, lunch
and Ear Piercing
when
Long Hair Extra
needed, and a light supper. "Most
the vegetable'
people are getting the most calories
the
wrong time of the day
bum
--
Realistic
Perms
eaten, but just in the eating patterns,
color,
Salon
Columbia Mall
Haircuts and styles
Dorothy Ashman, owner of New
Age Supply, Bloomsburg, urges
The bran flows through
intestines fast and cleans them out
which increases the energy
up a lunch
salads and other standard lunch fare
that are
constipated.
the
set
counter that offers soups, sandwiches,
Mon-Wed 10
a.m. to 8 p.m.
at
ThursS
they
Fri
9 a.m.
to
8 p.m.
Sat 9 a.m.
to 6 p.m.
Sunday 12
to
To really make a change, a person
must make health a priority. With the
don't
skyrocketing costs of medical care,
Not only the time and quantity of
food have to be altered, but also the
National Brand hair care products
quality of food needs to be improved.
Appointments appreciated but not
eat at a big dinner."
people can no longer afford to get
sick,
and are finally taking
responsibility for their
As an
own
lunch, Vital Life,
New
Sou
bodies.
alternative to a fast
-
off any of the calories they
food
been so depleted
you can
you need from what you eat is
Berwick
get
always available.
nutrients have
that the
all
common
always necessary.
belief that
Located near Catalog Dept.
389-1486
Use your JC Penney Charge Card
208 Easl
2nd
Bob's Delicious Pizza
Try Our
Dough Made Fresh
&
Slrcel,
Bloomsburg
784-6206
Al Our Bloomsburg location only
Also Stromboli
4 p.m.
Daily
Cal zones
Specialties
&.
Mulberry
Streets,
Berwick
752-1266
Hot Roast Beef on homemade bread,
Porkette, Pastrami,
(5
ft.
Party
Sub
-
meat
trays for all occasions.
Call 3 days in advance)
784-6206
FREE DELIVERY WITH $5 MIN. ORDER
Sunnnnerl989
49
no longer true. Even if a person
great, natural
make up
taken to
feels
supplements should be
for the lacking
Not only
dramatic change in diet
should be
made slowly
body time
to adjust.
nutrients into the body. Instead
Try
mower on
using a push
the lawn, or
The key
on
to a healthier life is to
make
and reds. "As a general rule, the
deeper the color, the more nutrients
perfect guide of what and
Ashman.
Another essential in changing to
a healthier Lifestyle
is
exercise.
health a priority. There
levels.
and
needs to raise the
fat.
no
energy, stamina, and depression
oxygen
it
is
when to eat.
The best plan for one person could be
entirely wrong for another person.
Listen to your body. Pay attention to
Exercise brings the body the extra
metaboUsm which bums off more
As an alternative to fast food, Cynthia
Hess of Vital Life, prepares healttiy
saving devices that just contribute to
the greens, try the oranges, yellows,
in the vegetable," says
more
biking to the store," advises Ashman.
vegetables; don't concentrate only
Tom Spock
things that require
the sedentary lifestyle; try shoveling,
to eat a variety of different
Photo by
"Do
energy instead of buying more energy-
of using Iceberg lettuce, opt for
lettuce.
most people.
are aerobic exercises needed,
stretching and flexibility.
But some simple
Romaine or Boston Bib
walking and swimming
but also exercises that involve
to give the
measures can be taken to help get
more
not a good indicator of
is
health. Fast
are the best exercises for
nutrients in food.
Any
Thinness
Ashman
says,
you don't
if
something
else."
"Do something
feel better- try
S
Dieting without exercise can
result in the loss of
muscle
tissue.
lunclnes for tier customers.
yominq
Homei
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1
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(717) 784-8871
2nd
& Pine Streets
Berwick
759-8091
Open
50
-
9 a.m.-5 p.m., daily
Spectrum
B.U. Fraternities:
At Work For You
Beta Sigma Delta
Supporting the American Cancer Society
and the Leukemia Foundation
Gamma Epsilon Omicron & Lambda Chi Alpha
Supporting the American Cancer Society
Phi Sigma Xi
Supporting the Ronald McDonald House
and Big Brother-Little Brother
Sigma Iota Omega
Supporting the Danny Appleton Medical Fund
Tau Kappa Epsilon
Supporting
St.
Jude's Children's Hospital
Theta Chi
Supporting the Red Cross
and Ronald McDonald House
Bloomsburg
University
Interfraternity
Council
Bloomsburg University
THE
1989-90
BLOOMSBURG
Celebrity Artist Series
UNIVERSITY
FOUNDATION
Warsaw
Sir
Sinfonia
Yehudi Menuhin, conductor
Robert McDuffie, violinist
Oct.
Tl-iurs.,
"My
Sot.,
1989
12,
THE FOUNDATION
Lady"
Oct. 14, 1989
Fair
Activated
in
1985, the Bloomsburg
University Foundation, Inc. has the
responsibility of securing private funds to
Andre Watts
maintain and enhance quality and excellence
Fri.,Nov.
10,1989
in all
areas of the University. The
EU
Foundation conducts an active program
information, cultivation,
Northeastern Pennsylvania
among
Philliarmonic
Hugh Keeion, conductor
Bernard Rands, composer
individuals,
The
Bloomsburg University Foundation
membership includes outstanding business,
professional, and civic leaders from
throughout the Commonwealth.
^
•
Ensemble
Jan. 19, 1990
Fri.,
Harlem
Folic
o'
solicitation
corporations, and foundations.
Fri.,Nov. 17, 1989
Hungarian State
and
Spiritual
Ensemble
INFORMATION
Sun., Feb. 25, 1990
Inquiries relative to the
The
Academy of St.
Martin-in-the-Fields
needs which can be met only
University,
Thurs.,
k
Marcii 29, 1990
Sun., April
1,
through private funding, or questions
concerning bequests and estate plans
\
"Kismet"
Bloomsburg
University Foundation, gifts to the
directed
to:
1990
BLOOMSBURG UNIVERSITY
FOUNDATION, INC.
OFFICE OF DEVELOPEMENT
CARVER HALL
BLOOMSBURG UNIVERSITY
BLOOMSBURG, PA
ijDm-
17815
(717)389-4128
I
Ticket inquiries: 717-389-4201
J
may be
stack
Sell
HIGH
it
LOW^
it
by Kerry Kerak
Buy
one, get
two
free.
Hard
to believe?
Consumers can
take advantage of bargains like this at factory food outlets,
among them The Cannery Store along the New Berwick
Highway in Bloomsburg.
A major misconception, claims Lon E. Seaman, store
manager he
says, is that products are sold only
by bulk;
wholesale distribution.
that the store deals only in
However, consumers, if they're willing to put up with
warehouse style aisles and food boxes in cardboard
containers, can often get good buys.
The owners of the company, John and Patty
Warcheime, operate with the philosophy of "Stack it high,
and
sell it
low."
According
to
Seaman, there are a number of ways the
store is able to offer products at greatly discounted prices.
One of those ways
is
when
involved in an accident.
there is too
truckload
much damage
at five
a manufacturer's truck
If the
is
manufacturer decides that
to the products,
it
might
sell the
percent of the original cost to the store.
Undamaged products
are then processed for retail. Since
such a low price was paid for the products, they can be
offered at a discounted price.
if
the price is
low enough.
way, the product can be discounted.
The Cannery also saves money by refusing
In this
buy
might only cost $300 to ship something from
The Cannery's warehouse in Hanover, Pa.,
save that amount of money on that item,"
says Seaman, "it means that product can be sold for maybe
a nickel less. This makes a difference to the consumer."
California to
but
if
we can
Shipping costs are also lowered in another way. If the
Cannery buys one trailerload of a product, it is split up
between twelve Cannery stores. A major retail food chain
may have 130 stores where the trailerload has to be
distributed. Trucking costs are therefore higher, which
forces that store to raise the product price says Seaman.
Sumnner 1989
in
The
that a
order to get discount prices at a
same volume of profit
Seaman
speed with which products
store is able to generate the
supermarket ten times
says. This is so
its
because of the
size generates,
are sold. "Things are sold as cheaply as possible so they
are sold quickly, and
to
products unless the manufacturer wiU ship them to the
store. "It
warehouse displays
factory food outlet.
Another way the store buys products at lower prices is
when manufacturers have overproduced through a mistake
in planning. "Our buyers are very well-trained, hard-core
buyers," Seaman says.
The Cannery will take the product off of the
manufacturers hands
Pholo by lorn Spocx
Linda Fenstermacher, Berwick, says she doesn't mind the
tlie
space
is
available for another
product," says Seaman.
The Cannery
working on one-half the profit margin
Two of any one item are sold in
order to make the same amount of money.
Products, however, arc hardly ever available on a
is
of major supermarkets.
The only constant items are dairy
Most of these are bought
locally. In fact, eggs arc so fresh they do not need to be
refrigerated. In a supermarket, eggs could be a week or
two old before they even gel into the refrigeration cases.
"Eggs are just laid the same day I receive tlicm," Seaman
permanent
basis.
products, meats, and breads.
says.
S
53
.
Exploding
two summers. She
But Greco can't complain
prepared tomatoes for sale,
about the driving as much as
doing everything from picking
the lifting.
them off the vine, to loading
them on the truck and
first
the past
Tomatoes
Greco says
delivering them.
Most college students
remember the odd jobs they
Beltz has worked with igniters
had
with testing explosives for
She remembers her
day on the job. She was
delivering tomatoes in 98
degree heat when the truck
When a new truck
the worst part of the job wasn't
broke down.
the picking or sorting, but the
finally arrived, she
loading and unloading of
transfer all
boxes. Each box weighed
tomatoes onto
about ten pounds and Greco
her that she could
says. Beltz admits she only
was
work
day.
ications students, these jobs are
worked at the plant "for the
money." Although the pay was
not only different, but one
"pretty good," she disliked the
four boxes at a time," says
many reasons. The
was not air conditioned,
and she "had to wear these big,
in school, those jobs that
nobody really wants to
remember but can never quite
forget. For two Bloomsburg
University mass communis
for anti-tank
weapons along
local mines. "I
little
was scared a
in the beginning,"
she
"By the end of the
summer I was lifting three to
who weighs
dangerous and the other back-
job for
Greco,
breaking.
plant
pounds.
Stacey Beltz was employed
Powder the past two
summers. The company, an
at Atlas
explosion factory in Tamaqua,
specializes in
powder for
was
deliveries.
at the
Boyd A. Mertz
Greenhouses, Northumberland,
to
it.
Her boss
told
come to
next day. Instead
late the
of the usual 7:30 a.m., he told
her she could wail until 8 a.m.
only 105
TARA CONNOLLY and
-
LEALAPPIN
summer."
tomatoes
making gun
the government.
had
1,000 pounds of
Another problem for Greco
ugly, hot suits throughout the
Nicole Greco worked with
1,100 of these a
lifting
1
the early-morning
Every Tuesday and
Friday at 3 a.m., Greco and
another driver would deliver
tomatoes to
New
Jersey.
No Students Need Apply
Pets, lower
can
now
income pet owners
afford to have their
leave for
pets sterilized.
Hulsizer
recommends
1988, 7,401 animals were
and 5,760 were
Pennsylvania Society for the
brought
Prevention of Cruelty to
killed. "I feel like
Animals
in Danville says
can't wait until the day
he's
he
when
The key
In 1983,
to this positive
trend in animal welfare
10,500 animals
were brought
to the
appears
SPCA,
and 8,000 of those were
killed.
Since then, those number"
havedropped dramatically In
.
to
stem from increased
public education. Hulsizer says
the
news media
is
helping
summer vacation or
According
cats
SPCA animals
left
students
after they
they graduate.
shop animals are no better than
to local landlords,
and dogs are sometimes
behind
in
empty
are also less expensive and the
apartments to starve to death.
adopters have the privilege of
Last year, several dogs with
knowing
that they
gave an
animal the chance to
we're
in the right direction"
says Hulsizer.
worked himself out of a
job.
54
headed
in,
when
animals for adoption. "Pet
ours," he says.
Clayton Hulsizer of the
SPCA
Many
fratemiues.
abandon animals
"Pets are great for people of
all
ages, but the
be
in
owner should
a position to spend time
and take care of
their
animals
properly," says Hulsizer.
of the Pennsylvania
will
their
eyes spray-painted shut
were found near Bloomsburg
live.
None
SPCAs
adopt to college students
University
Hulsizer says his job at the
SPCA "is the hardest thing
I've ever had to do in my life,
but I'm keeping my eye on
those
statistics.
We must be
doing something right."
because of the number of
immensely. Also, through
abuse and neglect cases,
programs such as Pennsylvania
especially
-
LINDA McLEOD
among college
Spectrum
1^^^^^.
o
BLOOMSDURgr
The only
TOWN in Pennsylvania
A NICE PLACE TO
-
Downtown Bloomsburg
Bloomsburg Airport
-
Historic Distric
-
Bloomsburg University
Bloomsburg School Distric
Bloomsburg Town Park
Susquehanna River Recreation
Bloomsburg Fair
Bloomsburg Theatre Ensemble
Bloomsburg Daycare Center
Numerous Cultural & Recreational
-
-
GROW UP
'"•••("iy*
Activities
-•].•_ ..:r'.til.<.
-
Your Council
Working To Meet Your Needs
.••i
;
GEORGE H. HEMINGWAY, MAYOR
PHIL KEATING, VICE PRISIDENT /
'
V*
Tr'.'i
•
.
^A*-'--
'>
Council Members:
BECK
RICHARD CONNER
ED KITCHEN
CHARLES LEARN, JR.
FLORENCE THOMPSON
DR. STEVE
-
.
>••
r
li
-•';<.:
^
^dtntss In ^Coom
J
%
A
Arthritis
Support Group
Self-help group acts as an outreach
m
ease the
Total lifestyle
approach
to weight
control that views overeating from
Northeastern
people
Pennsylvania affected by the #1
crippling disease. Together we can
to the
in
Weight No More
behavioral, psychological, social,
and physiological perspectives.
pain.
Cardiopulmonary
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a
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Smokeless
The
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day stop smoking program
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A
Culinary Hearts Kitchens
Learn how to plan and prepare
attractive, tasty
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Managing Your Diabetes
Offers individuals with diabetes a
clear understanding of diabetes.
individual's family
and
friends about diabetes so they
may
Teaches the
American Heart Association's
dietary recommendations.
offer active support.
The Bloomsburg
Hospital not only helps you get
well, but helps
you stay
well, too.
For more information or class registration
please
HE
call:
387-2400
BLOOMSBURG HOSPITAL
IP^^ I
I
tsrl
Your friends
for
life.
Summer 1989
O
The magazine
[SdllDTlgdff
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(g®D[a[iin][o)Og]
out Food
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784-41 48
326-51 42
Bloomsburg
Williamsport
455-3533
Hazleton
283-1612
Kingston
S^XsAlQOu^
The Magazine for Columbia
and Montour counties
Spring 1989
Medalist Award, Columbia Scholastic Press Association
First Class honors with distinction, Associated Collegiate Press
Features
r^"'
Hunger by Gail Thompson Rippey
6
Columbia County
social service agencies assure
Traveling Turkey by Gina Vicario
Meals-on-Whccls provides more than just food
1 1
no one goes
to
bed hungry.
to the elderly.
No Thru Traffic ... by Susan Keefer
Who's cruising Bloomsburg, and why.
1
C^^j
16
A Growing Family Tradition by Lisa Barnes
Making apples a way of life.
21
Maple Syrup: A Sweet Spring Treat
A sticky situation at the Montour Preserve.
seepage 12
24
Tom Spock
by
Fresh From the Farm and Ready for the Table hy Linda McLeod
Rachel Bitlcr makes the farm market her way of
26
Frog Legs
to
life.
Flounder by Staci Wilson
Closing the gap between the ocean and Columbia County.
28
Tom Spock
Chattln' 'bout Chickens by
BU professor uses his art to convey his social and political messeges.
30
Catering
To Every
A recipe for good
see
page 34
(Culinary)
Need by Linda McLeod
food and great service.
34
The Good, the Bad, and the Cheezy by Gail Thomp.son Rippey
The Spectrum staff probes the pizza scene.
40
Bakin'
It
by Cheryl Iffland
Building businesses from scratch.
42
Competing with the Big Time by Gail Thompson Rippey
Mom and Pop stores prove that bigger isn't always better.
48
Never Say Diet
.
.
.
by Staci Wilson
Health and exercise aren't just a fad anymore.
ABOUT THE COVER:
On a clear spring day,
53
the staff of Spectrum
enjoys good company
and pizza at the
Departments
monument on Market
Stack
it
High, Sell
The Cannery Store
it
Low
by Kerry Kerak
offers an inexpensive alternative.
4
Behind the Lines
5
The Cutting Edge - Problem
54
The Back Page - Exploding Tomatoes; No
Personalities;
Square.
V
Summer
Photo by Tom Spock
^
1989
Computerized Teachers
Students Need Apply
Vol. 3.
No.
i
BEHIND THE LINES
e)(5i§W®[l]
Summer
Vol.
One evening early this year the staff of
of chips would do, but shovel-the-grocery-
Our conclusions were that there was
some very good pizza out there and
some not very good pizza.
Undoubtedly, there wiU be many who
store-in-our-mouths hungry.
disagree with our collective
Spectrum, working late
at night,
became
when
hungry. Not just a Uttle hungry
area.
a
bag
We had already decided that this issue
evaluations
After
all,
we
a lot
at
—
confident, after three
also decided that
we
first
lack of
in
it
discovered
finding out if there
are struggling to
there are
many
What we
area.
tliis
is that
keep food on the
assure that these impoverished families
don't go without a good, hot meal. While
mark our
food issue, since most of these cruisers
use Burger King, McDonald's and other
fast food restaurants on Route 11. It's a
loose cormection but, it works.
We also found that there are a lot of
—then use
a
highly-sophisticated mathematical/statistical
computerized program to assign final
numbers to each pizza and rank them by
those numbers.
it
was
a
good
idea.
—
the Quantificafion of America. So,
we
took
our comments, did some old-fashioned bull-
came
sessions, and
to a general consensus of
what we thought were the better pizzas in
figured that this went along with our
—
famUy-run business around the
But then we
began eating the pizzas, carefully marked the
evaluation sheets, did some advanced
figuring
and we all agreed that it was
impossible to accurately assign numbers to
something that shouldn't be quantified.
Besides, most of us despise what has become
Well,
the
Staci Wilson
ASSISTA.NT EDITOR
Gina Vicario
PHOTO EDITOR
Tom Spock
From
area.
grocers, to farmers, to caterers, to
bakeries-each one of these businesses in
its
own way, manages
touch to
its
What
to offer a special
customers.
it all
boils
down
Columbia County is
Everyone has a favorite
restaurant, bakery, grocery, etc.
We
guarantee that you can find just about
—
anything you want
legs
—
in
ASSISTANT DIRECTOR
Kimberly Clark
ACCOUNT EXECUTIVES
Jennifer Brelsford, Brian
Foelsch, Kerry Kerak,
Kim
Reese, Susan Sugra
BUSINESS OPERATIONS
DIRECTOR
Staci
from squid to frog
Columbia County. Bon appetit!
Wilson
CIRCULATION
DIRECTOR
Jermifer Brelsford
ZONE MANAGERS
Jeanne CancelUere,
Brian Foelsch, Linda
McLeod, Tom Spock
DESIGN AND GRAPHICS
DIRECTOR
Brian Foelsch
ASSOCIATE DIRECTOR
Linda
to is that the
subject of food in
pretty broad.
ADVERTISING
DIRECTOR
table,
organizations that help
We
numerical scales for each pizza
GaU Rippey,
Jeanne Cancelliere
while a lot of people
of us would eat a slice or two of each pizza,
there were twelve
ASSOCIATE EDITORS
was any
figured that over a three-week period, each
—
SENIOR EDITOR
couldn't
hunger isn't nearly as bad in this area as
the major cities, it is still significant
enough to merit help from the Red Cross,
Salvation Army, and others.
On a much Lighter note, one of our
staff members set out to do an in-depth
interview with cruisers in Bloomsburg.
rating sheets
Walter M. Brasch
conscienfiously do an issue about food,
without
1
EDITOR-IN-CHIEF
—
We
meal to a journalist is a cheese pizza with
two toppings and a beer (or softdrink.)
Ten minutes after arguing about which
pizza was the best in town, we came to an
agreement it would be a distinct "public
service" to taste and evaluate the major
pizzas of Columbia County. We established
rigorous standards and created an official
evaluation form, one with several categories
and scales. Numbers seem to dominate our
society, and we're well aware that there are
people who believe that if it can't be
quantified, it can't be meaningful. So, we
quite
weeks of surviving dripping mozarella
cheese, that we don't want to eat any
more pizzas for a couple days anyhow.
called for pizza.
we're joumaUsts, and a four-course
1989
No.
Lisa Barnes
—we disagreed with us
—but we're
—
would be about food thanks lo the
suggestions of Rosemary Brasch who
provided seed for the issue. And now, late
night, in an editorial meeting devoted to
exploring story ideas,
—
3,
McLeod
ASSISANT DIRECTOR
Cheryl Iffland
PRODUCTION
DIRECTOR
Glenn Schwab
ASSOCIATE DIRECTOR
Kerry Kerak
PROMOTION
published twice a year by the Progr;im in Journalism of the Dcparlmcnl of Mass
Communications, Bloomsburg University of Pennsylvania (Bloomsburg, Pa. 17815). Single copy
Spectrum
price
is
is
$1 .95.
oiSpectru
'..
No portion of Spectrum may be reprinted, including advertising, without permission
ISSN 0892-9459.
DIRECTOR
Linda McLeod
ASISTANT DIRECTOR
Kim Reese
Spectrum
Schick, with the assistance
THE
CUTTING
of Joseph Zajac, a Bloomsburg
University student,
was
able to
pinpoint the attributes of
Problem Personalities
There
is
traits
and
"coronary-prone" behavior
an increase
patterns or "cancer-prone"
concerning psychological and
personalities.
physiological
becomes
physiological system
contracting disease, according
aroused," says Schick. "Your
by Dr.
Constance Schick, professor of
psychology
at
Bloomsburg
system
forced to
is
you tend
education
damage caused
by emotional suppression. "If
prone" behavior patterns
people are taught
effectively cope with stress
that productivity
how
to
determines self-worth. They
while
prefer working alone, believe
Schick, "they will eventually
in their teens," says
how
that they try harder than
learn, through practice,
others, hold unrealistically
appropriately express their
high personal standards, and
emotions.
to
work
related stress.
This
may
Those with "cancer-
prone" personalities
are self-
it
will certainly serve as a
preventive medicine by
sacrificing, reluctant to accept
deficiency in your
is
immune
allowing people to remain
social support, non-assertive,
healthy for a longer period of
and negligent of basic needs.
what causes
time," Schick concludes.
"Both types are not only
to suppress
not put an end to
life-threatening diseases, but
harder, thus causing a
system. This
University.
"If
in
beUeve
seek positions with high job-
especially anger, your
an increased risk of
to studies undertaken
Schick says she believes
these discoveries will lead to
emotional responses,
a correlation
between personality
productive."
people designated as having
Those with "coronary-
HEALTH
illness-prone," says Schick,
"but they are less active and
-
disease."
GINA VICARIO
TECHNOLOGY
Computerized Teachers
Interactive
Video com-
bines computer screen text and
graphics with audio-visual
materials.
program
in
"The purpose of the
is
to
provide training
a more efficient and cost-
effective
way
than they have in
the past," says Bailey.
started with
Institute's staff has resulted in
Some other educational
programs include poison
prevention for four- to- sevenyear-olds and
for eighth
AIDS
education
and ninth grade
students.
work
Bailey developed for Geisinger
Medical Center, Danville, and
have become a major part of
had a program developed to
train employees on a
computerized milling machine.
Dorothy Hobbis, Interactive
Video Specialist with the
the university's Instructional
Institute, explains that
Technology program.
content expert from the
One Geisinger program is
Ready Reference, a computer
Textron company was
University professor of
access program that gives
designer, program manager,
mathematics and computer
doctors medication
script writer,
science, has developed a useful
information. Also included are
came from
By combining computer
and video technology. Dr.
Hank
Bailey, a
Bloomsburg
training device for education
instructional
as well as for industry.
paramedics and emergency
Summer
1989
programs
for
strong ties with ISC Education
Systems, Apple Corp.,
Eastman Kodak, Geisinger
Medical Center, Textron,
General Physics, Aetna
Institute,
Textron, Danville, has
These instructional
programs
medical technicians.
while a
involved, the program
and video people
the staff at the
Institute.
The experience of
the
Pennsylvania Power
and Light, and Online
Metamedia.
-
TOM SPOCK
HUNGER
Several organizations
assure tinat there are
programs to Ineip Columbia
County
residents
By Gail Thompson Rippey
You won't
see young children dressed in rags that
cling to their bony, protruding ribs pleading to
sad, bulging eyes.
Nor will you
find old, frail
you with
men
standing
on the street comers begging the passers-by for a handout.
Hunger afflicts more than 20 milUon Americans, but
the desperately hungry are virtually non-existent in
Columbia County.
What has helped to keep hunger from becoming a
serious issue confronting the people of Columbia County
have been the various food programs administered by nonprofit organizations and federal, state and county agencies.
"We'd definitely have a bigger problem than we do now if
we didn't have the food programs available," says Gary
Landon, executive director of the county's assistance
office.
Landon adds
that if
it
weren't for the United States
Department of Agriculture food stamps his office
distributes,
about 4.4 percent of the county's 62,000
residents wouldn't be able to
Photo by Tom Spock
Although Christmas time
buy food.
Salvation Army,
like
is
Capt.
their busiest
James
guidelines, although the net
households, Landon says.
comparable
To receive the stamps, applicants have to meet rigid
income guidelines. Although eligibility is determined only
by income, Landon says single parents with children make
up the largest percentage of recipients
"The main reason they apply for the benefits is because
they either don't have an income or the income they have
doesn't meet their daily needs," Landon explains. "They
are either at or below the poverty level [a $481 gross
monthly income for individuals, $971 for a family of four]
and they're looking for any means available to stretch a
.
dollar."
stan^p
program doesn't use poverty
Baker, help meet the needs of
the hungry throughout the year.
From July through November of last year, the value of
coupons distributed in the county was $601,058. Those
coupons helped to buy food for 2,688 people in 1,141
The food
season, members of the
level
incomes of applicants are
amounts within the poverty level.
Along with single mothers and fathers, there are also
many senior citizens who Uve on low, fixed incomes and
to the gross
receive food stamps.
However, Landon
the people
who
says, "the elderly aren't generally
will apply for public assistance. They'll
anything they can not to get
There are
many
do
it."
stigmas attached to receiving food
stamps, Landon adds.
Many
persons, especially the elderly,
look upon food stamps as handouts from the taxpayers.
And many taxpayers look down on food stamp recipients
as people who are "sponging off the government.
But not
just those without
an income are
eligible for
Spectrum
food stamps. Even someone
who
working a 40-hour-a-
is
week job can receive them. In fact, the state's minimum
wage of $3.70 per hour adds up to only $592 per month,
$34 below the maximum gross monthly income for an
salaries
Despite this program, BeUes says she beheves there are
sdU "a
individual receiving food stamps.
Scanning the
cheese, eggs, peanut butter, dried peas and beans.
Recipients can also purchase iron-fortified formulas, and
fruit and vegetable juices.
of many clerical workers
Columbia County Courthouse reveals
that
sufficient
number" of children
are hungry. "I think there
at the
some of those
is
"but people aren't aware of
minimum wage earning
About 20 of them don't make $9,000 a
a
in the county
who
hunger problem," she adds,
it."
people are barely exceeding the
$8,500 per year.
The
elderly aren't generally
year.
Employees
at the
the people
courthouse aren't alone in receiving
dismal paychecks. According to recent
more than
Reagan
eight million of the jobs created during the
program
to help feed children
under
is
a special
five.
Infants,
WIC program
to Terri
is
anything not to get
is
and Children (WIC). Ehgibility for the
determined by family income, according
BeUes, a nutritionist aide
at the
WIC office in
Berwick. About 1,000 women, infants, and children in
Columbia and Montour counties receive WIC benefits.
Belles says, and nearly half of these women are single
mothers.
The
WIC program
for
it'
food
The program,
administered by the state Department of Health,
Women,
apply
public assistance. They'll do
administration pay annual wages of less than $7,000.
In addition to food stamps, there
who
statistics,
In addition to the food stamp and WIC programs, needy
famiUes can turn to yet another source - one of Columbia
County's seven regional food banks. Collectively, the food
banks serve about 2,000 families per month, according to
David Swisher, director of Human Services for the county
and administrator of the food banks.
To furnish the food banks this year, the USDA allocated
the county $37,600, an amount Swisher says will only keep
them going for about six months. The county also received
a $10,000 block grant to spend for food, but agencies
provides vouchers to buy milk.
CRAWFORD MOTORS,
PONTIAC
BUICK
INC
OLDSMOBILE
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PLUS Award Winning Service
Bloomsburg, PA
Rt. 11 & Central Rd.
Used Automobiles
GM QUAUTY
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m
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.
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717-784-0794
Keep that great GM feeling
with genuine GM parts.
BLOOMSBURG AREA'S LEADING AUTOMOBILE DEALER
Summer
1989
Guidelines for food stamp recipients
To be
eligible for
food stamps, individuals and families have to meet specific
income guidelines. Although the requirements are low, they are higher than the
poverty levels set for the United States.
The
federal food
stamp program doesn't use the poverty
level guidelines,
however, the net incomes used are comparable to the gross amounts within the
poverty
level.
The maximum incomes
for receiving
Ifamily size:
1
-
$626
food stamps are as follows, acccording to
their jobs
among
and the unemployment
compensation hasn't started."
real
says.
Most of the
Red
he serves
be due
many
fed, the county's senior centers offer
to the
is a Meals
on Wheels program. The agency also
which may
elderly,
stigma that goes along
has a pantry available for caseworkers
with asking for something for nothing.
I
know
there are a lot of
who
Social Security
more than those
who
pubUc
assistance."
Shirley Perry, a
caseworker for the
them.
meal, served free at a participating
church in Berwick,
sure there are those
can't really
tell
extensive the hunger problem
how
I
is
also available to the
hungry. Hastie says
who are too proud to
come in and those are
they're not taking part in the agency's
We
who need
A "Love of Neighbor" weekly
aren't getting any
Columbia-Montour
the ones
Area Agency on
Aging, agrees. But she says it's
difficult to determine whether or not a
hunger problem exists among the
elderly. "It's hard to find them if
programs.
to take foods to those
them on
Tm
qualify for
is
hot noon meals and there
range from 18 to 45. "We're not
serving that
far as seeing
there's
do see
Cross," Stcnko
clients
As
been very few cases. What we
a lot of poor nutrition."
In an attempt to keep the elderly
With the hundreds of bags of food
we seem more
going out, "sometimes
like a 7-11 than a
the elderly.
malnutriuon among the elderly,
about 250 meals are
served each week.
"It's usually those
feel for
who need
come," Hastie
check people to see
a
meal
we
adds. "But
Bank
that
don't
A MIDLANTTIC BANK
if they're really
needy."
Another organization dedicated
to
Member FDIC
keeping the residents of Columbia
County fed
is
the Salvation
Army
in
Berwick. Capt. James Baker says the
is
Introducing...
pUBLICKVg/HQU Sp
H ARRIS
The Ballroom at the
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What
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Available starting
Hotel
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in
is...
June, the
will
have
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nachos grande, potato
Long known for its delicious food
and excellent service, The Publicly
a function room located on
the first floor of the building at 24
House at the
Magee continues
West Main Street
(The old Sears Store).
*Jumbo
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400 people, and will be
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Hotel
to
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Now featuring meals that include
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This
perfect for weddings,
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chicken stirfry, and lasagna
*Lite
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'The best hamburger, bar none
For information or a
For reservations or
information:
784-3500
Summer
1989
guided
*An expanded selection of
complete dinners
tour, call:
For a different dining
784-3200
experience,
try
Harry's
784-4461
number of
those benefiting from the
food his office distributes
is
growing
"It
seems
like there's a lot of
I
need
think we're meeting
the needs of the hungry with the
various programs that are available.
Unfortunately, I'm sure there are
those
who
are too proud to
and those are the ones
The organization
Come
see the
latest in
bridals, bridesmaids,
and
///,
/
formal wear
Lr^^
carrying
Proms, pageant gowns, a
'^Ok^
fastiions. Also
occasion gowns,
accessories
and
I
be
in
is at its
busiest
were taking advantage of the periodic
mass distributions.
While almost everyone who
works with the food programs in
Columbia County agrees that hunger
is
not a problem here, they caution
that
it
could become so
officials or
members ever
Baker says the food pantry served
those
about 1,000 people for the holiday.
if
government
generous community
during the Christmas season. In 1988,
turn their backs
who need
on
their help the most.
"I'd hate to think that those
who
Although the food banks
administered by the county and other
were hungry didn't have any
programs available to help them", says
charitable organizations are operating
Swisher.
smoothly, the
USDA's
distributions of cheese
_
come
feel for."
gift
items at:
to
distributed." Nearly 4,200 families
with each year.
out there. But
reveals. "No more rice, honey,
powdered milk or chees is going
S
surplus
and butter
through Columbia County agencies
^3Cc(Mh
"probably won't be around anymore
oYon
due
to a lack of product,"
Swisher
and Formal Wear
Bridal
Bnaal oppointments preferred
S'ore Hours Monday,
Friday 1 1 00 A
Wednesday,
Tfiursddy,
tvl
8 00 P tvl
Tuesday ana Solurdoy 10 00 A (yl 5 00 P
-
53 WEST MAIN STREET
M
BLOOMSBURG, PA 1781£
BLOOMSBURG
HEALTH CARE
CENTER
Telephone 76'l-6652
EDDIE'S
'
A 'Pant
(x^ zJfe ^
Fruit
&
Fish
Market
Qourmet Seafood
SHORT OR LONG TERM
NURSING CARE AND REHABILITATION
PHYSICAL THERAPY
SPECIAL DIETS
SPEECH THERAPY
154 BED FACILITY
THERAPEUTIC RECREATION
andjrtsfi Product
211
E. First
Street
Bloomsburg, Pa.
17815
1-717-784-5930
ERIC WEISEL
Administrator
153 West Main Street
Bloomsburg,
PA 17815
(717)784-9344
provided without regard
10
to
national
origin, ancestry,
age
Spectrum
Traveling
Turkey
Meals on Wheels provides food and companionship
by Gina Vicario
Senior citizens
home
who choose
to live
worry about
preparing a balanced meal each day
because of a program that brings the
at
don't have to
food to them.
The Bloomsburg Meals on Wheels
program was started in 1974 by
Church Women United. Working out
home
of Lorraine Roberts,
Bloomsburg, the organization
of the
provided daily meals for seven people.
As the list of clients grew, keeping
track of them became overwhelming
and there was a need for the
intervention of a structured
organization. Church Women United
joined forces with the Bloomsburg
Chapter of the American Red Cross in
1975. The expenses grew with the list
of clientele and donations no longer
covered the costs. The Area Agency
on Aging (AAA) funded through the
and Columbia and Montour
counties, took over the Meals on
Wheels program.
Potential Meals on Wheels clients
are interviewed by the AAA. "Those
who are found to be in need of
state
assistance, physically or mentally
unable to prepare meals for
themselves, are provided with a daily
well-balanced meal," says Barry Gray,
deputy director of the agency. "Menus
are designed by a registered dietician
and provide each client with one-third
of the recommended daily allowance."
The meals, usually consisting of a
meat, a starch, and a vegetable, are
prepared by Brown Catering,
Danville. They are then taken to the
to the elderly
Bloomsburg American Legion where
volunteers ensure that the dishes are
warm enough
to deliver.
"The
clients
pay nothing for the meal, although
donations are always appreciated,"
says Darlcne Weidner, executive
director of the Bloomsburg Chapter of
the
American Red Cross.
"The volunteers
are often the only
visitors that the clients
have
all
day,"
says Weidner. "Volunteers not only
drop the meals off, but they also serve
as a check on the client. If there is no
answer at the client's door, the
volunteer is instructed to follow up in
trying to locate the client. In
many
instances, this intervention has
resulted in the saving of lives."
Photo by Tom Spock
Bloomsburg volunteer Sue Fox not only delivers meals, but
to
is
also l
companion
The 215 volunteers of Bloom.sburg
and Berwick Meals on Wheels scr\'c
135 people daily. These volunteers are
critical to the program because of the
Umitcd funding, according to Michael
Stenko of the Berwick Meals on
Wheels.
Meals on Wheels programs in
surrounding areas have been forced to
hire workers. "Volunteers are what
keep the costs down," says Stenko. "If
we were forced to hire people, the
strain on the funding could result in a
cutback of services to the client." S
the people on her route.
Summer
1989
11
Photo by Tom Spock
by Susan Keefer
Posted
at the
entrance of Burger
King along Route 1 1 in Bloomsburg, a
sign warns that the parking lot is not
to
be used as a cruisers' turnaround.
"We
lose a lot of business on
weekends because older people don't
want to come in when there are a lot
of kids hanging around in the parking
and in the dining room. They're
lot
walls, take soap dispensers off the
that has these problems. All the kids
walls in the bathrooms, and take the
from Berwick, DanviUe, and the other
towns aroimd here come to
Bloomsburg to cruise."
To combat the problem, Burger
King employs a security guard to
watch the parking lot for cruisers. If a
plants."
Carl says, "This
is
the only store
out of the five in our owner's district
car drives through the lot three times
one hour, the guard gives the
number to the Scott Township
PoUce which then issues the driver a
in
license
loud and they swear. People complain
warning.
about them," says Darrin Carl,
Burger King seems to be the only
on Route 1 1 that
has problems with the cruisers. Paul
manager.
fast-food restaurant
In addition to being loud and
swearing, Carl says that cruisers also
vandalize.
soda then
hour.
"They come
sit
in and order a
in the dining
They throw around
room
the salt and
pepper shakers, throw pickles
12
for an
at
the
Rushin, manager of McDonald's,
which has
a sign
and was a force
behind the anti-cruising campaign,
is "old news." BUI
Deep, manager of Arthur Treacher's,
says cruising
Spectrum
says he doesn't have any problems
with cruisers. "We're not really a
fast-
and people yelling to each other,
Smith says noise isn't much of a
food place," he adds.
more
problem. "If anyone
"It's a little
is
extremely loud
them on the weekends. They say the
people who ride through town during
the week are the most annoying.
Minkoff says, "During the week is the
expensive than stopping in for a
late at night, they
burger and soda, so kids don't usually
disorderly conduct," he adds. "This
biggest problem,
come
includes squealing
up
in here."
Cruising
is
a concern for
some
businesses on Route 11, but according
Bloomsburg Police Chief Larry
Smith, there is "no problem" in town.
Although there are some loud stereos
to
cy-foijljij
can be arrested for
tires,
loud music,
and yelling and screaming in town."
Beth Minkoff and Cathy Frick,
Market Street Square and
residents of
noise than a traffic problem. "Cruisers
Bloomsburg University,
say the noise isn't really a problem for
who
students at
stop and park
Square and
M
Parts
Boats
&
Supplies
at
Market
Street
yell to the other cruisers
Hair Co.
25 East Main St.
Bloomsburg
387-TRIM
Cars, Trucks
''^frf^
don't have to get
on the
weekends."
Smith says the cruisers create more
R/C Headquarters
^,
we
for class at 7 a.m.
Hours
Mon. &
Sat. 9 a.m-3 p.m.
Tues.
-
Fri.
Sun.
Closed
9 a.m. -8 p.m.
Sculptured Nail
Ann Piazza
Artist:
Sally
233 Market Street
ImnZi
Bloomsburg, Pq. 17815
(717)784-8214
Summer
1989
HA.P ESSE.-rA^S
JOHN PRULMnnCHB-LSYSrrBVE
13
are the biggest problem," he says.
There
"Here Where You
Need Us!"
is
Travelpiece, 18, Millville, like to
"cruise and hang out at Burger King."
no ordinance against
cruising in Bloomsburg. In 1986, an
They say they mostly
ordinance was proposed, but public
summer.
pressure prevented
it
from being
"I like to sit
waste
passed. Since teens restrict their
cruising to
and Route
don't
seem
think
it
Main Street, East Street,
many in the community
1 1
boring
some but not
fun!
get to talk to
I
people that
BANK
I
know and
Travelpiece and
Unger say when
I
they aren't sitting
meet new people'
try to
around
at
Burger
King they
to
like to
cruise so they can
cruise.
Seventeen-year-old Gretchen
play their music loud and try to pick
Shotwell, Espy, a student at Central
up girls They also like to hang out in
town sometimes to "yeU and scream at
Columbia High School, says she does
it
MARKET SQUARE
EAST END
SCOTTOWN
trio gets
like to go.
•It's
may seem
BLOOMSBURG OFFICES
don't
But
place they
three-mile stretch
who
I
kicked out of every
to
ERSTERN
those
says.
according to Unger, the
poses a
Circling this
to
talk so
my gas," Johns
,
major concern.
FIRST
and
cruise in the
people."
because there's nothing better to
I get to talk to people
Becky
do. "It's fun!
that
I
know and
I
try to
meet new
FUck,
George Johns,
Bartley, 20, Berwick; Jamie
Bloomsburg; Wayne Poe,
18, SeUnsgrove; and Ed Howard, 18,
MUlvUle, say they like to hang out at
Market Street Square.
people," she adds.
Joel Unger, 19,
19,
Lime Ridge;
20, and Jerry
The AAaaic o f Fine Jewelry
We^teui
SiTzUn
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752
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PA. 17815
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9
CREDIT
or
Spectrum
Poe, a worker at a cabinetry
company, says cruising and hanging
out gives him something to do, and
Howard, presently unemployed, says
it's better than sitting at home. Poe
says he comes to Bloomsburg every
weekend to cruise town "because
there's nothing to do down towards
He adds
Selinsgrove."
look for
loud as
girls
it
he likes to
"We
lift
cruises he likes to "wave,
He
says
Bardey
says,
a.m.. If there's a car here they'll ticket
it
every 15 to 20 minutes." At 2 a.m.,
they say they either just ride around
until they get
bored or tired or they
park somewhere
at
who
who
is
out cruising.
The
cruisers can
only park there until 2 a.m.
when
the
boring."
"You
LaCombe
see the
same
says he doesn't
have better things
LaCombe. He and
to do,"
his friends
at
high school
sporting events or dances, going
Street
yell to
at
Market
swimming
Square and
middle school, going
houses to watch movies and eat.
Cruising town isn't the thing to do
anymore if you're a high school
the others are
The kids who
at the
to the college, or going to friends'
student in
Hartley, an
the square so they can see everyone
the time; that's really
spend their weekends
stop
the biggest problem'
ya!"
employee at Giant, and
Flick are in town from 6 p.m. until 2
a.m. on Friday and Saturday nights.
Poe and Howard say they cruise from
8 p.m. until 4 or 5 a.m.
They say they like hanging out in
says,
things
all
like to
boring.
Romanot
"We
else.
'Cruisers
it's
cruise because "it's stupid."
he plays his music loud "so you can't
hear anybody bitchin'
However, they say they don't
cruise because they think
says
operator, says
beep, and crank the stereo."
leave.
can't park here between 2 and 5
and park
goes."
Flick, a fork
when he
that
and play his music "as
pohce make them
Bloomsburg because,
according to Romanot, "There are too
many other things to do that are a lot
are in high school
say they find other things to do on
more
fun."
S
Friday and Saturday nights. John
Romanot,
Wonderview; Jim
and Craig Shively, 15,
both of Bloomsburg, are all too young
to drive but they do have friends with
LaCombe,
15,
15,
licenses.
J.(ica p,
Columbia Mall
225 Central Drive
Bloomsburg. PA 17815
(Located at the Bon-Ton entrance)
p^
lUfe
Phone: (717) 387-8878
ANTHONY ANNUNZIATA
Summer
1989
PETER SERPIGO
15
A Growing
Family Tradition
Two fruit farmers take advantage of
Franklin Township's
fertile fields
by Lisa Barnes
For two local families,
vegetables are
fruits
more than just
summer pastime -
and
a
they are a growing
business and a long-standing family
tradition.
Ronald Rohrbach, owner and
manager of Rohrbach's Farm Market
in R.D. 2 Catawissa, is currendy
running a thirty-six year tradition of
and vegetable growing.
For the Rohrbachs, it all started in
1953 as a self-service stand that sold
apples and cider. "Our marketing of
food goes back to my grandfather,"
says Rohrbach. "We started with
some fruit trees and about eight or
fruit
nine acres." In the 1960s, the family
expanded
its
business to peaches and
increased the farm to about twenty
acres.
'I
think
we
help each
other's business, since a
of
lot
people won't come
out this
at
one
way
to stop
of the markets'
Today, the orchards
fifty acres
stretch over
of land. In addition to
peaches and apples, the Rohrbachs
have expanded
Pholo by Tom Sfxxk
A
hydraulic
lift
assists
Norman
Ford, Catawissa R.D.I
,
to trim trees during the
their business to other
fruits
including strawberries, cherries,
pears,
and nectarines. Other products
winter season.
16
Spectrum
include sweet com, cantaloupes, snap
beans and grains such as oats, wheat,
com, and soybean.
About a mile west of Rohrbach's
lies another booming family
enteiprise, Kmm's Orchards. Krum's
has been in business since 1933, when
Glen Krum's father first planted some
fruit trees. Today, Kmm owns and
operates the orchard business which
has expanded from twenty-five acres
in 1962 to about one hundred acres.
"The fruit we sell here is all our
own," says Krum. These include
cherries, plums, pears, nectarines,
peaches, and fifteen varieties of
Photo by Tom Spock
apples.
What
started as a family business
Glen Krum continues
to operate the family tradition
begun
in
1933.
has expanded to a major enterprise for
"We never imagined it
would become this full-scale," says
Rohrbach. During the winter season,
the Rohrbachs employ about three
full-time and four part-fime
employees to work outside the market.
Rohrbach.
S
HA
During the growing season, they
employ
whoever was
F E
R'
it'll
fit
available (from the
farm) would wait on the customers,"
Rohrbach says. Now he employs four
full-time people to work inside, and
one full-time produce man.
But the family is still heavily
involved. Rohrbach's wife, father,
S
Woolrich
is a Packil Jacket. It'll go
anywhere you go because, inside
stuff pack,
as fifteen.
the market. "It turned out that
This
its little
many
At one
time, the Rohrbachs dreamed of
having one fuU-time person to work in
as
Pack-it
any-
where! Designed to keep you dry
just look at
and comfortable
—
mac's
Jacket
Hoagies
•he features.
'World's Best-tasting Hoagies'
Home
of 1800
Hoagies
Free Deliveries
Elasticized cuffs
nd dniwconJ bottom
keep out wind find oin
Men's
Women's
S.M.L, XL
Reg. $25
Royal*, red*, navy, gray,
yellow, while, balsain green
Our Price
19.95
544 East St.
Bloomsburg
S,M,L, XL
White, pink, yellow, aqua, quartz.
poppy, peacock, blucmisl, roy;d, red
XXl. and falls*, Reg. 28 00
Our Price: 22,40
784-1528
AtShafer's ofMilhille.
AM
Daily 9
Mastercard
Sumnner 1989
5:30 PM * Fridays 9 PM
& Visa Welcome (717)458-5021
-
-
17
Come and
Enjoy
The
sister,
and children
all
work on
nieces,
and nephews
all
worked on a
successful that they netted
Krum employs
$160
profit.
five fuU-time
people, and about twenty-five
of Scenic
Pennsylvania
seasonal employees. In the winter, the
crew spends most of its time pruning
and packing up fruit for
trees
wholesale.
Rohrbach says one of the main
reasons for his success
is
is that
the area
a prime location for produce
growing. "It's a good location from
any," and adds that there
You've got a fcend
in femsytvaiba
>'
,)>-'
>.
"
>
1^1
*|/.,
^^x '^\
tTfC 32
pa2c rulor brochu
a higher elevation,
problem. However, last
summer's drought caused some
problems for him - "We lost about
twenty-five percent in volume. Our
product was a lot smaller."
Last summer's dry weather wasn't
hard on Rohrbach's fruit crop,
isn't a big
because
1
|717| 784-3279
P.^
17815
Name
tends to store water
did not fair as weU.
"We
didn't have a
very good potato crop," he says.
Rohrbach delivers produce
all
over the area including local grocery
He
New
stores.
York border and east to the Delaware
Water Gap. Krum does a lot of
fruit until
it's
picked and in
the basket," says Rorbach. Risks
include possible hailstorms,
fluctuating temperatures, and dry
Address
fruit
His most noted crop, however,
better.
usually isn't too heavy.
growing
-
usually
the climate is not too hot and frost
"There are always risks with
Coluinbis Montour
Tourist Promotion Agency. Inc.
RD »2 E.xit 35 off 80 Dloomsburg.
•
it is
is
sufficient rainfall, so that irrigation
the standpoint of weather conditions,"
he says. Since
agrees that the "soil and
climate in the area are as good as
canteloupe project. The project was so
JHeart
Krum
the
farm. Last summer, his children,
weather conditions.
also delivers to the
wholesale business as well, delivering
New York City.
The most profitable crop at
Rohrbach's Farm Market is a
Halloween favorite. "Jack-0-Lantem
as far as
City
State
Zip
Late Model Cars
Early American Prices
Reproductive Health Care
Birth
Control • Prer^atal Care
Carreer Screening
Community and
Parent Education
CONFIDENTIAL
AFFORDABLE
PROFESSIONAL
SCOTT TOWN AUTO, INC,
SALES & RENTALS
Sales: 387-0404
Rental: 387-0525
3121 New Berwick Highway
Bloomsburg
SERVICES
1
123 Old Berwick Rd.
Bloomsburg, Pa.
387-0236
1601 Mulberry
St.
Berwick, Pa.
759-2216
M. A. Cards Accepted
COLUMBIA
MONTOUR
FAMILY PLANNING
18
Spectrum
pumpkins
are the
continues to grow for us and people
most profitable, but
where
they are also the most seasonal," says
like to see
Rohrbach.
produced."
between them, but
that
hard to see someone
see what I have, and then head over to
Ron's and see what he's got, and viceversa," says
Krum.
"I
think
we
each other's business, since a
people won't
way just
come aU
the
way
territory.
Rohrbach
of
Krum
admits that his location
not prime. Since
highway,
it's
it is
off the
harder to get
if
he had to do
he would probably
it
move
natural with free
keeps you on your toes,"
says.
Wholesale
Distributors
adds that these people
Plumbing
it
full
"Some of them even buy
stuff
from us," he says.
is a prime growing
Heating
•
&
their
Air Conditioning
is
no doubt
that
competition would be high, but
Rohrbach wouldn't move his
business anywhere else. "There's
really no place like this area," he
says. "There's no place like home,
and this is the only one I've ever
Krum says."We have to
reputation more so." Krum
on our
on your
time.
one, there
"More
Rohrbach's,"
adds that
M
(lii^ SUPPLY, INC.
Since the area
is
people are Ukely to stop at
rely
it's
in
business, and they're not doing
main
to.
It
move
usually have only a seasonal
out this
one of the markets.
But since there are two, they have
something to compare."
to stop at
Krum
But
enterprise.
help
lot
to
smaller roadside stands. "It's kind of
is
it
is
face neighboring competition from
my place,
friendly. "People come to
food
Rohrbach and Krum also have
Both Krum and Rohrbach say
is some com-
they believe that there
petition
their
over again,
the business
end closer to Bloomsburg to attract
more business. "But the business
known."
Rear
of
255 East 7th
Street
Bloomsburg, Pa. 17815
(717)784-3263
S
Owner:
William A.
Coombs
HOUSE OF
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FABRICS
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Summer
1989
445-47 Market -Slrrcl liioomsbnri;. I'A ITHlo 7,S4-5530
314 Main Street Catavvissii. PA 17H20 35G-2:?9'2
-
-
-
-
Fri,
9am
- 12 noon
Wed. & Sat.
120West Main Street
PA 1781
(717)784-1860
Bloomsburg,
19
MAPLE SYRUP:
J^ Szveet Spring ^rcat
by Tom Spock
usually weather dependent, runs from
late
Most people go
when
a
they need maple syrup. But with
maple
your backyard, and a
tree in
work, you can
little
to a grocery store
tasty syrup.
make your own
February
until the
end of March.
Sugaring started long before colonists
settled in this country. Gallagher says
the Indians
maple
made
large slashes in the
tree, inserted
reeds into these
cuts, then drained the sap into large,
hollowed-oul logs. The Indians then
heated stones, placed them into the
sap until
it
boiled and eventually
produced the sugary substance we
know
today as maple syrup.
The Pennsylvania Power
and Light Co.'s Montour Preserve,
Turbotville, is probably the best place
in the area to see sugaring first-hand.
The general pubHc
chance
to see
is
offered the
syrup production on the
grounds of the Preserve. "Our process
here
is
stricdy demonstrational.
make on an average about
We
five or six
gallons a year," says John E.
Gallagher, consulting naturalist at the
Preserve.
Tlie sugaring process,
Dave
which
is
Rissel, assistant leader of
Brownie Troop 1386, with a
little
help
from assistant leader Dave Rissel and
Brownies Elizabeth Wonderlich
(center)
and
Erin Cundiff (right)
prepare a tree
for spile
and bucket.
Photo by Tom SpocM
Sunnnner 1989
21
In time settlers arrived and began clearing the area.
_cream, a sweet peanut butter-like
Early Pennsylvanians imported more maple tre^s^to a land
previously dominated by white pines and
\,
'taffy', is
hemlocks. The colonists also brought the
advantage of metal products-drill
make
smaller holes for a
^produced by boiling the sap for two
hours
\
The sugaring season
266 degrees Fahrenheit. The
is
Gallagher says Pennsylvania
two
produces about 100,000 gallons
things-warm days 40 degrees
of syrup yearly. This ranks the
and above and cold nights below
state third in total
the freezing temperature. In the
spring, as the temperatures rise
freezing, the maple,
tree,
wiU begin
nourishment.
sent
up through the
hours
when
above
tree,
warms, the sap
and
drawn back down into the
the early spring, and not the
Gallagher
The hole
is
south'
in dia-
only flows up and
down
the
"The sap
wood
drill
really
closest to the bark
of the tree," he says.
The spUe can be
placed into the hole.
of tasting
real
&L company as thanks
&L Montour Preserve offers a wide variety
The P P
of outdoor
activities
explanations.
Even
with botii teclmical and practical
tiiough
generally associated with
maple syrup production is
tiie
New England states,
area
residents are offered a chance to experience part of
own
heritage.
,
i
pipe,
m^
hollow shumac twigs, or
into a container, usually a covered bucket.
is
treat
is
commercially produced ones. The sap then runs
container
added
PP
people throughout the
their
Next, a spout-like device called a 'spile'
plastic tubing,
that
to 3,000 visitors to the
for their support throughout the year.
one-half inch wide, and no more
far into the 'hard' or 'deadwood'.
pubUc open house
some 2,000
first-hand, plus the
under the impression you must
are
make candy
maple syrup. Some of syrup is also bottled in
than two-and-one-half inches deep. Gallagher says
many people
to
small jugs and sent to the staff and various
on the
more
P P&L
at the
Preserve. School, civic, and outing
fairiy
it is
step is to drill a hole
enough
groups experience the sugaring process
why we sugar in
summer months."
side of a healthy tree, ten inches or
meter.
for the yearly
attracts
movement of the
Syrup making takes time, but
first
reserve is
is
Vermont and
York. The small amount
of syrup produced
is
in the afternoon
roots.
sap you get good flow-that's
The
New
begins to cool down, the sap
it
explains, "It's because of the
simple.
Stales behind
more than any other
the day
maple syrup
production in the United
send sap to the buds for
to
As
then poured into molds and
left to cool.
variable-the weather. Gallagher
says sugaring requires
at
mixture
\i'
based on one^
is
same way. One
wiU make about seven
basically the
pounds of maple candy, which is
bits to
more concentrated
in.
made
gallon of syrup
sap flow, and cast-iron buckets to boil
the liquid
can
treat,
made. Spotza' Pennsylvania Dutch for
''be
^^"^"-"-^
The
usually placed on the ground, or hung
on a hooked spUe.
After the sap
liquid.
is
The
sap,
is
collected, it's time to boil the
now
in stainless-steel containers,
brought to a boil by means of a
wood
takes thirty to fifty gallons of sap to
gallon of syrup.
By
heating finished syrup
j;
258 degrees Fahrenheit, maple
22
>^*^
fire. It
i\!^
make one
aw\\\'
^Mmf:, \\^
y\y'
*\\\\\\\\v^\»*!!
Spectrum
^
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BLOOMSBURG
by Linda McLeod
As
a student of languages at
fresh From the Farm
Mary
Washington College in Virginia,
Rachel Bitler never imagined she
would end up becoming a farmer in
and
Pennsylvania or spending her
rural
Readv For the Tohle
summers seUing squash in
Bloomsburg's Market Square.
Bill Bitler, Rachel's husband, grew
up in Bloomsburg on the same farm
that once belonged to his great-
grandmother. The couple inherited the
farm in 1972, and
that Bitler
it
was
Rachel Bitler provides
in this year
customers with
began a crash course in
farming. BiU, stationed in Korea,
came home just in time to plant the
crops, and upon leaving, left Bitler to
the harvesting. Her master's degree in
French was of httle help with the task
she was now about to tackle. "I can
remember asking people, 'Is this a
weed or a plant?'" she recalls.
Almost single-handedly, Bitler
now
plants, cultivates, picks, grades,
and seUs the produce grown on 20 of
the farm's
60
acres.
Her husband,
farm
to take
some of my flowers and
The next year I
things to market.
began going with him,
he
went, and
Maple
became a
I
until
one day
you've got to
said, 'Hey,
got a job up
at
Crest. '
stay. I've
So off he
were on a first-come
first-served
officer stationed in Frederick,
The
"We
it
it is
also
somebody
to
who
do
it.
You
minority. Besides,
Bill," she says,
I
"He
work with
takes orders very
weU."
Bitler began going to the farmer's
market in Bloomsburg by accident.
"There was an c
nearby
24
who woulo
man who
lived
^top here at the
it"
says Bitler. She
I
don't
know how
they heard
about them, but they are very valuable
to
will run into
like to
"You can name almost any
we
makes her own jams, jeUies,
town.
to
are reliable, but they are a
grow everything from
cucumbers, from eggplant and
peppers, and catsup. "I found with my
jams and jelUes that I'd picked up
several good customers from out of
ourselves than to try to hire
people
Bitiers
to
out.
pickles, sauerkraut, relish, hot
alone.
more pleasant
is
has been in market
whose family has the
The Bitler
probably grow
have concluded, for what we're
trying to do, that
do
work
who
kind of normal vegetable, and
time.
Bitlers prefer to
to
tomatoes.
grew up farming," Bitler says.
it.
He went to college
because you cannot make much
money farming." Soon to retire, Bill
will return to work with his wife full
likes
The
are parking permits
name was Rachel's ticket to her
comer spot, and she no longer has
com
"Bill
"He
was
longest line of marketers.
cultivate, spray,
and prepare for Saturday market.
I
to get that
guaranteeing spots. Selection
worry about camping
Md., takes three-day weekends in the
summer to help plow,
was going
I
comer spot!"
Now, there
longest, or
Until recently, the parking spots
my truck.
and sleeping in
determined
determined by
full-time
marketer."
a
Dickinson University graduate and
Army
homegrown goodness
basis.
Bitler laughs
what she had
when
she recalls
go through to get her
remember there
was a lady who would come on
to
favorite spot. "I can
me
because they keep coming
back."
Business
a lot about.
regular.
I
market day,
We started
learn
so
we
comer
could beat each other to that
spot.
I
was coming
in at
2 a.m.
something Bitier knows
lot
of people are so
see them, if not every
Saturdays, in the season of gladiolus.
arriving earlier and earlier
is
"A
at least
every week.
You
what they want and save that
littie bit extra in there. The repeat
customer is absolutely essential."
Spectrum
PAoio courtesy ol the Press-Enterprise
Rachel
Bitler
used
to
the Market Square.
Even when
it
her stand, Bitler
have
to get
Now there
up
at
2 a.m.just to pick her favorite corner location on
are parking permits guaranteeing spots.
comes to setting up
demands perfection.
been talking about her hfe as a
marketer, says, "I like the work.
"A lot of salesmanship depends on
how you display your wares, so you
There's a
had better do
sold
it
carefully. I've gotten
pretty meticulous with
how I do
it.
I
grew
lot
it, I
it.
If
I
of self-satisfaction in
cleaned
it, I
displayed
didn't take care of
would have bugs, worms, or
is
a direct result of
my
it.
it, I
it, it
rots,
so
efforts. It's
it
one
of the clearest cases of cause and
'You can
name
almost
effect
I
can think of."
Bitler
any kind
we
of
vegetable and
probably grow
can be found every Tuesday,
Buy George!
Loans for cars, schools, home
Improvements, vacations, business.
and evefv good reason oI your
hometown bank.
Thursday, and Saturday morning,
April through
November,
in
it'
downtown Bloomsburg's Market
Square. Whether you want to talk
I'm a real pain to my husband because
he just wants to put everything out
there, which probably sells just as
well." She pauses, then adds, "But I
like to think
I
do
it
better."
Bitler, smiling the
business, tomatoes, or even French,
there's a lot to be learned from this
woman who seems to
have made happiness her language of
independent
hfe.
S
KG BANK
PHI.OOMSBL
:i)Ll MBIA TRl'ST
1989
RJU SElMCf OmCES TO SEfVt VOU
MAIN ST -lOIOS MAPCTTS1
scon TOWNSHIP - 3i7 UAJN 51 N CAUMSSA
A
MW
I
Summer
CO.
C
whole time she's
.
1=1
25
£egs
!^^
rloiiiulei
Columbia County
(Bringing the ocean to
by
Staci
Wilson
to take
some home with me
at
night
for dinner, but there usually isn't
Fresh seafood! Thanks to Eddie's,
LeVan's, and Al's seafood stores,
people who enjoy ocean delicacies
don't have to drive four hours to the
shore to get the type of food they love.
Eddie's receives a shipment three
week from a supplier in
Hazleton. The supplier receives fresh
enough
over the
East Coast. The drivers come direcdy
from the ports where the fishing boats
all
Pho\Q by
satisfied."
The Orange Roughy, an imported
from New Zealand with a very
mild flavor, is a local favorite, as are
fish
Believe
permanent
it
or not, squid
is
squid." Serucci's restaurant,
Bloomsburg, has a squid dish on
menu.
Philadelphia ports early in the
chicken.
in,
and take the catches right to
Sometimes the
supplier even makes a trip to the
morning and deUvers the seafood to
the stores that buy from him.
Al's on the New Berwick Highway
is owned by Al Green, Jr. Al's is in a
trailer which contains a walk-in cooler
and two display cases. Based in
FrackviUe, where the main store,
offices, and warehouse are located,
Al's also has stores in Shamokin,
Pottsville, Lehighton, and WOkesBarre. In this area, haddock and
flounder are the big
Shrimp,
with its many different ways of
preparation, is also very popular. Judy
Kessler of Eddie's seL a school of
Cajun Catfish. She says, I would like
^6
sellers.
Debbi LeVan says haddock and shrimp
are big sellers.
a
of the stores.
LeVan says, "There are a lot of
Italians in the area. You have to carry
fixture in all
the warehouse.
come
Tom Spock
Brazilian Lobsters.
times a
seafood daily from drivers
even
keep the customers
to
Many
best,
makes
until
its
marinate them in garlic and
butter and fry
them up. Octopus
a great hors d'oeuvre.
it's
Buccula
tender and serve
is
it
BoU
with a dip.
a heavily salted cod.
It's
a
very popular Italian hoUday dish.
say frog legs taste just like
To
Nationally
bring out their flavorful
it's
not
as popular as
catfish or lobster,
but
in
Columbia
County,
calamari (squid)
is
a popular
seafood.
Spectrum
WAGNER'S TROPHIES
&
ENGRAVEABLES
Plaques* Medals* Awards
Ribbons'Engravings'Trophies
Pholo by
Commuters need
at
its
Route
1 1
not worry about
downtown
offers
traffic. Al's
seafood
off
Tom Spock
SPORTSWEAR
the truck
Specializing in Engraving
location.
and Computer Embroidering.
If you're
not satisfied with
LeVan
how
your seafood dishes turn out at home,
try some of these suggestions from
Judy Kessler and Debbi LeVan.
Kessler says," Boiled lobster loses
some of its flavor. Broil it."
To broil a lobster, first crack the
shell by hand. Cut away the
membrane on the underside with
scissors.
Put the lobster in the broiler,
shell side up,
and cook
until
red. Flip the lobster, coat
butter,
and broil
until the
it
turns
with melted
meat
mms
brown.
LeVan has
different lobster
preparation advice.
Her suggestion
to boil the water, put the tails in,
She says,"It's fishy
Nothing at all like crab."
Whatever your seafood pleasure,
the stores in the area can accomodate
you. But from frog legs to flounder,
any taste can be satisfied. S
disagrees.
tasting.
BREAKFAST.
LUNCH. DINt^ER.
PERKINS.
is
meat comes
for misses
is
i.::^^
and
from
Jonathan
when
Martin, Jody,
off.
Most seafood
women's clothing
Greet Spring
juniors
cooked crab legs can be boiled or
the
The Dixie Shop
distinctivt:
with fashions
and
then bring to a second boU. Pre-
steamed. They are ready to eat
138 East Main Street
Bloomsburg, Pa. 17815
(717)784-6025
steamed, baked,
few people
think about using their microwave to
prepare the dehcacies. Clams
microwave well. You know they are
done when the shells open up. It's
quick, easy, and Uiere is no flavor
Hang Ten,
boiled, or fried, but very
Inclinations,
Devon, Alfred
Dunner, Russ
and Monet.
When you're
al
loss.
Kamaboka is an imitation
hungry
lof
a good meal
a good price. Ihink Perkins' Family
Reslauranl. For breakfast, lunch, or dinner,
count on Perkins to liil your plale without
crab
meat used for seafood salads. It is
made from Pollac fish. Kessler thinks
it makes a very good seafood salad but
emptying your
wallet.
187 Central Dr., Bloomsburg
(717)784-1140
26 E. MAIN STREET.
BLOOMSBURG, Pa. 17815
(717) 784-5680
Summer
1989
27
sculpture with spindaUy legs, which
needed for movement around the
shore, and a beak to peck at clams,
by Tom Spock
Beamer
crabs, or seasheUs,"
says.
While the seashore of Maryland
might seem like the logical place to
"These are aU things that are
important to me because I like
find something called a "Tidewater
seafood."
Chicken," don't expect to see one
a catch-phrase," says Beamer.
Unless you visit the
Bloomsburg University sculpture
studio, you may never discover what
Tidewater Chicken looks Uke.
people might wonder what a
there.
Tidewater Chickens vary in shape
and
size, as
do the many different
social issues they represent. Karl
Beamer, associateprofessor of
Beamer then named
Tidewater Chicken
a
art at
Bloomsburg University, created the
Tidewater Chicken theme about
fifteen years ago in one of his
sculpture classes. "I wanted to make a
is. It
it
it.
wasn't
idea as a mental process, just
"It's
"Some
my
more of
make up this
nobody can
they become a way to make
believe
serious social commentary in a
humorous way."
The Tidewater-Chicken-PunkRocker stands nearly three feet tall
a reflex reaction. I'U
bizarre thing that
—
and
colored outrageously with the
is
spiked hair on the top of its head. "I
had a
sad,
people
melancholy reaction to
who
feel they
have to be
visually outrageous to feel a sense of
being special, as a unique individual,"
Beamer says.
Tidewater-Chicken-Tealess-Pot
was made as a design situation.
Beamer points out, "the oversized
handle and porcupine quills are meant
to puncture your fingers,
no spout, so
can
stiU
there's
no
and there's
But you
tea.
have a party."
Beamer also uses the sculptures as
a way for students to express personal
opinions. The Tide water- ChickenGrandma, and The ROTC Rooster
were the result. "One day in class we
were discussing cliches and
stereotypes and how truthful,
untruthful, and boring they can be,"
Beamer notes. The
Sculptor Karl
ROTC Rooster
reflects the military presence
ruffles
on
a
campus, the Tidewater-ChickenGrandma has an apron, and is a little
wider than she
Pholo by Tom Spock
Karl
Beamer uses
his
Tidewater
Cliickens to
communicate
and
views.
'2Q
political
his social
is
high."
The Tidewater-Chicken-ClanBowl-Bury-My-Heart-at-WoundedKnee reveals the poor treatment the
Native Americans received. Beamer
wants to do another memorial
the potentially dangerous chemical
sculpture "in the highest esteem for
used as a defoliant in the
those people, if
I
can do the imagery
good enough. When I evolve or arrive
at that point, I'll know," he says.
The Tidewater-Chicken- ViemamVet-in-Search-of- Agent-Orange
relates the
pUght of those exposed
to
Viemam
War. Unfortunately, the chicken was
broken some years ago. Beamer joked
he had it buried in the Arlington
Spectrum
E
fe
about,"
student
Beamer admits. A former
was lucky enough to
receive one as a
gift. "1
much
won't have
The Tidewater-ChickenTraveUng-in-the-Fast-Lane-GummiBear-Container was sculpted to hold
she ever wanted was a
chewy candy, one
Tidewater Chicken," Beamer says.
nine inches of the
"So when she got married I gave
her one as a wedding present--The
of Beamer's favorite snacks.
Tidewater-Chicken-with-Chicken-
to possess a special life spirit.
Pox--it had nuclear splotches
around
While
The Tidewater Chickens
evident only in the clay chickens.
the Tidewater
Chickens
but they seem mechanical,
fabricated-too
most
people, has imperfections. The
clay
Beamer admits
he, like
know
is
there's
a spoof of himself.
no reason
to
my house
and
1
much
technology.
My
more expressive than
[the chickens] are filled with life
spirit."
can't find one of the
sculptures he cares for
go bonkers.
That's a personal reflection on my
own vulnerability, and if 1 don't
in
is
Beamer
be
afraid of bats," he says, "but put
one
work
anything I've ever done, and these
Tidewater-Chicken-in-Search-ofthe-Lost-Bat
is
"I
have done some in bronze and metal,
described as a perfect world,
"I
seem
Beamer
all
says he believes this special quality
all
it."
don't always present what can be
Photo by Tom Spock
it, it
validity."
had one
senior student a few years ago and
all
laugh about
more than
the
others-"That would be like asking
which one of my children
more."
I
me
love
S
earner
/ social feathers
National Cemetery next to John
Kennedy
"I
think
it's
appropriate
because they're both unresolved
issues."
Beamer isn't
certain
Tidewater Chickens
ten in
liis
Phoio by Tom Spock
how many
exist.
There are
One
of
Beamer's unique designs
— TheTidewater-Chicken-Tealess-Pot..
office alone. "There could
be some out there I've forgotten
Summer
1989
29
Cataring bo
G^Grv
(culinarv) naad
Pride and success are
essential ingredients
has a bad name to begin with," he says, "But it's really not
true any more. We would like to let it be known that
hospital food is not what people think it is. It's really good
food."
Abbott maintains that his intent is not to compete with
anyone in town. Catering simply takes the edge off hospital
costs and helps pick up employee morale. "We love getting
involved in something where we can set up real fancy
dishes and carve melons. It's really kind of rewarding."
The hospital service caters any type of event, and
prepares everything from chicken to filet mignon. The staff
enjoy doing buffets but can provide service personnel as
well. Abbott says, "We are very flexible. We'll do just
about anything."
'We love
getting involved in something
in a great recipe
where we can set up
for area catering
dishes and carve melons
fancy
real
.
.
.
It's
really kind of rewarding'
by Linda McLeod
When we think of celebrations, we usually think of food.
But in Columbia County, it's the other way around. The
catering done in this area is cause enough for celebration.
From meat and potatoes, to cakes and ice carvings, you can
count on a job weU-done. Ask anyone at Brown's,
Fought 's, Ridgeways, the Hotel Magee, or even the
Bloomsburg Hospital, and they'll tell you catering is not
just about food-it's about success.
It
may come
Hospital
is
as a surprise to learn that the
Bloomsburg
catering to the community. According to
Xavier Abbott, food service director, the hospital began its
catering services about two years ago when the kitchen
underwent expansion. "We don't advertise because our
main responsibiUty is patient feeding. Secondary is
employee feeding-but when we have the chance, we really
enjoy doing outside catering," says Abbott.
"It's good for public relations, because hospital food just
30
Fought's Catering of Espy, a family-owned and
operated business, also caters celebrations from clambakes
to reunions and weddings. If the name looks familiar,
perhaps it's because you've tasted one of their delicious
pancakes from Fought's Buckwheat Pancake stand
Bloomsburg Fair.
It was this stand
that inspired
company
"We
at the
them to form their catering
were having a dinner for those who
helped us," says Britt Fought, "at which time a friend
asked us to cater his daughter's wedding."
Buffets, featuring a variety of dishes made mostly from
old family recipes, are Fought's specialty. Some customer
favorites include Chantilly potatoes, baked macaroni and
cheese, meatballs, and Italian baked chicken..
Brown's Catering of Danville also mean business when it
comes to food. Brown Enterprises began in 1955 when
Robert Brown Sr. moved to Danville. A student of the
prestigious Cordon Bleu, Paris, with a master's degree in
Home Economics Education from the University of
in 1981.
Spectrum
Louisville,
Brown has
business that he has
created a multi-miUion dollar
now
passed on to his son, Robert
Jr.,
and his daughter, Liz. The company currently employs
sixty-two.
Brown's will cater any type of event. Brown Sr. says
"The smallest thing we ever did was four baked potatoes,
and the biggest was a meal for 10,000 at the Bloomsburg
fairgrounds." They'll do as much or as httle as the
customer wants, supplying everything from waiters and
tents to giant cakes and elaborate ice carvings. Brown
says, "The sky is the limit. The majority of people
around here are interested in a nice, good, solid
meal at a reasonable price. We could cover the
whole gamut with our experience. We have the
expertise to get as extravagant as one would
want to get."
Brown Sr. is considered of the finest
cake decorators anywhere. He has made
cakes weighing up to one ton that have
served over 4,000. Often, the cakes
must be made in sections,
transported, and then assembled
and decorated on-site.
compliments from numerous stars, including Red Skellon,
Kenny Rogers, and members of The Beach Boys. Several
stars, including Bob Hope, have dined with the Browns at
their Danville home.
Catering is not the Brown's only venture in the food
business. Their kitchen is open daily preparing meals for
the elderly and shut-ins in the Columbia County area. Tliey
also manufacture deli products for supermarket chains,
their biggest sellers being baked lima beans, which they
ship out by the ton, and cole slaw. From scratch, they
make
also
their
own
butter roUs, pastries, sticky
buns, and cheesecakes.
The younger Browns seem
business in their blood.
they were babies,
we
to
have the
Brown
Sr. says,
"When
brought them over in
at night to the kitchen. The
dog would watch them while we worked
through the night. They were just totally
bom into the company."
Opening a restaurant is their
laundry baskets
dream, but they don't plan to rush
it.
The elder Brown says, "We trj'
do our homework. I was in
to
:^
Annually, Brown's cater the
business thirty-three years
when
shows at the
Bloomsburg Fair and
night
<^sr^^y^y^&W
have received
*LIVE SPORTS BROADCAST
ROCK OVER L0ND0N**JA7
**SOLID R0CK*TICKET
AMATEUR HOUR**EXP'"
**BLOOM NEWS*DAN
I
handed
children.
it
over to the
Maybe
it
will
go
another thirty-three
BLOOMSBURG UNIVERSITY STUDENT RADIO
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**NIGHT TALK'^
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***F0UR
CROSSWAT
REGREF
* * *0'"
91
.
.V
y
FM
91.1
&
REQUESTS
(717) 389-4687
Summer
1989
WBSC
640
AM
BU's On Campus Radio
Station
XID
.NTAL
RTY*
w AVE*
ME TAL**
STLING * * * * *
HOUSE PARTY
Teams of r 10**
R0CK*WILD BILL
,E RACK*BUZZ AND E
BLOOMSBURG UNI VERSI
aSSIC ROCK BLOCK 5 * * * *
.T ON CUE*REQUESTS **DR.
31
years.'
Two
of the finest local restaurants provide catering
Ridgeway's Restaurant and Lounge, Bloomsburg,
services.
a large provider of catering services in the area, offers a
varied
menu
featuring such
main dishes
as
Top Round of
Beef, Stuffed Shrimp, Hot Roast Beef Sandwiches with
Gravy, and Lasagna.
As Ridgeway's
to the public daily, they prefer to
is
a restaurant
do most of
opened
their catering
to seat small parties of up to
Ridgway's will serve meals either sitdown or buffet style, and custom design the menu to fit the
on-site,
30
however, they are able
at the restaurant.
customer's needs.
The
majority of people around
here are interested
in
a good solid
Photo courtesy of Foughl's Caleiing
meal
at
a reasonable
Fought's Catering
price'
Covering a 150 mile radius. The Hotel Magee,
Bloomsburg, is available for picnics, clambakes, weddings,
cocktail parties or any other special occasion. They handle
anything from small intimate gatherings to gala events for
thousands of people. The hotel has a variety of banquet
accomodations most conducive to business gatherings,
weddings, and other large events. Their five banquet and
meeting rooms can handle groups of 30 to 130 and the
catering staff will assist the customer in planning the event
is
a family business.
which may include cocktail parties, hospitaUty suites,
and elegant full course dinners.
Though methodical in it's planning and preparation,
buffets,
catering
creators.
is
an
The
that is means much to it's
community of Columbia County
artful process
catering
seem to share in a common feeling about their work-pride.
Whatever caterer you choose in this area there is one recipe
that you're guaranteed to Mke-success.
S
TENDER LOVE PET SHOP
Birds
•
Tropical Fish
Small Animals • Reptiles
Complete Line Of Pet SuppI
Hours:
10-6
Mor^.,Tues.
Wed.
10-8
8c
Thur.
&
Fri.
10-6
Sat.
32
157 West Main Street
Bloomsburg, Pa. 17815
(717) 387-1919
Spectrum
Aloha Siama Alpha
Supporter of Special Olympics
Alpha Siama Tau
Supporter of Pine Mountain
Delta Eosllon Beta
Supporter of Red Cross
Phi Siama Siama
Supporter
of the National
Theta Tau
Kidney
Foundation
Omeaa
Supporter of Bloomsburg Nursing
Home
Phi Delta
Supporter of the American Cancer Society
Phi lota Chi
Supporter of Special Olympics
Chi Sigma Rho
Supporter of American Cancer Society
Chi Theta Pi
Supporter of Special Olympics
Siama Sigma Sigma
Supporter of Robby Paige
Inter-Sorority CounciC of
bloomsburg University
«
rm dm^, m. b» m^ me
Even when
it's
it's
bad,
better than liver
main
by Gail Thompson Rippey
items. So,
stores
There's no disputing
it.
Pizza
we may have left out
a lot of good pizzas from convenience
and
street vendors. [O.K., so
there aren't any street vendors in
is
by far the favorite food of students at
Bloomsburg University. But which
Columbia County, but
pizza
toppings.
is
We
To be absolutely impartial,
we only tasted cheese pizzas. Again,
we may have slighted a pizza place
considered the best?
Determining which one looked
and tasted the best was the task the
Spectrum staff of sixteen journalists
sure the results
invited three
And just
that
make
weren't biased, we
boldly accepted.
writing instructor at
makes
to
account on our survey sheets, those
reading the evaluation should keep in
Bloomsburg
University; Floyd Walters, reading
mind
Lewisburg Middle
School; and Deborah Barnes, assistant
director of Law Enforcement at
Bloomsburg University.
The crew forked out their own
funds to sample sUces of small pizzas
from fourteen restaurants in the
Bloomsburg, Berwick, and Catawissa
can
areas.
of
Not every place in town that
serves pizza was contacted for the
amount,
specialist for the
survey since
we
34
What we
missed out on, we may never know.
Although it wasn't taken into
F. Walters,
that pizzas
from the same place
on the same night,
same person made them.
taste differently
even
if the
None of our tasters knew where
the pizza they were eating
came
from-all they saw were the boxes with
names scratched out or cut off.
Each pizza was given a number
and the samplers rated them on a scale
the
Hholo by lorn Spock
1
to 5 according to the appearance,
taste,
Tony Serucci, Bloomsburg, tosses
dough around.
his
and consistency of the
cheese, sauce, crust, and seasonings.
Each pizza
tried to stay with only
those that served pizza as one of their
delicious pepperoni pizzas,
but only fair cheese pies.
to
community guests
sample the pizzas-Janice
if there were...]
also didn't consider the
also received an overall
evaluation.
Spectrum
Here are the inconclusive, lessand probably unreliable
results of our taste-testing adventure.
than-scientific
Berrigan's Subs of
Bloomsburg [12" - $3.71] No one
was sure why (maybe it was because
came from a hoagie shop) but this
pizza was by far the most unusual
looking
- it
had green flecks of
it. Those participating
something on
it
in
was
the survey concluded the pizza
greasy-looking, long on cheese but
short
on sauce and had an "old and
tough"
crust.
One
taster
summed
like this: "It looks strange
strange."
and
it
up
it
TOTAI. [^FAUTV CENTE:R
tastes
However, another thought
the pie tasted great. Overall,
we
was an average pizza.
Bob's Subs of Bloomsburg [12"
thought
-
it
$5.25] Complaints of too
oregano dominated the evaluation of
this pizza.
The cheese and
were good, but
said.
After devouring
the sauce
editor Lisa
that crust
tastes just like a
sampler
Pholo by Tom Sfxick
much
-
ugh!
many
nn^"^^s
slices, senior
Barnes earns the
title
387-8206
of
"It
manila folder," one
146
Pizza Connoisseur.
E.
Mam
St.
•
Bloomsburg. PA
But Bob's has no
IT'S
NICE TO BE AT THE TOP!
ONCE AGAIN HONDA HAS BEEN
NAMED #1 IMPORT OWNER LOYALITY
FOR THE 1 2th STRAIGHT YEAR!
A RECORD THATS NEVER BEEN EQUALED
Polkand Co. Leading Import Solos Analysis of 89
DOCUMENTED —
R. L.
THE IMPORT THATS IN A CLASS BY
1
ITSELF!
NEW BERWICK HWY.
BLOOMSBURG, PA
721
387-1980
OPEN 9 A.M.-8
Summer
1989
P.M. DAILY, 9 A.M.-5 P.M. SAT.
35
reason to
fret
woman who
over that
eats
—who'd
take a
manila folders
seriously?
Domino's Pizza of Bloomsburg
- $6.29] The quality of deUvery
[12"
service rated higher than the taste for
this pizza.
Comments ranging from
"bland and basic" to "better than
it
looked" were scribbled on the score
sheets about this pie.
One
taster,
obviously obUvious to appearance,
thought
it
was
a great pizza.
Januzzi's Pizza of Berwick [9"
$4.75]
Even
the students
-
on Spectrum
could throw together a more eye-
appeahng and mouth-watering pizza
from a box of Chef Boyardee mix than
this
pizzeria-produced disaster.
doubt about
was
it,
this pizza
No
the general consensus
looked gross.
Its
consistency was like paper, and
if that
wasn't bad enough, there was too
much dough and
not enough
ingredients."A bargain-brand pizza,"
Photo by
Jan Walters evaluates a mound
of mozzarella.
Tom Spock
one
taster concluded. "If
you ordered
extra of everything, this pizza might.
Juniors * Misses * Apparel
Accessories * Shoes
J.gMoot * Cambridgt
Susan 'Bnstoi * 'WooCricH
Qinnie!)ofiansen
'Etienne Aigntr
KRiCKETT
SqiARE
m
53 W. Main Street
Bloomsburg, Pa.
(717)784-4533
36
330 Pine
Street
Williamsport, Pa.
(717)322-7841
Spectrum
MIGHT be tolerable." We make no
promises on that one.
We hope it was
looking,
crust
it
was
was good
the
The
tasting, too.
one thing everyone
a one-time mistake and not indicative
raved about. Most tasters rated this
of
pizza above average, and one went so
all their
pizzas.
King's Pizza of Berwick [12"
-
$5.09] Although pizza eaters got
plenty of pie for their
that great tasting.
It
money,
it
far as to say
[12"
-
$4.60]
The
on
greasy appearance had kept
many
didn't have
from venturing a taste of the pizza.
Luca's Pizza in the Columbia
rated very high
It
on cheese with our
but rather dismally in the
taste.
A
real looker, but a
Several samplers said
dud
it
enough cheese, the crust
was too chewy, there was too much
seasoning and too
many
air
bubbles.
Napoli's Pizza of Berwick [12"
size only, $9.65] If you're a
cheese-lover, this pizza is for you.
was one of the best he's
Napoli's Pizza of Bloomsburg
wasn't
looked and tasted
average, the surveyors said.
Mall [one
it
ever tasted.
-
$4.50] This pizza was no carbon copy
of the one that came from
its sister
neither looked appetizing, nor
shop.
It
sauce category. The overall taste was
did
taste that
considered to be above average.
of everything on this pizza," one taster
tasters,
Luigi's of
size
-
Bloomsburg [personal
comments
$2.99] Favorable
from one and all were bestowed on
this pizza. It wasn't only good
it
way. "There's too
little
commented.
Pizza Hut of Bloomsburg
[personal size
-
Pholo by Tom Spock
$5.29] Everyone
Deborah Barnes and Floyd Walters
agreed this one wasn't up to basic
select their slices.
Products and Chemicals.
Inc. is
an international
supplier and producer of chemicals and gases,
headquartered
knows
in
Allentown, Pennsylvania. Air Products
that strong
a successful
oomsburg
communitv involvement
is
the basis
formula for growth. Air Products salutes
for
its
fine
work
in the
communitv and
its
exemplarv educational involvement.
AIR
/^
PRODUCTS t:z:
Summer
1989
37
The sauce and cheese
were dark and browned, but this pizza
was determined to taste much better
pizza standards.
than
it
the crust of this pizza." (The diets of
some of these people must be
horrendous.)
Bloomsburg [14"
Rave reviews all around for
pie. "It's good and cheesy. It
Serucci's of
looked.
Pizza
Town
of Catawissa [14"
was
$5.65] Cheese
the
-
overwhekning
this
thought the
The gang
pizza tasted pretty good
taster.
and gave
an "above average"
"mmm, mmm."
ingredient
on
it
smells good.
this one.
recommendation.
It
tastes
Overall,
it
S
Hallmark Cards
and
Gifts
an
Almost everyone who rated
had a great taste. This
pizza's only downfall was that it had a
shghdy bland - tasting crust.
eater said.
6
this pizza said it
Sal's Place of
Hallmark
Shop
was
was one of
All another could say
the better pizzas in the area.
this one,"
Miller's
good," said one
Romeo's Pizza of Bloomsburg
[12" - $3.75] The conclusion of the
tasters was that this pizza indeed
looked as good as it tasted. "You got
your money's worth on
-
$5.75]
Bloomsburg [12"
$4.25] There were even amounts of
West Main Street
Bloomsburg, Pa.
-
all
ingredients on this pizza; the only
problem was they were
•
One
all
overdone.
participant said "shoe leather
would seem
to
have a better
taste than
Husky Ambassadors
"Share the vision that
commitment to the
University
should
can and
lost
a
lifetime!"
Sdect
CCotfiing
for
The Husky Ambassadors represent the
best qualities of the student
body
at
Bloomsburg University.
They participate in special activities and
programs that bring the alumni, student
body, faculty and community together.
For
38
more
information call 389-4058
Women
131
West
Main Street
Bloomsburg, Pa. 17815
Spectrum
^Ae
7^ g^ea
"Where Customer Satisfaction
Is Our Main Concern"
^gg
©
t^^n^t/
LIBERTY
CHEVROLET-CADILLAC
"We're Easy To Deal With"
Local bakeries keep their
Guens hot and their
businesses booming
By Cheryl Iffland
when baked goods
In an era
are
usually mass produced for mass
consumption,
it's
nice to find bakeries
where old-fashioned charm and
hospitable service are stiU an integral part
of doing business. In
this area residents
have two such places
nearby - Stewart's Bakery in Bloomsburg
and Dalo's Bakery in Berwick.
enough
are lucky
to
John Stewart, owner of Stewart's, has
always made his living in the bakery
business and has carried on the traditions
started
by
Roy
his grandfather sixty years ago.
Stewart started the bakery during
the Depression in 1929.
"He had
three
trucks and he used to deUver from house
to house.
was
He had
a regular route, but
a lot of work. Plus
it
it
was an extra
expense, so he quit that in the 50's," says
Stewart. His grandfather died in 1972 and
that's
still
when
He was
Stewart took over.
going to high school
at the time,
so
Phoro by
John Stewart, with the help
of his
Ruby, carries on the baking
tradition
grandfather Ray,
Tom Spock
grandmother
begun by
his
1929.
in
he did both untU he graduated in 1975.
He
says he thought about going to
college, but hechose to
wholesale begins
keep his
Much like
Stewart's, Dalo's is a long
standing tradition. Brothers Nick, Paul,
and Donnie Dalo operate the business
with their father, Donato Dalo. Their
grandfather came over from Italy in 1906
and went to work for a bakery in
Nanticoke.
He
then started his
own
business in Berwick in 1910. Donato
eventually took over the business. "He's
still
here," says Nick, "but he's planning
to retire.
Then my
brothers and
I
will take
Baking goes on
40
10 p.m. Their three
it by 6 a.m. At
making pastries,
doughnuts, and cakes. At 4 a.m., they start
midnight, they
baking for
start
retail.
supply of bread,
pastries,
This includes baking a
rolls,
cakes, doughnuts,
and even pizza to
fill
telephone
orders and those from walk-ins.
Most of
Dalo's business comes from walk-ins. They
close at 8 p.m. and then the process starts over
again
at
10 p.m. Dalo's has twenty-three
employees.
lot
"We have
a small building, but a
of work goes on inside," says Nick.
At Stewart's Bakery, there are no
over."
continually.
at
dehvery trucks leave with
grandfather's business alive.
at
Dalo's almost
The baking of bread
for
employees, just John and his grandmother.
Together they keep busy filling orders from
Spectrum
Russell's Restaurant and from other
Everything's fresh everyday.
customers.
can't catch up;
a.m. and the
day depending on
the orders needed to be filled.
Typically, Stewart wUl work on
making cookies, bread, and hard rolls.
Their day
work
starts at 8
varies each
His day usually ends
work twelve
says, "I
at
6 p.m., but he
to fourteen hours
You
you can't do anything
ahead of Ume. But if you work hard
you can make a lot of money."
Although they are small
operations, they are able to compete
with the bakery sections in large
supermarkets. Stewart says, "Well,
from what
my
hear
I
Mine
is
stuff is better.
made from
scratch;
theirs are all frozen.
But
guess you could say
competitive."
One
I
it's
thing
the Stewarts take pride
in
is
As
their
low
prices.
Stewart's
grandmother says of
PDoio by Tom Spock
supermarkets,
Dalo's Bakery
"One time
they're giving
a day during the holidays, if not
As
more."
if
to you,
these long hours are not
enough, he works them six days a
Stewart's bakery
but
it
paying for
has a
walking
in,
is
four hours
open almost twentyis just one
employees who
a day. Paul Dalo
of the twenty-three
keep the business going.
it!"
Her grandson adds, "You got your
people that like your
week.
it
and the next time, boy, you're
is
homemade
stuff
and you got your people
supermarket
stuff.
that like
Simple as
your
that."
S
old and small,
homey atmosphere. Upon
the mouth-watering
aroma
and warm, friendly people take you
away from
the hustle and bustle of
Specializing
everyday hfe. The kitchen and the
one room. Customers
must pass by the oven and the tall
racks of baked goods to get to the
Trophies of
store are all in
counter in order to purchase
something. The oven
feet
and
is
All
in
Kinds
THE
ten feet by ten
takes up an entire wall. "I
it
have to feed
it
with coal three times a
day," says Stewart.
NUT BOWL
Stewart takes pride in his work.
"It
can be a pain, but
advantages."
He
it
has
doesn't
and
its
make
deliveries like his grandfather used to,
though.
He
says,
"I'm trying to make
keep expenses as
Pro Shop
•
Snack Bar
a living; trying to
low
as possible."
Dalo says,
would recommend
somebody who
"I
the bakery business to
is
willing to work.
to start
your
own
It's
very expensive
bakery business. The
equipment cost is very high. A single
mixer costs thousands of dollars."
Dalo adds that the long hours make it
difficult to
plan ahead.
"You
Rt. 11 North
784-0202
New AS-80
Scorers
put in
fourteen to sixteen hours a day.
Sumnnerl989
41
Compotin j witb the Bi j Time
Small independent grocery stores provide old-fashioned charm to
compete with chain grocery stores
shop
By
Gail
Thompson Rippey
Modem conveniences.
stacked to the
hilt
Shelves
with more items
than the brain can possibly
comprehend. Big, bold enticing
signs.
Pre-packaged, pre -priced foods you
can't get a look
Elaborate displays. Employees that get
as lost as
groceries if
them around.
As one might expect from a place
named Pop's IGA, this store along
Main Street in MiUviUe presents a
pleasant change of pace. Pop's has no
want
there are
some
who
you decide you don't
and get them
to venture out
yourself.
Enough about
Pop's.
It's
the outside of
the interior of that
exemplifies what grocery stores were
before they became SUPERmarkets.
elaborate advertising agency-style
The wooden
floor creaks softly as
one casually meanders up and down
pretty, eye-appealing
plants hanging in them. Pop's doesn't
you do trying to find
Long
Pop's will even deliver your
with old-time friendly
signs blaring in the windows. Instead,
Bright hghts.
at.
at stores
atmospheres, there are stiU a few of
the aisles. Surprisingly, there aren't
have one of those handy "parcel pick-
any shelves towering above your
don't punch in numbers on the
up"
head.
Most of them
keyboard but instead drag your
parking
level.
There's a good selection of
something.
lines.
Cashiers
groceries across a plate that emits a
If those are the things
for,
about going to the
some
folks can't resist
in, either.
And no,
there isn't a blacktopped
parking lot that has lines painted on
monotonous beep.
shoppers yearn
lanes that
grocery
they can forget
little
food markets.
But for people who'd just as soon
situated acres
away from
But you can pull in
it
the store.
right next to
Pop's
or hitch-up the horse and buggy
at the
are right at eye-
items displayed on those shelves, but
Back at the
meat counter, the red meats aren't
wrapped in cellophane or stamped
not an overwhelming one.
with prices.
pound
What the
cuts cost per
on a blackboard.
Candie Funson, who owns and
operates Pop's along with her husband
post.
is listed
Rich, says she
knows her customers
could drive into Bloomsburg and
probably save a buck or two and have
a better selection from which to
choose. That, however, isn't going to
change the way she operates Pop's.
Pop's, she says, "is basically the
same thing
as a chain
—
store only
a smaller scale and everybody
on
knows
Cynthia Williams, owner of the Kwik
Shop, Bloomsburg.says that while her
inventory
may
not be as large as other
grocery stores, she
still
gets a
business from customers
the market.,
who
and expect good
lot
of
live
near
service.
Pholo by Tom Spock
42
Spectrunn
everybody.
It's
more
like a family
—
and the people
who come in are always friendly."
Providing something the big
stores don't, such as ring bologna and
kielbasa made on the premises by inhouse butcher Roger Wenner, has
also been a plus for Pop's.
"We've had people coming in
here from Berwick just to buy our
all
the help get along
meat," Funson says.
Pop's IGA,
Because Pop's is affiliated with
the Independent Grocers Association,
Funsons are able to offer a
complete hne of groceries.
the
"We'U
Uke
bring in the
new
believes
items,
size able to be served
warehouse.
Now
oldIt
butcher, Roger
Wenner,
who makes
own
few of our regular items to
keep up on the ones the kids will bug
their mothers for," Funson says.
She adds that she's fortunate as a
small store owner to be able to buy
IGA products. "My store is one of the
its
good
even has an in-house
the fad items, and we'll just
IGA
in
fashioned service.
fairly
alternate a
few
Millville, still
his
ring
bologna and kielbasa.
by the
you've got to
have so many square feet or else they
won't deal with you."
Pholo by Tom Spock
Having the IGA products, Funson
adds, "is one way we can compete
with the chain stores. I think it would
be tougher for us to compete if we lost
The meats are freshly cut and
some of them are from the Shutt herds
Cuts in Espy. "The only thing that
that graze near the store.
can offer folks
is
also a
boon
to
1
"We do a lot better in the
Funson says, "because
customers don't want to drive to
think our selling point
is
winter,"
difference in business
for
on a day when
that
don't
Bloomsburg. You can really see the
is
we
really
compete
decided to change the
name
Pop's
operates the store along
"I'd guess our prices are higher,"
with
she adds. "I
know
I
can go into the
grocery store and buy things cheaper.
Shutt has gotten so attuned to what his
offer items they call loss leaders and
customers want that he knows what to
can buy them in the store cheaper than
bring them even
I
But only
to
our location and
with her husband, John.
approaching."
Gordner's Market, but the Funsons
is
we
live here that the
the chain stores'
a
The Funsons have had the store
three years. It was originally
if
they forget to ask.
"He has one lady he
delivers to that if
because Candle's father, Charles
she forgets anything, and he
Thompson, had put up the money to
buy it.
If Pop's seems as if it's an oldfashioned country store, Ray Shutt
and Sons Meats and Groceries, along
Toby Run Road, near Danville is
even more so.
With its out-of-the-way location, a
lot of meat and grocery orders are
he just takes
delivered instead of picked up, Shutt
number.
Sunn nner 1989
who
Cold
the convenience," says Carol Pinto,
who owns and
business.
storm
is true at J.P.'s
chain stores can't
that affiliation."
Pop's location
The same
says.
it
up
knows
to her," says
Ray Jr.
The Shutts admit
it,
ShuU's
son,
may
stores can offer, but "wiili
we
give,
belter," Shutt
be a
little
Down
Jr.
I
all
ihc
think our prices are
says.
"They might
higher, but they're worth
it.
in Danville, you're only a
Up
here, you're a customer."
I
can get them off a wholesaler."
Pinto says the supermarkets and
fast-food restauranLs along Route
have
all
1
but eliminated the .small
independent grocers in the
their prices
never come close to what the chain
service
a select few. Grocer>' stores
area.
"We're one of tlie few left," she
adds. "We've been in business fifteen
years now and we've seen so many of
tlicm come and go. When we opened
our store. Giant wasn't there and
neither was Burger King.
do an awful lot for lunch
We
big part of our business
but
—
—
used to
it's still
a
we
43
didn't have a lot of competition."
Marilyn Brewster-Lauffer, Ph.D.
is just
Licensed Psychologist
for
Traditional
and
innovative psychotherapy
for adults
and couples
stores.
Treating customers with courtesy
one of many means to success
Ray Home,
a part
owner of the
Slabtown Convenience Market, just
off Route 42 south of Catawisss. In
addition to the market.
Home,
his
son,
Wayne; and
his brother, Daniel,
own
the Slabtown
Auto Sales and the
restaurant inside the market.
Yoga classes
Along with
management and
diet-free
weight control
You know
at a
probably
will.
The personal touch
basically
how
a store should be
operated. That's
their
also
is
customers
ketchup or anything like
Home
may
that,
but
we
the basics," he adds.
they are not as high as
259 West Main Street
some of the
is that
a
at
and also shop
Although the Slabtown Market
many 'Mom and Pop'
grocery stores have gone by the
is
wayside.
we
compete with the chain
'Mom and Pop'
were stores of just about what
"I believe the
stores
the
stores.
our selling point
really don't
do
the convenience stores'
those at the discount food stores, but
"I think
will
doing well,
acknowledges that his
not be as low as some of
convenience
the
main shopping
big store
"I'm not saying you can come in
here and buy six different brands of
prices
what keeps
is
customers coming back."
'A lot of
Home says.
all
if the
employees are courteous, if they speak
to you and say 'come again,' you
essential in the grocery business,
do have
you're going to pay
mini-market. But
service, having a
weU-stocked line of items
Stress
more
name
suggests.,"
Home says.
"They sort of wanted them to stay
open when they wanted. They'd close
Hours by Appt. (717) 387-1832
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call
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ARCUS BROTHERS
East & Third Streets
Bloomsburg, Pa. 17815
(717) 784-4000
"
Route 42. lola
The house where the
red dress
files.
Hours: Thursday through Saturday
or by appointment
44
4bO~0^00
Spectrum
at
They'd take off
5 o'clock.
Wednesday
afternoons. But to
make
market go, you have to be open a
a
lot
of hours.
"The customer sort of governs
what the hours are," he adds. "I think
that has been the biggest downfall for
a lot of the 'Mom and Pop' stores."
Not only did the lack of hours
Wendy
owner
Boyer,
of Boyer's
contribute to their downfall, so did the
Country Store,
lack of inventory, according to
Mainville,
Cynthia Williams, owner of the
Shop Market
at
223 Iron
Kwik
says that
her biggest problem
St.,
is
that distributors
Bloomsburg.
"Some of the
little
'Mom
and
won't drive out to
Pop' shops went out because they
her store to deliver
couldn't afford to buy the inventory,"
only a few items.
WilHams says.
"The big chains," she adds, "are
putting out the Uttle guy. The thing is,
though,
years
I
look for
down
it
ten or fifteen
the road to
go back
to the
Mom and Pop stores. A lot of the
chain stores are being bought out,
they're not being kept up, and they're
Pholo by Tom Spock
117 West Main Street
Bloomsburg, PA 17815
Maria & Russell Lewis
717-387-1332
We welcome you to join us at Russell's for fine dining
and a relaxing atmosphere. From our dining room to our
bar you'll find mariy delightful experiences.
Please do visit us.
Summer
1989
45
We Want to Steer
Your Lawn
in the
Right Direction.
managed
not being
says the competition from other
right."
Williams says her store
successful because
customers,
it's
grocery stores has grown dramatically.
is
convenient for
many of whom
live near
"It's
that little personal touch that
any of our Simplicity Garden
Lawn Tractors, Riding
Mowers, Lawn Mowers, and
Mid-Frame Snowthrowers.
Tp,'
Tractors,
Making lawn care easy with
Simplicity.
County Farm
& Home
Supply
WiUiams
the big stores,"
"You have
R.D.
9,
SAL * OUI STONCTN
=
explains.
know what your mark-
to
Clean, Quality Brand
Household Furniture
Name
However,
Tm
getting grocery
all
Household Appliances
come
can be
sell
in
is
first.
having, the customer
Service
brands
ketchup, but
While some of the
grocers with small
of
stores say the big
we do
stores
time being in business,
you
Not only that, the
higher and then you've
to Sally Nasatka,
Wendy
Boyer, proprietor of
biggest disadvantages to a large
drive out to her store to drop off only
damaged. There's so much more
damage and pilferage going on. You
know you can't watch everybody
every minute like you can in a smaU
store. It's amazing how much stuff
you can find opened and half gone on
our shelves every single day.
Another headache for the big store
is scheduling employees to work,
Nasatka says. "It's definitely hard to
have a schedule going that everybody
can stick to. There's so many more
people to work with. Having more
a
few items.
"Some people won't come
here, so
to
to you,
I
have
to get
them delivered
For
my home in Mifflinville.
have to run
I
to
three days a week.
distributors are really
while others says
'If
want it, you come and get
it.'
it,
distributors.
752-6674
manager of the
Bloomsburg IGA.
The cost of operation is one of the
Boyer's Country Store in MainvUle,
has found that some distributors won't
good
you
"
hasn't had those problems with her
stop by or phone:
owned by
chains have an easier
have the basics'
Fortunately, Williams says, she
Thur-Fri 10-7
give
cost is a httie
"Some
Sat 10-3
guy
we can
that's not necessarily true, according
about
Berwick
aU
can't get the variety.
Bloomsburg
St.,
the big thing
is
that's
here and buy
six different
independent store
magazines,
Second Hand Store
says. "I don't
them."
items. Tastykake won't deliver out
100% Guarantee on
46
employees
not saying you can
so you have to go to them and pick up
Lovely Antiques
For great savings,
WiUiams
that door,"
for the Uttie
"I've looked
Buy, Sell,
or Trade!
10-5
on the store's best asset.
"The customer is the most
important person that comes through
chains."
owner.
We
stores has caused
Williams to put even greater emphasis
comes
that's
got to raise your prices."
Mon-Tues-Wed
new
going to the
customers that we're cheaper than the
and
to be
into others, but
W. Front
left and right."
Keeping her customers from
care what kind of day one of my
Bloomsburg, Pa. 17815
512
have been cropping up
(Jerseytown)
(717) 437-3440
wasn't so
what you go
by. Sometimes, I've been told by my
up has
difficult for the
Box 123
keeps
them coming back.
"I don't really keep in line with
items to
= Ml
WUhams
for them,"
"You see their faces everyday,
you know them, they know you. It's
Tractors.
Tri-
handy
adds.
Slmpflalhi
it
three years, the convenience stores
the market.
With:
"Five or six years ago,
bad," she adds. "But in the last two or
"We've been
able to
provide our customers with a variety
some people are
by what we have. They
of items. In
surprised
fact,
I carry what I carry. We
caU ourselves the smallest grocery
don't believe
store in the valley."
Williams,
Shop Market
who
has had the
Kwik
for the past nine years.
grocery store, she says. "Things get
'
people to work
is
a plus, but
it's
also
easy to be understaffed and once
you're understaffed, the only persons
that really suffer are the
come
into
wait a lot
ones
who
shop because they have to
longer. At a convenience
store, there's
only one register to
worry about."
Although competing with the
chains
may
not be easy for the small
Spectrum
grocer, Carol Ernst, customer services
representative for
the chain
Do you need a
Weis Markets, says
owners aren't trying
them out of business.
"We're not in business
to put
them
%isximi
out of business," she adds. "They
definitely
have
their place
serve a purpose.
to serve the
We're
all
professional quality
to put
and they
in business
customers." She admits,
however, that big grocery stores can
pay
but don't want to
offer shoppers better selection, a
big bucks for
it?
choice of prices, house brands and
"one-stop shopping."
Despite
still
do
that, the little stores
well, Ernst says.
"A
lot
can
of
customers wiU do their main shopping
at a
convenience
and
LvfVfK
no
further!
big store and also shop the
little
stores. So,
Get your resume typed on a
word-processor and printed
both the big
stores are getting the
business."
S
on a letter-quality printer
$25 per resume - cover letters $5 each
Cdi
784-8798
BLOOMSBURG UNIVERSITY
OF PENNSYLVANIA
A PROUD HERITAGE, A BRIGHT FUTURE
Academic program.s
Graduate
Bl_aOM5BUnG UFMIVERSITY
sttidies,
Certificate
in nearly
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programs for carcer-orienled aihdts
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for business
Celebrity Artist Series
•
Art exhibitions
•
Top-notch athletics
For more information about BU, call Admissions
(7]7) 389-4316
Surnmerl989
47
9{everSciij (Diet
.
.
A slight change
in lifestyle
can make an
energlzino
difference
by
Staci
Wilson
Health and exercise awareness
is
that
Breakfast
home and
has proved that health consciousness
the bran
is
is
is
—
one
the latest
health fad.
and health. Sometimes
be mixed with almost everything.
it
is
a medical
inexpensive and can
It is
problem that motivates a change in
diet and lifestyle. Others are taking
being added to pasta, cookies,
crackers, and
candy
responsibility for themselves as a
has very
nutritional value, but
health problem prevcntetive measure.
because oat bran
There are simple ways to
ary problems. Cut
down
the
fix diet-
amount of
and increase the
amount of grains and vegetables
at
meals.
substantial
change in
make
a
their lifestyles,
bran has become an acceptable
^8
for you, are low-
a soluble fiber
it
(LDL) and
density lipoprotein (HDL).
heart disease.
It
is
the cause of
carries cholesterol
through the blood and deposits
the arteries.
high-
LDL is the
it
in
HDL draws cholesterol
reduces the cholesterol level in the
away from
the artery walls. Oat Bran
lowers the
LDL level but allows the
High cholesterol
levels
have been
could become a heart problem.
Cholesterol
Since most people aren't really
good
cholesterol type that
itself
recognized as early indicator of what
fish intake,
willing to exercise Oi
is
Bran
that is
density lipoproteins
blood.
red meat eaten, and increase poultry
and
little
bars.
Supply,
is both healthy and inexpensive
and can be mixed with almost anything.
they have control over their bodies
It is
New Age
says that oat bran
being added.
Oat Bran
here to stay. People are finding out
Dorothy Ashman, owner of the
most people eat at
that is where
often written off as just a fad. But time
Tom Spock
Photo by
American
is the meal
addition to the
diet.
It is
is
a
fat,
known
as a lipid.
found only in animal products
HDL to remain in the
it is
system because
a soluble fiber.
The human
intestine is longer than
the one in a carnivore, an animal that
eats only
meat-such as a
lion;
but
such as meat, milk, and eggs. The two
shorter than one in a herbivore, an
most recognized types of cholesterol,
a cholesterol that is bad for you and
cow.
it is
animal that eats only plants-such as a
It is
mid-sized to handle both
Spectrum
Highway, Bloomsburg,
and meat. In the intestine, the
meat begins to break into toxins. The
body absorbs the poison and begins to
feel tired and listless. The person who
eats a lot of meat often becomes
plants
a general
the deeper the
'As
the
more
JCPenney
non-meat dishes or cholesterol
J
free.
C Penney Styling
people to demand healthier foods from
level.
restaurants.
"The power of the
pocketbook
is
Clairol color
Sunglitz highlighting
amazing," she says.
"Without a change
rule,
Helene Curtis and Revlon
in the foods
nutrients
$35 to $65
Eyebrow waxing, Manicures
and overweight problems would
go down," says Ashman. She advises
stress
in
eating a big breakfast, lunch
and Ear Piercing
when
Long Hair Extra
needed, and a light supper. "Most
the vegetable'
people are getting the most calories
the
wrong time of the day
bum
--
Realistic
Perms
eaten, but just in the eating patterns,
color,
Salon
Columbia Mall
Haircuts and styles
Dorothy Ashman, owner of New
Age Supply, Bloomsburg, urges
The bran flows through
intestines fast and cleans them out
which increases the energy
up a lunch
salads and other standard lunch fare
that are
constipated.
the
set
counter that offers soups, sandwiches,
Mon-Wed 10
a.m. to 8 p.m.
at
ThursS
they
Fri
9 a.m.
to
8 p.m.
Sat 9 a.m.
to 6 p.m.
Sunday 12
to
To really make a change, a person
must make health a priority. With the
don't
skyrocketing costs of medical care,
Not only the time and quantity of
food have to be altered, but also the
National Brand hair care products
quality of food needs to be improved.
Appointments appreciated but not
eat at a big dinner."
people can no longer afford to get
sick,
and are finally taking
responsibility for their
As an
own
lunch, Vital Life,
New
Sou
bodies.
alternative to a fast
-
off any of the calories they
food
been so depleted
you can
you need from what you eat is
Berwick
get
always available.
nutrients have
that the
all
common
always necessary.
belief that
Located near Catalog Dept.
389-1486
Use your JC Penney Charge Card
208 Easl
2nd
Bob's Delicious Pizza
Try Our
Dough Made Fresh
&
Slrcel,
Bloomsburg
784-6206
Al Our Bloomsburg location only
Also Stromboli
4 p.m.
Daily
Cal zones
Specialties
&.
Mulberry
Streets,
Berwick
752-1266
Hot Roast Beef on homemade bread,
Porkette, Pastrami,
(5
ft.
Party
Sub
-
meat
trays for all occasions.
Call 3 days in advance)
784-6206
FREE DELIVERY WITH $5 MIN. ORDER
Sunnnnerl989
49
no longer true. Even if a person
great, natural
make up
taken to
feels
supplements should be
for the lacking
Not only
dramatic change in diet
should be
made slowly
body time
to adjust.
nutrients into the body. Instead
Try
mower on
using a push
the lawn, or
The key
on
to a healthier life is to
make
and reds. "As a general rule, the
deeper the color, the more nutrients
perfect guide of what and
Ashman.
Another essential in changing to
a healthier Lifestyle
is
exercise.
health a priority. There
levels.
and
needs to raise the
fat.
no
energy, stamina, and depression
oxygen
it
is
when to eat.
The best plan for one person could be
entirely wrong for another person.
Listen to your body. Pay attention to
Exercise brings the body the extra
metaboUsm which bums off more
As an alternative to fast food, Cynthia
Hess of Vital Life, prepares healttiy
saving devices that just contribute to
the greens, try the oranges, yellows,
in the vegetable," says
more
biking to the store," advises Ashman.
vegetables; don't concentrate only
Tom Spock
things that require
the sedentary lifestyle; try shoveling,
to eat a variety of different
Photo by
"Do
energy instead of buying more energy-
of using Iceberg lettuce, opt for
lettuce.
most people.
are aerobic exercises needed,
stretching and flexibility.
But some simple
Romaine or Boston Bib
walking and swimming
but also exercises that involve
to give the
measures can be taken to help get
more
not a good indicator of
is
health. Fast
are the best exercises for
nutrients in food.
Any
Thinness
Ashman
says,
you don't
if
something
else."
"Do something
feel better- try
S
Dieting without exercise can
result in the loss of
muscle
tissue.
lunclnes for tier customers.
yominq
Homei
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Route
1
KISSINGER'S
Paints/Wallpaper
Bloomsburg, Pa. 18715
(717) 784-8871
2nd
& Pine Streets
Berwick
759-8091
Open
50
-
9 a.m.-5 p.m., daily
Spectrum
B.U. Fraternities:
At Work For You
Beta Sigma Delta
Supporting the American Cancer Society
and the Leukemia Foundation
Gamma Epsilon Omicron & Lambda Chi Alpha
Supporting the American Cancer Society
Phi Sigma Xi
Supporting the Ronald McDonald House
and Big Brother-Little Brother
Sigma Iota Omega
Supporting the Danny Appleton Medical Fund
Tau Kappa Epsilon
Supporting
St.
Jude's Children's Hospital
Theta Chi
Supporting the Red Cross
and Ronald McDonald House
Bloomsburg
University
Interfraternity
Council
Bloomsburg University
THE
1989-90
BLOOMSBURG
Celebrity Artist Series
UNIVERSITY
FOUNDATION
Warsaw
Sir
Sinfonia
Yehudi Menuhin, conductor
Robert McDuffie, violinist
Oct.
Tl-iurs.,
"My
Sot.,
1989
12,
THE FOUNDATION
Lady"
Oct. 14, 1989
Fair
Activated
in
1985, the Bloomsburg
University Foundation, Inc. has the
responsibility of securing private funds to
Andre Watts
maintain and enhance quality and excellence
Fri.,Nov.
10,1989
in all
areas of the University. The
EU
Foundation conducts an active program
information, cultivation,
Northeastern Pennsylvania
among
Philliarmonic
Hugh Keeion, conductor
Bernard Rands, composer
individuals,
The
Bloomsburg University Foundation
membership includes outstanding business,
professional, and civic leaders from
throughout the Commonwealth.
^
•
Ensemble
Jan. 19, 1990
Fri.,
Harlem
Folic
o'
solicitation
corporations, and foundations.
Fri.,Nov. 17, 1989
Hungarian State
and
Spiritual
Ensemble
INFORMATION
Sun., Feb. 25, 1990
Inquiries relative to the
The
Academy of St.
Martin-in-the-Fields
needs which can be met only
University,
Thurs.,
k
Marcii 29, 1990
Sun., April
1,
through private funding, or questions
concerning bequests and estate plans
\
"Kismet"
Bloomsburg
University Foundation, gifts to the
directed
to:
1990
BLOOMSBURG UNIVERSITY
FOUNDATION, INC.
OFFICE OF DEVELOPEMENT
CARVER HALL
BLOOMSBURG UNIVERSITY
BLOOMSBURG, PA
ijDm-
17815
(717)389-4128
I
Ticket inquiries: 717-389-4201
J
may be
stack
Sell
HIGH
it
LOW^
it
by Kerry Kerak
Buy
one, get
two
free.
Hard
to believe?
Consumers can
take advantage of bargains like this at factory food outlets,
among them The Cannery Store along the New Berwick
Highway in Bloomsburg.
A major misconception, claims Lon E. Seaman, store
manager he
says, is that products are sold only
by bulk;
wholesale distribution.
that the store deals only in
However, consumers, if they're willing to put up with
warehouse style aisles and food boxes in cardboard
containers, can often get good buys.
The owners of the company, John and Patty
Warcheime, operate with the philosophy of "Stack it high,
and
sell it
low."
According
to
Seaman, there are a number of ways the
store is able to offer products at greatly discounted prices.
One of those ways
is
when
involved in an accident.
there is too
truckload
much damage
at five
a manufacturer's truck
If the
is
manufacturer decides that
to the products,
it
might
sell the
percent of the original cost to the store.
Undamaged products
are then processed for retail. Since
such a low price was paid for the products, they can be
offered at a discounted price.
if
the price is
low enough.
way, the product can be discounted.
The Cannery also saves money by refusing
In this
buy
might only cost $300 to ship something from
The Cannery's warehouse in Hanover, Pa.,
save that amount of money on that item,"
says Seaman, "it means that product can be sold for maybe
a nickel less. This makes a difference to the consumer."
California to
but
if
we can
Shipping costs are also lowered in another way. If the
Cannery buys one trailerload of a product, it is split up
between twelve Cannery stores. A major retail food chain
may have 130 stores where the trailerload has to be
distributed. Trucking costs are therefore higher, which
forces that store to raise the product price says Seaman.
Sumnner 1989
in
The
that a
order to get discount prices at a
same volume of profit
Seaman
speed with which products
store is able to generate the
supermarket ten times
says. This is so
its
because of the
size generates,
are sold. "Things are sold as cheaply as possible so they
are sold quickly, and
to
products unless the manufacturer wiU ship them to the
store. "It
warehouse displays
factory food outlet.
Another way the store buys products at lower prices is
when manufacturers have overproduced through a mistake
in planning. "Our buyers are very well-trained, hard-core
buyers," Seaman says.
The Cannery will take the product off of the
manufacturers hands
Pholo by lorn Spocx
Linda Fenstermacher, Berwick, says she doesn't mind the
tlie
space
is
available for another
product," says Seaman.
The Cannery
working on one-half the profit margin
Two of any one item are sold in
order to make the same amount of money.
Products, however, arc hardly ever available on a
is
of major supermarkets.
The only constant items are dairy
Most of these are bought
locally. In fact, eggs arc so fresh they do not need to be
refrigerated. In a supermarket, eggs could be a week or
two old before they even gel into the refrigeration cases.
"Eggs are just laid the same day I receive tlicm," Seaman
permanent
basis.
products, meats, and breads.
says.
S
53
.
Exploding
two summers. She
But Greco can't complain
prepared tomatoes for sale,
about the driving as much as
doing everything from picking
the lifting.
them off the vine, to loading
them on the truck and
first
the past
Tomatoes
Greco says
delivering them.
Most college students
remember the odd jobs they
Beltz has worked with igniters
had
with testing explosives for
She remembers her
day on the job. She was
delivering tomatoes in 98
degree heat when the truck
When a new truck
the worst part of the job wasn't
broke down.
the picking or sorting, but the
finally arrived, she
loading and unloading of
transfer all
boxes. Each box weighed
tomatoes onto
about ten pounds and Greco
her that she could
says. Beltz admits she only
was
work
day.
ications students, these jobs are
worked at the plant "for the
money." Although the pay was
not only different, but one
"pretty good," she disliked the
four boxes at a time," says
many reasons. The
was not air conditioned,
and she "had to wear these big,
in school, those jobs that
nobody really wants to
remember but can never quite
forget. For two Bloomsburg
University mass communis
for anti-tank
weapons along
local mines. "I
little
was scared a
in the beginning,"
she
"By the end of the
summer I was lifting three to
who weighs
dangerous and the other back-
job for
Greco,
breaking.
plant
pounds.
Stacey Beltz was employed
Powder the past two
summers. The company, an
at Atlas
explosion factory in Tamaqua,
specializes in
powder for
was
deliveries.
at the
Boyd A. Mertz
Greenhouses, Northumberland,
to
it.
Her boss
told
come to
next day. Instead
late the
of the usual 7:30 a.m., he told
her she could wail until 8 a.m.
only 105
TARA CONNOLLY and
-
LEALAPPIN
summer."
tomatoes
making gun
the government.
had
1,000 pounds of
Another problem for Greco
ugly, hot suits throughout the
Nicole Greco worked with
1,100 of these a
lifting
1
the early-morning
Every Tuesday and
Friday at 3 a.m., Greco and
another driver would deliver
tomatoes to
New
Jersey.
No Students Need Apply
Pets, lower
can
now
income pet owners
afford to have their
leave for
pets sterilized.
Hulsizer
recommends
1988, 7,401 animals were
and 5,760 were
Pennsylvania Society for the
brought
Prevention of Cruelty to
killed. "I feel like
Animals
in Danville says
can't wait until the day
he's
he
when
The key
In 1983,
to this positive
trend in animal welfare
10,500 animals
were brought
to the
appears
SPCA,
and 8,000 of those were
killed.
Since then, those number"
havedropped dramatically In
.
to
stem from increased
public education. Hulsizer says
the
news media
is
helping
summer vacation or
According
cats
SPCA animals
left
students
after they
they graduate.
shop animals are no better than
to local landlords,
and dogs are sometimes
behind
in
empty
are also less expensive and the
apartments to starve to death.
adopters have the privilege of
Last year, several dogs with
knowing
that they
gave an
animal the chance to
we're
in the right direction"
says Hulsizer.
worked himself out of a
job.
54
headed
in,
when
animals for adoption. "Pet
ours," he says.
Clayton Hulsizer of the
SPCA
Many
fratemiues.
abandon animals
"Pets are great for people of
all
ages, but the
be
in
owner should
a position to spend time
and take care of
their
animals
properly," says Hulsizer.
of the Pennsylvania
will
their
eyes spray-painted shut
were found near Bloomsburg
live.
None
SPCAs
adopt to college students
University
Hulsizer says his job at the
SPCA "is the hardest thing
I've ever had to do in my life,
but I'm keeping my eye on
those
statistics.
We must be
doing something right."
because of the number of
immensely. Also, through
abuse and neglect cases,
programs such as Pennsylvania
especially
-
LINDA McLEOD
among college
Spectrum
1^^^^^.
o
BLOOMSDURgr
The only
TOWN in Pennsylvania
A NICE PLACE TO
-
Downtown Bloomsburg
Bloomsburg Airport
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Historic Distric
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Bloomsburg University
Bloomsburg School Distric
Bloomsburg Town Park
Susquehanna River Recreation
Bloomsburg Fair
Bloomsburg Theatre Ensemble
Bloomsburg Daycare Center
Numerous Cultural & Recreational
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GROW UP
'"•••("iy*
Activities
-•].•_ ..:r'.til.<.
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Your Council
Working To Meet Your Needs
.••i
;
GEORGE H. HEMINGWAY, MAYOR
PHIL KEATING, VICE PRISIDENT /
'
V*
Tr'.'i
•
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^A*-'--
'>
Council Members:
BECK
RICHARD CONNER
ED KITCHEN
CHARLES LEARN, JR.
FLORENCE THOMPSON
DR. STEVE
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>••
r
li
-•';<.:
^
^dtntss In ^Coom
J
%
A
Arthritis
Support Group
Self-help group acts as an outreach
m
ease the
Total lifestyle
approach
to weight
control that views overeating from
Northeastern
people
Pennsylvania affected by the #1
crippling disease. Together we can
to the
in
Weight No More
behavioral, psychological, social,
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pain.
Cardiopulmonary
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a
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Learn how to plan and prepare
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Managing Your Diabetes
Offers individuals with diabetes a
clear understanding of diabetes.
individual's family
and
friends about diabetes so they
may
Teaches the
American Heart Association's
dietary recommendations.
offer active support.
The Bloomsburg
Hospital not only helps you get
well, but helps
you stay
well, too.
For more information or class registration
please
HE
call:
387-2400
BLOOMSBURG HOSPITAL
IP^^ I
I
tsrl
Your friends
for
life.
Media of