MINUTES
Edinboro University of Pennsylvania Council of Trustees
Edinboro University Quarterly Business Meeting
Tuesday, February 13, 2018
The Quarterly Business Meeting of the Council of Trustees of Edinboro University was held on
Tuesday, February 13, 2018 at Edinboro University in Crawford Conference Center. This meeting was
called to order at 1:00 p.m. by Trustee Barbara Chaffee- Vice-Chair of the Edinboro University Council
of Trustees.
This meeting followed a Conference Session, a Study Session which was open to the public and an
Executive Session whereas, during the Executive Session both legal and personnel items were discussed.
Recording of Attendance for the Business Meeting
Trustees present: Trustee Anderton, Trustee Chaffee, Trustee Higham, Trustee Kennedy, Trustee Pape,
Trustee Pirrello (by phone) Trustee Shields, and Chair Frampton (by phone). Trustee Wachter had to
depart the meetings at 12:45pm and Trustee Lowther was unable to attend today’s sessions.
The following members of the Edinboro University (EU) Administration were in attendance:
Dr. Michael Hannan (Mike), Provost and Vice President for Academic and Student Affairs
Dr. Allan Golden, Interim Vice President for Finance and Administration
Dr. William (Bill) Edmonds, Vice President for Enrollment Management
Ms. Marilyn Goellner, Assistant Vice President for Advancement
Ms. Angela Burrows, Assistant Vice President for Marketing and Communications
In addition to President Walker, the following individuals attended the public meeting of the EU Council
of Trustees:
Mr. Wayne Patterson, Director of Human Resources & Faculty Relations
Ms. Sherri Galvin, Executive Assistant to the Vice President for Finance and Administration,
Dr. Denise Ohler, Interim Dean, College of Science and Health Professions
Dr. Erinn Lake, Interim Dean, School of Education and Executive Director, Graduate Studies
Mr. Matt Cettin, Director, Institutional Research
Ms. Shari Gould, Bursar
Mr. Scott Miller, Dean, School of Business; Dean, College of Arts, Humanities and Social Sciences
Ms. Carol Webster, Executive Assistant to President Walker
At the start of quarterly business meeting, Trustee Chaffee announced that the proceedings of the
Edinboro University Council of Trustees are recorded, therefore, public disclosure to those in attendance
via verbal announcement and written public notice avoids any violation of the Pennsylvania Wire
Tapping Act.
Trustee Chaffee moved to the first order of business – Public Comment. Trustee Chaffee invited
comments from the public in attendance. Hearing no request from members of the public, Trustee Chaffee
moved to the next item of business – approval of Minutes from the Quarterly Business Meeting held on

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
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October 12, 2017 (Attachment #1) . There were no questions and/or corrections to the minutes as
presented, therefore, it was voted on to approve the minutes as presented.

Roll Call-Minutes of Quarterly Business Meeting held on October 12, 2017
It was voted, on motion of Trustee Higham, seconded by Trustee Shields to accept the Edinboro
University Council of Trustees Minutes as presented from the Quarterly Business held on October 12,
2017.
Trustee
Aye
No
Trustee Chaffee
X
Chair Frampton
X
(via phone)
Trustee Higham
X
Trustee Kennedy
X
Trustee Lowther
Trustee Pape
X
Trustee Pirrello
X
(via phone)
Trustee Shields
X
Trustee Wachter
Trustee Anderton X
The motion was carried with unanimous approval.

Absent

Abstain

X

X

The next item of business was the review of the Proposed Council Meeting Dates (Attachment #2) as
presented for the second-half of the 2018 calendar year. Trustee Chaffee reviewed all of the dates and
Trustee Pirrello mentioned that it is easier for him if the meetings were held on a Monday or Friday, but
that it was fine.
Roll Call vote-Proposed Council Meeting Dates for the second-half of the 2018 Calendar Year
Trustee
Aye
No
Trustee Chaffee
X
Chair Frampton
X
(via phone)
Trustee Higham
X
Trustee Kennedy
X
Trustee Lowther
Trustee Pape
X
Trustee Pirrello
X
(via phone)
Trustee Shields
X
Trustee Wachter
Trustee Anderton X
The motion was carried with unanimous approval.

Absent

Abstain

X

X

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The next order of business was the revision of the current COT EU ByLaws (Attachment #3) and a
motion to approve the changes in reference to roll call votes.
Trustee Chaffee brought to Council’s attention page five Article IV (Meetings) Section 7 of the current
EU COT ByLaws which reads:
“Attendance at a meeting by a Trustee may be conducted by telephone or electronic equipment so long as
all attendees at said meeting can hear each other simultaneously. Participation by such means shall be
equivalent to being present in person at the meeting. Should any Trustee participate via telephone or
electronic equipment, all voting will be conducted by roll call vote.”
To be compliant with PASSHE legal and changes in the State System it was approved through PASSHE
Chief Legal Counsel that we use the highlighted verbiage below in place of the current language (noted
above) in our EU COT ByLaws:
“Attendance at a meeting by a Trustee may be conducted by telephone or electronic equipment so long as
all attendees at said meeting can hear each other simultaneously. Participation by such means shall be
equivalent to being present in person at the meeting. The use of roll call votes during meetings in which
members are attending via phone to provide for more efficient use of meeting time, a roll call vote
will be required only if the initial voice vote is not unanimous.”
Trustee Chaffee asked for a motion to approve these changes to EU’s current ByLaws:
It was voted, on motion of Trustee Pirrello, seconded by Trustee Pape to accept the changes to the
current COT EU ByLaws.
Trustee
Aye
No
Trustee Chaffee
X
Chair Frampton
X
(via phone)
Trustee Higham
X
Trustee Kennedy
X
Trustee Lowther
Trustee Pape
X
Trustee Pirrello
X
(via phone)
Trustee Shields
X
Trustee Wachter
Trustee Anderton X
The motion was carried with unanimous approval.

Absent

Abstain

X

X

Roll Call Vote - Contracts and Purchases for the periods September, October, November and
December 2017 (Attachment #4).
The next item to vote on pertains to the Contracts and Purchases for September, October, November and
December 2017 for which President Walker recommends approval of Contracts and Purchases as
reviewed by the Council of Trustees.
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It was voted, on motion of Trustee Higham seconded by Trustee Anderton to approve the Contracts and
Purchases for the periods of September, October, November and December 2017 as reviewed by
Council of Trustees.
Any additions question for councils do we have a motion to approve
Trustee
Aye
No
Trustee Chaffee
X
Chair Frampton
X
(via phone)
Trustee Higham
X
Trustee Kennedy
X
Trustee Lowther
Trustee Pape
X
Trustee Pirrello
X
(via phone)
Trustee Shields
X
Trustee Wachter
Trustee Anderton X
The motion was carried with unanimous approval.

Absent

Abstain

X

X

New Business:
Trustee Chaffee then yielded the floor to President Walker for the delivery of the President’s Report to
the Council of Trustees.
President Report:
President Walker opened by welcoming everyone and provided an update on a number of items the
university is doing in support of the State System Redesign and in support of continued growth of
Edinboro University (EU) which are outlined below:
•

The University Transformation Commission Task Forces are nearing the final stage of their work
which was to define each slice/piece of the EU Experience (i.e. Leadership & Life Skills,
Experiential Learning, etc.). The TF reports will be shared/vetted with the EU community via our
website and also during a Town Hall Meeting on March 8, 2018. Input from the community will
then be reviewed and folded into the reports. The next phase of this process will be the
implementation phase.

•

The university Charter, Mission, Vision and Values have been revised/reaffirmed and have been
ratified through the community.

•

EU has a new marketing approach Assistant Vice President Burrows will be providing and update
on this during this meeting.

•

Masters of Business Administration program has been approved and there are approximately
eight more programs at PASSHE going through the approval process.

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•

EU will be a very different place in 2018/2019 - we will have a new educational model, a
structure design and approved for a new general education which will follow a year later, a
variety of new programs, a vibrant campus life with some new support services brought online for
our students.

•

Enrollment Management (EM) is currently being restructured significantly. EM under the
direction of Vice President Edmonds has been responsible for recruitment and now retention will
be added to this division. This recruitment and retention structure is the way higher education in
America is structured.

•

While we are increasing our admission standards our intent is to raise our persistence and
graduation rates. This coming fall we are going to have a dip in enrollment which may be
significant - we have been planning for this for two years now and I wanted to share this with you
so you are not surprised when you see this in the fall.

In closing, President Walker thanked everyone for all of their continued hard work as we move the
university forward. “As we move forward we are now starting to see some of the results of our work and
we need to keep in mind with some of our work we may not see immediate results as much as we would
like to…But we ARE moving the university forward. Thank you everyone.
President Walker concluded his report and asked if there were any questions. Hearing none Trustee
Chaffee welcomed Mr. David Jacobson, CPA, Engagement Principal-in Charge, from CliftonLarsonAllen
(CLA) to the meeting via phone for the presentation and discussion of the Audit –Review of June 30,
2017 EU financial statements.
Mr. Jacobson provided a powerpoint presentation (Attachment #5) with an overview of the presentation,
an overall view of the audit process with an overarching goal of providing the following to the university:
•
•
•
•
•
•

An understanding about what CLA has been engaged in for EU.
What the responsibilities are of the financial statement audit.
What CLA is responsible for, what managers of EU are responsible for and what COT members
are responsible for.
To share some of the results and highlights of this years audit.
A review of some of the required communications that are required under CLA auditing
standards.
To share some new accounting standards that are out there that will have an impact on the
university in future years.

Mr. Jacobson began his presentation by sharing the Engagement Scope (Slide #3) and below are some
highlights:
•

The Engagement Scope
The Engagement Scope captures what CLA has been engaged to do for the university which was
to perform an audit of the financial statements (covering fiscal year which ended on June 30,
2017) in accordance with generally accepted auditing standards. These standards govern what
CLA does as auditors.

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The university financial statements additionally include four component units whose financial
statements get included in the university’s overall financial statements and those components are
the Foundation, the Student Government Association, University Services Corporation, and the
Alumni Association. Each of these component units were audited by other auditors and CLA
relied on the work they performed.
CLA did not find any issues with the work that the other auditors did. CLA issued instructions to
them at the onset of the audit to make sure they performed certain procedures that CLA needed
them to perform and then they report out to CLA.
The CLA audit was completed and a report was issued on October 31, 2017. In addition to that
report, CLA issued a required communication letter which was sent to the Council of Trustees.
Mr. Jacobson then provided an overview on the responsibilities in a financial statement audit.
•

•

Responsibilities in a Financial Statement Audit (Slide #4)
•

COT provides the oversight and sets any policies related to external audits.

•

Management has the overall responsibility for the preparation of financial statements.

•

Management selects the accounting policies that are used by the university and those
policies are described in note #1 in the financial statements. CLA makes sure those
policies were consistently applied year after year and looks to see if there were any new
policies that were adopted. No new policies were adopted in fiscal 2017.

•

Management is also responsible for the design and implementation of internal controls
over financial reporting. CLA performs certain tests of internal controls in order to gain
an understanding of those internal controls.

•

In the audit report the only pages that belong to CLA are the opinion pages. The rest of
the report are management documents as management prepares the information and it is
CLA’s job to audit that information.

•

Our opinion on financial statements does not cover internal controls but we are required
to gain an understanding of those internal controls.

•

CLA responsibility as auditors is to perform our audit in accordance with the standard
and then issue our audit opinion.

Audit Opinion
CLA’s audit opinion is an unmodified opinion which is another way of saying it is a clean opinion. It
is the highest level of assurance CLA can provide the university and it is the opinion you want. CLA
opinion also references “other matters” which is supplementary information that is included in the
university’s financial statement.

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•

Financial Statement Highlights (slide 6&7)
• A summary of the financial statement highlights at a summary level can be found on pages
#6 & #7 of the presentation.
• The university’s balance sheet on page #6 is a summary of assets and liabilities and net
position of the university. This document shows a comparison year after year, looking at
June 30, 2017 balances vs. June 30 2016 and provides a flavor of where the fluctuations
are year after year.
• The total assets line and total liabilities line show some significant increases in 2017. That
was a result of the highlands purchased by the university which was a significant
transaction during fiscal 2017. A lot of time was spent from managements side making
sure the purchase was recorded appropriately. CLA spent a lot of time making sure that
transaction was recorded appropriately and had the proper documentation.
• Some of the significant fluctuations are non-term asset bringing the property (buildings)
assets on the books and also the corresponding debt the bonds payable increased as well is
where you really see some significant fluctuations on the balance sheet side.
Additional note, in the university audited financial statements there is a section that is
called management discussion and analysis, and that is an unaudited section whereas
management is allowed to provide their perspective on the current fiscal year and what
occurred during that year. CLA encourages COT to read those pages on management
discussion and analysis this will provide you with a better flavor for what has happened
during the year.
• Statement of revenues and expenses (P&L) as shown on slide #7 is comparing 2017 to
2016. These balances are not as a point in time like they are in the balance sheet they are
covering the full twelve months of the fiscal year. The revenues are broken out between
tuition and fees, auxiliary enterprise (another operating revenue) and you have your
expenses which get you down to an overall result from the university’s operations which is
an operating loss and that loss is supplemented by a number of non-operating revenue
sources.
A couple of highlights from Slide #7:
•

Tuition and fees there was a 2.5% increase in the tuition rate which was offset by a
decrease in enrollment that slightly reflected over a million dollars decrease in the top
line.

•

Auxiliary enterprise revenue you see a significant increase there $15.2M in 2016 to
close to $24.5M in 2017 largely related to the Highlands purchase.

•

State appropriations and some other non-operating revenue sources $35M loss on
acquisition related to the highlands transaction this was a one-time event there.
This did have a significance impact on the statement of revenue and expenses for the
year.

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Mr. Jacobson then proceeded to explain Slide #8 as outlined below:
•

Required Communications as part of CLA audit.
•

CLA has a responsibility under their auditing standards to communicate to you (those
charged with governance) any misstatements or audit adjustments that they had
during this audit process.
A corrected misstatements is a misstatement which management made the adjustment
whereas they are corrected in the financial statements. If there is an uncorrected
misstatement this meant CLA brought the misstatement to management’s attention.
This uncorrected misstatement may be considered material and management may
choose to not make that adjustment, CLA still has an obligation to report that to you.

•

There was one corrected misstatement which relates to capital appropriation.
During the course of the year a capital appropriation amount was recorded by the
accounting department and then at the end of this fiscal year, prior to the start of the
audit the university received a final adjustment/reconciling adjustment to that initial
amount.
In this case it was due to human (manual) error, whereas, the full amount of that
adjustment was recorded twice-in other words the amount of $996,000 was the full
amount for the year so instead of just recording the adjustment amount which was
approximately less than $10,000 so it was doubly recorded in the financials and we
found that in the audit process and an adjustment was made which was noted in an
internal control communication letter provided to the university. This was
categorized as a significant deficiency because it was an error caught by the auditors
and not caught by the university’s internal controls.
This was a result of the timing it was an adjustment which was received just prior to
the start of the audit. A human error recording the full amount and it did not get
reviewed in time and CLA caught it as part of our audit process. Required of us to
report it this way to say it was a corrected misstatement and a significant deficiency
in internal controls. That is the background.
Mr. Jacobson stated there were no disagreement with management on any accounting
or auditing matters we are not aware that management had any consultations with
other auditors.

Mr. Jacobson then proceeded to explain Slide #9 as outlined below:
•

Qualitative Aspect of the University’s Accounting Practices
In addition to looking into the consistency of accounting policies, CLA also looks at any
significant estimates that are made by management and reflected in the financial statements.
Some of the more significant estimates:

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Allowance for uncollectable receivables
Useful life of capital assets (depreciation expense)
Compensated absences liability
Postretirement benefits liability, pension liability
Consistency of the accounting policy
CLA performs a significant amount of work in these areas making sure that they understand the
key factors and assumptions that go into developing those estimates, in addition to making sure
those estimates are reasonable in relation to the financial statement as a whole; CLA believes that
they are.
• No new accounting standards were implemented in fiscal 2017 that effected the
university financials a new one that will have an impact in fiscal 2017.
We received full cooperation from university management during the audit and the accounting
and finance department in fulfilling our requests in a timely manner.
Mr. Jacobson then proceeded to explain Slide #10 –as outlined below:
•

Internal Controls
• Inquires with management and other university personnel to ensure they know the
significant processes at the university.
• Internal controls are solely related to financial reporting looking at various types of cash
dispersement, various types of cash receipts, payroll, controls around the IT environment,
gaining an understanding and performing walk-throughs so CLA can see those key
controls in those various cycles are functioning in the way they were designed.
•

CLA is not engaged to express an opinion on the effectiveness of the university’s internal
controls but when we become aware of any significant matters we are required to bring
those to your attention. Those are defined in the auditing literature and are recognized as
material weaknesses or significant deficiencies. CLA did not find any material
weaknesses as part of the audit however CLA did find one significant deficiency as noted
with the capital appropriation that was recorded twice.

Mr. Jacobson asked at this time if anyone had any questions on any of the information and during
that time President Walker had the following question:
President Walker: how would we go about getting an opinion on the effectiveness of our internal controls
from an external perspective?
Mr. Jacobson responded: Many places have incorporated internal audit techniques where they
have a department within their university or an outside firm come in and perform internal audit
work. This would/could include rotating certain internal control testing procedures over the
course of the year. CLA does this for a number of universities. That is a path EU could go down
it is just a question of what assurance would look like if that was the path you wanted to go down.
Dr. Jacobson stated that he can provide EU with more information on that.
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President Walker: how would we know as an administration and as a COT that we don’t have some blind
spots in our audit program?
Mr. Jacobson responded: You can take comfort that the procedures CLA performs as part of the
financial statement audit did not indicate there were any outside this one item which was recorded
twice. Nothing more came up during the audit/testing that would indicate there was an issue with
internal controls.
President Walker: I am not asserting that we have issues. I am just saying what may we be doing as a
best practice to make sure the internal controls we have are adequate and that we don’t have any gap in
the controls.
Mr. Jacobson responded: You can design some procedures that individuals within the business
office or others in the university perform on a periodic basis (i.e. quarterly) that would almost
function like an internal audit type procedure.
Another way would be if you have a concern in some particular area getting some forensic type
audits done that really drill down on certain transactions to make sure everything was done proper
and that controls were not circumvented. A couple of thoughts off the top of my head.
Mr. Jacobson then proceeded to explain Governmental Accounting Standards Board (Slide #11) as
outlined below:
•

There has been a couple of new GASB standards for 2018 and 2019 and only one that will have a
significant impact. The OPEB Employers- which has a new accounting standard that the
university will have to implement this fiscal year much like the standard on net pension liability
that the university adopted a few years ago.
The government accounting standards board is putting the same standard out there that relates to
other post-employment benefits so this will involve actuarial determination and ultimately the
university will have to record an amount on the balance sheet a liability for the unfunded amount
of the post-retirement benefits. We do not know what the magnitude of this adjustment will need
to be I am sure the university will get additional information from the state system on this. This
will impact all entities that follow government accounting standards. Will have more to update
you with on how this will impact the university’s financials.

Mr. Jacobson concluded his presentation and asked if there were any other questions. Hearing none, Mr.
Jacobson stated his contact information is on the last page of the presentation and feel free to contact him.
Trustee Chaffee thanked Mr. Jacobson for his time and presentation and continued on with the next order
of business which was the report outs of each of the members of the President’s Executive Leadership
Team.
Prior to the beginning of the reports, Trustee Chaffee stated that the report-outs have been shortened and
the Council will return to the executive session after the completion of the business meeting.
Trustee Chaffee asked Provost Hannan to come forward and share his brief update from AA and SA

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Provost Hannan briefly highlighted informational items from both the Academic Affairs and Student
Affairs report (Attachment #6 and #7) starting with Program Recognitions.
Program Recognitions
•

Edinboro University’s Doctor of Nursing Program received full 5-year accreditation from the
Commission on Collegiate Nursing Education effective February 22, 2017.

•

Edinboro University’s Master of Education in Educational Psychology program was ranked
among the Top 25 online programs for 2018 by TheBestColleges.org.

•

Top Education Degrees named Edinboro University’s master’s degree program in Early
Childhood Education No. 1 in the nation.

•

U.S. News & World Report ranked Edinboro University’s online graduate nursing program 45
among 159 programs. Edinboro’s graduate education program ranked 70 among 309 national
institutions. This is the third year that the University has been named to the top 100 programs
ranking by U.S. News & World Report.

Provost Hannan added we are pleased/proud of these recognitions and then proceeded to provide a brief
report on two panel discussions which took place at EU which drew significant attendance.
Panel Discussions
•

“Free Speech – Taking a Knee” was held on November 1, 2017. Faculty led conversations about
professional athletes, the National Anthem, free speech and the intersection of political protest,
sports and race.

•

“#Me Too: a Moment or a Movement” was held on December 5, 2017, the focus was on the
campaign for social change, which has invited thousands of people around the world to tell their
stories of sexual abuse and harassment.

In continuation of his report, Provost Hannan noted that his report showcased multiple student and faculty
accolades for additional reading. Below are just a couple of highlights of those accolades in the Student
Affairs area.
•

Ryan Stratton, former ROTC Cadet and EU football player was selected as one of 22 honorees to
the 2017 Allstate AFCA Good Works Team. Stratton was featured at halftime of the Sugar Bowl,
as the 22-man team was honored on the field. Great tribute to Mr. Stratton and all he has done
here at Edinboro and for EU as a whole.

•

For the fifth year in a row Edinboro has earned the right to grant a wish as part of the NCAA
Make-A-Wish program. Edinboro once again among the top institutions in the country in
donations to the Make-A-Wish Foundation. The Pennsylvania State Athletic Conference led all
Division II conferences with a record total of $70,210.53 raised by all 18 institutions. Edinboro
raised the fourth-most money in all of Division II, as the Fighting Scots brought in close to
$14,000 in donations.

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This concluded Provost Hannan’s report.
Trustee Chaffee thanked Provost Hannan for the report and inquired of Council members if they had any
questions. Hearing none, the Trustee Chaffee then asked Interim Vice President for Finance &
Administration, Dr. Golden to provide a brief report on his division (Attachment #8).
•
•

Completed the renovation of Van Houten, a facility we can all be proud of.
Lastly, we removed tons of tons of snow the past few months, on behalf of our grounds crew we
do an excellent job and Dr. Golden wanted to make note of all of their hard work.

Trustee Chaffee thanked Dr. Golden for the report and inquired of anyone if they had any questions.
Hearing none, Trustee Chaffee then asked Vice President William (Bill) Edmonds to provide a brief
report on his division (Attachment #9).
Dr. Edmonds thanked Trustee Chaffee and stated that he would like to present a brief overview of the
Enrollment Management division as noted below:
A couple of items that are making an impact in the Enrollment Management division:
•

Auto Decision - Auto decisions is live in Banner Production after successful testing in DEVL.
This means when an application comes into Recruit every morning it switches over to banner so
that any student who has a HS GPA of 3.1 and aa minimum Combined Composite SAT score of
1040 or minimum Combined Composite ACT score of 21 they will automatically be accepted and
be reflected in the admissions matrix.

•

Diane Raybuck, our new Assistant Director of Admissions has been assigned as a department
liaison to increase recruitment and enrollment of new students.

•

Financial Aid Award letters for 2018/2019 are now providing more information to students and
parents so they have a better understanding of the process and terminology related to financial
aid.

Trustee Chaffee thanked Vice President Edmonds for the report and inquired if anyone had any questions.
Hearing none, the Chair requested Assistant Vice President for Advancement, Ms. Marilyn Goellner
come forward for the delivery of the Office of Advancement report.
University Office of Advancement
Assistant Vice President Goellner provided informational updates from the University Office of
Advancement report (Attachment #10) as outlined below.
•

Advancement remains focused on three major areas:
Fundraising
Alumni engagement
Planning and preparing for the comprehensive campaign

•

Advancement Dashboard provided a snapshot of where we are as of as of January 19, 2018.

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•

Gift officers have been traveling both locally and out-of-state, as we continue to build
relationships with our alumni and donors, and prospective donors. Prospective donors can take
anywhere from 18 months to three years before you close a gift.

•

Annual faculty and staff campaign is currently underway. This is always the opportunity for us to
educate our employees on the importance giving back… how it looks to the community, how it
looks to grant funders, and how easy it is to sign up for payroll deductions.

•

Phonathan is underway (fall and spring), our alumni enjoy hearing from our students.

•

We will be testing a Crowdfunding campaign later in the spring with our young alumni.

•

Dr. Keim, a benefactor from Florida, who supports Students with Disabilities has provided the
University with over $800,000. Dr. Keim has recently dissolved his foundation and will now be
providing the university with over $500,000 for scholarships for students with disabilities.

Alumni Engagement
•

The Director of Alumni Engagement search is underway - on campus interviews will be held in
March.

•

April 7, 2018 Kelly and Dean Diamond (both EU alumns) are hosting a BBQ at their home, in
Charlotte, NC.

•

The Office of Advancement is holding several alumni meetings and events in Pittsburgh.

•

The Comprehensive Campaign is always a work in progress. A part of this includes our office
keeping our data clean and up-to-date on social media, telephone numbers, emails, LinkedIn etc.
for over 60,000 alumni.

•

Advancement Staff is attending training and webinars for both professional growth and in
preparation of the Comprehensive Campaign.

Trustee Shields asked a question in reference to the Advancement dashboard: I recall that we use to have
the dashboard refer to the school year and not the calendar year?
Ms. Marilyn Goellner responded: The dashboard reflects the fiscal year July 1-June 30 not the
calendar year. The date on this dashboard is as of January 2018. The academic years are reflected
by the June 30 ending date, i.e. 2018. For the future, we will indicate the academic years, i.e.
2017/2018.
Trustee Pape asked the question-Do you anticipate we will meet our goal in 17/18?
Marilyn Goellner responded: I am not going to say no as I always want us to succeed. If you look
on the dashboard at open proposals (right bottom of the dashboard) there are proposals/asks that

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
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are open in addition to gifts we don’t know are out there yet. Yes, I anticipate we will make our
goal (or it will be close).
At this time President Walker provided the following comments:
This advancement dashboard (attachment #) really reflects a maturation and professionalism of
the advancement division that was not here years ago, this is also mirrored through each of our
Vice Presidents and deans and their respected divisions.
We are expecting the university to do business the way mainstream university’s do throughout the
United States, which means with data, with metrics, and holding people accountable.
Academic Affairs and the deans are mapping the same structure, there is a lot of work here and
I’d like to say thank you to everyone who has been participating in this, as I know it isn’t easy
and I know it is challenging.
Trustee Chaffee thanked Assistant Vice President Goellner for the report and inquired if anyone had any
questions. Hearing none, the Chair requested Assistant Vice President for Marketing and Communication,
Ms. Angela Burrows to come forward for the delivery of the Marketing and Communications report.
Marketing and Communications
Assistant Vice President Burrows, presented an update on Marketing and Communications with a
presentation (Attachment #11) and as outlined below.
Short-term and Longer-term Marketing Campaigns
•

We have a fully executed agreement with Pittsburgh-based BD&E, our marketing agency of
record. In the near term, BD&E will be laying the foundation for new messaging and a new
marketing campaign. Later this month, they will be on campus to meet with a number of faculty,
staff and students to get their perspectives on EU. Information gleaned from those conversations
will inform their marketing strategy.

•

Our plan is to launch a new, longer-term marketing campaign in Fall of 2018. It will be revealed
first to the campus community in late August during our opening meeting and will be rolled out
publicly shortly afterwards.

•

In the short term – between now and mid-summer – we will maintain a media presence with an
interim campaign that touts EU’s proud past and promising future. We want people to know that
we are around, that we are proud of where we have been, and we are optimistic about where we
are going. This campaign will involve a combination of digital and traditional ads. Digital
advertising is much more targeted than traditional ads and therefore not as visible, but its
potential for payoff is greater.

•

Also in the short-term, BD&E will be working with Enrollment Management and the Marketing
and Communications team to drive yield and prevent melt. In other words, our goals are to drive
admitted students to enroll at EU and to ensure that we do not lose admitted students who have
already made deposits.

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
Page 14 of 18

Website

•

We know that our website is the most important marketing communications tool for
prospective students and their families. Ruffalo Noel Levitz (RNL), a leading provider of
technology-enabled solutions and services for enrollment, student success, and
fundraising in the higher education and nonprofit communities, produces the EExpectations Trend Report annually. The E-Expectations series studies the expectations
and behaviors of college-bound high school students and their parents. Once again this
year, RNL found that websites are critical sources of information for high school students
and their families. Students go to the website to get a sense of the place. They are
looking to see if a schools will be a good fit for them. Their parents are interested in
delving deeper into the details presented on websites. So we need to ensure we have a
website that meets the needs of both students and their parents.

•

We will continue to make short-term refinements to the website while we plan for a website
overhaul.

•

Currently we have been focusing a lot of time on our academic landing pages and Ms. Burrows
proceeded to share one of the landing pages via her presentation (attachment #).
These landing page redo involves a redesign, as well as a different approach to
content. The new approach highlights EU’s:
Differentiators
Expert faculty
Job prospects
Global connections (alumni working in a variety of industry around the world). This
includes a representative sampling of the types of positions held by alumni.

We currently have about 100 of these pages under development. They are due to launch later this
spring. Ms. Burrows thanked the deans and academic department chairs for their assistance in this
project.
Trustee Chaffee mentioned to Ms. Burrows that when the website has been completed we will set 15-20
minutes aside during another Trustee meeting to review more of the website changes.
President Walker provided additional comments at this time as outlined below.
What you are seeing represents a profound change and in order to get the whole academic inventory in
this format with this individualization for pictures with consistency of information is a significant deal.
The most intense of our growing pains, everything we have done has been anecdotal now we are trying to
professionalize it and make structure to it all at the same time takes a lot of work and a lot of resources.
Ms. Burrows continued with her report.

Alumni Communications

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
Page 15 of 18

•

The Boro Magazine has a new look as and a new approach to content. Ms. Burrows presented a
picture of the cover of the magazine. The design of the magazine has an increased emphasis on
current student and faculty stories. The magazine speaks to alumni about what is currently going
on here at EU, this enables them to learn more about us as we continue our Path Forward. The
objective is to instill a sense of pride among alumni and to equip them so that they are better able
to serve as ambassadors for the University.

Trustee Chaffee recommended that more (flags) markers on the map should be in place on the cover
which would show where our alumni are currently at.
Trustee Shields asked the question: Will anything be in there about alumni activities?
Ms. Burrows responded: Yes there are multiple areas in the magazine which highlight alumni
activities in addition to an area of alumni notes (where they are now).
Trustee Shields asked the question: Do we have a feature on alumni?
Ms. Burrows responded: Yes we are featuring an alumn who is the voice of the Cleveland
Cavaliers.
Trustee Shields stated we should be talking with alumni to get a feel for what they are interested in before
we tell them what we are interested in. Trustee Shields recommended we do this prior to publication of
the magazine.
Ms. Burrows responded:-the plan is to do a leadership survey, in other words show them and let
them react to it and we will be responsive to feedback.
Trustee Shields stated we should do this before the magazine is completed.
President Walker responded stating unfortunately the magazine is at the printer now. The design
and look for this magazine will allow us for feedback and further discussion about the magazine
and its contents.
Internal Communications
Ms. Burrows continued with her report with a brief presentation of the new internal communication plan
whereas, she shared the flow of the communication plan which is a key component of the internal
communication plan. Lastly, Ms. Burrows stated we are strengthening my Edinboro so it becomes a hub
for internal communications.
Trustee Chaffee asked a question: on the melt prevention you stated you are going to be providing
messaging and outreach. Will this messaging and outreach be just to the students or students and
parents?
Ms. Burrows responded: The messaging will be aimed at both students and parents, with a
primary focus on the students.
Trustee Chaffee stated some emphasis has to be on parents and caregiver as well.
Trustee Chaffee thanked AVP Burrows for the report and inquired of Council members if they had any
questions. Hearing none, the Chair requested Trustee Harold Shields come forward for the delivery of the
PACT Executive Committee report.
Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
Page 16 of 18

PACT Executive Committee Report
The PACT Conference will be held on Thursday, April 12, and Friday, April 13 in the Hilton Harrisburg
Hotel.
This conference once again proves to have an interesting agenda, with panel discussions and updates.
Some of the agenda/workshops and focus includes:
•

Keynote speaker, Dr. Merryl Tisch, Governor Emeritus of the New York Board of
Regents, an outstanding change agent.

•

A focus on university trustees, presidents, and students including facilitated workshop
sessions on:
21st Century University Leadership
21st Century Trustee Role
21st Century Student Success
21st Century State System Update

•

The System’s key strategic initiatives:
Ensuring student success
Leveraging university strengths
Transforming governance and leadership structure

•

A Student Leadership Workshop. This panel consists of Student Trustees, Student
Government Presidents, and Student Board of Governor Presidents.

Trustee Shields shared additional information on academic programs and a new process being
implemented in the state system. Board of Governors are no longer in the process of approving programs,
the interim chancellor will be approving these.
Additional facts on academic programs are - any changes which are made in the system have to made at
the university level as well and program changes are not a linear process. These programs will not sit
there forever and be kept active.
I hope to see many of Edinboro University’s Trustees there.
Trustee Shields asked if there are any questions, hearing none, he completed his report.
Trustee Chaffee closed the Business Meeting with a couple of notes:
•

The Council sends Pat Kennedy deepest sympathy for the loss of her father. Trustee
Kennedy thanked everyone for the floral arrangement.

•

May 2018 COT meeting will be Trustee Anderton’s last meeting. Trustee Anderton has
been the most valuable Student Trustee we have had, and it has been an honor and a
privilege to mentor her. Trustee Anderton always asked questions and there was never a
question on her integrity and honor. It has been our pleasure to work with her and serve
on this Council with her.

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
Page 17 of 18

With no further business or any questions, Trustee Chaffee thanked everyone and then moved to close the
February 13, 2018 Business Meeting at 2:12pm and asked Council Members to go back into Executive
Session.
Informational Items:
Upcoming COT Scheduled Meetings:
•
•
•
•

May 11, 2018
July 24, 2018
September 27, 2018
December 14, 2018

These meetings have been respectfully submitted by Ms. Carol Webster, Executive Assistant to President
Walker

Edinboro University Council of Trustee Quarterly Business Meeting – February 13, 2018- DRAFT for VOTE
Page 18 of 18

Academic Affairs Report for Edinboro University Council of Trustees
May 11, 2018

Accreditations and Recognitions
•

Edinboro University’s Master of Social Work (MSW) program was ranked 21st in the 2018 Best Online
Colleges for Master’s Degrees in MSW by SR Education Group, an education research publisher. The
MSW program was also ranked 18th in the 2018 Most Affordable Online Colleges for Master’s Degrees
in MSW.

University Outreach and Campus Programs
•

The Global Education Office will host a Trivia Night on October 18, 2018 as a fundraiser event for
Study Abroad scholarships for students.

•

Edinboro University Center for Career Development & Experiential Learning hosted a Career Fair on
April 26 to aid students with career searches, summer jobs and graduate school. Students were able to
attend career workshops leading up to the event, which provided information on preparing for the career
fair, job hunting and resume writing. The Center for Career Development and Experiential Learning
also launched a HirEU app this past spring. The app is available on the App Store and Google Play.

•

Edinboro University honored 263 of its highest-achieving students on April 20 during the University’s
annual Academic Honors Convocation ceremony at Louis C. Cole Auditorium – Memorial Hall.
Graduating seniors who earned Summa Cum Laude, Magna Cum Laude and Cum Laude honors were
announced and received their stoles, and Outstanding Departmental Seniors were recognized and
received red cords to wear at Spring Commencement; Honors Diploma Candidates received gold honors
cords; students who earned the Associate Degree with Distinction honors were awarded with a pin; Eve
Bruce and Joel Lohr received the Scholar-Athlete of the Year Awards; Candidates for Commissioning
were recognized as well as the University’s Student Representative to the Council of Trustees, Savannah
Anderton. Dr. Paul Rovang, who was Scholar of the Year in 2017, served as the faculty speaker during
the ceremony. Three extraordinary employees were also recognized at the event: Dr. Timothy
Thompson (Communication, Journalism, and Media) was named 2018 Faculty Member of the Year; Dr.
Robert Hass (English and Philosophy) was named 2018 Scholar of the Year; and Dr. Lenore Barbian
(Criminal Justice, Anthropology, and Forensic Studies) was named 2018 Advisor of the Year.

•

The Academic Success Center hosted a Majors Fair in Van Houten South Dining Hall on March 29.
The event focused on assisting students interested in dual majors, adding a minor to their degree and
those who have not yet declared a major. Representatives from academic departments also attended to
speak with students.

•

The Department of Mathematics and Computer Science celebrated Pi Day on March 26, with activities
in Ross Hall including a contest about Pi trivia knowledge and digits of Pi as well as talks on careers in
Mathematics and Computer Science. The keynote speaker that evening was Dr. Sarah Greenwald, co1

creator of SimpsonMath.com who presented “Pi day with the Simpsons and Futurama” in the
multipurpose room of the Frank G. Pogue Student Center.
•

Edinboro University celebrated Women’s History Month during the month of March with events and
presentations that included:
°
°
°
°
°
°
°
°
°
°
°
°
°
°

Children’s Books Showcase. Dr. Mary Jo Melvin, chairperson of the Department of Early
childhood and Reading, and EU students Peyton Hanlon and Kelsey Leasure showcased
children’s books featuring brilliant and inspirational women.
“Successful Women in Physics and the Experiences that Inspired Them.” Dr. Corinne Schaeffer
of the Department of Mathematics and Computer Science, and students Halie Lewis and Jordan
Gregor presented their research on successful women in Physics.
“Planned Parenthood of Pennsylvania.” EU graduate student Devin McLaughlin, a previous
intern at Planned Parenthood of Pennsylvania, shared the history of the organization, current
battles and the progress of reproductive rights.
“Julia Robinson and Hilbert’s Tenth Problem.” Dr. John Hoggard from the Mathematics and
Computer Science Department examined the life of Julia Robinson, a top mathematician who
contributed significantly to the solution of a major problem in 20th century mathematics.
“The Pirate Queen: Grace O’Malley.” Dr. Jerra Jenrette of History, Politics, Languages and
Cultures Department examined the life of Grace O’Malley, Ireland’s most famous 16th century
pirate.
“The Law and Politics of Abortion in the Trump Era.” Dr. James Fisher, a professor of politics
and legal studies at Edinboro University, focused on how the presidency of Donald Trump has
affected, and could affect, the law and politics of abortion.
“Cardi B, Taylor Swift and the Politics of New New Feminism.” Dr. Rhonda Matthews, from
EU’s History, Politics, Languages and Cultures Department, discussed new women artists and
the shifting cultural messaging of their music about gender, equality, politics and feminism.
“Sally Ride: Out of this World.” Dr. Irene Fiala of the Sociology Department discussed the life
of Sally Ride, America’s first woman in space and the first acknowledged gay astronaut.
“The Women of Star Trek: From Sex Object to Starship Captains.” Dr. Dale Hunter, of Biology
and Health Sciences Department, explored varied roles that women have played in the Star Trek
franchise over the last 52 years.
“The Women of India: A 20-Year Journey.” Dr. Kiran Misra, of Biology and Health Sciences
Department, discussed women’s rights in India and the issues facing Indian women.
“Women in the Cold War.” A panel discussion featuring EU alumna Karrie Bowen, lecturer in
Social Media and Public Relations at Penn State Behrend, and EU graduate students Ariel
Phillips and Robert Kerlin.
“The Strong Females of Harry Potter.” Dr. Corbin Fowler, of the English and Philosophy
Department, analyzed the female characters in J.K. Rowling’s Harry Potter saga.
“Performances of Women’s Poetry, Prose and Drama.” Dr. Kathleen M. Golden, of
Communication, Journalism and Media Department, and EU students made this presentation.
“Miss Representation,” a powerful documentary explored the marginalization of women in
today’s world, followed by a panel discussion. Panelists include Dr. Golden; Rosmari Graham,
director of Grants and Sponsored Programs; and graduate students Tara Heubel and Rachael
Elliott.
2

°

“Women’s Empowerment Panel,” featured Drs. Shuang Feng and Jingze Jiang of the Business
and Economics Department.

•

Tyler Titus, a Licensed Professional Counselor and City of Erie School Board Director, was a guest
speaker at Edinboro University on March 20 where he discussed gun violence in schools. The
presentation entitled “Addressing Violence in Our Schools from a Trauma-Informed Perspective” was
held in the Frank G. Pogue Student Center and sponsored by the President’s Commission on the Status
of LGBTQIA+ People.

•

On March 3, the Edinboro University Psychology Club and the Psychology Department hosted “Brain
Awareness Day” at the Millcreek Mall. The goal of this event “is to increase understanding of the brain
with relation to behavior, inspire careers in neuroscience, improve awareness of mental health and
promote healthy lifestyles.”

•

During the month of February, the Performing Arts Series celebrated Black History Month by
transforming the Frank G. Pogue Student Center into a living museum featuring some of history’s most
influential men and women.

•

Beth Zewe, Director of Continuing Education, received notification from the Pennsylvania Department
of Environmental Protection that Edinboro University was approved to offer a Wastewater Treatment
Plant Operator Certificate Program.

•

The Center for Faculty Excellence will launch the Little Free Library during the month of May as part of
an initiative to promote literacy and community relationships. Over 2,000 books were donated to the
project and the books are free to anyone in the community with no obligation to return. See below for
launch dates and locations scheduled in the surrounding community.

Faculty Recognition
•

A panel discussion entitled “Opioids: A Public Health Crisis Out of Control?” was held in Compton
Hall on April 24. Dr. Wayne Hawley (Psychology), Dr. Elaine Rinfrette (Social Work) and Dr. Thomas
3

White (Nursing) were panelists, each offering their professional perspective on the widespread health
crisis. Dr. White also served as moderator.
•

Dr. Jay Hanes co-edited a book entitled The Role of Arts in Learning: Cultivating Landscapes of
Learning, scheduled for release this June.

•

Dr. Joe Conti (Criminal Justice, Anthropology and Forensic Studies), Dr. Adrienne Dixon-McCullum
(Counseling, School Psychology and Special Education), and Dr. James Fisher (History, Politics,
Language and Cultures) participated in a panel discussion on March 27 entitled “The Second
Amendment: At a Crossroads?” Dr. Jerra Jenrette (History, Politics, Languages and Cultures) served as
moderator for the event.

•

Dr. Lisa Unico presented “Hidden Disabilities: Wanting It All and Getting More Than I Bargained
For,” as the guest speaker at the Social Equity Distinguished Lecturer Series on March 23. The
interactive presentation allowed audience members to try different activities that simulated difficulties
individuals with MS experience every day.

•

Dr. Michael Engdahl, professor and chair in the Department of Business and Economics, was approved
for publication in the PIABA Bar Journal, a peer-reviewed law journal published by the Public Investors
Arbitration Bar Association. The article is entitled “Characteristics of a Prudent Investment Portfolio”
and is expected in the summer edition of the PIABA Bar Journal.

•

Dr. Heather Kenny, professor in the Department of Early Childhood and Reading, was the Social Equity
Distinguished Lecturer guest speaker on March 1, where she presented “Demystifying Dyslexia.” The
session explored characteristics of dyslexia and debunked common misconceptions. Dr. Kenny also
shared examples of how members of the community can support individuals with dyslexia.

•

On February 15, Dr. James Fisher (History, Politics, Languages & Cultures) was the guest speaker for
the Social Equity Distinguished Lecturer Series. The topic of his lecture was “Abortion Politics in a
Polarized America.”

•

On February 8, the Social Equity Distinguished Lecturer Series featured presentations by Dr. Will
Koehler, Dr. Hilary Copp and Professor Jessica Hippely from the Department of Social Work, entitled
“Edinboro Campus Climate for LGBTQ Students: A 5-Year Comparison.” The faculty presented their
findings from surveys of students conducted in the fall of 2012 and fall 2017 regarding their attitudes
about LGBTQ people, as well as incidents of anti-LGBTQ behavior they observed within the Edinboro
campus community. Discussion also focused on how to improve the campus climate.

•

Biology professor, Dale Tshudy, had a research paper published in the January edition of Journal of
Paleontology. The paper was coauthored with colleague European paleontologists. Professor Tshudy
will also present at the 9th International Crustacean Congress in May. Professor Tshudy is frequently
contacted by fellow paleontologists for his expert opinion on research.

•

Professor Terry McKelvey’s drawings and paintings were on display at the Thiel College Weyers
Sampson Gallery, January 18 - February 16. An opening reception and gallery talk was held on January
18.
4

Student Recognition
•

The Friends of the Baron-Forness Library awarded research grants to two graduate students and six
undergraduate students during the fall semester. A reception was held on May 1 to recognize the
students.
Graduate awards were presented to:
° Alyssa Rhone – “Analysis of Parent-Child Interactions & Media Utilizing the LENA” (Project
Advisor: Dr. Jane Puhlman, Communication Sciences and Disorders Department)
° Autumn Richards – “Meeting the Needs of Students and Teachers at Erie Children’s Museum”
(Project Advisor: Dr. Karen Lindeman, Early Childhood and Reading Department)
Undergraduate awards were presented to:
° Ashley Taylor and Kendra Taylor – “Mock Jurors’ Perceptions of Bias in Forensic Testing”
(Project Advisor: Dr. Ronald Craig, Psychology Department)
° Deandra Mosura – “The Effects of Sexual Conditioning on the Development of Sexual
Behaviors in Male Rats” (Project Advisor: Dr. Wayne Hawley, Psychology Department)
° Emma Morgan – “Extraction and Separation of Active Plant Compounds from the Common
Foxglove, Digitalis purpurea” (Project Advisor: Dr. Matthew Foradori, Biology and Health
Sciences Department)
° Michael Anthony – “Surveying the Gut Microbiota of Zootermopsis angusticollis” (Project
Advisor: Dr. Matthew Foradori, Biology and Health Sciences Department)
° Zachary Drake – “Determination of Heavy Metal Concentrations in Residential Water Supplies
and Local Watersheds Using Flame Atomic Absorption Spectroscopy” (Project Advisor: Dr.
Qun Gu, Chemistry Department)

•

Edinboro University’s annual Celebration of Scholarship was held on April 4, 2018. Students presented
and discussed their research, scholarship and works of creativity. Awards were presented to the
following students:
School of Business
1st Place “Sales Training Programs of Insurance Industry” – Drayke Karges
2nd Place “How Climate-Change-Related Natural Disasters Affect US Domestic Airfare” - Avryn
Jackson-Bonus
rd
3 Place “Survival Mode: Financial Obligation” – Juanita Maria Stokes
School of Graduate Studies and Research
1st Place “Cover-Copy-Compare for Spelling Intervention” – Jessica Young
College of Arts, Humanities, and Social Sciences
1st Place “Edinboro University Climate Survey on Sexual Misconduct, Reporting, and Resources”
– Morgan Adams
nd
2 Place “Efficacy of a Digital Storytelling Intervention at Reducing Anxiety and Depression in
Transgender Individuals” – Milo Orr
3rd Place “Figures from the Past: Archaeological Analysis of Cuchimilcos from the Central Coast
5

of Peru” – Abigail Bennett
College of Science and Health Professions
1st Place “How to Be a Successful Woman in Physics” – Halie Lewis and Jordan Gregor
2nd Place “Crosslinking Cellulase to Activated Resins” – Nicole Wagner
3rd Place (tie) “A Comparison of Language Quality and Quantity Across Two Routines”
– Sydney Weber, Kelsey Leasure and Julie Rivers
3rd Place (tie) “Progesterone Modulates Motivational and Consummatory Aspects of Sexual
Behavior in Male Rats” – Deandra Mosura
Provost Choice Award
“Potential for Underwater Archaeology on Lake Erie Southern Coastline” - Jennifer Martin
•

Brandon Slomski, Jensen Lorea, Mackenzie Link, Juanita Stokes, Patrick Galvin and Adam Duckett,
students in the Department of Business and Economics, attended the Financial Planning Association of
the National Capital Area’s Annual Career Day in Herndon, VA this spring. The event offers
professional development for the students to engage with participants and learn about employment
opportunities.

•

Edinboro University’s College Bowl All-Stars team Casey Conrad-Medvis, Emily Anderson, Brandon
Eschborn and Doug Davison along with Coach Dr. Roger Solberg, attended the National Academic Quiz
Tournament Sectionals held at Youngstown State University on February 3, 2018. Edinboro University
students have participated in the intercollegiate tournaments since 2008.

Casey Conrad-Medvis, Emily Anderson, Dr. Solberg (coach), Brandon Eschborn and Doug Davison

•

Edinboro University’s Mock Trial Team competed at the American Mock Trial Association’s Regional
Intercollegiate Mock Trial Tournament on February 11-12 in Columbus, OH. The trials were conducted
in actual courtrooms of the Franklin County Court of Common Pleas. Erin O’Brien, Julia Mutranowski
and teammate Emily Maziarz were recognized by the scoring judges for their outstanding performances
as attorneys. Additionally, Ms. O’Brien, Mary Lindeman, Dewey Hudacky, Jared Wayman, Josh
Hudacky and Taylor Szuchon were recognized by the scoring judges for their outstanding performances
6

as witnesses. Mock Trial teams from across the country participated in the competition. Joe Conti, J.D.
and Elvage Murphy, J.D. are advisors for the team.

Emily Maziarz, Julia Mutranowski (vice president), Mary Lindeman, Erin O'Brien (president), Josh
Hudacky and Taylor Szuchon, (back row) Kali Learn, Dewey Hudacky and Jared Wayman.

•

Current Ceramics students and faculty recently presented their work in the following exhibitions:
°

NCECA Exhibition: 2018 National Student Juried Exhibition at the Pittsburgh Center for the
Arts Gallery. Edinboro MFA students were Sara Catapano, Hannah Pierce, Brandon Lipe, and
Clarissa Pezone, along with BFA student Bethany Butler. Only 40 pieces by Graduate students
and 16 pieces by undergraduate students were chosen from over 500 works entered from 100
schools across the country.

°

Edinboro University MFA Thesis exhibition by Hannah Pierce and Sara Catapano.
Ephemeral - BoxHeart Gallery. Abstracted biomorphic sculptures and surreal, architectural
configurations converge to narrate the issues and complexities of urbanization.

°

Edinboro University Ceramics. Andrew Carnegie Free Library Gallery. Edinboro’s Ceramics
program encourages a variety of traditional and innovative approaches to working with clay as
an artistic medium. Faculty: Lee Rexrode, Chuck Johnson. Current Students: Sara Catapano,
Hannah Pierce, Alana Wilson, Clarissa Pezone, Brandon Lipe, Chanakarn Semachai, Michael
Bishop, Mark Tarabula.

°

“Hot Mud” A 3 person exhibition at The Church on Kincaid featuring the work by current MFA
Student Chanakarn Semachai, and alumni Ashley Bevington (MFA, 2016) and Matt George
7

(BFA, 2016)

Miscellaneous
•

Ms. Monica Clem, Executive Director of Career Development and Experiential Learning, will serve on
the National Association of Colleges and Employers (NACE) “Future of We” Task Force. Ms. Clem
will also provide a panel “best practices” session at the national Symplicity Symposium preceding the
NACE Conference.

•

The Edinboro University Planetarium staff and the Pennsylvania Department of Conservation and
Natural Resource collaborated to mark the official start of spring on March 20 with an outdoor viewing
of the vernal equinox. Members of the community were invited to join the free stargazing event at Erie
Bluffs State Park in Lake City, PA. Telescopes were set up for viewing Orion, the Orion Nebula, and
the moon.

•

The JET 24 Edinboro University Golden Apple Award weekly report was recognized this past February
by the Pennsylvania Association of Broadcasters in the category of Outstanding TV Feature
Story/Report/Series. Entries of past broadcasts were submitted by JET 24, competing against TV
stations across Pennsylvania, outside of Pittsburgh and Philadelphia.

•

In March, Edinboro University was selected to take part in Google Expeditions’ pioneer program where
students were given the charge to create virtual-reality field trips of local landmarks. They were
provided a 360-degree, 12 megapixel Ricoh Theta camera, a Google Nexus phone and instructional
materials to begin creating their virtual-reality experience of the Edinboro University campus and
surrounding community. The virtual tour project should be complete by the end of the spring semester
and could potentially be used as a recruitment tool.

8

COT Meeting – May 11, 2018
Vice President University Advancement - Marilyn Goellner



Fundraising Summary – See Dashboard



January 1 – April 30: Principal & Major Gifts
o
o
o
o
o
o
o
o
o
o
o
o
o

The ChairScholars Foundation Inc.
Edinboro University Services, Inc.
Estate of Eva P. Thompson
Greiner Extrusion US Inc.
Erie Insurance Group
Helping Hand for Erie County
Anonymous Donor
First National Bank of Pennsylvania
Alumnus
Alumnus
Katie Kirlin Foundation
Precision Paving Inc.
Faculty Member

$679,639.73
$136,307.98
$57,854.66
$25,000.00
$15,000.00
$8,000.00
$7,813.96
$7,000.00
$6,993.35
$5,000.00
$5,000.00
$5,000.00
$5,000.00



Major Gift Officers travel
o Phoenix, Scottsdale, Avondale AZ
o Ashtabula
o Waxhaw NC
o Denver, Boulder, Littleton CO
o Venice, Lakeland, Tampa, Ocala, Port St. Lucia FL
o Pittsburgh, Cranberry & Wexford
o Meadville
o Edinboro and Erie



Moves Management
o Each major gift officer (MGO) maintains a portfolio of at least 100 major gift
prospects; the annual fund director maintains a portfolio of 50 leadership prospects

o

Our Moves Management program is proving successful; it is a system of policies,
procedures and practices that directs our prospect cultivation, solicitation and
stewardship, increasing our success rate of actions, communication and appeals.



Corporate/Foundation Meetings
o RABE
o Helping Hands of Erie County
o First Energy
o St. Vincent Hospital
o Comfort Suites
o Lamar Advertising



Annual Fund
o Faculty and Staff Campaign in support of Student Hardship Fund
 23% giving by faculty and staff, with 62 new donors.
 Student Philanthropy Council hand delivered a card, flower and coffee
voucher to each donor;
 Interim President Michael Hannan and student Vincent Hudson were very
helpful as the voices of this year’s campaign and made a big impact.
o Grad Fair
 Alumni presence, including bag piper, selfie station, marketing material for
the alumni house, 12 student volunteers, mascot and music.
 Dispersed pins for commencement and “Alumni Association -Member
benefits and Services” cards.
 Met with approximately 500 students and gave each of them a wine glass as
“free” senior class gift on behalf of the alumni house.
 Jessica Gray, Annual Fund Director, presented at “Career Week” to our
graduating seniors-“You’re Graduating? What happens next?”
o Phonathon
 $138,800 in pledges, a 9% increase over last year



Alumni Engagement and Events
o See Advancement Calendar
o Saturday, April 7: Charlotte, NC Outdoor BBQ-Pool Party; Hosted by Dean ’01 & Kelly
‘00 Diamond; 28 attendees. Jon Pulice, Julie Chacona and Scott Miller represented
Edinboro
o Tuesday/-Wednesday, April 10-11: Graduation Fair; 500 attendees received Alumni
Pins and Commemorative wine glasses
o Wednesday, April 18: Scholarship Reception-Pogue; 115 attended; Six student
presentations
o Friday, April 20: Distinguished Alumni Awards-Van Houten; 48 attendees, three
alumni from the College of Science & Health Professions received awards
o Wednesday, April 25: Pittsburgh Business Show-EU Networking Event; 20 attendees,
Marilyn Goellner, Julie Chacona and Scott Miller (Presenter) represented Edinboro
o Friday, April 27: Alumni of Wexford; Summary: 18 attendees, Marilyn Goellner, Julie
Chacona and Jon Pulice represented Edinboro

Advancement Report

April 30, 2018
2|Page



Alumni Advisory Boards
o Two new Advisory Boards have been established in collaboration with the College
and Department noted below; membership includes Alumni who are leaders in their
respective career fields; sharing College information on academic programs; and
advising on the programs that the College offers or should offer in the near future
for the benefit of our students so that they will be well prepared for work after
college.
o College of Science and Health Professions
o Department of Strategic Communications, Journalism and Public Relations



Alumni Speakers & Presenters on campus
o Stephen Meli ’89 – Financial Planning Classes
o Dr. Carmen Quatman ‘02 - Tri Beta presentation; Student Athlete Presentation; and
Science Advisory Board Meeting
o Christopher Oyesiku ‘04 – Computer Science Class
o Melissa Sulkowski ’95; Courtney Steading ’09; and Kim Davis ’99 – presenters to the
phonathon students
o Aubry Regan DeMarco ’15 and Rae Catrabone '96 – ATHENA Connections Program
facilitators
o Dr. Ken White ’83 – PRSSA
 Advancement Services
o Imported new December 2017 graduates in our alumni database; 332 degrees
added
o Jan 1-April 27, 2018 Alumni Data Requests: 68
o Jan 1-April 27, 2018 Prospect Research requests: 24
 Edinboro University Foundation
o Endowment Market Value March 31, 2018 - $27,889
 Foundation $8,751,324
 University $17,245,339
 Alumni $1,893,048
 Edinboro University Alumni Association:
o Fiscal year 2018/2019 – EUAA approved $3,125 in support of University alumni
initiatives and events
o Michael Hannan, Interim President; William Edmonds, Vice President for Enrollment
Management; and Angela Burrows, Assistant Vice President for Marketing and
Communications, were guests at the April 28, 2018 EUAA Board meeting
o The Alumni Association Board has agreed to begin conversations to gift the Alumni
House to the University

Advancement Report

April 30, 2018
3|Page

Marketing and Communications Report for the Council of
Trustees
May 2018
Maintaining a Presence as we Plan Ahead
As mentioned in my last board report, we have partnered with BD&E, our agency of record, and
RJW, their media-buying partner, to maintain an advertising presence this spring. The spring
campaign is a stop-gap measure as we plan for the fall launch of new messaging and a new
advertising initiative. The spring 2018 effort has included promotion of our April 14 Spring
Open House, as well as general-awareness advertising.
See attached spring advertising schedule for the Pittsburgh and Erie markets. This schedule
includes outdoor advertising, print, TV, radio and digital ads. Rather than a broad geographic
approach, we are concentrating our advertising geographically to allow for increased frequency
to allow for greater impact.

Looking Forward to Fall
In late August, we will be unveiling our new brand line and messaging, first to the campus
community and then to the broader market. While the fall launch will include an advertising
campaign, it is not a rebranding. In other words, we will not be making changes to our graphic
identity or our style guide. Instead, the fall launch will ensure that our narrative going forward
will better reflect who we are as an institution in a consistent tone and voice.
In the words of BD&E, “Externally, a brand is a promise – an announcement – about the core
truth of an organization. It is a proclamation that requires the public to trust in its accuracy.”
Here are just a couple of examples of very well-known brands and the promise that comes with
them:
•
•
•

Apple = innovation
FedEx = reliability
Nike = athletic performance

Similarly, a golden thread gleaned from BD&E’s interviews with nearly 40 Edinboro students,
faculty and staff is summarized by this statement from the agency’s report to university
leadership: “Edinboro is really good at meeting students where they are academically and
transforming them; giving them the confidence to succeed; and sending them out into the world
and marketplace to compete and win – if they are willing to put the work into it.”
In short, Edinboro = a call to something higher. To get there requires passion, perseverance
and grit.
This brand promise will serve as the foundation for Edinboro’s messaging going forward.

• Aligning Efforts/Partnering with Admissions
We have partnered with Admissions on plans for a much more robust mail stream for the
fall 2018 student-recruitment cycle. Together we will ensure alignment between our
direct marketing efforts, our awareness marketing initiatives, and marketingcommunications strategies deployed by our in-house team. Much of this work will
involve working with outside experts/vendors, including BD&E.
Components of the new mail stream will include new messaging, outcomes data,
testimonials, and student and alumni stories. We will also be adding prospective student
and parent e-newsletters to the mail flow as a way to sustain the “conversation” with
prospects and their families.

• 2018-2019 Advertising
We will be partnering with BD&E on development of new TV/video, radio, outdoor,
print and digital (both audio and video) assets in preparation for the August launch of our
new advertising campaign. Our strategy will be aimed at maximizing our advertising
dollars and will involve a mix of general-awareness ads for the university and programspecific advertising. We will work with Interim President Hannan, Interim Provost Jim
Fisher and the deans to prioritize academic programs to be promoted.

• Outcomes Promotion
We will be putting an increased emphasis on outcomes data and stories – internships,
professional success, graduate school placements, and alumni who are making a
difference in their communities and the broader world. This promotion is intended to
position Edinboro as a place that helps students get to where they want to go, and
sometimes to places and opportunities they could not have imagined.

• Spreading the Word on the “Fun Factor”
In an effort to combat the optics that there is “nothing to do on campus,” we have been
more intentional in our messaging around campus activities. Recent examples have
included aggressive promotion of the following:
o Boro Fest, a town-gown collaboration involving students enrolled in our
Communications, Journalism and Media program. The April 26 event featured
games, music and art.
o Steelers vs. Scots wheel-chair basketball game – May 3.
o CORE (Campus Outdoor Recreational Experience) activities, off-campus
excursions, and equipment rentals will also be showcased via a multicommunications-channel campaign.

The Boro Magazine: Arming our Sales Force
We’ve not done a formal survey, but feedback on the inaugural issue of “The Boro” magazine
has been overwhelmingly positive.
This email came from Jessica Gray, director of the university’s annual fund:
“I just wanted to let you know the magazine has been the talk of Phonation and the alumni are
giving wonderful feedback. We reach out to at least 400+ alumni a night and I just wanted to
share how much they all love it. …”
The next issue is due out in the fall.

Internal Communications and Media Relations
Clearly, our biggest news story during the past quarter focused on the resignation of President H.
Fred Walker and the introduction of Interim President Michael J. Hannan. Communications
around the transition in presidential leadership and related changes involved development of both
an internal messaging strategy, as well as an issues-management plan for the media and other
external groups.
Despite the fact that we were in a reactive mode with the press – which is never an ideal
scenario – we have weathered the proverbial storm and have moved beyond it. Messaging going
forward will center on solid leadership and continued progress along our path to enhance the EU
experience for our students.

Conclusion
While there have been some unanticipated challenges during the past quarter, we have continued
to make forward strides in our work to increase the sophistication of our Marketing and
Communications efforts. To describe our efforts at this juncture, I would like to call on the
image of the industrial flywheel that author Jim Collins (Good to Great, Built to Last, and others)
uses to explain how organizations build momentum: leaning in, pushing hard, and often
generating very little movement to start. Over time, the flywheel picks up speed and even
generates its own. As we continue to push against that flywheel, collaborating with campus
colleagues and our vendor partners, we are starting to see movement toward our goals.

Enrollment Management Report
Friday, May 11, 2018

Learning Commons Initiatives
Academic Success Center
1. The Academic Success Centers at both main campus and Porreco hosted/participated in a
total of 139 events during the 2017-2018 academic year. These events included
workshops, trainings, fairs, open houses, orientations, information sessions, common
hour activities, and other various student programming events.
2. As of 4/23/2018, the staff in the Academic Success Center at both main campus and
Porreco have had a total of 3,459 individual student appointments for the 2017-2018
academic year. The ASC staff meet with students for freshman transition appointments,
academic concerns, campus resources, course withdrawal counseling, grade discussions,
Starfish flags, tutoring information, major change counseling, personal concerns, class
registration assistance, the Steps to Success program, and time management and study
skills tips, among others.
Transfer and Adult Student Services Office
1. The Transfer and Adult Student Services Office has worked to increase the number of
approved programs available to dislocated workers through the TAA grant funding
program. This semester, the Office was successfully able to secure approval for more
degree and certificate program than any other training provider in the state of
Pennsylvania for a total of 65 programs. This will be especially important as we
anticipate more layoffs from GE. This office will continue to submit additional programs
throughout the semester and summer months.
Global Education Office – (The mantra of this office is “we import and export students.)
1. The Global Education Office continues to grow the University’s Study Abroad
programing (both by number of opportunities and participants) every year. Last
academic year (2016-2017) there were a total of 106 individuals who participated in an
EU faculty-led experience or an independent experience. By the end of this current
academic year (2017-2018), we are on track to see 134 total participants. The upcoming
faculty led study abroad opportunities for 2018 are:
a. Germany, Italy, Switzerland, and France – May 2018
b. Italy – May 2018
c. Japan – May 2018
d. London – May 2018
e. Scotland – July-August 2018
2. International enrollment at the fall 2017 freeze date was 74 students from 33 countries.

1

Admissions Initiatives
Admissions Communications Plan and Process Changes
As you are aware we have developed a robust communication plan that includes messaging to be
disseminated via various methods of outreach to each population of prospective students, i.e.
direct mail, email and phone communication. This is a fluid document that will be updated and
adapted as needed as we continue our outreach to high school seniors, juniors, sophomores,
freshmen, and, in some cases, middle school students, transfer students, parents of traditional
freshman (including EU Alumni), high school counselors, transfer counselors, and adult learners,
expressing an interest in EU. The plan is much more robust than any prior plan developed by the
Admissions Office.
Listed below are some of the improvements to the Communication Plan:
Communication changes:
1. Encourage to apply –
a. Implemented an initial March 15 priority application deadline, with May 1 being
the targeted deadline, supported by the following: a postcard mailing, email and
phone blast communication, which also included parents in the messaging.
b. Increased personal emails and phone calls - These are being made by the
admissions counselors to their prospective students within their assigned
geographic territories.
2. Applicants –
a. ‘BORO’ Euro stickers are being added to the ‘thank you for applying’ letter
mailing to continue building the relationship between our applicants and EU.
b. Additional personal follow up by admissions counselors – by sending email and
phone calls to students, parents, and school counselors to request missing
information to complete a greater portion of the applications for admission review
and decision.
3. Admitted students –
a. Encourage to confirm postcard will be mailed to all admitted students who have
not paid their advance tuition deposit to confirm their enrollment and companion
emails will be sent and phone calls will be made about every 8 days to encourage
students to pay their deposit
b. Financial aid award letter was mailed, admissions immediately followed up with
an email announcement that was sent to students and parents
c. President’s letter of welcome with EU smart wallet and president’s business card
(This has been revised and transitioned to show President Hannan’s information
and signature.) is being mailed to all admitted and confirmed freshmen and
transfer students on a weekly basis beginning the week of March 5, 2018.
d. University honors program – increased communication with admitted students to
encourage them to apply for the honors program and scholarship consideration
(extended April 2nd application deadline – was March 1). One hundred and thirty
freshmen applied for honors program admission with 123 being admitted and 42
2

being awarded the honors program scholarship for $1,500. This will stack on EU
PEA scholarships awarded to some of our academically talented students.
e. Admission Director’s letter is being mailed to parents of admitted traditional
freshmen, with a focus on Congratulations and next steps in the enrollment
process.
f. Names and contact information of all admitted freshmen was sent to the Dean’s
offices on Tuesday, February 27 for contact/engagement and follow up.
4. Confirmed students –
a. NSO dates will be assigned to confirmed students rather than waiting for them to
select a date – this will fill the earlier session dates and facilitate more new
freshmen being registered earlier for their fall classes.
b. Additional communication will be added to keep the confirmed/enrolled students
and parents engaged over the summer and have a ‘countdown’ to Welcome
Weekend.
5. Student Search 2019 and 2020 prospects –
The contract for student search was awarded to Whiteboard. We are in discussion with
them now for moving forward with publication and letter creation, printing and mailing
schedule, as well as, companion emails and schedule.
Other Notable Additions/Changes
1. Implementation of a High School Counselor Advisory Board.
a. The Director of Admissions is personally contacting approximately 50 school
counselors from some of our feeder/targeted high schools to introduce herself and
invite each counselor to be a member of the EU High School Counselor Advisory
Board. The board will meet on campus twice a year.
b. High schools/counselors will also be included/seeded for all pertinent mailings for
freshman students (campus visit invitations, fall viewbook mailing,
deadlines/announcements, etc.)
2. Admissions visitor information/event PowerPoint Presentations have been updated to
include new deadlines, information, as well as updated photos, etc.
3. Scholarship benchmarking data has been collected and tabulated for PA state-owned and
state-related institutions, as well as some PA private and out-of-state institutions with
whom we compete.
4. Collaboration with Deans/Departments for outreach communication from departments
with major specific information for both Prospects and Accepted Student populations is
ongoing. On February 21, 2018, the letters were put into production and began being
mailed and all were fully implemented by March 1, 2018.
Common Application Implementation
The Office of Admissions is working with Common Application for implementation of the
application to launch on August 1, 2018. Millersville University is currently the only PASSHE
member institution with Common App. This year Edinboro University, California University
and Shippensburg University are slated to join the 2019 launch of Common Application August
1, 2018.

3

CRM Recruit - We are continuing to enhance and upgrade utilization of the CRM.
1. Departmental welcome letters are being sent to prospective students (prospects &
admits).
2. Created more automated processes for application workflow.
3. Recruiters are actively using the CRM for personal contact with prospective students,
quick campaigns, and utilizing their dashboards to easily identify and communicate with
prospective students and applicants.
4. Additional customization is being implemented to improve and streamline applicant and
prospect communication.
FAFSA Filing Date Moved Up
The Financial Aid office updated the preferred FAFSA filing date from March 15 to December
15 to provide admissions with earlier information about applicants’ financial information.
Award packages were mailed to new students the week of February 5, 2018. An email
announcement was sent from the Office of Admissions to prospective freshmen and their parents
announcing the mailing of the award packages.
Assistance in Recruitment Efforts by Faculty, Students, Staff and Alumni
1. Faculty have identified a few currently enrolled EU students who have expressed an
interest in recruitment, by speaking with students from their former high schools to foster
inquiries and by speaking on student panels during our on-campus group visits. Some
faculty have also expressed an interest in contacting local high schools in Erie and
Crawford counties to speak with students interested in their academic areas.
2. Students are assisting Admissions with recruitment efforts by returning to visit their high
schools during the holiday break to share their EU experience to the high school
students.
3. Staff should continue to share with us any prospective student inquiries. The Admissions
office staff will be happy to contact these students and send them information about EU.
4. Alumni representatives have joined our staff at college fairs. We welcome any
alumnus/alumna interested in joining us for college fairs or Admitted Student Day events.
Department-Specific Recruitment Liaisons
The Office of Admissions has identified and assigned recruitment liaisons to work with all
academic and student service departments to assist with recruitment and yield efforts and
initiatives. An Admissions and Recruitment Council has also been created with the first meeting
being Thursday, April 26, 2018. The charge to the council for enhancing recruitment and yield
efforts university-wide will be given by the VP for Enrollment Management.
International Lead Generation
We began using two different vendors, Study USA and Hot Courses, to target select areas for
international recruitment opportunities to increase international interest in Edinboro University
and drive international enrollment. In addition, an electronic version of the EU international
undergraduate viewbook is being updated to post on the EU international web page.
4

International Admissions English Proficiency Requirements
We are now accepting exam scores from Duolingo (for all applicants) and GTEC CBT for
Japanese speaking students. The EU website has been updated to reflect these new exam options
for submission by our prospective International students.
Community College Day at Edinboro University
Transfer counselors from various community colleges attended the program on October 6, 2017
to Edinboro University campus to showcase our University, strong academics, and the activities
we have to offer transfer students.
Transfer Times Subscription Leads
We purchased a subscription to partner with Transfer Times. Since 1999, Transfer Times has
been an information hub for students at two-year colleges looking to transfer to a four-year
institution to finish their degree. We’re confident that this partnership will build our transfer
enrollments beginning at the inquiry stage. We have a profile page on their website and EU will
be included in materials they send to our top community colleges. A benefit of this partnership
is that we are receiving weekly student leads from four states (PA, NY, OH and MD), that we
have identified as having potential for increasing transfer enrollment.
Transfer Articulation Agreements
We have signed 4 articulation agreements with Jamestown Community College, Jamestown,
NY. Our agreements in Criminal Justice, Art, and Business Administration are revisions of
previous agreements with JCC, and the Computer Science agreement is new.
Visit Days – Ongoing
1. Visit Days is a new technology product that (is mobile first) enhances our ability to
schedule campus visits, survey those who have visited, and retrieve data on any visiting
student or event hosted by EU. This tool is integrated with the CRM system to enter student
data into the communications funnel in real time.
2. Enhancements will be forthcoming to enable prospective students the opportunity to
customize their campus visit by allowing the student to make selections from a list of
options that they wish to tour/visit, i.e. academic department meeting, athletics, OSD, etc.
3. The Visit Days system was first utilized for recruitment travel this spring and worked with
EU’s marketing and communications to make enhancements to the EU admissions visit
web site to make it more user friendly.
Hashtag Promotions - Ongoing
Admissions staff members are continuing to encourage daily visitors to take a picture at our
photo wall in Academy Hall and post it on social media at #GoBoro or #BoroVisit.

5

REMINDER from the December meeting:
Admissions Standards
Beginning with the fall 2017 entering, first-year class, we have executed phase one of a threephase plan that will gradually increase admissions standards for EU applicants.
Our admit rates are already declining and will continue to do so before they level off. In 2014,
we admitted 99.3 percent of applicants; in 2015, 95.7 percent; in 2016, 95.3 percent; and in 2017,
92.5 percent.
We are implementing phase two of the increased admissions standards for the entering class for
the fall 2018 semester. Incoming, first-year, Porreco College applicants applying for fall 2018
will also be evaluated using the same admissions standards as the main campus. This change will
also impact enrollment and retention at Porreco.
The decision to increase our admissions standards was made after careful review of our
enrollment and retention data and listening to our internal and external stakeholders (faculty,
students and high school counselors, many of whom are EU graduates). Many of our
stakeholders mentioned the lower standards that had been in place and their negative impact on
EU’s reputation and retention.
As the decision to increase admissions standards was made, we anticipated and planned for the
decline in enrollment. While our incoming classes will be smaller, at least for the short term,
they will be more academically prepared, which we project will positively affect retention.
Retention will be all the more important given the demographics of our traditional catchment
area, which, like many regions of the country, has experienced a significant decline in the
number of academically prepared high school graduates.

Financial Aid Initiatives
1. Satisfactory Academic Progress Notifications. Federal progress for students is checked at
the end of each semester and appropriate notification is sent to the students at that time.
We noticed students who withdrew during the semester or were reinstated to the
University overlooked their progress status. This can have a significant impact on the
student’s federal financial aid. The FAO decided to send the progress notification right
away when a student withdrew to allow for more planning if the student returns. We also
requested a weekly list of students who are reinstated to the University so their progress
can be checked and a letter can go out immediately to the student. Some students are
under the impression if they leave the University, the progress is erased, but this is not the
case. The response from the students has been well received and they appreciate being
notified sooner.
2. Award Letters. It was decided to send more information to the families than just an award
letter. We looked at what questions or comments have been common over the last few
years and added more flyers with the award letters. Some additional documents we
included were:
a. Student Budget Sheet with estimated costs
b. Terms and Conditions of Financial Aid
c. Glossary of popular words
6

This has reduced some of the repetitive questions we typically receive and has allowed
the student and families to budget more accurately for their college expenses.
3. Workshops. Financial Aid is currently looking into to hosting a few different workshops
for students during the upcoming school year. We are looking into workshops that allow
the students to have a better understanding of financial aid and play a more active role in
the process. Some of the workshops we are looking into are:
a. Completing a FAFSA
b. Understanding Student Loans and other debt (Smart Borrowing)
c. Repayment Plans
d. How to Keep Financial Aid (academic progress)
4. Student Concierge – April 2018 on Monday and Wednesday’s from 11:00 AM to 4:30
PM, our work-study students are sitting at the front desk welcome and greet all visitors to
the Financial Aid Office. They listen to the needs of the visitor and direct them to the
appropriate staff member.

Veterans Success Initiatives
1. Edinboro University and the Veterans Success Center received its ninth year of
recognition as a Military Friendly School by G.I. Jobs Magazine. In addition to this
honor, we also received our first year of recognition as a Military Spouse Friendly school.
2. Issued five scholarships to Erie County Veterans through the Helping Hand for Erie
County Veteran Scholarship program. Helping Hand for Erie County provided Edinboro
University with money in order to provide five $2,000 scholarships to Veterans living in
Erie County.

7

Finance and Administration – Report
Edinboro University Council of Trustees
May 11, 2018
Finance and Administration
 Effective April 14, Ms. Karen Murdzak was permanently appointed as EU’s Director of
Information Technology Services. Over the past two years and in an interim capacity, Karen has
worked to establish a new technology governance structure which included key academic and
administrative stakeholders.
 In addition and effective April 14, Ashley Spears was appointed as the Interim Director of
Facilities Management and Planning. In this capacity, Ashley will lead the University’s facilities
functions and work collaboratively with a broad range of both internal and external constituents.
Financial Operations
Accounting
 Year-end preparations underway - monitor internal reporting and align with the year-end
reporting.
 Trial balance account review - continual monitoring of trial balance accounts and update as
needed.
 Cash balance external review – accounting staff provided documentation for CliftonLarsonAllen’s
(CLA) review of cash balances.
 ESCO project external review – accounting staff also provided supporting historical
documentation (2007-2018) for the CLA’s review of the ESCO project.
Bursar
 Implementation of Touchnet MarketPlace Ustores. There are five (5) active stores and
Bursar’s office staff are working with several departments on new stores. The next phase
will involve moving forward with the Point of Sale (POS) implementation and the integration
of billing with the Event Management Systems (EMS) software.
Facilities and Dining
 Completion of the Highlands minor renovation project.
Purchasing
 Oversaw RFP process and awarded contract for student search and recruitment services.
Awarded contract enables the University enlist services of a vendor to provide student search
services to boost enrollment.
 Oversaw RFP process and awarded contract for simulation lab equipment and installation.
Awarded contract enables the Nursing department to have equipment that allows for
monitoring and recording of three (3) nursing simulation rooms. This will enhance the
educational experience of our nursing students.
 Fully executed two (2) sub-award grant agreements with PSU - Behrend and Gannon
University totaling $293,000. These grants will fund the NW Pennsylvania Innovation
Beehive Network project.

-2Finance and Administration – Report
May 11, 2018 – EU Council of Trustees

Budget
 The FY 2019 budget process has begun with all Financial Managers receiving their budget
templates.
 As a refresher for all financial managers, Finance Training was conducted in conjunction
with Accounts Payable and Procurement.
 The PASSHE Interim Budget Reports were completed in March.
Environment, Health and Safety (EHS)
Chemical Safety
 Worked with Facilities to install an eyewash/safety shower in Compton Animal Lab.
Fire Safety
 Completed quarterly fire sprinkler testing.
Insurance
 Erie Insurance has accepted responsibility for the sprinkler break that occurred on
December 18, 2017. It was caused by a contractor that modified a sprinkler hanger
without authorization, which allowed condensation to be trapped in the dry attic
sprinklers, freeze and break. The total cost of the claim was $30,592.97.
 In conjunction with Human Resources, we have reduced worker’s compensation costs
this year by ~$112,000.
Worker Safety
 Developed and implemented a respiratory protection program.
 Updated safety trainings – Hazard Communications, Blood borne Pathogens, Asbestos
Awareness, Fire Extinguishers, and Underground Storage Tank Class C Operator
training.
 Completed safety training for Custodians.
Art Safety
 Established an Art Safety Committee to develop an Art Safety Manual and reduce the
hazards associated with the Art programs.
 Complete indoor air quality testing for silica exposure
Information Technology Services (ITS)
 Activated and communicated the migration to ZOOM video and web conferencing solution.
 Assisted with training of the newly designed and built MBA hybrid classroom.
 Continued assistance with the Innovation Beehive.
 Completed three (3) new classroom technology upgrades in Human Services Building.
 Completed RFP for the Nursing Simulation monitoring system – KbPort award contract;
scheduled summer installation.
 Assisted Clarion in negotiating better pricing on vendor furnished AV equipment.
 Assisted with relocation of Center for Faculty Excellence from Ross to the Baron-Forness Library.
 Facilitated the Teaching Online Certification Course (TOCC), and worked with counterparts
across PASSHE to made necessary revisions to future session.
 Attained and installed television screens and audio speakers for Van Houten Dining Hall.
 Supported multiple events on campus (106 so far in 2018).
 Ongoing - Brightspace D2L Learning Management System integrations with Starfish
Retention System.

-3Finance and Administration – Report
May 11, 2018 – EU Council of Trustees

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Ongoing – Brightspace D2L Learning Management System integrations with Ellucian
Banner Student Information System.
Implemented 5-year Staff Computer Lifecycle Replacement program. Year 1 in progress –
52 computers ordered.
Enhanced computer asset inventory process to provide more reliable workflow tracking.
Upgraded thin client servers in anticipation of deploying thin client stations for student
employee computers thus reducing cost.
Implementation of computer lab login statistics for Windows and Thin Client computers.
Development for Mac labs in progress.
Development of Council of Trustees (COT) presence in the myEdinboro portal.
New employee photos deployed to the public directory per Marketing and Communication
specifications.
New self-service password reset application implemented.
Analysis created in BoroReports to aid the Help Desk in troubleshooting password reset issues.
New portal, “Newly Admitted Student”, beta test launched.
New, more secure authentication methodology for web forms to protect constituency data
implemented.
MarketPlace stores launched with Bursar’s office.
Security updates and server redundancy added for University web site.
New Banner Financial Aid upgrades installed to meet federal regulation compliance.
Web page search engine converted to free software package.
Deployed monitoring and security agents to over 200 servers.
Collaboration is underway between the Systems and Security group and the Network and
Telecom group to implement a unified monitoring solution for all of the IT infrastructure.
Tuned vendor's data extraction process to allow for more efficient data extracts.
Backup replication server built and tested in preparation for future DR site at Clarion.
Updated cabling from instructor station to projectors in eight (8) classrooms.
Installed path from PSECU in Pogue Center to Ross Hall for Kinber internet service.

Institutional Research (IR)
 IR worked diligently to update both the demographic and fiscal data on the academic
program review documents.
 Submitted EU spring IPEDS reports at the beginning of April.
 IR modeled out the resident hall enrollment projections based on anticipated FY 2019
enrollment budgeting.
 Matt Cettin attended the PASSHE data leadership presentation remotely and assisted other
campus members in accessing the dashboards that are used frequently in IR.
 Cettin has been working with the GDPR (General Data Protection Regulation) team to frame
our standards for the European Union’s new data policy.
University Police
 Chief Vincent was one of the keynote speakers on February 20 at the Safe Campus
Conference. She spoke about Active Shooter situations and received outstanding reviews
from attendees on information presented and lessons taken away.
 All officers have been certified and in compliance with the mandatory Act 180 update
training.

`EDINBORO UNIVERSITY COUNCIL OF TRUSTEES
Division of Student Affairs Report
May 2018

STUDENT DEVELOPMENT/ACCOLADES
•

Residence Life and Housing successfully facilitated over 250+ residential programs &
events this year.

•

ROTC continues to contract cadets into their program and successfully commissioned four
cadets in May (2 EU, 2 Allegheny College). Their contracted MS19 and MS20 and enrolled
MS20 and MS21 students have increased in February. Two additional EU cadets should
be commissioned by August 2018.

•

Hundreds of students took part in a variety of events for Snowfest 2018. One of the best
programs was the snowman building competition on campus. UPB was grateful for the
snow this year.

•

Men's lacrosse will be participating in their 3rd consecutive National College Lacrosse
League (NCLL) playoff race. They finished the season 5-2 in division play.

•

Spring recruitment of students interested in Greek Life was successful. To date, over 30
new members have joined.

•

The club baseball team will be playing their first ever playoff series on May 4-6th at Adrian
College in Michigan. The team finished with an overall 16-4 record and 12-0 in National
Club Baseball Association (NCBA). They will be playing Adrian University who finished the
season 11-0 in NCBA play. If they win that series, they will play in Dubois, PA, May 1820th.

•

The BASIS (Boro Autism Support Initiative for Success) Program, which supports students
with an autism diagnosis, has significantly increased the number of students in the program
from 4 students in 2016, 15 students in 2017, to a projected 24 in 2018. The increase in
student participation is largely due to the Administrative Memo signed by PASSHE and OVR
(Office for Vocational Rehabilitation) in 2017. This collaboration shows a strong
commitment to people on the autism spectrum who are intellectually capable of earning a
college degree with an individually designed support program.

COMMUNITY OUTREACH/SERVICE
•

The Office of Campus Life completed the annual International Coastal Cean Up and RAKE
(Random Acts of Kindness in Edinboro) in Fall 2017. International Coastal Clean Up
resulted in 16.62 pounds of trash from Mallory Lake. RAKE had 96 volunteers complete 16
houses and 299 bags of leaves with 101 total hours of community service.

•

Page 2

Employee teams were created across campus to engage in some healthy competition to
see which group could collect the most food for our on-campus Edinboro University Food
Pantry. Approximately 237 pounds were donated.

STAFF DEVELOPMENT/ACCOLADES
•

Josette Skobieranda-Dau, Interim Director of Residence Life and Housing, and Cyndi
Waldinger, Director of Student Conduct, received certification in Critical Incident Stress
Management after completing 16 hours of training.

•

Recreational Sports has purchased a Trac Phone to be used as the recreation hotline for
those sports. The students can text game time issues, forfeits, etc. which has assisted in
better customer service for the students, a reduction in staff hours, and better
communication with team captains.

•

Josette Skobieranda-Dau and Denita Kelly, Residence Life and Housing, have been
nominated by the National Society of Leadership for teaching with heart and passion and
have motivated students in the pursuit of their education.

•

What’s Up Wednesdays moved to the Pogue Lobby for additional space. They have been
successful in making students aware of the week’s activities and to help promote specific,
targeted events – like the Edinboro University screening of The Black Panther, where
nearly 250 students and approximately 50 employees were in attendance.

•

The Center for Outdoor Recreation (CORE) cooperating intern, Margot Hickey, completed
the Wilderness First Responder Training.

•

Y’Hoshua Murray, a Residence Life and Housing Graduate Hall Coordinator, represented
Edinboro University at the annual Pennsylvania Conference on Black Higher Education in
Harrisburg, in February.

•

Residence Life staff members completed ALICE training, Part 2. Offered for the first time
on EU’s campus, the session provided staff with active shooter scenarios in which staff
practiced building physical barriers in residence hall rooms in the event of an active shooter
intruder.

EDINBORO UNIVERSITY OF PENNSYLVANIA
2018 - 2019 Fee Schedule*
Mandatory Fees - Fall/Spring (per semester)
Program-specific Instructional Fee

Proposed FY2019
Current Rate

Rate

BSN in Innovative Nursing

25% of Tuition

25% of Tuition

BSN in Nursing

25% of Tuition

25% of Tuition

Art Fee

Per credit hour, ART courses

Applied Music Fee

Per course, undergraduate

Clinical Practice Placement Fee

Varied

n/a

0 - 500

MASLP Program Fee

One-time program fee

n/a

885 - 1,410

School Psychology Assessment Fee

Per semester, pre-internship

n/a

75.00

STEM Course Fee

Per credit hour, undergraduate or graduate

University Center

Full-time (undergraduate)

Health Center

Student Activity Fee

30.00
320.00

{ Graduate

26.75

26.75

36.00

36.00

Full-time

150.00

150.00

{ Graduate

12.50

12.50

n/a

n/a

Full-time

225.00

225.00

18.75

18.75

n/a

18.75

70.00

70.00

n/a

n/a

Undergraduate

Per Credit Hour

{ Graduate (on-campus only)
Undergraduate

Student Success Fee

Graduate

Mandatory Fees - Summer 2019
Program-specific Instructional Fee

100.00

30.00

Undergraduate

Per Credit Hour

5%

100.00

320.00

Undergraduate

Per Credit Hour

5%

Proposed FY2019
Current Rate

Rate

BSN in Innovative Nursing

25% of Tuition

25% of Tuition

BSN in Nursing

25% of Tuition

25% of Tuition

Art Fee

Per credit hour, ART courses

Applied Music Fee

Per course, undergraduate

5%

5%

Clinical Practice Placement Fee

varied

STEM Course Fee

Per credit hour, undergraduate or graduate
Undergraduate

26.75

26.75

36.00

36.00

12.50

12.50

n/a

n/a

18.75

18.75

n/a

18.75

35.00

35.00

n/a

n/a

100.00

100.00

n/a

0 - 500

30.00

30.00

University Center
Per Credit Hour

{ Graduate

Per Credit Hour

{ Graduate

Health Center
Undergraduate

Student Activity Fee
Undergraduate

Per Credit Hour

{ Graduate (on-campus only)

Per Credit Hour

{ Graduate

Student Success Fee
Undergraduate

*Proposed rates are highlighted in yellow.
COT Meeting 5/11/2018

Page 1

EDINBORO UNIVERSITY OF PENNSYLVANIA
2018 - 2019 Fee Schedule*
Proposed FY2019

Service Fees
Application

$

Competency Exam

Per semester hour

CLEP (College-Level Examination Program) Fee
Computer Lab Printing
Duplicating

External/Internal

Late Registration

Undergraduate and Graduate registration after established date
Internships, practicum or graduation application after published due date

Late Graduation Teacher Application
Life Experience Center

Preliminary Application
Evaluation
Life Experience - Per semester hour

Orientation Fee, guest meals
First ID/Replacement

35

5

5

0.10/.04

0.10/.04

25

25

100

100

100

100

25

25

100

100

25

25

$125 / 20

$125 / 20

Semester Fee

40

40

Late Fee

15

15

100

100

$5 - 35/exam

$5 - 35/exam

10

10

Per year

75

75

Replacement

25

25

150

150

25

25

Student accounts with no payment plan

Pearson Testing Center Test

Administration Fee

Transcript Fee

Undergraduate or Graduate

Reserved parking
Withdrawal

After add/drop period (excludes 1st semester freshmen)

Proposed FY2019

Fines & Violations

Rate

Current Rate
Per book, per day

Late book

Per book, per day

Late Inter-library loan

(max $30.00)

Lost book (Replacement cost + accumulated fines +

$

0.25
1

$

0.25
1

$10+

$10+

25

25

$75 / 100

$75 / 100

75

75

Blocking Emergency Device

50

50

Boot Removal

50

50

$10 processing fee)
Single Core
Master key, multiple cores
Moving Violation

Fire Lane Parking

30

30

100

100

Illegal Parking

30

30

Late Payment - Parking Violation (after 10 days)

10

10

No Decal/Expired Decal

30

30

30

30

Handicap Parking zone

Returned Check

50

35

$20 / 20

Late Payment Fee

Parking Violation

30

$20 - 75/semester

Payment Plan

Lost Key

$

50

$20 / 20

Music Instrument Rental Fees

Library

30

$20 - 75/semester

ID Card Charge

Vehicle Registration

Rate

Current Rate

*Proposed rates are highlighted in yellow.
COT Meeting 5/11/2018

Page 2

EDINBORO UNIVERSITY OF PENNSYLVANIA
2018 - 2019 Fee Schedule*
Proposed FY2019

Campus Life Fees
Fitness Center

Per semester, faculty/staff

$

Per semester, alumni

CORE, Climbing Gym, non-student, public
passes

CORE, Ropes Course, non-student

75

$

150

37.50

Daily, guests
CORE Equipment Rental

Rate

Current Rate

150

5

5

Weekend

2 - 10

2 - 10

Week

5 - 20

5 - 20

Per person per semester

25

25

Per person per year

45

45

Per group per time, outside of normal operation hours

50

50

Group 5-10 (each person)

35

Group 11-20 (each person)

30

Group 21-30 (each person)

25

Group minimum 7 (each person)

Ghering Health and Wellness Center Fees

35

Proposed FY2019
Rate

Current Rate

Ghering Health and Wellness Center
No show fee

$

Records Fee

15

$

State-Fee Rate

15
State-Fee Rate

Student Health Services
Physical Exam Fee

Basic

25

25

Advanced

50

50

Allergy Injection

5

Medication/Supplies
Immunizations
Women’s Clinic Appt.

5

3 - 60

3 - 60

15 - 60

15 - 60

10

10

Ghering Lab Tests

5 - 35

5 - 35

Medical Transport

Actual taxi cost

Actual taxi cost

10

10

Tuberculosis Testing

Judicial Affairs Fee
Drug & Alcohol Awareness Class

$

100

$

100

*Proposed rates are highlighted in yellow.
COT Meeting 5/11/2018

Page 3

EDINBORO UNIVERSITY OF PENNSYLVANIA
2018 - 2019 Fee Schedule*
Auxiliary Fee Structure
Proposed FY2019

Room Rates - Traditional Housing

Current Rate

Rate

Per Semester (Fall/Spring)
Double Room

Per person (2 @room)

$

2,920

Per night
Private Room
Guest Room

Per person (1 @room)

$

2,978

28

40

4,259

4,429

Per night

40

50

Per night (1 @room)

28

40

Per night (2 @room)

40

50

Per person (2 @room/week)

n/a

Per person (1 @room/week)

n/a

Break Housing
Double Room
Private Room

$

199
295

Room Rates - Highlands
Per Semester (Fall/Spring)
Suite Single

$

4,280

$

4,451

Suite Double

4,070

4,151

Studio Single

4,835

5,028

Studio Double

3,740

3,815

Semi-Suite Single

3,960

4,118

Semi-Suite Double

3,165

3,228

Staff - Studio Single

4,835

5,028

Single Room Upcharge
Studio Double

Upgrade to private room

n/a

Suite Double

Upgrade to private room & bath

n/a

Board Rates - FY 2019
Weekly Meal Plans
19 meals, $300 Flex, $25 Boro

$

5,028
5,188

Board Rates - FY 2018

Meal Plan %

Proposed Meal

Board Rates - FY 2019

Meal Plan (excludes Flex & Boro)

Increase

Plan Price

Meal Plan (includes Flex & Boro)

1,372

2.1%

14 meals, $300 Flex, $25 Boro

$

1,193

2.0

$

1,401
1,217

$

1,726
1,542

10 meals, $300 Flex, $25 Boro

1,085

2.0

1,107

1,432

Block Meal Plans
210 meals, $300 Flex, $25 Boro

1,482

2.2%

175 meals, $300 Flex, $25 Boro

1,255

2.1

1,281

1,606

105 meals, $300 Flex, $25 Boro

881

2.2

900

1,225

60 meals, $300 Flex, $25 Boro

515

2.1

526

851

30 meals, $300 Flex, $25 Boro

258

2.1

263

588

100

100

Flex meals only

$

Off-campus & Commuters

100

$

Current Rate
Double

$

Private
Food

1,514

1,839

Proposed FY2019

Summer Session 2019 (per week)
Room

$

14 meals
10 meals

196

Rate
$

280
$

80
72

199
295

$

81
74

*Proposed rates are highlighted in yellow.
COT Meeting 5/11/2018

Page 4

EDINBORO UNIVERSITY OF PENNSYLVANIA
2018 - 2019 Fee Schedule*
Office for Students with Disabilities (OSD)
Proposed FY2019
Current Rate

Attendant Care Fees
Unit Fee
Storage

$40/unit

$40/unit

Per term

128

128

Per summer

256

256

138.50

138.50

138.50
60

138.50
60

Companion Services – Occurrence
Travel
Apartment

Rate

Per day
Per night

General Fees
Attendant Care Services – Urgent/Basic Service (semester)

$

1,650

$

1,920

Van Transportation (semester)

3,500

3,500

BASIS Program (semester)

2,500

2,500

BASIS Lite Program (semester)

1,250

1,250

760

760

55

55

Assistive Tech Evaluation (evaluation)
Assistive Tech Training (hour)

Peer Advising (per semester)
Level 1
Level 2
Level 3

8 hours/week with peer advisor; 2 hours/week with writing specialist; and 1 hour/week with
OSD staff

$

5 hours/week with peer advisor; 1 hour/week with writing specialist; and seven 1-hour
sessions with OSD staff
3 hours/week with peer advisor and four 1-hour sessions with OSD staff

3,675

$

3,675

1,922

1,922

600

600

Writing Specialist (per semester)
Package 1

1 hour/week (final week not included)

$

900

$

900

Package 2

1 hour/week for ten weeks (final week not included)

600

600

Package 3

1 hour every 3 weeks (final week not included)

300

300

Homework Aides (per semester)
Level 1

5 hours/week

Level 2

4 hours/week

$

543.75
435.00

$

580
464

Level 3

3 hours/week

326.25

348

Level 4

2 hours/week

217.50

232

Level 5

1 hour/week

108.75

116

Meal Aides (per semester)
Level 1 - Full Meal Assistance

$

Level 2 - Partial Meal Assistance
Level 3 - Meal Prep Assistance

2,440

$

2,560

1,220

1,280

610

640

$302 / 452

per credit

BRIDGE Fees
BRIDGE - Tuition
BRIDGE - Peer Advisor

In/out of state/per credit

n/a

$

52.50

BRIDGE - transportation/week

218.75

218.75

BRIDGE - meals/week

120.50

120.50

BRIDGE - Meal Aides
Level 1 - Full Meal Assistance

n/a

Level 2 - Partial Meal Assistance

n/a

$

160
80

Level 3 - Meal Prep Assistance

n/a

40

*Proposed rates are highlighted in yellow.
COT Meeting 5/11/2018

Page 5