Procedure No. - 40.010
POLICY ON REPRODUCTION OF MATERIALS FOR OUTSIDE DISSEMINATION
Date Issued: 10/10/94
Date Effective: 8/24/94
Issued By: University Advancement
Purpose:
To provide a consistent visual image of Clarion University, because public perceptions
affect the university's ability to perform its missions.
To produce high-quality publications that represent Clarion University accurately and well.
To help eliminate unnecessary repetitions of information in various publications.
To ensure consistency and conformity with guidelines for:
* truth in advertising
* affirmative action statements
* postal regulations
* copyright laws
* environmental responsibility
* wordmark use
* style and design
To assist agencies with cost containment for printed materials.
Policy:
Official Clarion University publications and other materials prepared for public distribution
reflect the character and quality of the institution and its services.
Therefore, all printing jobs for public distribution must have written approval from the
publications director. The Purchasing Office will not assign P.O. numbers without such
approval, and Accounts Payable will not pay printing invoices that do not have this approval
attached. Individuals who order printing of any kind without written approval will be
personally liable for payment.

Guidelines:
Certain materials can be sent directly to the university's Print Shop without prior review
and approval in the Publications Office: correspondence; classroom handouts; internal selfstudies; forms to be used within a department only; flyers and handbills for campus use
only; and student-produced publications.
Official university publications include all printed materials intended for external public or
campus-wide distribution:
* Admissions publications
* advertisements
* book or report covers
* booklets
* brochures
* business cards
* catalogs
* class schedules
* envelopes, imprinted
* forms (campus-wide or external)
* handbills
* letterhead
* newsletters
* posters
* program flyers
* programs (public events)
* Student Affairs publications
* videos
Procedure:
University agencies that require printing (or reprinting) must contact the publications
director. In all cases where the university's Print Shop cannot handle a job because of size,
technical or equipment requirements, or scheduling conflicts, the publications director will
channel the printing to an outside vendor who specializes in the type of printing required.

The Publications Office will obtain estimates and prepare printing specifications for bidding
in cooperation with the Purchasing Office.