In this paper, I explore a topic about which I am passionate: handmade goods. The focus started out as being just about greeting cards, but now the idea has expanded further into the entire handmade industry. Handmade cards, pins, buttons, etc. make us stop and think and enjoy the simple things from life. The majority of us grouped in the millennial age range have grown up in an era where we rely on technology more than hands-on experiences. In an era of technology, people have learned to "stop and smell the roses" of the handmade trend that continues to be a part of our lives. Sites such as Etsy, Amazon Handmade, and even individual small business sites would not be this successful if people were not interested in this phenomenon. The main focus of my research has become looking at the appreciation and emotional response that people, as a whole, have during this era of technology where our eyes are trained to barely leave a screen. Walter Benjamin's (1968) article on the age of mechanical reproduction talks about the loss of aura and authenticity because of the use of machinery, and his content ties into what I am trying to talk about here. In this paper I ultimately argue that some people today are seeking out tactile goods that have been crafted by an individual person because of the humanistic traits these objects possess which helps us to understand on a deeper level their uniqueness and authenticity. Through the use of case studies and theorist's opinions, I have built up my argument that handmade goods are making a comeback, but also an impact on our lives where technology has lacked.,Honors Thesis Advisor : Spencer Norman.