Ignited Soul Integrated Therapies Business Plan 2023 BUSINESS PLAN IGNITED SOUL INTEGRATED THERAPIES Colorado Springs 4/27/2023 Ignited Soul Integrated Therapies Business Plan 2023 CONTENTS Executive Summary Why ISIT? Overview & Mission Services and Offerings The Company Ownership and Management Goals and Objectives Goals Timeline Marketing and Sales Logo Advertising Strategy Location Analysis Pricing Target Market Market Overview Competition Operations Facilities Supplies Staffing Financial Projections Startup Costs Ongoing Costs Estimated Annual Revenue Funding Service Costs Financial Overview Ignited Soul Integrated Therapies Business Plan 2023 EXECUTIVE SUMMARY WHY ISIT? IGNITED - To arouse, inflame, spark, and/or kindle SOUL- the spiritual or immaterial part of a human being or animal; emotional or intellectual energy or intensity, especially as revealed in a work of art or an artistic performance. What happens when you ignite your soul? You become fully alive, compassionate, connected, inspired, and fulfilled. Ignited Soul Integrated Therapies Business Plan 2023 EXECUTIVE SUMMARY OVERVIEW Ignited Soul Integrated Therapies (ISIT) is a yogic-based retreat center that specializes in art therapy and nature therapy, within the lens of positive existential therapy. ISIT will nourish the soul through intentional healing experiences which integrate the mind, body, soul, and community. ISIT will begin as a center and add on services and retreat accommodations as we expand. This business plan will review ISIT's goals on a 2-year, 5year, and 10-year timeline. MISSION The mission of ISIT is to help individuals connect with themselves, with others, with nature, and with all the things that make their souls sing. Through the intentional integration of unique therapy and healing modalities, ISIT aims to increase fulfillment and lasting meaning in one’s life. ISIT is cultivated for individuals looking for connectionconnection with others, interconnection, spiritual connection, and mind-body-soul connection. ISIT will offer daily services, workshops, and retreats specialized in art therapy, yoga, nature therapy, and more. ISIT will work within the existential positive psychology theoretical frame. Ignited Soul Integrated Therapies Business Plan 2023 EXECUTIVE SUMMARY SERVICES & OFFERINGS Daily Services Yoga Classes Individual Integrated Art therapy combines nature therapy, movement, and art therapy Virtual Art Groups In-Person Art Groups Additional Healing Services (staff dependent) Unique Services Workshops Retreats (Mental health, integrative, nature-based, etc.) Yoga Teacher Training (200 hour and 300 hour YTTs) Ignited Soul Integrated Therapies Business Plan 2023 THE COMPANY OWNERSHIP & MANAGEMENT Rachael (co-owner) Rachael is an art therapist, with a Master of Science degree in Counseling with an emphasis on Art Therapy. Rachael works through a positive existential therapy lens. Rachael is passionate about helping individuals get in touch with their true selves through artistic self-exploration and connection. Ryan (co-owner) Ryan is a 200-hour yoga instructor. He has worked as a group facilitator with individuals experiencing addictions. Ryan takes a trauma-informed approach to healing. His passion lies in connecting individuals with higher meaning and purpose. Rachael and Ryan combine their skills to provide meaningful opportunities for personal growth, connection, and integration with the divine. Rachael and Ryan will work together to manage ISIT, allocating responsibility appropriately and actively participating in all aspects of the business. Rachael and Ryan understand their limitations in experience and education and will hire staff to ethically accommodate their gaps in their knowledge. Ignited Soul Integrated Therapies Business Plan 2023 THE COMPANY GOALS & OBJECTIVES 2-Year Goals ISIT will purchase and open a wellness center in a natural setting and will offer community wellness services within this setting. ISIT will offer individual yoga classes and art therapy sessions to clients in the community. ISIT will offer group services including yoga classes, art therapy groups, and integrated workshops to clients in the community. ISIT will offer online art studios and yoga classes to clients around the world. 5-year Goals ISIT will expand its services to offer holistic services including energy work, breath work, holistic practitioners, and mental health professionals. 10-year Goals ISIT will expand its services to include retreat accommodations, lodging, and dining services. ISIT will expand its services to offer extended workshops, retreats, and specialized events. Ignited Soul Integrated Therapies Business Plan 2023 THE COMPANY TIMELINE OF GOALS 2023 2023 Rent or buy a space to have in-person services and accommodations and create a healing oasis 2025 2027 Prepare for the expansion of services to offer retreat accommodations, buy a retreat space, renovate, and hire additional staffing Bring in more staff with unique healing specialties. Create and strengthen workshop offerings 2030 2030 Maintain the retreat and services offered and continue education and expansion to provide the best, most cutting edge wellness services Begin offering virtual art therapy groups and yoga classes 2032 2033 Create and strengthen unique and relevant retreat offerings, including yoga teacher training. Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES LOGO #72132B #46244C #E17E19 #FFD148 Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES ADVERTISING STRATEGY ISIT will use internet marketing, local marketing, and word of mouth to advertise our services. ISIT will develop a network by connecting on a human level and collaborating with other like-minded local businesses. Internet Marketing Social Media Presence and Advertising @ignitedsoulintegrated Instagram, Tik Tok, Facebook, Website @ignitedsoulintegratedtherapies Advertising on similar interest pages Local Marketing Print advertising in local colleges, coffee shops, wellness spaces, and art galleries. Networking and volunteering opportunities Community events, community projects, etc. Word of Mouth Maintaining connections and networks with like-minded individuals Supporting and promoting like-minded business Making connections Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES LOCATION ANALYSIS The location of ISIT is still being investigated. The potential areas being explored are California, Colorado, Costa Rica, and Hawaii. These places have a few things in common: they are set within beautiful nature and they are already sought after and developed in the global wellness tourism market. Having access to nature is crucial for the nature therapy integration of ISIT. Below are some pros and cons of developing ISIT in each other these areas. Whatever location is chosen for ISIT will ideally have access to all five elements; earth, fire, sky, water, and air. California Pros: Accessibility, lots of coastlines, moderate established connections in mental health and wellness, fits the lifestyle, temperate climate Cons: High cost of living, strong competition, drought, overdeveloped areas Colorado Pro: Accessibility, numerous established connections in mental health and wellness, wide open spaces Cons: Limited access to water, cold winters Costa Rica Pros: Low cost of living, nature and wildlife, warm climate, tourist destination, Blue zone Cons: Inaccessibility, obtaining a Visa and business license, undeveloped areas, limited reach, no established connections Hawaii Pros: Nature and wildlife, tourist destination, temperate climate, the healthiest state in the USA, No visa required Cons: High cost of living, accessibility, limited reach, no established connections Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES TARGET MARKET ISIT is cultivated for individuals looking for connectionconnection with others, interconnection, spiritual connection, and mind-body-soul connection. The target market for ISIT is professionals, helpers, and yogis, between the ages of 18 and 65. The largest market for wellness tourism is North America. ISIT will work to expand workshop styles to broaden this target market. Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES MARKET OVERVIEW Global Wellness Tourism The Global Wellness Institute defines wellness tourism as all travel associated with the pursuit of maintaining or enhancing one’s personal well-being". According to the Global Wellness Institute, "wellness tourism is expected to generate more than US$1100 million by 2025". The data from their report concerning COVID-19 showed that the wellness tourism industry generated $720.4 billion in 2019. That revenue dropped to $435.7 billion in 2020 due to COVID19. By 2021 the amount reached was US$652.8 billion; by 2022 the market share is estimated to be US$816.5 billion internationally. https://globalwellnessinstitute.org/what-is-wellness/what-is-wellness-tourism/ Central America and Costa Rica Wellness Tourism According to Mordor Intelligence, the compound annual growth rate (CAGR) for wellness tourism in Costa Rica between 2018-2018 is about 12.3%. The market concentration is considered fragmented- a highly competitive market with no dominant figures. https://www.mordorintelligence.com/industry-reports/costa-rica-tourism-market North America and Colorado Wellness Tourism "The global wellness tourism market size was valued at USD 814.6 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.42% from 2023 to 2030." https://www.mordorintelligence.com/industry-reports/costa-rica-tourism-market Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES MARKET OVERVIEW Ignited Soul Integrated Therapies Business Plan 2023 MARKETING & SALES COMPETITION Initially, ISIT's competitors will consist of holistic yoga studios and art therapy/ counseling clinics. As ISIT expands to become a retreat center, the new competitors will be other wellness retreats and wellness tourism programs. Below are the names of a few identified competitors in California, Colorado, Costa Rica, and Hawaii. Colorado Cambio Community Yoga CorePower Yoga Kindness Yoga Samadhi Center for Yoga and Meditation Peak Yoga Mindful Springs Altitude Counseling Heart and Soul Counseling The Radiant Life Project Art of Healing Crestone Mountain Zen Center Namaste Healing and Wellness The Sun Mountain Retreat and Spa Rocky Mountain EcoDharma Retreat Center Costa Rica Bodhi Tree Yoga Montezuma Yoga Om Shanti Yoga Studio BE Cosa Rica Yoga Center California International Orange Yoga Spa Runyon Canyon Yoga Kula Yoga One Black Dog Yoga Art Therapy OC Orange County Children's Therapeutic Arts Center Emerging Expressive Arts Therapy Creative Therapies Center Vedanta Spiritual & Holistic Retreat SoCal Wellness Retreats Vedanta Spiritual & Holistic Retreat Sagrada Wellness Shambhala Life Extending Wellness Center Hawaii Yoga Room Sun Yoga Beach/Sunset Yoga Hawaii - Waikiki Over the Rainbow Yoga Hawaii Wisdom Flow Yoga Möbius Art & Therapy Pure Life Adventure Therapy Program Ala Palamea Creative Arts Therapy Mindful Therapy Aloha Tuscany Art Studio Sacred Healing Arts Pachamama Eco-Village Wellness Partners Hawaii The Bodhi Tree Yoga Resort Hacienda del Sol Lumeria Maui Retreat Center Anamaya Yoga and Health Retreat Center Maui Healing Retreats Awaken Your Soul - Iboga Retreats Grace Light Wellness Ignited Soul Integrated Therapies Business Plan 2023 OPERATIONS FACILITIES ISIT will transform a studio space into a healing oasis, complete with a large art therapy suite, and two yoga rooms. This space will be integrated into nature and also have outdoor studio spaces. ISIT will later offer private studios, retreat lodging, additional public spaces, and a cafe. Spatial/ Facility Considerations Safety: ISIT will have safety in mind, with secured buildings/ areas, confidential therapy suites, and minimal hazards and risks. When ISIT expands into a retreat, other safety considerations will be taken, including private secured lodging, safe food-making areas and practices, and well-lit paths with no obstructions to get around the property. Space: ISIT will have at least two yoga studios large enough to accommodate at least 16 individuals each. ISIT will have an outdoor area that is at least large enough to accommodate outdoor art therapy groups and yoga classes and will need enough bathrooms and washrooms to accommodate clients. When ISIT expands to a retreat, other spatial considerations will need to be made, including lodging, dining, a kitchen, additional washrooms, and more. Wellness & Comfort: ISIT needs to be intentionally designed to promote wellness, relaxation, contemplation, and comfort. Numerous comfy areas will be created for clients to relax, process, and heal. The interior and exterior design of ISIT will be psychologically designed to create a healing oasis that is set apart from a standard yoga studio or art therapy clinic. When ISIT expands to a retreat center, comfort will be crucial for the lodging and cafe environments to promote relaxation and wellness. Ignited Soul Integrated Therapies Business Plan 2023 OPERATIONS SUPPLIES ISIT will need a foundation of operational supplies, yoga supplies, art supplies, healing supplies and furnishings to open. As ISIT expands its staffing and services, additional supplies will be required. ISIT will continually evaluate supply needs to have the tools needed to promote wellness and healing. When ISIT expands into a retreat, ISIT will need numerous supplies to accommodate lodging, the cafe, public spaces, bathrooms, and washrooms. Below are the supplies needed to get ISIT up and running. Art Therapy Supplies Operational Supplies Secure art storage Cleaning supplies Art tables Toiletries Comfortable chairs POS system Large papers Washer and dryer access Canvases Common space furniture Paints (Acrylic, watercolor, inks) and decor Pastels (Oil, chalk) Yoga Supplies Drawing materials (pencils, charcoal, pens, Yoga Mats markers, colored pencils) Blankets Collage materials (magazines, scissors, glue, tape) Bolsters 3-D Materials (clay, clay tools) Meditation Pillows Kiln access Yoga Blocks Crafting materials Speakers Healing Supplies Crystals Essential oils Wellness Library Ignited Soul Integrated Therapies Business Plan 2023 OPERATIONS STAFFING While ISIT will start with a modest staff of Rachael and Ryan, the co-owners, ISIT's staff will grow and expand as ISIT's reach, services, and dreams expand. First ISIT will begin to contract other services including additional mental health professionals, yoga teachers, and wellness professionals. ISIT will contract maintenance and cleaning help as needed. ISIT will later hire mental health professionals, yoga teachers, wellness professionals, and energy workers. When ISIT expands into a retreat center, it will have a robust mental health, yoga, wellness, and energy work staff. ISIT will hire retreat staff, including a chef, an ayurvedic dietician, kitchen staff, housekeeping, human services, front desk, maintenance, and landscaping. Potential Staffing Needs Energy workers Mental Health Professionals Retreat Staff - Reiki Practitioners - Nature Therapists - Skilled Chef - Aryuvedic Practitioners - Biofeedback Specialists - Dietician - Lightworkers - Music Therapists - Aryuvedic Dietitian - Sound Healers - Recreational Therapists - Kitchen Staff - Sound Bath Facilitators - Housekeeping - Vibrational Healers - Human Resources - Kundalini Yoga Instructors - Front Desk - Maintenance - Landscaping Ignited Soul Integrated Therapies Business Plan 2023 FINANCIAL PROJECTIONS START UP COSTS Initially, ISIT will need a minimum of 1,500- 2,300 sq feet of space, with one room that can accommodate up to 20 people, two smaller rooms that can accommodate up to 10 people, a restroom, and an office. ISIT will also need yoga and art therapy supplies, cleaning supplies, furniture and decor, and scheduling software and payment software, and electronics. Commercial Space Costs: Colorado Springs, CO: Average Rent $22.50/sqft/yr 1,500 sqft~$2,812/mo rent 2,100 sqft~$3,937/mo rent Average Purchasing $180.86/sqft San Diego, CA: Average Rent $47.42/sqft/yr 1,500 sqft~$5,927/mo rent 2,100 sqft~$8,298/mo rent Average Purchasing $307/sqft Honolulu, HI: Average Rent $34.09/sqft/yr 1,500 sqft~$4,261/mo rent 2,100 sqft~$5,965/mo rent Average Purchasing $240/sqft Yoga Supplies - $1,650 Art Therapy Supplies - $1,100 Cleaning Supplies $250 Furniture and Decor $5,000 Scheduling, Payment, Banking Software Service $500 Electronic Devices (Lighting, Speakers, Tablets, etc.) $3,500 Total Start-Up Costs (Includes Two months rental Deposit/ One month Rent): Colorado Springs: $20,436/ $25,811 Honolulu: $24,783/ $31,895 San Diego: $ 29,781/ $38,894 Ignited Soul Integrated Therapies Business Plan 2023 FINANCIAL PROJECTIONS ONGOING COSTS ISIT will have ongoing costs of monthly rent, utilities, internet services, software fees, marketing costs, aart and cleaning supply maintenance, and cleaning services. Rent Colorado Springs $2,812 Honolulu $4,261 San Diego $5,927 Utilities Colorado Springs $200 Honolulu $550 San Diego $250 352 Internet Services $80 Scheduling, Payment, Banking Software $62 Marketing Costs $100 Employee Salaries* Initial Staffing Rachael $50,000-$70,000 annually Ryan $50,000-$70,000 annually Long Term Staffing ISIT will offer competitive salaries and benefits for our employees. Yoga Teachers $40,000 Art/Nature/Other Therapists $60,000 Reiki/Energy Healers $40,000 Art Supply Maintenance $100 Cleaning Supply Maintenance $100 Monthly Total Costs: Colorado Springs $3,364 Honolulu $5,163 San Diego $6,529 Initial Staffing Costs $100,000-$140,000 Long Term Staffing Costs $500,000 + Annual Total Costs: Colorado Springs $40,368 Honolulu $61,956 San Diego $78,348 *Averages, subject to change Ignited Soul Integrated Therapies Business Plan 2023 FINANCIAL PROJECTIONS FUNDING ISIT will recieve funding through... Fundraising and Community Outreach Attending and marketing at community events Crowdfunding and utilization of social media Partnering with other businesses Free open art studio through Eventbrite Investors Finding a talented Grant Writer Connecting with investors around the World Loans Making smart financial decisions Advising with banks and other lenders Government Funding? Exploring the Non-Profit Business Sector Ignited Soul Integrated Therapies Business Plan 2023 FINANCIAL PROJECTIONS SERVICE COSTS* Initial Services Yoga Classes $ 15 Individual Integrated Art therapy $60 Virtual Art Groups $15 In-Person Art Groups $25 Additional Services Sound Healings $30+ Kirtans $30+ Creative Nature Exploration $20+ Ayurvedic Healings $50+ Reiki $50+ Energy Work $50+ Long Term Services Workshops $333 + Retreats (Mental health, integrative, nature-based, etc.) $1,111 + Yoga Teacher Training (200-hour and 300-hour YTTs) $4,444 + *Averages, subject to change; per individual per hour of service Ignited Soul Integrated Therapies Business Plan 2023 First Year Estimated Annual Revenue $100,000 100 clients per week at $20 dollar average per transaction Estimated Cost of $92,000 Profit $8,000 Fifth Year Offering of 10 classes minimum Estimated Annual Revenue $440,000 185 clients per week at $46 dollar average per Second Year transaction Estimated Annual Revenue $150,000 150 clients per week at $20 dollar average per Estimated Cost of 352,000 Estimated Profits of $88,000 transaction Staff Expands (Four outside employees) Estimated Cost $112,00 Offering 30 classes minimum Profits $38,000 Offering 3 workshops MINIMUM (Monthly) Offering 15 classes minimum Offering 2 Yoga Teacher Trainings (Annually) Third Year Estimated Annual Revenue $210,000 Over the Five Year Period Ignited Souls Integrated 165 clients per week at $24.5 dollar average Therapies would like to have a projected quarterly per transaction revenue growth rate of 7.96%. We would meet Estimated Cost $162,000 these projections through focused work that Estimated Profits $48,000 engaged clients over long periods of time, Beginning to offer monthly workshops increasing client contact, transaction average, and Beginning to Hire Staff client wellbeing. The focus over the long term to Offering 20 classes minimum maintain projects is to get clients to engage in Offering 1 workshop minimum (Monthly) monthly workshops and yoga teacher training. Once ISIT has met its five-year goals, profits Fourth Year would be used as an investment for more Estimated Annual Revenue $352,000 180 clients per week at $37 dollar average per significant properties to then focus even further offering more integrated experiences, which allow transaction individuals to truly prosper after going through Estimated Cost $282,000 our programs. ISIT would then use a similar model Estimated Profits $72,000 with a new location to then continue to grow the Staff Expands ( Three outside Employees) company. Offering 30 classes minimum All estimated profits are with the understanding Offering 2 workshops minimum (Monthly) Offering 1 Yoga Teacher Training (Annually) that this would be the best of all worlds and minimum staffing, but the $254,000 in profits over the five years would likely cover any surprise expenses in labor or rental increases. FINANCIAL PROJECTIONS *Averages, subject to change; annual Ignited Soul Integrated Therapies Business Plan 2023 CONCLUSION If this has inspired you to support Ignited Soul Integrated Therapies in our development, here are some of the ways you can help! Follow us on social media Instagram @ignitedsoularttherapy Spread the word about what we are doing to your friends and family! Check out our service offerings and donate financially through our website: ignitedsoulintegrated.com If you would like more information about this plan or any of the work presented please email me at ignitedsoulat@gmail.com