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Chapter plan 2015-2016
Clarion University of Pennsylvania
College of Business Administration
and Information Sciences
Table of Contents
A.)
Mission Statement......................................................................................................................... 1
B.)
Chapter Strengths and Weaknesses .......................................................................................... 1
C.)
Goals, Objectives, Strategies, and Activities ............................................................................. 1
1.)
Professional Development ....................................................................................................... 2
2.)
Community and Social Impact ................................................................................................ 4
3.)
Fundraising ................................................................................................................................. 6
4.)
Membership ................................................................................................................................ 6
5.)
Internal/External Communications ......................................................................................... 7
6.)
Chapter Operations .................................................................................................................... 8
D.) Calendar of Events ............................................................................................................................... 9
E.) Budget .................................................................................................................................................. 10
Chapter plan 2015-2016
1
A.) Mission Statement
The mission statement of the Clarion University American Marketing Association is to
provide its members with valuable opportunities in marketing and related fields, to build
relationships through networking with business professionals, and provide the tools for
success through workshops and other activities.
B.) Chapter Strengths and Weaknesses
Strengths
Weaknesses
Members are highly involved
Most members are involved in other
organizations, resulting in coinciding
schedules.
Providing resume building opportunities
Small Marketing department at university
High level of involvement throughout the
university and the surrounding community
Weak membership return towards the end
of spring semester
Fundraising capabilities
C.) Goals, Objectives, Strategies, and Activities
Goals & Objectives
Provide all members with networking opportunities
Bring business leaders in the marketing field to speak at club meetings
Provide members with resume building opportunities through workshops and presentations
Encourage members to become more involved in the university community
Promote community involvement by working with local organizations
Increase membership by 25%
Raise $5,000 through various fundraising events
Chapter plan 2015-2016
1.) Professional Development
Overall Goal
To organize on campus events and programs to enhance the academic and professional
development of Clarion University business students
Provide members with an opportunity to advance their education and network with
professionals, and potential employers.
Overall Strategy
Create workshops and guest speaker events based on trends students have shown interest in.
Work closely with university’s PR and Student Senate to help promote our events
New York City Trip
Membership participation- 20 members
Goal: To gain real work experience in the marketing industry as well as the ability to network with
professionals.
Strategy: Plan company visits to at least 2 marketing firms in New York City that include tours, Q&A
sessions, company overview and strategies.
Figure 1: A beautiful view of New York City from the office of LeadDog Marketing Group, one of the firms Clarion AMA
visited in the Fall of 2014
Resume Writing Workshop
Membership participation- 15 members
Goal: To help students strengthen their resume for future employment.
Strategy: Partner with Clarion University Career Services to assist students in building, revising, and
finalizing their resume.
2
Chapter plan 2015-2016
3
Business Etiquette Workshop
Membership participation- 15 members
Goal: to help students understand professional business etiquette and how to act in a business
environment. Required for students attending the New York City trip.
Strategy: Work with Clarion University Career Services to do a presentation regarding professional dress,
actions, and other professional advice for students going to New York City.
LinkedIn Workshop
Membership participation- 15 members
Goal: help students create, strengthen, and build their LinkedIn profile.
Strategy: Partner with Clarion University Career Services to provide a workshop on how to create your
profile, important information to include, and how to network with professionals on LinkedIn.
Regional Conference
Membership participation – 4 members
Goal: To gain knowledge by attending a regional marketing conference and network with other business
students and professionals.
Strategy: To search for regional conferences available on ama.org and select a competition that bests
fits our schedule.
Speaker Series
Membership participation- 15 members
Goal: Host 4 guest speakers throughout the year to share their professional experience, advice, job
opportunities, and relevant marketing topics within their industry.
Strategy: Use many connections that current students, professors, and previous speakers have
developed and approach local business owners about possible opportunities.
Chapter plan 2015-2016
4
Pittsburgh/Philadelphia Trip
Membership participation- 10 members
Goal: To gain real work experience in the marketing industry as well as the ability to network with
professionals
Strategy: To visit at least one marketing firm that includes company tours, Q & A sessions, company
overview and strategies.
AMA International Collegiate Conference
Membership participation- 6 members
Goal: To gain knowledge, network with students and professionals, as well as compete in multiple
events.
Strategy: Fundraise to lower personal costs, arrange accommodations, and plan which members will
compete in each event.
AMA Collegiate Case Competition
Membership participation- 6 members
Goal: Place in the top 10 and qualify to present at the AMA International Conference
Strategy: Prepare case information with team, create weekly deadlines to track progress, meet every
other week as a team to correspond progress, request several different advisors to check the end case
for readability and completeness.
2.) Community and Social Impact
The Clarion University chapter of AMA hold community and social impact in high regards. We attempt to be one of
the most active groups on our campus and plan accordingly to each event.
Trash Pick-Up Day
Goal: 5+ members will participate in trash pick-up to help make the town look presentable before our
annual “Autumn Leaf Festival.”
Strategy: Unite with other organizations to participate in this event.
Chapter plan 2015-2016
5
Figure 2: Some of our members being a part of the community by spending a couple hours of their weekend cleaning up
after one of the area’s largest festival; the annual Autumn Leaf Festival
Thanksgiving Food Drive
Goal: Have all members donate at least 2 canned goods to family in need/Use marketing skills to raise
awareness.
Strategy: Host competition within club. Award the member with the most canned goods a prize.
Relay for Life
Goal: 20+ members will participate; raise $200 for Relay.
Strategy: Coordinate fundraising events and donation drives.
CU Day of Service
Goal: Have 10+ members work alongside other organizations to spend a day volunteering and getting to
know the members of our community.
Strategy: Encourage members to attend annual CU Day of Service to volunteer with several events
throughout the community.
Dress for Success Clothing Drive
Goal: Have each member of AMA donate one new or gently used piece of business clothing.
Chapter plan 2015-2016
6
Strategy: Collect 30+ clothing articles to donate to Dress for Success.
Come Together Clarion
Goal: 10+ members will participate in annual “Come Together Clarion”
Strategy: Have members come early to assemble the festival. Volunteer operating festival attractions.
3.) Fundraising
Goal: To profit $1,200 towards AMA to expand upon marketing and make it more known.
Strategies: Building on our marketing skills to improve upon them and to spread awareness of
marketing. We are doing this by hosting fundraising events and expanding on the concept of marketing.
Pizza Pub (Fall)
Taking orders for pizzas that we will make a $2 profit off of.
Yankee Candles (Fall)
During this event, AMA will earn 40% of the profits.
Applebee’s Dine and Donate(Fall/Spring)
The proceeds, which is 15%, will go to AMA
Daffin’s Candy (Spring)
Through setting up a table in a common traffic area, we will sell this candy making an
undetermined profit percentage at this time.
4.) Membership
Clarion University’s AMA values membership and understands its importance.
Goals
To obtain at least 25 % new dedicated members fall semester
To obtain at least 5 % new dedicated members spring semester
Focus more on engagement spring semester
Chapter plan 2015-2016
Strategies
Request that the professors of the business administration inform their students of our
activities and importance of the Marketing club
Utilize our social media to inform people about our member meeting
Promote the events our club participates in to grasp the student’s attention
Pass out fliers to students around campus
Keep our bulletin board up to date in our business building
Set up a table during activities day held on campus
We stress that attending each meeting is important and take attendance as the members enter the
room. We strongly encourage our members to engage in as many activities that they are able to
participate in!
5.) Internal/External Communications
Goals
Attain at least a 25% increase of follows and likes on various social media site
Keep members informed through means of email and social media
Communicate more actively with former members
Strategies
Actively advertise social sites to members and at activities
Create database of member contact information
Have a readily visible calendar to all members
Follow alumni on media sites and record contact information as well
Since Clarion is a rather small campus in comparison to other Universities in Pennsylvania, we
heavily rely on word of mouth to promote our organization. We stress to our current and returning
members to invite friends and spread the word about Clarion American Marketing Association. This
strategy has worked rather well and has brought stability to the growth of our club.
We also advertise all over our campus. We do this by posting flyers and posters in nearly all
University buildings. We welcome anyone from any major of study to join our organization, and since
our campus is relatively small, it doesn’t take much effort to advertise in nearly every building of our
university. These ads normal consist of what we have planned for upcoming meetings and what our
organization is about. In addition to these physical advertisements throughout our campus, we also
promote heavily through our social media site; including instagram, Facebook, and Twitter. These
include photos and posts about our community service events. By using social media, we improve our
reach to possible members while showing our activity in the community.
7
Chapter plan 2015-2016
8
In addition to the promotions stated above, we heavily stress the recreational and enjoyable
events we put on for our members and university. Some of these include barbeque events, pizza parties,
and even sport watching gatherings (particularly for the Steelers). By having people attend our events
we normally witness increased membership as well. And normally, at least at our chapter, once we
entice someone to join our club they typically stay.
Figure 3: The introductory meeting of the Fall 2015 semester. We offered pizza, refreshments and sweets to welcome students
back to school
6.) Chapter Operations
Goals
Maintain leadership through each semester
Raise interest in members to fulfill leadership positions
Create leader benefits
Strategies
Create distinct roles and responsibilities, understood through written agreements
Plan leadership specific events and activities
Leadership is something that we value greatly. To maintain reliable and sophisticated leaders in our
chapter, we create distinct positions that have very clear responsibilities. We select, from those
interested, the individuals we believe to fit each position. We plan to create leadership exclusive events
and activities to increase the motivation for our members to fulfill a leadership during the time in our
organization.
Chapter plan 2015-2016
9
Figure 4: The members of our e-board for the 2015-2016 year
D.) Calendar of Events
September:
Welcome back pizza party / meet & greet
Community service cleanup day
Corporate recruiter presentation from PLS Logistics
October:
LinkedIn workshop
Fall fundraiser (Yankee Candle)
Marketing week
November:
NYC marketing firm touring trip
Business etiquette presentation
February:
Guest speaker from PSECU Credit Union.
Resume workshop
March:
AMA Annual international Collegiate Conference
Chapter plan 2015-2016
10
April:
Trip to Pittsburgh Pennsylvania to tour an industry in the marketing field
May:
End of year BBQ
E.) Budget
Balances
Beginning Balance for Self Support Account
Beginning Balance for University Support Account
Total beginning balance
$1,256.26
$1,104.00
$2,360.26
Revenues
Membership
-Dues ($3 chapter, $47 national, 30 members)
Fundraising
-Pizza Pub Fundraiser
-Yankee Candle Fundraiser
-Applebee’s Fundraiser
-Daffin’s Candy Fundraiser
Travel
-New York City Trip ($230, 12 attendees)
Total Revenues
$1,500.00
$50
$1,000
$50
$100
$2,760.00
$5,460.00
Expenses
Events
-Marketing Week (Includes T-Shirt giveaway, tie-dye event)
-Promotions/materials
-Meeting costs ($150 for refreshments, $50 for speakers)
Membership
-National Dues
Travel
-Transportation/accommodations
Total Expenses
Projected Net Profit
Projected Ending Balance
$700
$150
$200
$1,410.00
$2,760.00
$5,220.00
$240.00
$2,600.26
Clarion University of Pennsylvania
College of Business Administration
and Information Sciences
Table of Contents
A.)
Mission Statement......................................................................................................................... 1
B.)
Chapter Strengths and Weaknesses .......................................................................................... 1
C.)
Goals, Objectives, Strategies, and Activities ............................................................................. 1
1.)
Professional Development ....................................................................................................... 2
2.)
Community and Social Impact ................................................................................................ 4
3.)
Fundraising ................................................................................................................................. 6
4.)
Membership ................................................................................................................................ 6
5.)
Internal/External Communications ......................................................................................... 7
6.)
Chapter Operations .................................................................................................................... 8
D.) Calendar of Events ............................................................................................................................... 9
E.) Budget .................................................................................................................................................. 10
Chapter plan 2015-2016
1
A.) Mission Statement
The mission statement of the Clarion University American Marketing Association is to
provide its members with valuable opportunities in marketing and related fields, to build
relationships through networking with business professionals, and provide the tools for
success through workshops and other activities.
B.) Chapter Strengths and Weaknesses
Strengths
Weaknesses
Members are highly involved
Most members are involved in other
organizations, resulting in coinciding
schedules.
Providing resume building opportunities
Small Marketing department at university
High level of involvement throughout the
university and the surrounding community
Weak membership return towards the end
of spring semester
Fundraising capabilities
C.) Goals, Objectives, Strategies, and Activities
Goals & Objectives
Provide all members with networking opportunities
Bring business leaders in the marketing field to speak at club meetings
Provide members with resume building opportunities through workshops and presentations
Encourage members to become more involved in the university community
Promote community involvement by working with local organizations
Increase membership by 25%
Raise $5,000 through various fundraising events
Chapter plan 2015-2016
1.) Professional Development
Overall Goal
To organize on campus events and programs to enhance the academic and professional
development of Clarion University business students
Provide members with an opportunity to advance their education and network with
professionals, and potential employers.
Overall Strategy
Create workshops and guest speaker events based on trends students have shown interest in.
Work closely with university’s PR and Student Senate to help promote our events
New York City Trip
Membership participation- 20 members
Goal: To gain real work experience in the marketing industry as well as the ability to network with
professionals.
Strategy: Plan company visits to at least 2 marketing firms in New York City that include tours, Q&A
sessions, company overview and strategies.
Figure 1: A beautiful view of New York City from the office of LeadDog Marketing Group, one of the firms Clarion AMA
visited in the Fall of 2014
Resume Writing Workshop
Membership participation- 15 members
Goal: To help students strengthen their resume for future employment.
Strategy: Partner with Clarion University Career Services to assist students in building, revising, and
finalizing their resume.
2
Chapter plan 2015-2016
3
Business Etiquette Workshop
Membership participation- 15 members
Goal: to help students understand professional business etiquette and how to act in a business
environment. Required for students attending the New York City trip.
Strategy: Work with Clarion University Career Services to do a presentation regarding professional dress,
actions, and other professional advice for students going to New York City.
LinkedIn Workshop
Membership participation- 15 members
Goal: help students create, strengthen, and build their LinkedIn profile.
Strategy: Partner with Clarion University Career Services to provide a workshop on how to create your
profile, important information to include, and how to network with professionals on LinkedIn.
Regional Conference
Membership participation – 4 members
Goal: To gain knowledge by attending a regional marketing conference and network with other business
students and professionals.
Strategy: To search for regional conferences available on ama.org and select a competition that bests
fits our schedule.
Speaker Series
Membership participation- 15 members
Goal: Host 4 guest speakers throughout the year to share their professional experience, advice, job
opportunities, and relevant marketing topics within their industry.
Strategy: Use many connections that current students, professors, and previous speakers have
developed and approach local business owners about possible opportunities.
Chapter plan 2015-2016
4
Pittsburgh/Philadelphia Trip
Membership participation- 10 members
Goal: To gain real work experience in the marketing industry as well as the ability to network with
professionals
Strategy: To visit at least one marketing firm that includes company tours, Q & A sessions, company
overview and strategies.
AMA International Collegiate Conference
Membership participation- 6 members
Goal: To gain knowledge, network with students and professionals, as well as compete in multiple
events.
Strategy: Fundraise to lower personal costs, arrange accommodations, and plan which members will
compete in each event.
AMA Collegiate Case Competition
Membership participation- 6 members
Goal: Place in the top 10 and qualify to present at the AMA International Conference
Strategy: Prepare case information with team, create weekly deadlines to track progress, meet every
other week as a team to correspond progress, request several different advisors to check the end case
for readability and completeness.
2.) Community and Social Impact
The Clarion University chapter of AMA hold community and social impact in high regards. We attempt to be one of
the most active groups on our campus and plan accordingly to each event.
Trash Pick-Up Day
Goal: 5+ members will participate in trash pick-up to help make the town look presentable before our
annual “Autumn Leaf Festival.”
Strategy: Unite with other organizations to participate in this event.
Chapter plan 2015-2016
5
Figure 2: Some of our members being a part of the community by spending a couple hours of their weekend cleaning up
after one of the area’s largest festival; the annual Autumn Leaf Festival
Thanksgiving Food Drive
Goal: Have all members donate at least 2 canned goods to family in need/Use marketing skills to raise
awareness.
Strategy: Host competition within club. Award the member with the most canned goods a prize.
Relay for Life
Goal: 20+ members will participate; raise $200 for Relay.
Strategy: Coordinate fundraising events and donation drives.
CU Day of Service
Goal: Have 10+ members work alongside other organizations to spend a day volunteering and getting to
know the members of our community.
Strategy: Encourage members to attend annual CU Day of Service to volunteer with several events
throughout the community.
Dress for Success Clothing Drive
Goal: Have each member of AMA donate one new or gently used piece of business clothing.
Chapter plan 2015-2016
6
Strategy: Collect 30+ clothing articles to donate to Dress for Success.
Come Together Clarion
Goal: 10+ members will participate in annual “Come Together Clarion”
Strategy: Have members come early to assemble the festival. Volunteer operating festival attractions.
3.) Fundraising
Goal: To profit $1,200 towards AMA to expand upon marketing and make it more known.
Strategies: Building on our marketing skills to improve upon them and to spread awareness of
marketing. We are doing this by hosting fundraising events and expanding on the concept of marketing.
Pizza Pub (Fall)
Taking orders for pizzas that we will make a $2 profit off of.
Yankee Candles (Fall)
During this event, AMA will earn 40% of the profits.
Applebee’s Dine and Donate(Fall/Spring)
The proceeds, which is 15%, will go to AMA
Daffin’s Candy (Spring)
Through setting up a table in a common traffic area, we will sell this candy making an
undetermined profit percentage at this time.
4.) Membership
Clarion University’s AMA values membership and understands its importance.
Goals
To obtain at least 25 % new dedicated members fall semester
To obtain at least 5 % new dedicated members spring semester
Focus more on engagement spring semester
Chapter plan 2015-2016
Strategies
Request that the professors of the business administration inform their students of our
activities and importance of the Marketing club
Utilize our social media to inform people about our member meeting
Promote the events our club participates in to grasp the student’s attention
Pass out fliers to students around campus
Keep our bulletin board up to date in our business building
Set up a table during activities day held on campus
We stress that attending each meeting is important and take attendance as the members enter the
room. We strongly encourage our members to engage in as many activities that they are able to
participate in!
5.) Internal/External Communications
Goals
Attain at least a 25% increase of follows and likes on various social media site
Keep members informed through means of email and social media
Communicate more actively with former members
Strategies
Actively advertise social sites to members and at activities
Create database of member contact information
Have a readily visible calendar to all members
Follow alumni on media sites and record contact information as well
Since Clarion is a rather small campus in comparison to other Universities in Pennsylvania, we
heavily rely on word of mouth to promote our organization. We stress to our current and returning
members to invite friends and spread the word about Clarion American Marketing Association. This
strategy has worked rather well and has brought stability to the growth of our club.
We also advertise all over our campus. We do this by posting flyers and posters in nearly all
University buildings. We welcome anyone from any major of study to join our organization, and since
our campus is relatively small, it doesn’t take much effort to advertise in nearly every building of our
university. These ads normal consist of what we have planned for upcoming meetings and what our
organization is about. In addition to these physical advertisements throughout our campus, we also
promote heavily through our social media site; including instagram, Facebook, and Twitter. These
include photos and posts about our community service events. By using social media, we improve our
reach to possible members while showing our activity in the community.
7
Chapter plan 2015-2016
8
In addition to the promotions stated above, we heavily stress the recreational and enjoyable
events we put on for our members and university. Some of these include barbeque events, pizza parties,
and even sport watching gatherings (particularly for the Steelers). By having people attend our events
we normally witness increased membership as well. And normally, at least at our chapter, once we
entice someone to join our club they typically stay.
Figure 3: The introductory meeting of the Fall 2015 semester. We offered pizza, refreshments and sweets to welcome students
back to school
6.) Chapter Operations
Goals
Maintain leadership through each semester
Raise interest in members to fulfill leadership positions
Create leader benefits
Strategies
Create distinct roles and responsibilities, understood through written agreements
Plan leadership specific events and activities
Leadership is something that we value greatly. To maintain reliable and sophisticated leaders in our
chapter, we create distinct positions that have very clear responsibilities. We select, from those
interested, the individuals we believe to fit each position. We plan to create leadership exclusive events
and activities to increase the motivation for our members to fulfill a leadership during the time in our
organization.
Chapter plan 2015-2016
9
Figure 4: The members of our e-board for the 2015-2016 year
D.) Calendar of Events
September:
Welcome back pizza party / meet & greet
Community service cleanup day
Corporate recruiter presentation from PLS Logistics
October:
LinkedIn workshop
Fall fundraiser (Yankee Candle)
Marketing week
November:
NYC marketing firm touring trip
Business etiquette presentation
February:
Guest speaker from PSECU Credit Union.
Resume workshop
March:
AMA Annual international Collegiate Conference
Chapter plan 2015-2016
10
April:
Trip to Pittsburgh Pennsylvania to tour an industry in the marketing field
May:
End of year BBQ
E.) Budget
Balances
Beginning Balance for Self Support Account
Beginning Balance for University Support Account
Total beginning balance
$1,256.26
$1,104.00
$2,360.26
Revenues
Membership
-Dues ($3 chapter, $47 national, 30 members)
Fundraising
-Pizza Pub Fundraiser
-Yankee Candle Fundraiser
-Applebee’s Fundraiser
-Daffin’s Candy Fundraiser
Travel
-New York City Trip ($230, 12 attendees)
Total Revenues
$1,500.00
$50
$1,000
$50
$100
$2,760.00
$5,460.00
Expenses
Events
-Marketing Week (Includes T-Shirt giveaway, tie-dye event)
-Promotions/materials
-Meeting costs ($150 for refreshments, $50 for speakers)
Membership
-National Dues
Travel
-Transportation/accommodations
Total Expenses
Projected Net Profit
Projected Ending Balance
$700
$150
$200
$1,410.00
$2,760.00
$5,220.00
$240.00
$2,600.26