WINTER 'Ul 2011 V. ALSO INSIDE ijrue unp Duane^FeenlyJT^grows companies following his 12 Comnnandments of Business. The latest? Annes True Tennper. 4^; PAGE onenightIn i CAMPUS LIFE When the sun goes down, students gear up for classes, community service and activities galore. 10 Generous Spirits Nursing studeats.gain a& nnuch as they give while caring for those in need. PAGE 14 Smart Eats Looking for healthy food on the run? Dietitian Sharon Rowley Madalis '92M leads the way PAGE 23 WWW.BLOOMU.EDU Bloomsburg: The University Magazine T From the President community, ranging from math mentoring at local elementary schools to volunteer clean-up Town efforts at Park, other public spaces and private residences during "The Big Event" in the spring. We're also telling our own story through the university's website, www.bloomu.edu; social media, including Facebook, Twitter and YouTube; my blog; and of course, Bloomsburg: The University Magazine. In this issue, we tell the who stories of nursing students volunteer in Third World countries, Special University a sorority honored for efforts at Danville's Ronald McDonald House and an anthropology major who turned a class project into research that may bring positive changes to a local WHAT MAKES A college town special? Financial experts will you it is This perception led the Strategic tell the economic dividend from Planning and Resource Council, known as SPARC, to make "Fostering and developing a strong the spending of students, their shopping mall. All of these projects benefit the community, some far beyond our campus. Our students, with their great enthusiasm, intelligence and parents and others. Real estate agents will tell you is it the opportu- nities for lifelong learning. officials will tell you it is "Our students, with their great enthusiasm, intelligence and compassion, are making good news on a daily basis." Local the vibrant downtown business district that barkens back to an earlier day. They all are right, of course. But one important factor is missing from this list: As effort, our students. part of our strategic planning we asked local residents for sense of community" one of the four our compassion, are making good news on a daily basis. To me, that is the their opinions of Bloomsburg strategic issues in University and our future direction. Impact 2015: Building on the Past, recurring storyline of a special town We were pleased with residents' strong positive images of BU as a Leadingfor the Future. The goal directs us to redouble our efforts to and this special university. whole. But, quite frankly, disappointed that others we were fail to strategic plan. Bloomsburg University's story. One of our allies in this endeavor tell see WHLM-AM/WHLM-FM, locally the benefits our students provide is through class projects, internships, student teaching and 62,000 hours owned and operated for the past decade by Joe and Nancy Reilly. of volunteer service each year Students appear on the (valued at $20.25 per hour), just to "Morning Buzz" each month name about projects that benefit the a few. DAVID L. President, SOLTZ Bloomsburg University AM station's to talk For more from President Soltz, http://bupresident.blogspot.com see FEATURES 10 True Grip Duane Greenly '72 has journeyed through the manufacturing world, turning around companies with his strong leadership. His inventive know-how converts ideas into patented products. 14 Generous Spirits Traveling to Third World countries, Bloomsburg nursing students are changing the world and their lives, one patient at a time. 18 Mental Exercise Research by Margie Eckroth-Bucher, associate professor of nursing, shows what you can do to fight mental aging. 20 Into the Night The sun may go down, but the campus never sleeps. See what evening brings to BU. 23 Smart Eats Sharon Rowley Madalis '92M keep your waistline trim when you are on the road. Dietitian offers tips to Table of Contents BLOOMSBURG UNIVERSITY OF PENNSYLVANIA A MEMBER OF THE PENNSYLVANIA STATE Winter 2011 IS SYSTEM OF HIGHER EDUCATION Pennsylvania State System of Higher Education Board of Governors Kenneth M. Jarin, Chiiir C.R. "Chuck" Pennoni, Vice Chair Aaron Walton, Leonard Vice Chair B. Altieri III Matthew Baker Marie Conley Lammando E. Tom Corbett Paul S. Dlugolecki Thomas L. Gluck Michael K. Hanna Vincent J. Hughes Jamie Lutz Jonathan B. Mack Joseph F. McGinn Jeffrey E. Piccola Guido M. Pichini Harold C. Shields President, Thomas M. David Sweitzer Christine J. Toretti Mackenzie Marie Wrobel Chancellor, State System of Higher Education John C. Cavanaugh Bloomsburg University Council of Trustees Robert Dampman '65, Chair Charles C. Housenick '60, Vice Chair Marie Conley Lammando '94, Secretary Ramona H. Alley Raylene M. Brill '11 LaRoy G. Davis '67 David Klingennan Sr. Joseph J. Mowad 'OSH Nancy Vasta '97/'98M Patrick Wilson Bloomsburg University L. Soltz Executive Editor DEPARTMENTS 03 Around 06 24 On the Hill 31 Calendar of Events 32 Over the Shoulder Quad Husky Notes Rosalee Rush Editor Bonnie Martin Bloomsburg: The University Magazine is published three times a year for alumni, current students' families and friends of the university. Husky Notes and other alumni Photography Editor Eric Foster Brenda Hartman information appear at the BU alumni global network site, vvww.bloomualumni.com. Contact Alumni Affairs by phone, 570-389-4058; fax, 570-389-4060; or e-mail, alum@bloomu.edu. Director of Alumni Affairs Lynda Fedor-Michaels 'St/'SSM Bloomsburg: The University Magazine Husky Notes Editor Address comments and questions to: Waller Administration Building Sports Information Director 400 East Second Tom McGuire Bloomsburg, Editorial Assistant PA Street 17815-1301 E-mail address: bmartin@bloomu.edu Irene Johnson Visit Bloomsburg University on the Web at: http://w'Ww.bloomu.edu '91 Communications Assistants Haili Shetler 'il, Shultz C.J. '13 Bloomsburg University ON THE WEB the WWW. BLOOMU.EDU is an AA/EEO institution and is Bloomsburg University of HUSKY NOTES accessible to disabled persons. SPORTS UPDATES ALUMNI INFO, MORE providing equal educational and employment opportunities Pennsylvania for all is committed to affirmative action by way of persons without regard to race, religion, gender, age, national origin, sexual orientation, disability or veteran status. COVER PHOTO: ERIC FOSTER E .^.^ YoufllB ©Bloomsburg University 2011 WINTER 2011 Bloomsburg University of Pennsylvania aroundTHEquad shopping mall capable of holding 50 but with about 20 empty storefronts. This Imagine a stores, is ^l^Mai l the case at the Columbia Mall in Buckhorn, about four miles from BU's campus. Curious about ^ why the mall is not more occupied, Thenapy VICTORIA SCH4.1EDER STUDIES HOW SHOPPING CENTER CAN IMPROVE and geography double major from Numidia, decided to complete her ethnographic field methods research project at the shopping center. With cooperation from the mall's management. Cedar Shopping Centers Inc., Schlieder 's research spanned four months in early 2010. So what did Schlieder's research entail? She set up a table in the middle of the mall with information Victoria Schlieder, a senior anthropology explaining the goals of the project. She created an anonymous survey and provided a drop box. She uti- an Internet survey distributed through Facebook. And she spent about 20 hours in the mall observing shoppers. Approximately 460 people responded and lized most indicated they want this mall to succeed. "Shoppers are supportive of the mall. They think of community place," says Schlieder. Bloomsburg area shoppers aren't the only ones interested in this research. Last November, Schlieder presented her project at the American Anthropological Association's annual meeting in New Orleans. Her research is categorized in a growing field known as it as a "retail anthropology." Retail anthropology looks at ways in which retailers, product manufacturers and public spaces either meet, or fail to meet, the customers' needs. According to Schlieder, this type of anthropology shows how research can help not only large companies, but also smaller stores that don't have a lot of resources. As anticipated, participants of stores, and most would want in the mall. Colette Wintersteen, at a larger selection movie theater marketing manager like to see a the Columbia Mall, says the mall would mall because of the According demand for it," to Schlieder, the mall says Wintersteen. needs to become a destination for shoppers, not just a place to go to like to continue distributing surveys, using responses to quickly pick up something. better serve patrons. "I think to be more successful the mall needs to bring something that isn't available elsewhere locally. Maybe a few more high-end stores or restaurants," says Schlieder. Personally, she wants to see an American Eagle or Old Navy in the mall. • "We have utilized Victoria's research in the advertising of what types of stores we are trying to get into the mall. The leasing department can utilize it to show companies that people want to see their store in our in WINTER 2011 3 Bloomsburg University of Pennsylvania arounc/THE^Uggl Tops in Training MASTER'S PROGRAM ACCREDITED BU'S CLINICAL ATHLETIC training program is one of 23 programs nationwide accredited at the entry-level master's degree program from the Commission on Accreditation of Athletic Training Education (CAATE). The program prepares students to serve as health care providers in the areas of injury prevention, and treatment. recognition Ij^tiowrr left to right areH-atisha Kiana Elliott. j^ayton. Christina Davis. AmbeTMichael. Joseph Hazzard, assistant professor of exercise science and athletics and coordinator of the athletic i^kameela j^nd Sunkett. India Jones. Tierra Foster Shantia Potter all from Philadelphia. training program, says accreditation recognizes that the program meets all nationally recognized standards for entry-level athletic training education established by the American Academy of Family Physicians, the American Academy of Pediatrics, the American Orthopedic Society for Sports Medicine and the National Athletic Trainers' Association. CAATE awards accreditation only after extensive self-study and on-site visits. "This accreditation means, first and foremost, that students enrolled in our program have met the requirements to sit for the National Certification Exam, which is possible only through accredited programs," Since its Sweet Fundraiser BAKE SALE BENEFITS HAITI VICE VERSA raised $200 through a bake sale, one of many campus fundraisers to benefit the citizens of Haiti who continue to suffer from the effects of last year's massive earthquake. The organization, founded in 2006 promote unity, empowerment and diversity through and performing arts, capped its fundraising efforts in December with a dance and fashion show that to creative netted $1,200. • Hazzard says. inception three years ago, the Geisinger Medical Center (CMC) Sports Medicine Department has provided clinical education opportunities for students in the program. "This accreditation acknowledges Bloomsburg University's tion for its commitment to providing the best educa- athletic training students," says Dr. Daniel Feldmann, medical director of the program and chief of sports medicine at GMC. • Shown Leadership and Service EXCEPTIONALITY PROFESSOR HONORED DARLENE PERNER, professor of exceptionality programs, received the Leo D. Doherty Memorial Award during the 2010 Northeastern Educational Research Association (NERA) conference for her leadership and service in special education. Perner has participated in numerous organizations including the Council and national levels and United Nations Educational, Scientific and Cultural Organization (UNESCO). • for Exceptional Children at the state 4 BLOOMSBURG UNIVERSITY OF PENNSYLVANIA left to right- w