How to Best Incorporate Social Media into Communication Classrooms

Despite the number of active social media users, there is a disconnect for how these virtual platforms can be incorporated into communication classrooms. Moving into the new generation of digital natives, it will become a necessity to teach basic professional skills involving social media. This study divulges into current means of incorporating Facebook, Twitter, Instagram and YouTube in higher education, uncovering what practical methods are being used. A review of current literature summarizes, social media is becoming a primary means of communication. It has been challenging for higher education professionals to find ways to incorporate these platforms in ways that progress the quality of education. Communication majors are in need of updated curriculum and pedagogy that reflects our virtual means of communication. Using social media platforms fosters an interactive and hands on learning environment that teaches students practical information.