American Marketing Association
Clarion University Collegiate Chapter Constitution
ARTICLE I: Name
SECTION 1. The name of the organization shall be the Clarion University American
Marketing Association Collegiate Chapter, also known as CUAMA.
ARTICLE II: Purpose
SECTION 1. The purpose of the CUAMA shall be:
a.
b.

To foster scientific study and research in the field of marketing;
To develop sound thinking in marketing theory and more exact knowledge and
definition of marketing principles;
c. To improve the methods and techniques of marketing research;
d. To develop better public understanding and appreciation of marketing
problems;
e. To study and discuss legislation and judicial decisions regarding marketing;
f.
To improve marketing personnel;
g. To record progress in marketing through the publication of outstanding papers;
h. To encourage and uphold sound, honest practices, and to keep marketing
operations on a high ethical plane;
i.
To promote friendly relations between students, faculty, and business people.
ARTICLE III: Membership
Each application must be signed by the applicant affirming the applicant's willingness
to abide by the American Marketing Association’s Statement of Ethics and must be
accompanied by a remittance for at least one year's membership dues. Membership
dues must be paid in advance and are not refundable and non-transferable. National
dues may be paid by cash, check, or a valid credit card that is acceptable to the
American Marketing Association. Local dues must be paid via cash or check. No
application for membership shall be denied on the basis of race, color, religion, sex,
national origin, disability or any other characteristic protected by law.
SECTION 1. Eligibility for Membership
NUMBER 1. Membership is open to all college students who desire to promote
the mission of the CUAMA.
SECTION 2. Rights of Members
NUMBER 1. All members have the right to vote and hold office and are eligible
for all rights, benefits, and responsibilities of membership as set forth in the
CUAMA bylaws/policies and procedures.

SECTION 3. Requirements of Members
NUMBER 1. In order to be considered to be a member of the CUAMA, all
persons need to have local and national dues paid in-full and need to be active
members of the organization. The Executive Board as mentioned in Article III
reserves the right to determine whether or not persons are active CUAMA
members.
NUMBER 2. To be considered a member of the AMA, all members must abide by
the following:
 Members must be in good academic standing
 Members must participate in 100% of all fundraising events
SECTION 4. Membership Dues
NUMBER 1. The Executive Board shall establish a local dues schedule for
members. Any revision to the dues schedule shall be approved by vote of not
less than two-thirds of the members of the Executive Board present at a
meeting and shall be communicated to the members not less than 30 days
before becoming effective. Local dues are for the entire academic year. These
will be collected at a meeting and given to the Treasurer for deposit into
CUAMA’s account.
SECTION 5. Meetings
NUMBER 1. Meetings will be held on an as needed basis and will be cancelled
if the President and Executive Vice President agree that the meeting is not
needed.
ARTICLE IV. Executive Board
SECTION 1. The Executive Board of the CUAMA shall be called the Board.
SECTION 2. Powers and Duties
NUMBER 1. The Board has the authority to govern the CUAMA by directing its
policies and operations in matters relating to the CUAMA’s purpose as set forth
in Article II. The Board shall exercise general supervision over the affairs of the
CUAMA, determine the policies of the CUAMA, actively promote its purpose and
have discretion in disbursements of its funds. In the execution of the powers
granted, the Board, with approval by the President, may appoint and employ
special committees as needed.
NUMBER 2. Any board member or other elected officer who fails to fulfill the
terms of office or to serve in an agreed upon official capacity may be removed.
Such action shall be effective only upon a majority vote of the executive board
taken at an official meeting called for such purpose. Board members may also
be removed by the Clarion University Marketing Department if found to be
ineligible as outlined in Section 5.

SECTION 3. Board Composition
NUMBER 1. The Board shall be comprised of the President, Executive VicePresident, Secretary, Treasurer, Vice President of Fundraising, Vice President of
Community Service, Vice President of Programs, and Vice President of
Advertising.
NUMBER 2. No person shall serve on the Board unless that person is a paid
member of the CUAMA.
NUMBER 3. Board members shall serve one-full academic year term (Fall and
Spring Semester).
NUMBER 4. Board members are allowed to serve successive terms.
SECTION 4. Board Election Process
NUMBER 1. Current Board members shall be permitted to stay on the CUAMA
executive Board in their current position.
NUMBER 2. CUAMA members will submit a letter of intent to the Board
expressing his/her intent to fill the open position.
NUMBER 3. After eligibility requirements are checked by appropriate faculty
members (see Section 5), all new officers will be chosen through in-person
interviews with current Board members.
NUMBER 4. Interviews must be held at least four weeks prior to the end of the
spring semester and new, incoming Board members must attend at least two
Board meetings and at least two member meetings prior to the end of the spring
semester. This is a transition period for new Board members to learn their role
on the Board.
AMENDMENT TO SECTION 4. Only positions where the board members resign
from (either graduating or willingly stepping down) will be deemed vacant. Then,
the position is open and members are able to apply to those positions at the
designated meeting. Positions that are currently filled by board members will
remain that way unless it is determined the position is not being fulfilled
properly. If it is brought to the president’s and advisor’s attention that a board
member is not fulfilling their duties, they will be subject to a vote regarding
their standing on the board. This requires advisor approval and a majority
board vote.
SECTION 5. Board Member Eligibility
NUMBER 1. Students holding Executive Board positions with the organization
must maintain good academic standing. In particular, students with overall
QPA, recent/current academic term QPA’s lower than 2.5 may only serve with
the permission of the advisor and/or department chair.

NUMBER 2. Students’ with other deficiencies that may affect his/her ability to
balance academic and co-curricular activities may only serve with the
permission of the advisor and/or department chair. This includes students
who are remiss in communications with the advisor and AMA officers/members
or those who have ceased to regularly attend meetings. Note: all meeting times
are to be set with the approval of the advisor.
NUMBER 3. Students must also conduct themselves in a manner that is
appropriate with their status as a member of the AMA and refrain from all
activities that could reflect poorly on all above stated organizations. Students
who are involved in any activities that may adversely impact the organization
may be placed on hiatus and/or replaced until resolution of the concerned
matter.
NUMBER 4. Individuals seeking the position of president must be on the board
for a full academic year. The advisor has the power to designate otherwise, if
necessary.
ARTICLE V. Duties of the Executive Board
SECTION 1. The President's duties shall be to preside at all meetings, to appoint all
special committees, and to be the Chairperson of the Board.
SECTION 2. The Executive Vice President shall perform the duties of the President in
the president's absence. In the event of vacancy of the presidency, the Executive Vice
President shall succeed to the presidency. General duties include working with the
committees appointed by the President to oversee that they run properly and to assist
all other officers with special tasks and events. He/she is primarily responsible for
coordinating educational trips, company visits/meetings and conference itineraries.
SECTION 3. The Secretary shall keep all records, except financial, handle written
correspondence, perform such other related duties as the President delegates and
prepare a written report of each meeting.
SECTION 4. The Treasurer shall collect all collegiate chapter funds and deposit them
in an account on behalf of the CUAMA. He/she shall work closely with the Vice
President of Membership in collecting the AMA dues. He/she will be responsible for
making all necessary expenditures when authorized by the President and Faculty
Advisor, keeping financial records, and submitting a financial report to the collegiate
chapter at the each regular meeting of the semester. He/she will perform such related
duties as the President shall delegate. He/she shall check each application for
accuracy, making sure all information requested is given and keep accurate
membership records. In accordance with the CUAMA's determined goals, he/she shall
conduct an active and aggressive membership campaign. He/she is also responsible
for reporting activities at member meetings.
SECTION 5. The Vice President of Programs has responsibility for developing,
recommending, and implementing programs for the collegiate chapter. Additional
chairpersons may be appointed by the President to handle special programs such as

projects and seminars. He/she is also responsible for reporting activities at member
meetings.
SECTION 6. The Vice President of Advertising is primarily responsible for promoting
the events and affairs of the CUAMA to the school, community, and American
Marketing Association Headquarters. He/she is responsible for maintaining the
CUAMA bulletin board on the second floor of Still Hall. He/she is also responsible and
reporting activities at member meetings.
SECTION 7. The Vice President of Fundraising is responsible for planning and
executing all fundraisers with the approval of the President. He/she will create a
fundraiser schedule for the year and will write a report summarizing profit made and
expenses for the Annual Report. He/she is also responsible for and reporting activities
at member meetings.
SECTION 8. The Vice President of Community Service advises our membership and
monitors our participation in a variety of community support activities including walks
on behalf of worthy causes, fundraising on behalf of national and international areas
of needs, and hands-on efforts to provide regional and local assistance where outreach
is considered to be most appropriate. He/she is also responsible for reporting
activities at member meetings.
Article VI. Faculty Advisor
SECTION 1. The administration of the college/university shall appoint a Faculty
Advisor, known as the Advisor, who will be the personal representative of the
administration. The Advisor must be a professional/faculty member of the American
Marketing Association.
SECTION 2. The Advisor will serve for at least one full school year, shall attend the
meetings of the CUAMA and shall aid and advise the group on matters under
consideration.
SECTION 3. The Advisor shall not be responsible for the continuity of records and
other property of the collegiate chapter. This is the responsibility of the Board.
SECTION 4. The Advisor shall be the official contact with the American Marketing
Association Headquarters.
Article VII. Committees
SECTION 1. There shall be the following standing committees: the Executive Board.
SECTION 2. The Executive Board, which consists of all the elected officers and the
Advisor of the CUAMA, shall decide on the policies of the group, as well as aid and
advise the President of his/her duties.
SECTION 3. Each committee leader, under the supervision of the Executive Vice
President, shall enlist all eligible persons desiring to join the committee.

SECTION 4. The Board shall appoint any other special committees as deemed
necessary, with the approval of the President.
Article VIII. Records
SECTION 1. The records of the CUAMA shall consist of minutes, membership records,
fundraising, event and financial records, as well as any other such records as the
CUAMA deems necessary.
Article IX. Bylaws and Amendments
SECTION 1. The Constitution, together with the Bylaws, shall constitute the operating
basis of the CUAMA.
SECTION 2. The Constitution may be amended by a majority vote of the members
present, with proper notification having first been given to the entire membership.
SECTION 3. Bylaws may be added or amended by a majority vote of the members
present, with proper notification having first been given to the entire membership.

Bylaws of the CUAMA
NUMBER 1. The CUAMA will be responsible for renewing its charter with the
American Marketing Association each year. Upon notification by the American
Marketing Association, the CUAMA will submit the following to renew its
affiliation:
*
*
*
*
*
*

10 AMA student member minimum
Collegiate Chapter Officer Report Form
Chapter Plan
Annual Report
Update of the CUAMA Constitution
Other items as required by the American Marketing Association

These items are considered to be American Marketing Association policy and
must be included in the Constitution and followed by the CUAMA.
NUMBER 2. A copy of the Constitution of the CUAMA shall be provided for
each member of the Board. The Constitution will be reviewed annually to
ensure that it is in keeping with the needs and activities of the CUAMA.
NUMBER 3. The number, location and times of meetings shall be determined
by the Board. Notice of all such meetings shall be posted or sent in writing to all
members.
Date approved by the chapter: October 17, 2013

(last revised: August 28, 2019)
Signed and approved by:
________________________________
Name of President

________________________________
Name of Faculty Advisor

________________________________
Signature of President
Advisor

________________________________
Signature of Faculty

________________________________
Name of Executive Vice President

________________________________
Name of Secretary

________________________________
Signature of Executive Vice President

________________________________
Signature of Secretary

________________________________
Name of Treasurer
Fundraising

________________________________
Name of Vice President of

________________________________
Signature of Treasurer
Fundraising

________________________________
Signature of Vice Pres. of

________________________________
Name of Vice Pres. of Community Service
________________________________

Signature of Vice Pres. of Community Service

________________________________
Name of Vice President of Programs
________________________________
Signature of Vice President of Programs
________________________________
Name of Vice President of Advertising
________________________________
Signature of Vice President of Advertising