Prepared for Clarion University of Pennsylvania
September 2015

Hanover Research is the global leader in providing institutional and market research to universities and
colleges. Currently, more than 350 higher education institutions rely on us for authoritative, actionorientated research to make critical decisions. Our flexible, single-cost research solution helps partners meet
immediate challenges and achieve a wide array of strategic objectives. In addition to our full scope of
research services, our partners benefit from a library of 1,700+ redacted, non-proprietary reports on a
myriad of higher education topics, in-depth weekly studies, educational webinars, and quarterly
consultations. No other higher education research firm provides the breadth of research projects or the level
of customization offered by Hanover Research.

Contacts:
Kristina DeSanctis
Director, Client Solutions
202-499-4796
kdesanctis@hanoverresearch.com

Katherine Stackhouse
Content Director, Higher Education
202-499-6735
kstackhouse@hanoverresearch.com

Hanover Research has worked with Clarion University since November 2012, providing customized
research solutions for a variety of key initiatives.
This document outlines Hanover’s services/partnership model as well as the projects we have completed
for Clarion thus far and the research reports we plan on completing for the next term of partnership.

Partnership Model
Hanover provides unlimited, sequential research for a fixed annual cost. We conduct one research study
at a time per workflow (queue). Partners may contract Hanover to conduct simultaneous research
projects by purchasing multiple queues. Partners may submit research requests at any time, and may
modify the sequence of remaining projects in a queue based on the findings of previous research or if
more immediate needs arise. Our partnership model encourages and supports long-term, data-driven
planning and solutions – additional questions or projects arising from any initial questions may be pursued
on demand, at no additional cost.
Continued partnership with Hanover Research would give Clarion University access to all of the firm’s
core research solutions, which include:

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Market Analysis
Quantitative and Qualitative Analysis
Survey Design, Administration, and Analysis
Benchmarking

Two Key Contacts
Each Hanover partner is served by one Relationship Director and one Content Director to ensure the
quality of the partnership across the course of the contract term.
1) The Content Director is responsible for allocating each project request to the appropriate
Hanover research analysts and managing its progress from start to finish.
2) The Relationship Director is responsible for contract management and for ensuring client
satisfaction, including usage of added resources, such as Hanover’s Education Library.

HANOVER RESEARCH PROPOSAL FOR CLARION UNIVERSITY

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In-Demand Health Sciences Programs
Undergraduate Academic Fields of Interest by Population
Market Analysis – Bachelor’s and Master’s in Communications
Market Analysis – Specializations in Psychology
Market Analysis – Bachelor’s in Engineering
Financial Aid Leveraging Analysis
Market Analysis – Bachelor’s in Education
Enrollment Projections Analysis Outline
Market Analysis – Needs of the Casino Gaming Industry
Market Analysis – Professional Master’s Programs
Transfer Student Home County Mapping
Student Home County Mapping
Alumni Survey Instrument Design
Retention and Graduation Rate Analysis
Market Analysis – Bachelor’s in Music Entrepreneurship

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Entertainment Management Degree Opportunities – in progress
Higher Education Administration Master’s Degree Trends
National Scan of Doctoral Completer Programs
Benefits of Freshmen Seminars
Effective General Education Models
University Criminal Background Check Practices
Experiential Learning Recent Research Findings
Service Learning Recent Research Findings

HANOVER RESEARCH PROPOSAL FOR CLARION UNIVERSITY

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