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TOYOTA »BEACH HAVENi 4 Miles North 01 Berwick Bloomsburg 387-5050 1-800-310-6062 Sales Hours: Monday-Friday 8 a.m. Saturday 9 a.m. lerwick to 8 p.m. to 3 p.m. Formerly Kishbaugh Toyota Shicl^ the secure the future of Bloomsburg University, like to friends >r #^v^ <^ securing you have made, or are considering, a commitment to help . are acting today, these individuals 1-800-371 -FILE (3453) xV alumni Bloomsburg University by remembering Spectrum >3!\^ar-yt^??2g^ Body Modification Punctures Mainstream America by Heather Williams Xushing an earring stud through a hole that may have closed slightly is enough to make anyone cringe. Pushing a solid earring the size of a highlighter marker through an earring hole is unthinkable, and it's also the latest trend in body piercing. Both sexes disregard the thought of pain to sport outrageous ornaments, including oneinch Masterlock padlocks through their ears. Yes, the same heavy piece of steel commonly used to protect your belongings in a fitness club locker room is now 14replacing delicate karat gold Monet hoops. This trend requires enlarging earring holes in order to insert anything from plastic plugs and Deann Cooper, 27, a performance and employee at Inferno, a clothing, jewelry, and body piercartist ing shop in Philadelphia. The tribes, particularly in the African culture, modify their bodies as means of emulating their enviroment-the animals and nature, says Cooper. Stretching usually begins about age 13 and is a gradual, lifetime process, enlarging the earlobe each year. In some ways, we are emulating our enviroment because we are stretching our ears at a faster pace. It's no suprise that the within past year, earlobe stretching gained has popularity in the big cities. "And now beginning catch on here", says Jason Haney, owner of Fine Line Tattoo Shop, Bloomsburg, who says he has stretched about 30 local it's to patrons' ears. Stretching the earlobe is not uncommon anymore, says David Delaney, 21, who attends the in of the Arts University Philadelphia. In other populated areas, such as Ocean City, N.J., "Many people have it done," says Michael McManus, 22, employee at 7th Street Surf Shop. "Kids as young as 11 and 12 run around wearing plugs in their ears." The shop continually sells out of the body jewit carries, including the plasplugs worn in stretched ear elry stainless , tic steel eyelets to Blistex But lobes, and straws tubes. this latest "unique" trend is nothing new. Afri can, Asian and Central American tribes have used earlobe stretching and elongating as a rite of passage for centuries, says McManus says. But why would anyone want to endure what is presumed to be a painful and irreparable process of stretching their earring holes? Cooper compares her body to a "The same way someone wants to put a custom paint job on their car to enhance it, I want vehicle, to be comfortable with the way my body looks." Cooper's earlobes are stretched 1-1/8 inch diame to ter. "It's all a matter of personal preference," says Haney. "Some people get tattoos, 11 / some people pierce their and some people stretch navel, their ears." done properly, the procedure requires no more pain than getyour ear pierced or ting If receiving a tetanus shot. If the original stretching does not exceed a half an inch in diameter, the hole will shrink significantly when the plug is removed. "Your skin is naturally resilient," says Haney, "so the hole will eventually close up." In addition, simple cosmetic constant tugging on the ears. A minimum of two weeks is given between each gauge increment. If gauges are skipped and the ear is stretched too quickly, the result is often tearing and bleeding. Those who are interested should go to a trained professional in body piercing. Although there is no license to stretch ears, there are formal training sessions and seminars, says Haney. "The only health risk is the possibility of infection, which would result from a lack of sterile equip- surgery can be performed to stitch a stretched hole. If stitched properly, there is no visible scar tissue, and it is even possible to re-pierce a normal earring hole in a different location on the ear, says Dr. ment," says Sackman. Some advocates of earlobe stretching question the "don't try this at home" warning. After all, they say, tribes in Africa and Scott Sackman, who specializes in ear, nose, throat, and facial plastic surgery. Sackman says he stitches torn earring holes at least ing their earlobes to their shoulders for years without the approval of the Board of Health and Sanitation. "I didn't go to someone, I did it myself with two millimeter speaker wire," says Eric Woodrow, 23, who stretched his earlobes to 5/8 inch to wear Masterlock padlocks. Cooper says she doesn't see a a couple of times a month, but has not had a request to stitch a stretched hole yet. Earlobe stretching involves stretching a standard earring hole with tapered piercing needles of increasing width and inserting plastic plugs of similarly increasing size. The sizes are gauged in increments of two, and range from a 20-gauge, slightly larger than a standard earring stud, to a double zero, a half an inch in diameter. Typically, people begin with anywhere from a 20-gauge to an 8gauge, depending upon whether or not their earring holes have already been stretched by wearing excessively heavy earrings or South America have been stretch- problem with performing this process without outside help, but it depends on the person's state of mind and whether or not he or she is responsible. "Clearly, there are people you would not advise to be doing anything to their bodies,"says Cooper, "but personally, I know my body best." is By using surgical tape, which wrapped around the plug or eyelet to gradually enlarge the Warren SIde/s existing hole, people can stretch the earlobe at their own pace. Cooper says she uses yarn to gradually stretch her ears, a method also used by African tribes. Kenyan tribes gradually widen earring hole by inserting wooden plugs of increasing size. In the Kurya tribe, both sexes elongate their earlobes, from which they hang a variety of large ornaments made of metal, an initial wood, beads and ivory. Women stretch their earlobes to a diameter of four inches, while the men stretch the skin so far that it is possible to carry an eight-inch diameter solid wooden block. Various incisions and ornamentation is used to distinguish between factors such as age and social rank. Charles Dhuita Leah, 22, a native of Nyeri, Kenya, and currently a junior at Bloomsburg University, says elongating the earlobes is a sign of beauty. The tradition is used as part of an initiation to adulthood, says Leah. "My grandmother, who is 70 years old, has her ears stretched so far she could probably fit a [television] through her is remote control" ear," says Leah. "She considered beautiful." Now, American culture is mimicking tribal practices, beginning to accept this type of ornamentation as physically attractive. "Personally, I think it's attractive both Haney. for men and women," Aimee Baldridge, 20, says Plymouth Meeting, currently wears 12gauge hoops (slightly larger than a standard earring hole) and is planning to stretch her eyebrow ring hole. "I don't think that it unfeminine at all," says is Baldridge. Shawn Romanick, 19, Blooms- burg, agrees, saying that even though he does not have his ears stretched, he considers it attractive. "I think it's definitely attractive for girls, but up to a point." how far is too far? So, Cooper's earlobes, stretched to 11/8" in diameter, are barely visible. "Most people are astounded at first," she says. "I have my own ideals and I'm not willing to compromise them to make other people happy," says Cooper. "My parents don't like it, but they know that I'm happy, and that's what is really important." Jeremy Poreca, 19, Conyngham, stretched his holes two and a half years ago to a double zero gauge for the aesthetic value. "I it done for the way it looks," he says. "I think this is the way earrings should be. It seems like the natural thing to do." had natural," says Cooper, "It's amazing what the body can do. Through stretching my ears "It is learned a I've and that my lot about skin is my body willing to cooperate." Sides, 18, says he chose to stretch his ears because Warren keen on change and likes to experiment with body piercing he's and alter his jewelry frequently. "It's also socially acceptable with the crowd I hang out with ." Traditionally, body piercing has been associated with the small segment of subculture identified by punk rock and dyed hair. The early punk band, the Sex Pistols, defied conventional boundaries in the late '70s and early '80s, disgusting society by putting safety pins through their ears, and the skin on their arms. The trend, however, seems to be spreading beyond the punk scene and body piercing shops. Charles Timpko, 23, Mount Carmel, says he was only recently exposed to ear stretching and is considering having it done. "I find it interesting because it is a great form of personal expression," he says. For many people, this seems unlike personal expression and more like desperate attention. Piercing has also been accused of constituting an act of teenage angst and self-mutilation, consistent with the accusations surrounding certain types of tatooing and branding. "I ple do don't doubt that some peoit for shock value, but peo- ple tend to make horrible generalizations," says Cooper. "As with anything, you can't say that everyone is doing it for one cer- tain reason." Sides also disagrees with the accusations, "I care about the way I look; I don't want to do some- damage my appearance," he says. Ironically, the cultural roots of form of body modification are grounded in the concept of being a part of a tribe, rather than being an individual, says Cooper. Jen Shaffer, 17, Mifflinville, this says that when she stretched her ear holes to a 6-gauge in September it was not for attention or shock value. "I have a friend who had it done and I wanted to try some- thing new," says Shaffer. She says her parents don't have a problem with her decision to stretch the holes larger. She plans to keep the plugs in her ears for as long as possible, but considers that she may have to remove them after she finishes college. "People generally are afraid and don't want to accept anything outside the 'little box' they have created," says Cooper. Romanick agrees, "Older people especially tend to be resistant to and afraid of change." Sides, a freshman at Bloomsburg University, also says that he will probably remove his plugs and let his ears close when it comes time for job interviews in four years. "I wish it was more accepted," I could says Sides, "because if leave them in, I would." Who knows? Maybe not in four years, but by the time his kids graduate from college, it will be. After all, there was a time when it was considered marginal for women to wear pants. S thing that would permanently Craig Zawistowski KEY: d The Ice RoUerblading to the net Story and photos by Chris Beck x\.mericans are trading in spikes for in-line skates, leaving the grass behind, and heading for the hardwood and asphalt. Grab a stick, and strap their your helmet on tight, because roller hockey is now the fastest growing sport in the country. Roller hockey is ice hockey on roller skates, usually in-line skates. Its popularity has grown significantly during the past few years and has surpassed soccer as the fastest growing sport in the United States, according to the National Sporting Goods Association. It is expected to continue to grow well into the next century. Roller hockey is patterned after ice hockey. Because ice hockey rinks haven't been avaiable in northeastern Penn-sylvania, the sport has never been very popular here. However, for those who don't hardwood, mind trading ice for hockey now has roller home in our area. Skatetown, Bloomsburg, has had a roller hockey program about t\yo years. Rapid growth in the program occurred over the past year, beginning when Dave a Ferro, 36, Mifflinville, became the new Skatetown Hockey League Supervisor. Ferro, co-owner of the Medicine Shoppe, Bloomsburg, made several changes in the pro- gram because, he says, it lacked interest and organization. 14 "I played high school basket- and a of intramural sports," says Ferro. "I never played hockey competitively, but I always kept pretty active." He held instructional clinics in the summer to attract interest, then organized practices and ball lot league play last October. The league now includes 55 children and adults. Forty children make up four teams in the age 5-12 division; 15 teenagers and adults make up two teams in the age 13 and older He says he likes roller hockey just as much as the other two sports he plays. ball. "It's fast like it and because good." Girls I fun," he says. "I can skate pretty women and have expressed interest in playing roller hockey, but only one 10year-old girl is currently involved in the Skatetown Hockey League. "A few women have called me to get involved in the older division. Roller blading, either at a skating rink or outside, has been popular as a sport and recreational activity, as well as a fun way to keep in shape. Ferro says the prevalence of roller blading in this area has led to the popularity of roller hockey. "I see kids roller blading a lot more," says Ferro, "and roller hockey is a natural extension of that." "You see a lot of at the Town Park and some at pick-up games in Bloomsburg of the tennis courts," really think roller he says. "1 blading is what has made this type of sport take off. It's a whole new avenue. You don't need ice anymore." Ed Porter, 11, Lightstreet, roller blades in his spare time and now plays roller hockey. Porter also bowls and plays base- Zachary Ferro, defend a shot. 9, prepares to Spectrum league," says Ferro. "The women were in their 20s. So there has been some interest there." Playing roller hockey requires the use of safety equipment, including helmets; knee and shin, wrist, and elbow pads; mouth guards; and, of course, a pair of in-line skates. The cost of the equipment varies, depending pair of on personal preference. roller hockey skates may cost A $100-$400, while all the other equipment combined costs $300$600. The equipment is often similar to or the ment used same as the equip- in ice hockey. For safe- an orange ball instead of a puck, like most indoor roller hockey leagues. Another difference between ice hockey and roller hockey is that roller hockey has only four skaters and a goaltender on the ty reasons, Ferro uses floor at the same hockey has five time, while ice skaters and a goaltender. There is just one center line dividing the floor in half and no blue lines between the center line and the goals, eliminating two line passing penalties and icing penalties which slow up ice hockey. This is a major advantage of roller hockey, making it faster and more fun to play and watch, says Feri'o. "With fewer skaters, it's more skating and open play," he says. "It's not as physical as ice hockey, but the players really get to show much quicker on the of the way you can ice because cut into the ice." The growth of soccer as a sport has helped the progress of roller hockey, says Ferro. Roller hockey flows much like soccer since each is non-stop action from beginning to end, and the object of each sport is to put a ball into a net. youth Brandon Heaps, 10, Serving all your needs Blooms- burg, plays both soccer and roller hockey, as well as football. Heaps not only finds the time to play all three sports on organized teams, but also in his spare time. He and his friends "get together and play roller hockey in the back alley," says Heaps. But Heaps isn't letting the current trend towards playing soccer and roller hockey sway his opinion of his favorite sport. "I still like football the best," he says. One problem that hampered the growth of ice hockey has been the lack of quality facilities. Roller hockey has a similar problem of finding suitable indoor • INDUSTRIAL • CONTRACTORS • HOMEOWNERS 1906 Montour Blvd. (Route 11) Danville, PA 17821 Phone (717) 275-TOOL (8665) FAX (717) 275-8824 We Rent Most Everything LIBERTY CHEVROLET-CADILLAC their skills." that makes hockey different from ice hockey is that body-checking isn't allowed. A body-check is when a player forcibly uses body contact against another player and sends Another thing roller him violently into the 420 CENTRAL ROAD BLOOMSBURG, PA. boards. Other than that, most rules that apply to ice hockey apply to roller hockey. Playing roller hockey requires skill in ball handling, hand-eye coordination, and skating. Ferro believes that skating is the most important skill to master. Forward and backward skatand stopping are important, ing We're Easy to Deal With he says, noting, "It's a lot different on in-line skates than it is in ice hockey because the stops are Spring/Summer 1998 15 5 . arenas or skating rinks. Ferro says that Skatetown ly ideal facility is a relative- because its floor is twice as long as it is wide. He would, however, like to see some minor improvements made. "It would be nice if the was enclosed all the but learn to adjust to that," he says. "The better enclosed works out pretty part of the facility it the kids think roller blading is what has made this type of sport take off." "I really with walls, so floor way around, is well." Dave Ferro is in his first year of hockey instruction. Roller hockey started in the 1930s and '40s as a way to emulate favorite players from the National Hockey League (NHL). In the late 1970s and early '80s, in-line skates became a training tool for ice hockey players during their off season. For the health conscious, in-line skating was one more way to keep physically fit. Popularity soared when more and more people began to see how fun and easy it was to skate on inlines. Areas of the country that had the desire to play ice hockey but didn't have the facilities for it turned to roller hockey. At the 1992 Summer Olympic Games in Barcelona, Spain, roller hockey was included as a spectaand the United States had a team in competition. Team USA has also competed in and won the world championship the last three years while posting an tor sport, undefeated record. Roller hockey is now seen on cable channels ESPN, ESPN-2, and the Fox Sports Network. Men who are 1832 years old are the target audience of those networks. In the U.S., professional roller hockey is starting to gain momentum. Roller Hockey International (RHI) has had a professional league since 1993. The league, open to men and women, has 10 teams in two divisions, one with teams from the West coast and one with teams from the East as your neighbor we ...to contemporary, will continue supporting our community your lighting needs you'll find all at the area's finest lighting showroom. There's more being a bank than loans, mutual funds to and interest rates. There's Bloomsburg Electrical Supply^ Inc. 1100 Old Berwick Road Bloomsburg PA 1781 (717)784-9488 or (800)222-9203 Mon.,Tues.,Wed.,Fri. 8-5 Thurs. 8-8:30 Sat. 8-3 Visa and Mastercard Accepted 16 a responsibility to the community PNCBANK Where Performance Counts. Member FDIC Spectrum Tickets for professional hockey games, about $6$10, are less than one-fifth the price of the average NHL ice hockey ticket, making roller hockey popular with families. The RHI games were attended by 1.1 million fans in 1996. The Anacoast. roller heim Bullfrogs led the league in attendance, averaging 10,000 fans a game since 1993. Steven Chiado, Berwick, had his mother, father, and grandparents at the rink to see him play. Chiado's father, Doug, says he enjoys watching the fast-paced games. "It's great because you can see the kids improve," says Chiado. "Steven enjoys skating and [roller hockey] is something Devin Steward, 6, quenches his thirst after a new." ty tough game. because we were so deeply Roller hockey is also a family event for Ferro, who comes to the rink with his wife Lydia, 11-yearold davighter Meredith, and two sons, Zachary, 9, and Christian, 6, who are both involved in the hockey to their sports programs. Ferro believes that roller hockey will expand into local high schools states, especially California, are style hockey program. Local high schools and colleges high school leagues," he says. "It took the Northeast a little time for soccer to catch on in populari- popularity in this area ly skating along. roller are now looking Referee to add Gosh Grove, Spring/Summer 1998 roller left, in the future. "In some of the West Coast starts the action for centers, IVlichael embedded into football. It will take hockey, especially roller hockey, a little bit more time." With its fast-paced, exciting and because it can be played almost anywhere, roller hockey's S is definite- Schlauch and Christian Ferro. ^^ — ^>^ ^wW^'-'-K ;fefc ^.-^^^ ';"- / "Nr-' J^i^lf^ Nt*-r •Ji,.^'Si^-; :'ft, V ^^ lioto^by SfephlpieKfeiiti p. ^- " ilT !^ —:3r^- - ^ X- < '*^**^^ u^ Concern iorinal addiction and imitrex injections were once part of Susan Darcy's daily life. "Hopelessness is real. What do Natural Foods, Bloomsburg, understands why Darcy's routine works. "The body can be stimulated to heal itself symptoms what pharmacology does," instead of hiding you do?" she asks. "Where do you go? which my life? Do I want this life if this is what it's all about? If the doctors don't know, who does know?" Six years ago, migraines were says Zeisloft. The medicinal use of herbs is nothing new. Hippocrates, the father of modern medicine, recommended the use of garlic, and Greek athletes chewed it for stamina. Louis Pasteur recognized its antibacterial proper- Is this Darcy's biggest medical problem. For one and one-half years, she suffered daily. Today, the 33-year-old Bloomsburg resident praises balanced meals, vitamins, and herbs as some of the sources of her good health. Every day she takes several herbs, including evening primrose, ginko baloba, feverfew, and peppermint. "I have no doubt they [herbs] have improved my health. If you would have seen my condition a few years ago, you would understand," says Darcy. Cindy Zeisloft, owner of Vital Life ties is and used garlic poultices to pre- vent the spread of infection in the wounds of World War I soldiers. Native Americans used echinacea for sore throats and coughs as it's used Echinacea was one of today. America's most commonly prescribed medicines until the 1920s when sulfa drugs became available. The widespread use of penicillin in the 1930s also contributed to the decline of echinacea's popularity. Herbs are coming back in a big Darcy's story one of is Zimmerman, owner many As Nature Intended, Bloomsburg, Elisa of has heard. "1 believe in the use of herbs because I hear stories every day how they help people," says Zimmerman. Scott Rehrig, head pharmacist at Eckerd pharmacy. Espy, hears many of the same stories. "I talk to people, and they tell me about herbs that are helping them. I personally believe a lot of herbs are effective because of studies I read," says Rehrig. "I use echinacea with gold- enseal preventatively, and it has been working fine. 1 also take ginseng in a liquid form daily," says Rehrig. However, herbal success stories don't warrant uneducated use. Rehrig cautions that herbs have been part of fad trends. Karen Seiple, clinical dietitian, Bloomsburg Hospital says, "Herbs aren't regulated. This means that when you buy an herbal supplement, there is no organization saying, 'Okay, what this company says is in this pill is Susan Darcy checks inventory From at prompted her Of course, the herbal industry doesn't mind. Herbs are the fastest growing segment of dietary supplements. Consumers spent $3.2 billion on them last New York year. "You have to be careful and do research; you just don't start taking them," says Darcy. Darcy's decision to use herbs wasn't hasty. She sought treatment from four physicians, including family practitioners, specialists, and from the headache unit at Montefiore Medical Center in New York City. Fainting spells were common for Darcy, but one in a store 20 to take a different course of action. She went to see Robert Hoffman M.D., medical director of the Hoffman Center, City. went into his office, and I had my guard up. I didn't trust him any more than 1 did anyone "I else the first time," says Darcy. After long sessions with Hoffman including allergy tests and general health questions, Darcy changed her diet and began taking vitamins and herbs as Hoffman advised. noticed an immediate difference," says Darcy. "My energy level went way up. The number of headaches I had decreased, and those I did have were less severe. My mind cleared. I could think, and my mood brightened." "I pill.' getting." don't know Zeisloft urges people to purchase herbs from respectable companies with strict regulations As Nature Intended Cosmopolitan to Prevention, if it's been published in the last six months, it's got something about herbs. way. You in fact in this what you are over quality control and development of formulations. She also says it's important to follow directions and not self medicate or over medicate. Dale Brooks, Danielsville, who has Ph.D.s in physical anthropolgy and archeology and holisitc health, grows, dries, grinds, and prescribes her own herbs. As a member of the Seneca tribe, Brooks grew up with herbs. She grows and uses her own herbs not only because she enjoys doing it, but also because she doesn't have a lot of confidence in herbal manufacturers. One of her concerns is standardization. "Standardization You want is a problem. to look for reputable manufacturers," says Rehrig. Jill Streichart, marketing coor- dinator for the Frutarom Spectrum Meer Corp., North Burgen, N.J. a standardized extract supplier, says the industry is trying to standardize itself. The corporation puts its products through an analytical process which determines if the proper amount of the active ingredient is included in the prod, uct. Still, for some, the Food and Drug Administration (FDA) is the preferred source of information about herbs. Herbs are not considered drugs, and therefore do not need the approval of the FDA. Since herbs are not drugs, herbal products can not claim to prevent, mitigate, treat, or cure a specific nal use of herbs, but if people in and are using them, I don't tell them to stop," says come Garden. Brooks, however, prescribes herbs for prevention and en- hancement to health. "I really believe in the use of herbs as an everyday thing and not just herbal teas. Herbs should be incorporated into people's diets disease. Only drugs can make such claims. In 1994, Congress er, exercise, passed the Dietary Supplement Education Act Health and (DSHEA). DSHEA includes herbs "The doctors who recommend the use of herbs have terrible clinical judgment," says Barrett. Darcy sees the possibilities of herbs. "1 think there is a place for both traditional medicine and herbs," she says. "Sometimes traditional medicine is absolutely necessary, but this is what was in the definition of dietary sup- Final regulations on DSHEA were issued at the end of last year, but questions remain if supplements can be dietary labeled as intended for the treat- plements. ment of specific The question COLUMBIA AIRCRAFT for wellness," says Brooks. "People are on a big kick for using herbs for cures right now, but they need to get into the idea of herbs for wellness." Barrett does not consider herbs useful for general health. He recommends that people eat healthi- SERVICES, INC. APPROVED REPAIR STATION NO. JM2R930K F.A.A. Bloomsburg Municipal Airport 300 East Fort McClure Boulevard Bloomsburg, PA 17815-9588 717-784-3070 and stop smoking to improve their general health. Lycoming and Continental Distributor Scott L. Smith, President conditions. is a common one. have seen people who are using garlic lower their cholesterol, but I am not sure if it can be attributed only to the herb because these people were also monitoring "I The Visual Difference Dr. Betsy and exercising," says Beverly Garden, clinical dietician at Penn State Geisinger Medical their diet Center, Danville. Stephen Barrett, M.D., board chairman of Quackwatch, Inc., a nonprofit corporation which comfrauds, health-related bats myths, fads, and fallacies, says "Whether an herb makes sense or not depends on what else might be available. With most conditions, there are a wealth of drugs available to use and their outcomes can be predicted. Herbs are senseless to use." Darcy disagrees. "I think it's really sad that some people would completely disregard herbs," she J. Hancock, Optometrist 21 East Fifth Street, Bloomsburg specializing in: Children's Eyecare • Vision Therapy Poor Reading Performance Headaches, Stroke • Quality Frames, Bifocal Contacts • Special Needs Computer Fatigue • Sports Vision • Contact Lens Replacement Program FisKerPrice ® EYEWEAR says. Both Seiple and Garden view the medicinal use of herbs with caution. "I don't recommend the mediciSpring/Summer 1998 784-2131 • 1-800-974-8576 Insurance Plans Welcome • Medicare & Medical Assistance 21 there aren't any side because herbal remedies are made from plants," says Zimmerman. Garden says, "The most important thing to know about an herb is if it's harmful. I always recommend that patients tell their doctors if they are taking any herbs because there could be possible reactions with herbs and effects, put on the Earth for us to use. The more you know about it, the about herbal claims, including those about side effects. more you are just overwhelmed with how much sense it makes," that they are marketed as natur- "One problem with herbs and having no side effects. Any drug potent enough to have an effect is potent enough to cause side effects. You hope the beneficial effects are greater than the says Darcy. Zimmerman al explains, "Some medicinal a crock. They think it's ridiculous. Some people come in with a page from a prescription pad from their doctor with, 'echinacea at your local health food store' written on it." Consumers need to be careful doctors think use of herbs] is it [the is side effects for the majority of people," says Barrett. Zimmerman says, "There are very few side effects associated with herbs. I am not saying that M. Hoch Russell Dr. Columbia County Chiropractic Center Individual • • Headaches & Familj Health Care Hip & Leg Pain • Djsc Irrdations ' * • Scoitosis * • Sciatica Low Sack P&in Pinched Nerves • Spinal Disorders Head-Neck-Shoulder • Arm Pain iSpecioI On Chronic Bmphisis & Difficult Cases medications." Garden sees an increase in the use of herbs locally and thinks it is due to a chain reaction from the attention herbs are getting in the media. St. John's Wort, a recent sales sensation, was the focus of a May 1997 article in Newsweek and a positive television report on "20/20" in June 1997. Streichart believes media coverage, rising health care costs, and the use of herbs as preventative medicine want to • * Workman's Comp, • Auto Accidents • TIreraples Personal Injuries • X-Ray facilittes insurance Plans Welcome Immediate Appointments Available 387-1450 499 West Main 22 St. Bloomsburg to know about them." Zeisloft lack of ^Athtedc Injuries have helped increase the sales of herbs. She also cites the success of herbs which have broken into the beverage market, such as Arizona Iced Tea with ginseng. Brooks points out people's frustrations with traditional medicine. "The use of herbs is increasing because people are finding that conventional medicine is not working," says Brooks. Regardless of the cause, people are noticing herbs. Rehrig says, "People are going to ask about herbs. You can't just blow it off and say, 'The FDA has not approved it, so stay away from it.' People are going to hear about these things, come in to you as a source of information, and and Rehrig FDA don't see approval deterring consumers. "Even though the FDA is not stringently scrutinizing every herb on the market, there is safety," says Zeisloft. Rehrig says, "I don't see lack of FDA regulation as a reason not to do your own research. 1 like to give people enough credit that Spectrum before they start taking some- thing they are going to do research on it." Both Barrett and Brooks caution against the reliability of herb books. Brooks says, "Herb books are not always written responsibly or correctly for a person who is not knowledgeable." This is one reason why consumer research may not be reliable. enough "People can't do research on herbs by themselves. They need go ing responsibility for your own health," says Zimmerman. "It is easier to go to a doctor, get a prescription, and go home and take works great; but if it you can call the doctor or go back and get a prescription for something different." Brooks agrees. "It's a lot of If it it. doesn't, who is knowledgeone able and experienced," says, "Herbs need to be used correctly. There are no miracles." is have to wait for FDA approval. According to Robert Moore, FDA senior regulatory scientist, in order to gain FDA approval for would have to be tested as drugs. To be tested as drugs, herbs first need to r e c t c approval of herbs or some standard guidelines about their use. The FDA, however, does not control if or when herbs will gain its need used obvi- ous that herbs are making an impact, but what kind of effect will they have on the future? "I think that in the future most health professionals will almost be forced to become educated on herbs. The general public seems to be using them more, and we need to know what they are doing," says Garden. Neither Geisinger nor Bloomsburg hospitals include herbs in their treatment programs. Garden and Seiple agree that they will noting "Herbs be cor1 y . There are mirano says Brooks. It END ZON& work," she to some- to of herbs is not often one of immediate acceptance. "I think some people hesitate to use herbs because there is an element of fear involved in tak- 1 e s " . Barrett says that many herbs are not standardized and their claims are unsubstantiated and Therefore, conmisleading. sumers are not in good positions to know what they are getting. Zimmerman 717-784-6155 LOCATED AT says, "I feel like part of the reason we have the store is to offer information we have about herbs to help people know that using herbs is an okay thing to do," she says. "I give people information and if they say, 'I wonder what my doctor would think about this,' I tell them to take the information to Quality AT BUCKHORN their doctor." The increase in the popularity of herbs has forced their medici- nal use to become an issue, and from doctors to consumers, their use is a decision people must make on their own. S their medicinal use, herbs industry or private sponsorship. For now, the FDA addresses herbs with a more regulatory approach. "The FDA monitors the market place and tests false or misleading claims case by case, as they are brought to our attention," says Moore. Response to the medicinal use Spring/Summer 1998 For more information: • The Honest Herbal by Verro Tyler, 1993. of Choice by Verro Tyler, 1994. The Quackwatch home page http://www.quackwatch.com • Herbs 717-784-5300 LOCATED AT EXIT 34 OFF INTERSTATE 80 BLOOMSBURG The American Botanical Council's home page http://www.herbalgrani.org 23 Vitamin Supf Medical Miracle by Lenore Olsen An any grocery store, pharmacy or health and nutrition store, aisles of fully stocked shelves taunt the consumer with claims of increased energy, better health and longer life. Many brands and varieties of vitamins and minerals promise remedies for every ailment. The word vitamin shares the same root as vital because each is ensure human essential to growth and health. Today it has become a buzzword, but the vital question is: Is it necessary to take supplements or are we getting enough nutrients in our diet? The answer depends largely on which expert you ask. There is "evidence" for both cases, and consumers face the challenge of massive choosing from amounts of product claims and information. Recommended Dietary Allowanci-^ (RDA) are the cur rent set of tiona dards lished t h luitri- National Research Council's Food Nutrition Board. RDAs establish the daily amount of each vitamin individuals should get through diet or supplements, according to Sharon Madalis, of the Registered Dietitian Outpatient Nutrition Clinic at Penn State Geisinger Medical and Center, Danville. RDAs are the average daily intakes designed to maintain good nutrition and are considered adequate to meet the needs of most healthy people in the United States. But even this standard is con- troversial. According to Jeanne Lawless, assistant professor of Biological and Allied Health Sciences, Bloomsburg University, RDAs are set to meet the needs of people whose requirements are high and this standard will generally exceed Ph.D., requirements average per- the for the son. "If a person is eating a well balanced diet based on the food pyramid, there is usually no need for supplemen- RDA tation because the is being met through the intake of the food," says Lawless. certified Cynthia Zeisloft, nutritional counselor and owner of Vital Life Natural Foods, Bloomsburg, however, says that the RDAs are not an adequate guide for optimal health. "The RDAs are the minimum amount of the nutrient needed, but that doesn't mean it is the best dose for optimal health," says Zeisloft. "The RDAs are just enough of the nutrient so that a deficiency will not occur," says Zeisloft, "They do not present doses that could potentially help patients avoid illnesses or chronic diseases such as heart disease, cancer and diabetes." Professionals disagree about the necessity of taking a vitamin supplement. Lawless and Madalis agree food intake should be examined first in order to get sufficient vitamins and minerals. Supplementation, they say, is not usually recommended for the average healthy citizen. "As long as you are eating and at least trying to improve your diet, there is really no need to bulk up your diet with all these supplements," says Madalis. Zeisloft, however believes that everyone can benefit from taking some vitamin and mineral supplement. She also debates the idea that all of the nutrients need can be found "I in we our food. really believe that a basic multivitamin and essential everyone," says Spectrum for mineral is ementation Market Scam? r "The public is being led we can get everything we need from the food we eat. But, if you look at the facts at Zeisloft. in the body, there is fear of the to believe that interactions that may take place. "We know so little about nutrient to nutrient and nutrient to drug interactions, but we are learning how many people actually take time to eat right, that is very low." "Even if we try to eat a balanced diet, foods are now grown on fields that have been depleted of nutrients," says Zeisloft. Madalis and Lawless agree that if ments a supplethe public take safe place to start is with a multivitamin with minerals and an antioxidant. Zeisloft attributes many bene- vitamin supplementation, example: a better working immune system; prevention of chronic diseases, such as heart fits to for disease, diabetes, more as the research is being done," says Lawless. The health risks involved in mega-dosing are greater with fat soluable vitamins as opposed to Madalis. water-soluble, says Examples of fat-soluble vitamins ones that we are concerned about mega-dosing," says Madalis. Zeisloft, however believes that these dosages are not directed at the goal of the best possible health. "Many of the products that I carry probably would be considered mega-dosing to a dietitian, but it is needed years that Press optimal health is as to just taking enough to get by," Zeisloft says. "In the 13 are Vitamins A, D, E, and K. "They and cancer; and flus, and for opposed tend to be stored in the body for long periods of time, they are the Minuteman what a difference in opinion in 1 have been in business I have never seen anyone take a dose was harmful." Main St. Music Center fewer illnesses, colds, Guitar/Bass/Drum Lessons sore throats. Professionals also disagree, however, about the safe dosages. Lawless and Madalis expressed their concerns of taking too much of a vitamin or mineral, a practice known as mega-dosing. "Because supplements are not regulated through the FDA, the quantities of nutrients may be greater or less than we need," Lawless says. Medalis gives A advice, • Full-Service Printing & Color/High-Speed Copy Center Color & B&W Printing-Copying Laser Typesetting Collating & • & Layout Binding Equipment Lighting Equipment • Remo Drums • Washburn Jackson • Takeamine • Ovation • Crate • Ampeg • • • • Folding/Numbering/Die Cutting this "Basically what a consumer should look for is the percentages from the RDA on the labels of the supplement. Usually it will say something that is around 100 percent. We do not recommend that they greatly exceed that 100 percent mark." "Because the vitamins react with other vitamins and minerals Spring/Summer 1998 New & Used Sound Tech • • 204 W. Main St. Bloomsburg, PA 17815 Laminating Personalized Service Free Pick-up & Delivery Free Color Inks 1235 New Berwick Hwy (717) 784-4224 Hours: Mon. - Fri. 12-7 Sat. 1-5 (Route 11 behind the Bloom Party Center) Bloomsburg, PA 17815 (717)389-9910 25 Although there is little the two there are some general recommendations that consumers can be aware of. It is sides agree on, important that consumers do own research to become aware of the positive and nega- their tive effects of supplementation. recommends checking the reputation and quality of the company by seeing if they have research scientists and laboratories where they test their raw Zeisloft materials. Reputable companies should also have an outside group independently test their products, and the results of these studies should be accessible to the consumer. "If a company is giving you a run-around, then the consumer should wonder what that company has to hide," says Zeisloft. chromium. They also say to ignore high doses of B vitamins because these are plentiful in food, and look for a multivitamin that provides Vitamin A as betacarotene only. Geisinger also recommends that consumers do not take excess iron unless prescribed by a doctor. Tiny amounts of starch or sugar are acceptable because it helps to disperse nutrients during digestion or absorption. Consumers should also check the expiration date because supplements lose their potency over time. Supplements should also dissolve in vinegar within 30-40 minutes, according to the tip Truth in Labeling with National Nutritional Foods Association. These companies are required to have full disclosure of what is in their products, be independently tested by outside sources to assure that if it says, for example, there is 500 mg of Vitamin C in a product, then that called consistent at a random testing, according to Zeisloft. Penn State Geisinger's Outpatient Nutrition Clinic released a tip sheet on how to select a mulis mineral supplement. Consumers should look for supplements that contain Vitamins tivitamin/ Bl A, D, E, C, Folic Acid, (thi- amin), B2 (riboflavin), Niacin, B6 and B12, and minerals such as calcium, copper, iron, iodine, magnesium, zinc, selenium, and .v^' FIRSTS First Columbia Teller, circa 1902 The first safety razor in 1901. In was patented by King Camp Gillette 1903 only 51 people bought the new invention; a year later Gillette's persistance paid off as 90,000 Americans had abandoned their "cut-throat" razors for safety razors. Columbia knows a thing or two about We've been serving Columbia County since 1899.) (First persistance and determination. ^ ^ FIRST Columbia Bank is your First Choice friendly and personal banking services real for and convenience. FIRST Choice our 9 for automatic 24-hour banking at MAC locations. FIRST Choice for one-on-one banking convenient offices near you. at 7 sheet. to look for prod- that are free of common allergens and based on food rather than just extracted supplements that are made from petroleum products. Throughout there are many opinions and medical research on the value of taking vitamins and mineral supplements. In the final evaluation the consumer must decide on a individual basis. Research and staying critical of the many companies that sell supplements may help the com- sumer decide. FIRST says that con- also Zeisloft sumers should ucts Zeisloft also reccommends that consumers buy brands that are members of an organization FAMOUS ^COLUMBIA ^a BANK &lTRL)ST CO. The Main louth Office: First Hometown Bank Downtown Bloomsburg 784-1660 Market Street. Blootnsburg Main Street, Catawissa West Front Now • • Route 1 1, Scott Township Route 487, Benton Street. 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They crushed and left him writhing his body, When it happened it happens Why do to his skully tore off parts to Duke, Pennsylvania was outraged. When we, as a society, draw the line of at dogs and cats, when birds and continue to name of Nearby Schuylkill County is home to the Hegins pigeon shoot, the world's most disgraceful display of cruelty to animals. Each Labor Day, shooters gun down over 5,000 birds released one at a time doomed when Pennsylvania how you feel a horrible example that cruelty It is to children no exaggeration State Capitol at County gun me informed of what I point. And please SIO $20 is $2 for let us know we can count on you. n can do to help The Fund's campaign to end pigeon shoots. support the group I want to become a member of The Fund for Animals and underdog or the underbird. Enclosed is my donation of: Enclosed PA 17120 Phone: 717-787-2500 / 1-800-932-0784 Fax: 717-783-1396 Every Labor Day, Pennsylvania becomes the butt of nationwide ridicule because a select few individuals Please keep its Harrisburg, to say that Schuylkill ^$50 ^$35 tax The Honorable Tom Ridge Governor of Pennsylvania setting and adults everywhere holding compassionate Pennsylvanians is economy, do you want your — acceptable in our society. is At a time Tom Ridge and tell him shame and embarrassment the live pigeon shoots held in Schuylkill County and across the Commonwealth. would be is Klan, the Pennsylvania Please contact Governor about pigeons, no living creature de- serves to suffer like that. Schuylkill County attracts residents are concerned with bud- to rid Pennsylvania of outraged. People should be outraged, because no matter in the dollars spent to keep this event alive? however, remain on a dalmatian shoot, people Ku Klux get cuts and a failing devastatingly painful death. were Hegins pigeon shoot patrolling the shoot for the last four years. tiny boxes, the shooting fields for hours or for days in a If this thousands of birds State Police have spent nearly half a million dollars into barrels to suffo- birds, the groups such as the young children to clean up their mess. crippled birds and rip off their heads, of the maim and the support of drunk spectators and violence-prone in Kids collect stomp on them, or throw them Many from kill entertainment. And because other animals are just as capable of feeling pain? cate. in pain. thousands of birds, we should also he outraged. compassion and then send of that is not afraid to fight for the $100 my PENNSYLVANIA 'S SHAME: BAN LIVE PIGEON SHOOTS bumper Other $ sticker Name Address Zip_ City L 1^ The Fund "We speak Cleveland Anioiy, President for for those Animals who can't." The Fnnd for Animals 200 West 57th Street NY 10019 Ne»- Yiirk. J Story and photos by Vicki Harrison W„ their leather jackets because you're dressed in leather and chaps, tangled hair and wind burnt faces, Melissa and Ken and ride a motorcycle, you're bad ith Gardner, Northumberland, stopped in a restaurant for some relaxation and refreshments after traveling a couple hundred miles on their motorcycle. But they soon learned that "their kind" was not welcome. To the news," says Mrs. Gardner. These misconceptions are something that many bikers deal with when they ride. Arnie Warner, Millville, says he too has looks on people's faces, you know they're expecting the worst." Terry Urcie, Unityville, believes these reactions towards bikers come from the widespread problem of labeling in our society. "The whole society is full of throughout life you'll be labeled says Curcie. "People are supposed to be friendly to one another," says Gardners' surprise, they were refused service and asked to leave because they weren't "dressed appropriately," says Mrs. Gardner. "Everybody was dressed in nice clothing," says Mrs. Gardner, 'Tsut that shouldn't have made a difference. Our money is just as good as theirs." The restaurant's management did not see it that way. Instead they judged the Gardners solely on their appearance. "We were looking rough," admits Mrs. Gardner, "but it was because we were tired, not because we were a bunch of dirt bags." Curcie, "but beof the labels imposed on people, certain people are cause looked through at differ- ent eyes." One Mr. Gardner says it was one of the most humiliating experiences of his life. "It's hard to believe that in this day and age you can get discriminated against for your appearance," says Mr. Gardner. "A lot of people think that 28 and labels, of thousands of bikers at the Vietnam War IVIemorial Bikers are subjected to these labels because of a few notorious groups referred to in biker culture as the "one percenters." seen people raise their eyebrows at his appearance. "You clad yourself in black leather and a bandanna, and the looks you get are incredible," says Warner, "By the The nickname was derived from a statement once made by a Harley Davidson CEO who said that only one percent of the biker community was occupied by a Spectrum . criminal element. "Even in the old days bikers weren't what people thought," says Bill Morris, owner of Bill's Custom Cycle and dealer of Harley-Davidson parts. Those one-percenters engaged in drugs, prostitution, and other criminal gave everyone who rides the "bad guy" label that follows bikers around today. "Everybody's riding now,"says Morris, who has been in the motorcycle business for almost 30 activities, when riding is the reason they're willing to endure the discrimination they often encounter. However, this passion for riding feel does more than give them a stiff upper lip. It brings together people from all walks of life. Parrish found that tradesmen and professionals, with virtually nothing in common, share in the camaraderie of riding. "It's a great leveler. All the societal class says stuff just goes away," Parrish, 'You're all just out forthe Did you know about our DISCOUNTS? 30% Used Textbooks Education Supplies Art Supplies 20% & 10% years. ride." Trade Books "Ten years ago, it was only the hard core people," says Morris, "but now, people like lawyers and doctors who used to look down on us bikers are riding." One professional enthused by cycling is Dr. Robert Parrish, Vice-President of Administration at Bloomsburg University, but by This camaraderie among riders and their sense of charity (does not apply to special choice, he's a biker. leads to the easily forgotten, yet honorable acts performed by bikevery example, ers. For Christmas season numerous "Toys for Tots" rides take place across the United States. Bikers ride in freezing temperatures to deliver gifts to needy children. "You have to keep trying and experiencing different things in life to keep finding out if you're still alive," says Parrish. So at the age of 57, Parrish decided "Why not," and bought a Harley. Once on the back of a motorcycle, Parrish found the zest for life he was searching for. "Instead of being enclosed in a car or van, you're out in the air and part of the environment; not just looking at it," says Parrish. Curcie agrees that riding a motorcycle is much different and much better than riding in a car. "It's totally different. You're not cooped up in a car," says Curcie, "It's just freedom-- freedom from everything."Warner agrees, 'You can get out there and just let the worldbehind." Each May in Danville, bikers show their softer side when they ride for Penn State Geisinger's "Miracle Tour" to raise money for Many bikers, like Jim Kidd of Selinsgrove, believe that riding is essential to their lives. "The freedom of the open road is something I need," says Kidd. "Gliding down the road, leaning in and out of turns, I'm in perfect sync with the machine, the Even these acts of generosity and honor have not swayed some road and everything else around me," says Kidd. Perhaps, the freedom bikers Spring/Summer 1998 orders) Other Services of Interest Dry Cleaning Phone Cards FAX-Send and Receive UPS-Ship anywhere in USA Western Union Gift Certificates Film Developing Apple Computers Money Orders sick children. "I was have a son and I know if he welcome anyone tid- Store Hours sick, I'd IVIonday-Thursday 7:45 a.m.-8 p.m. Friday 7:45 a.m.-4:30 p.m. ing to help him out," says Kidd. Before the end of May, bikers from across the country ride to the Vietnam Veterans Memorial "The Wall," Washington D.C. Warner, who rode to the memorial says the number of bikes there is incredible. "There's nothing but bikes for two and a half to three hours continuously across six lanes of highway, "says 11 Saturday a.m.-5p.m. 11 a.m.-4p.m. , Warner. Sunday REFUND-RETURN POLICY 1 You must have your receipt. Books must be returned within 10 days of purchase. 3. You must have a signed Drop-Add form. 4. Book must be in same 2. "I'm kind of in awe being around people who gave that kind of sacrifice," says Warner. people's opinion of bikers, leaving them struggling against prejudice because they look different. "We're the same," says Mrs. Gardner, "We work for a living, and come home and take care of our families. The only difference is they judge and we don't." ^ condition as The when purchased. University Store repur- chases textbooks adopted for the upcoming semester at 55% of the retail price. Textbooks not needed for inventory may be purchased by Missouri Book Company market at the prevailing price. 29 on Seis A new taste by Eric Talarico B 'loomsburg University junior Ken Griffin goes through his daily routine to prepare for his 8 a.m. finance class. But before Griffin begins crunching numbers he usually makes a stop at Bloomin' Bagels. Griffin is part of a growing number of people who have taken a liking to the low-fat bagel. Bagels hold nutritional advantages over other bakery products. A plain bagel contains no choles- two grams of fat, six grams of protein, and 165 calories. Atypterol, doughnut ical grams fat, 2.7 250 contains of cholesterol, 11 grams of protein, four grams of and 225- Chicago have traditionally been considered the "hot spots" for bagel production. However, the recent surge in bagel popularity is being felt in Columbia County as well. of Bloomin' Bagels, on the corner Main and Iron streets. Blooms- was opened by Don Harris, in December 1996. Harris says, "It has been nothing but a burg, hours. Finally, boiled and baked. "We keep it simple with basic water, and flour," says Harris. "Some people put extras, such as oils, sugars, and preservatives into their bagels, but we keep it simple, and it seems to be salt, yeast, working." Although bagels are low 35, success ever since." All of Harris' bagels are made from scratch. The dough is mixed and rolled either by hand or machine. After the bagels rise, thov are refrigerated for at least 24 the bagels are in fat, many bagel lovers prefer toppings on their bagels that add calories and fat. The two most popular spreads are cream cheese and lox. Lox is smoked salmon sliced into thin strips and placed on top of the bagel. Giant, Bloomsburg, has the largest volume of raw seafood in the calories. The origin of the bagel is unknown. According to one account, a Jewish baker in Austria created the ring- shaped roll in 1683 to resemble a stirrup as a tribute to Jan Sobieski. the king of Poland. The Austrian word for "stirrup" is "beugel." Another account claims that bagels were designed as edible teething rings for infants in 17th centur\ Poland. Because of large Jewpopulations, urban New York, Detroit, and ish 30 Phntn h\/ ^torthanio ICreyamor r Columbia County but the store sells only about 3-1/2 pounds of lox each week. The majority of lox is sold for use with bagels. However, accordarea, ing to Tom Cesare, seafood manager, not enough people know of the combination. "The use of salmon on bagels is predicated on the Jewish population. I don't think too many people around here are aware salmon is a bagel topping," says Cesare. At Bloomin' Bagels, the most popular spread is cream cheese. The store carries eight types of cream cheese; vegetable and seallion are the most common. Harris opened two other area bagel shops in just a little over a year Front Street Bagels in Berwick, and Bloomin' Bagels H — on Route 11, Bloomsburg. "I never would've imagined that I'd open two additional shops in just over a year," says Harris. According to the American Institute of Baking, Americans consumed almost 1 billion bagels last year, and the number is ris- ing as chains of bagel shops add outlets across the country. Harris isn't the only one making an impact with bagels in the area. Dunkin' Donuts stores in Bloomsburg, Danville, and Berwick each produce about 1,500 fresh bagels a week since switching from selling frozen Lender's Bagels in November 1996. The stores carry a variety of flavors includ-ing plain, raisin, cinnamon blueberry, RETURN TO THE DAYS GONE BY VISIT ONE OF PENNSYLVANIA'S FIRST RAILROADS Museum Open All Year Free Admission 10 Restored Cabooses Gift Shop Don poppy batch Harris begins baking and garlic. A fresh baked every hour from 5 seed, is a.m. to 5 p.m., says Harris. Unique Business A doughnut shop carrying bagels may seem peculiar, but Opportunity! • • SIZZLIN Mini Office Small Retail Outlet • Gift Law • Real Estate Office Steaks Office Chicken SeaFood Fantastic Hot Food WHISTLE STOP FENCE CO. 119 Pine Street Catawissa, PA Salad Buffet and Dessert Bar Route 42 at Exit Call for details-356-2675 our web site at: http;//trackman.com/webpa Or 32 visit according to Jim Bower, owner of Danville's Dunkin' Donuts, bag- have increased his store's allaround sales. "Bagels are bringing a wider variety of people to els made the transition five years ago from selling strictly frozen bagels to baking about 200 fresh bagels daily. The plain variety is the most popular bagel according to John Roeder, bakery manager. In addiburg, tion to the plain variety, the store Shop • at 5 a.m. our stores, in turn, increasing the sales of our other products," says Bower. Giant, on Route 11, Blooms- WESTERN] RENT A CABOOSE and boiling bagels 1-80 34 784-7757 All Credit Cards bakes flavors such as onion, poppy seed, garlic, and banana nut. Freshly baked bagels aren't the only bagels sold by Giant. They, like most supermarkets, carry Lender's Bagels, advertised as the "world's number one selling bagels." Lender's makes more than one million bagels daily at its factory in West Haven, Conn. Whether they're freshly or frozen, bagels have way baked made their our area and appear to be successful either in a specialty shop, supermarket, or even a to doughnut shop. ^ Spectrum Sc ro your summer may not include visiting an exotic tropical island without the children or spending long, lazy days relaxing by the pool. But with the help of a few liquors, some standard fruit juices, a long straw and a lot of imagination, you can enjoy the blistering days of summer heat with cool, refreshing seasonal Strawberry Daiquiri 2 ounces light rum 1/2 ounce Cointreau or triple sec 6 over-ripe strawberries 1 ounce lime juice 1/2 teaspoon superfine sugar 1 cup crushed ice cocktails. According to The BartenBible, by Gary Regan, what separates tropical drinks from other drinks is their reputation for being exceptional thirst quenchers while having a high alcohol content. Generally, drinks are either light, fruity concoctions with a lot of crushed ice or a stiff combination of shots with a taste worse than penicillin. Tropical drinks, made with a relaxing blend of liquors and exotic fruits such as coconuts and bananas, are a perfect blend garnished with cherries and pineapple slices. For many people who don't get the chance to take a break from the rigors of work and maintaining the house, a "Lazy Afternoon" has never sounded der's In a blender, combine the all ingredients with of the crushed ice. Blend well. Pour into a Collins glass. l\/lelon Bail ounce melon liqueur 1 ounce vodka 3 ounces pineapple juice 1 Pour into a filled all of the ingredients highball glass almost with ice cubes, stir well. so appealing. by Heather Williams Spring 1998 33 Virtual Sedative Emmy-winning Dentistry Jr\. reclining chair. A movie on the big screen. A dentist working on your teeth. This may sound hke a dream, but it's a kind of "virtual" reality at the office of Dr. Willard Kile. The Bloomsburg dentist owns the only virtual technology of its kind in the area. The system, which includes a visor and earphones, simulates the image of an 80-inch television screen in front of the patient's eyes. Videotapes must be used with Kile's machine because it is not connected to cable television. Kile's office has been using the system for over a year. "Patients think it's fantastic," says Debra Crawford, dental assistant, "They find it very relaxing." Brian], jaffin, R. Ph. Kile uses the unit in his operating room during long procedures, such as bridge or crown work. Children like to bring their favorite movies to the office. Adults can also bring in movies from home, or watch something from the office's selection, which includes travel videos to Yosemite, Yellow-stone, the Grand Canyon, and European are tired and they would rather close their eyes and relax." The virtual experience may not exactly be an evening at the but movies, Crawford great because the headcan stay on during the entire procedure," says Crawford. The system has a calming effect because it allows the patient to concentrate on something other than what the doc"It's set effect. It's have something they don't homes," says their in Crawford. Kile's patients get the comfortable chair, the big screen, and the bonus of dental tor is doing. work-everything but the pop- "Patients are always given the option of using it," says Crawford. "Sometimes, patients corn. - Shopped J. KARSON KIESINGER David Ferro, R. Ph. 1000 South Market Street Bloomsburg, PA 17815 In the Market Street Shopping Center any new or transferred prescription any Medicine Shoppe brand at the Medicine Shoppe Pharmacy non-prescription item at the Medicine Shoppe Pharmacy not valid m\ third party prescriptions plans expires 9-30-98 expires 9-30-98 9tim-6pm Mon.-Fri. 9am-lpm Sat. 34 says patients still get the thrill of the big screen. "People like the big screen cities. 784-9582 Spectrum Bloomsburg University of Pennsylvania Op^ortumtle^ in/ ^^ Thinking about graduate school? Think about Graduate Degree Programs Bloomsburg, where you'll find opportunities for personal Accounting (M.S.) and professional growth. Develop your Art History (M.A.), Art Studio (M.A.) skills. Join peers in innovative discussion. Master technology. Increase your Audiology (M.S.) potential for advancement. Biology (M.Ed) Contact The School of Graduate Studies, 400 East Second call Street, Bloomsburg, PA 17815-1301. Or you can (717) 389-4015 for additional information. plete review of graduate able programs on the World Wide Web at at A com- Bloomsburg is avail- http://\vww.bloomu.edu Biology (M.S.) Business Administration (MBA) Business Education (M.Ed) Communication (M.A) Curriculum and Instruction (M.Ed.) Early Childhood Education (M.S.) Education of the Deaf/Hard of Hearing (M.S. Elementary Education (M.Ed.) Exercise Science and Adult Fitness (M.S.) Instructional Technology (M.S.) Nursing (M.S.N.) Reading (M.Ed.) Special Education/Exceptionalities (M.S.) Speech Pathology (M.S.) Supervisory Certificate Programs: • Curriculum and Instruction • Early Childhood Education • Elementary Education • Reading • School Health Service • Secondary Education • Communication • Foreign Languages • Mathematics • Science • Social • Studies Special Education Cooperative Doctoral Program Bloomsburg UNIVERSITY ^-^ A Member of Pennsylvania's State System of Higher Education Undergraduate Admissions: (717) 389-4316 • Continuing and Distance Education: (717) 389-4420 • Graduate Studies: (717) 389-4015 LAX and have fun with us We're Open Every Day from 5 p.m. We're Open Every Day from 10 a.m. until 2 a.m. Bottled Beers, the Largest Selection in Delicious Lunch PA Menu Soups, Sandwiches and Lots 1 More Available Cellar Enjoy 100 beers from around the world, get a cool T-shirt and become immortalized with your name engraved on a plaque which will live Club until 1 a.m. Available until Midnight. 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We have over 50 hand rolled cigars and Stop ail 25% off. our menus offer something for everyone 1%^^ ^m Champagne Chicken with Cashews lightly breaded and sauteed with fried cashews - in - boneless breast, champagne, topped $13.25 Seared Sea Scallops with Wild Mushrooms -with our delicious combination of herbs - $15.75 (Both meals include soup or salad, potato, pasta or rice, vegetable Nachos Grande - black olives, tomatoes, jalapenos W e and roils.) loaded with cheese, ground beef, S p a The Palmyer Burger - 10 I - $6.25 i ground chuck, served made mayonnaise and your choice of bread - $6.95 and cole slaw) Penne - pasta with vodka and a spicy tomato cream sauce, sprinkled with pecorlna and fresh basil (w/french - sour cream oz. of with bacon and the works on a very big roll - $6.25 Charlie's Yellow Fin TUna Club - with arugula, home fries $10.95 (w/salad and rolls) Good I m nancy's No.2 The ».*. llafiiizine for Winter 1999 tolpliia $1.95 anil llontoiir I'ounlies I ^ % iBmmnunramlmpacglfiLai tlliB River tallmPF^ T^iMl^l0lSiiBil^0liineS •js.-,' / " .«»» INDEPENDENCE AUTO GROUP FORD - HONDA - TOYOTA «^^^ & Ford Car <^^^ Family Largest Area's ties. 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QESQEZJEIIES DOES 1 ^%1^i«"'»%^ ^ EI3E]EIlEI]Ea BLOOMSBURG« Rt. 11 SALES S SERVICE-PHONE 784-1414 3101 NEW BERWICK HWY., BLOOMSBURG, PA 784-1414 1-800-924-1214 Showroom Hours: Monday-Friday Saturday 8 a.m. to 8 p.m. 9 a.m. to 3 p.m. Rt. 11 Bloom-Berwick Hwy, 4 Miles North 01 Berwick Bloomsburg 387-5050 1-800-310-6062 Sales Hours: Monday-Friday 8 a.m. Saturday 9 a.m. lerwick to 8 p.m. p.m. to 3 Formerly Kislibaugh Toyota Shickshinny 752-6794 1-800-689-9833 Sales Hours: Monday-Friday 8:30 a.m. Saturday 8:30 a.m. to 8 to 3 p.m. p.m. (0)\W/r^i(0)/ArJ(D) ^l>^KO) • Ski and Snowboard Rentals • Wide Variety of Outerwear • Professional Services & Snowboards Include: Tuning, Repairs, Stonegrinding, Edging, Waxing • Beginner Snowboard Package Includes: Snowboard, Boots, and Bindings for $385.00 Rt. 1 1 5, Blakeslee, while supplies PA (1/4 Mile South of 1-80, Exit 43) last! ^ ^ 7-646-4795 www.mikenmatts.com Spectrum Magazine 22 6 UNDESERVED OB The legacy of a local Indian fighter by John L. Moore THE RIVER BETWEEN US The effect of local the Chesapeake communities on Bay by Karson Kiesinger 26 STARRY NIGHT A quick quide to the heavi by John Colt LITTLE GIANTS 12 Hardware and May's Drive-In showcase family values by Chris Beck Cole's PAWS-ITIVELY A TOUGH MOUNTAIN (3^ PAMPERED Man 16 TO RIDE by as dog's best friend Meranda Balliet Young snowboarder pursues a chilling opportunity by Lenore Olsen 30 HOOKED ON A HOBBY The art of fly tying by Eric Talarico Cover Photo: RESfflURfll^ Elizabeth DeShong, Joan Mills, Clarissa Pfleegor, and Ann Lizardi (left to right) . Susquehanna River. Karson Kiesinger ^sign by Stephanie Kreamer %?i-Photo by 5 BEHIND THE LINES W Spectrnm Magazine Vol. 12, one look at the cover of Spectrum's ith Winter issue you're probably beginning to experience spring fever. The staff at Spectrum decided a Winter issue opening with sunshine is the perfect cure for those winter blues. Read our cover story to learn how various pollutants in the affect the Susquehanna River Chesapeake Bay. Also in this issue, find out are surviving in corporate America. Rediscover a local historical figure whose adventures are too colorful to be limited to highway markers. Explore the galaxy from the comfort of your favorite chair using our basic how family-owned chains star gazing guide. Curl up with your pet when you read our feature about animal lovers who go to great lengths to keep their dogs happy. Find out how you can relax and save money by tying your own flies. If you're still suffering from cabin fever, check out our centerspread featuring a local snowboarder who is bringing attention to the sport, while training with the hopes of an Olympic opportunity. The only decision we ask you make to is where to start Winter 1999 No. 2 EDITOR-IN-CHIEF Walter Brasch MANAGING EDITOR Karson Kiesinger CONTRIBUTING EDITOR Lenore Olsen ASSISTANT EDITOR John Moore EDITORIAL ASSISTANTS Meranda Balliet Chris Beck Darleen Coles John Colt Brooke Seitz reading. Eric Talarico And when you're reading our stories, visit our advertisers. finished Dave Weiss please ART DIRECTOR Stephanie Kreamer —THE EDITORS PROMOTION DIRECTOR Miki Smith Minuteman ASSOCIATE DIRECTOR Darleen Coles ADVERTISING/CIRCULATION MANAGER Jen Neumer ASSOCIATE MANAGER Catherine Kelly A Full-Service Printing & Color/High-Speed Copy Center Color & B&W Pririting-Copying & Collating Binding Pennsylvania. 1 1 Berwick Hwy next to Midas Muffler) Bloomsburg, PA 1 781 of reprinted, including advertising, without permission of & Delivery Free Color Inks Hours Mon.-Fri. 8:30-5:30 Free Pick-up No portion Spectrum may be Personalized Service New Fame Magazine Spectrum is published twice a year by the Program in Journalism, Bloomsburg University of Laminating 1235 PRINTING CONSULTANTS Dick Shaffer, Jim Sybert Associated Collegiate Press Folding/Numbering/Die Cutting (Route Carissa Foley Hall of & Layout Laser Typesetting BOOKKEEPER OQQ QO-i n W'O) 389-991 ftz-7n\ FaX (570) 389-9920 Spectrum. © 1999 Spectrum Bakeless Center 106 Bloomsburg, Pa. 17815 717-389-4825; fax 389-2607 Winter 1999 1 wer ^Betwa New York The Susquehanna River flows 440 miles from Pennsylvania and Maryland to the Chesapeake Bay, whe over half of the freshwater to the nation's largest estuarj cleaners to farmland runoff, every community in the Sus w atershed affects the Chesapeake Bay. Hummels Wharf, on the main branch of the Susquehanna River, At Joan Mills, manager of the Susquehanna Watershed Education 1 Program, and AbbyJamesi environ|iental science student, examine th^ ivildiife Of tlie river; mm mmAV '•%Agj»'^^ m^^p. Text and photos b^ Karson Kiesing 1^5 trough it contributes rom household ehanna River Watershed Boundary ^ Over half of Pennsylvania students heard their teacher, William Bechtel yell, "Boy, I wish I were in fifth period right now!" "No way!" resounded 20 enthusiastic voices. For five years, Bechtel, a Selinsgrove Area High School science teacher, has used the main branch of the Susquehanna River as a classroom to teach students about local water quality and its impact on the Chesapeake Bay. During one week in Septemeach of Bechtel's five sections of his environmental science course spent a day on the ber, river. Each day began in Hummels Wharf, where students used var- maps to locate Selinsgrove and explain the relationship ious /V AWARE \RYLAND lies within their canoes Pulling ashore, environmental science I, WES'l VIRCIN'U the Chesapeake Bay Basin. between the Susquehanna River and the Chesapeake Bay. Throughout the day, students identified plants growing in and along the river; caught and studied fish; and measured the aciddissolved oxygen, phosphoand nitrogen levels in the river. The students ended their ity, rous, day by searching for macro invertebrates along the Isle of Que. "Today's activities put the students in a good learning environment," says Bechtel. "They get to discover things themselves, and that means more than when we sit in the class- room and read." Bechtel's students particpat- ed in the Susquehanna Watershed Education Program, one of the Chesapeake Bay Foundation's environmental education programs. "The program is important Winter 1999 . because it gives students handson experience," says Joan Mills, program manager. "They are able to see what they talk about in class, to connect to the river, where their water comes from and where it goes." Although many of the students grew up near the river, assistant program manager, Jeremy Friedman says they saw and know about DISCOUNTS? Did you our Used Textbooks 30% & Education Supplies Art Supplies 20% Trade Books 10% it (does not apply to special orders) to see that this is differently. Bechtel's students realized that the water they studied came from towns hke Berwick, Bloomsburg and Danville, and will continue to flow to Other Services of Interest Dry Cleaning Phone Cards FAX-Send and Receive UPS-Ship anywhere in USA Western Union Gift Certificates Film Developing Apple Computers Money Orders commu- nities such as Port Trevorton, Harrisburg, and even Baltimore. Eventually, the same water they studied will become a habitat for fish, plants, and a variety of wildlife that depend on the bay. The lesson is not a new one, but it meant more to the students once they saw the vegetation, touched the plants and tested the water themselves. Tests for levels of nitrogen and phosphorous are important to the health of both the river and the bay. Nitrogen and phosphorous, nutrients that help plants grow, are found in lawn and plant fertilizer and animal waste (including human sewage.) Too many nutrients cause an overgrowth of plants that disrupts the ecological balance needed to support aquatic life. Nitrogen and phosphorous have been targeted for reduction because their presence in the bay is something that can be managed. Although the Chesapeake Bay Basin spans 64,000 square miles (41 million acres), Pennsylvania contains over one-third and the Susquehanna River supplies the bay of the basin, with 52 percent of its fresh- water. "The Susquehanna River is one of the principle contributors of nitrogen, sediment to phosphorous and the Chesapeake Bay," says Kenn Pattison, hydrogeologist with the Department of Environmental Protection (DEP). Store Hours IVIonday-Thursday 7:45 a.m.-8 p.m. Friday 7:45 a.m.-4:30 p.m. "The river is an important player in the efforts to bring back the bay," says Pattison. Saturday 11 a.m.-5 p.m. Sunday 11 REFUND-RETURN POLICY 1 2. You must have your receipt. Books must be returned 10 days of purchase. 3. You must have a signed Drop-Add form. 4. Book must be in same condition as when purchased. within The University Store repur- chases textbooks adopted for the upcoming semester at 55% of the retail price. Textbooks not needed for inventory may be purchased by Missouri Book Company at market Spectrum Finding The Sources a.m.-4p.m. COLUMBIA AIRCRAFT SERVICES, INC. F.A.A. APPROVED REPAIR STATION NO. JM2R930K Bloomsburg Municipal Airport 300 East Fort McClure Boulevard Bloomsburg, PA 17815-9588 717-784-3070 according to DEP. Over half of the nitrogen and phosphorous entering the Susquehanna River comes from agricultural runoff. Agricultural pollution is one type of nonpoint source pollu- has no directly identifiable source, and can come from virtually anywhere air pollution. It — Lycoming and Continental Distributor land development, improper waste disposal. Scott L. Smith, President or tion, "Agriculture the prevailing price. Pennsylvania contributes about one-third of the nitrogen and almost one -fifth of the phosphorous entering the bay, is considered the most accessible nonpoint pollution source," says Barry Travelpiece of the Chesapeake Bay 8 Program. It's probably the big- gest obtainable realistic source we can do anything with." The Chesapeake Bay Program was created as part of the 1983 Chesapeake Bay Agreement. This agreement among that the Environmental Protection Agency (EPA), Pennsylvania, Maryland, Virginia, and the District of Columbia, was formed in response to the decline Farmers are ehgible cial assistance of up farmland The program was instituted in Columbia County in 1990. Travelpiece works with local farmers and landowners to control runoff and pollution that affects the river and the bay. He quality. analyzes farmers' operations, potential problems, and makes recommendations to 80 per- cent of the cost. Travelpiece says that education, such as informing farmers of current guidelines, and advising them about timing and field apphcation of manure, is the primary function of the program. Despite the significant portion of nutrients agricultural runoff contributes to the bay, of the living resources of the bay. identifies for finan- to is important to water "It's cheaper to maintain water quality in an agricultural system rather than in an urban system, which does more severe damage to water quality," says Bill Dietrich, with the Union County Conservation Office, Lewisburg. Farmland preservation correct them. Those recommendations may include the construction of a manure storage facility, for which Travelpiece provides designs and technical advice. RETURN TO THE DAYS GONE BY ensures permanent protection of agricultural land base the through county and state pur- VISIT ONE OF PENNSYLVANIA'S FIRST RAILROADS Museum Open All Year Free Admission 10 Restored Cabooses Gift Shop chases of development rights. The program began in Union Unique Business Opportunity! RENT A CABOOSE (717) 743-0007 • Mini Office Small Retail Outlet • Gift • Law • Real Estate Office • WHAT IS AROMATHERAPY? Aromatherapy is an alternative healing therapy using powerful plant extracts called essential oils. Shop Office Liz Pezzuti of Selinsgrove, Certified Aromatherapist, offers Aromatherapy consultations and custom preparations. Liz also teaches Aromatherapy Classes to groups or ______ organizations. — — — _ Special Offer ^^ ^^* ^rv Clip this a ' 1 coupon to receive WHISTLE STOP FENCE CO. 119 Pine Street Catawissa, PA 0% discount on Liz's any Garden Aromatherapy Preparations. _ _ _ Offer_ex£iresJ 2/31/99 Call for details-356-2675 Or visit our web site at: http://trackman.com Winter 1999 County in the early 1990s, and has permanently Working Together For The Bay preserved about 2,400 acres. set a goal reduce the controllable portion of nitrogen and phosphorous entering the bay by 40 percent by the year 2000. Pattison, the DEP hydrogeologist, says that in Pennsylvania, a 40 percent reduction of the controllable nitrogen is only a 16 percent reduction of the The 1987 Chesapeake Bay Agreement to Monitoring The Known Point source pollution comes from a source that can be identified. Factories or waste water treatment facilities can be sites of point source pollution. Pennsylvania monitors the point source levels and phosphorous, "so we can better evaluate the amount contributed from nonpoint sources," says Dan Alters, DEP's water management program manager. Nitrogen and phosphorous levels are monitored of nitrogen and reported to DEP quarterly at the Danville Sewage Treatment Plant and the Berwick Waste Water Treatment Facihty. Alessandra Cavalini, superintendent of the Berwick Waste Water Treatment Facility, says that in addition, her facihty monitors nitrogen and ammonia levels daily. This determines the strength of the waste running through the plant. Both Cavalini and Don Shobert, superintendent of the Danville Sewage Treatment Plant, believe there wUl soon be limits on nitrogen and phosphorous. Alters says the possibility of limits always exists, but there are no current plans for regulation. state's total nitrogen. However, some people think the possibility of reaching the goal is questionable. "It's just not practical to make that kind of reduction," says Travelpiece, who is with the Bay Program. The Chesapeake Bay Program reported that it's on track to meet the baywide goal for phosphorous by the year 2000. But, despite the use of tributary strategies, at the current rate of implementation of reduction strategies, the nitrogen goal would be attained after 2000. Travelpiece says that although reduction goals may not be met, there have stiU been improvements. "The studies on the bay to date pretty well show no change since this program started, but you've got to realize that no change is a gain. Before the program nitrogen and phosphorous levels were progressively climbing," says Travelpiece. Discussion about changing nutrient reduction strategies is already taking place. Pattison says that emed^ Wednesday, February 3, 7:30p.m. London City Opera Die Fledermaus June 7 & Brass Rhythm Saturday, Februaiy 13, 8:00 p.m. Big Bands "99 The Fabulous Dorseys August 5 Jessica Suchy-Pilalis Harpist September 2 The Lyric Consort Friday, March 26, 8:00 p.m. Russian National Ballet For ticket information, call (717) 389-4409 Spectrum Swan Lake Bloomsbun^ UNIVERSITY A Member of Pennsylvania s State System of Higher Education 10 EPA will review the determine the year 2000. will if goal over the next two years, and changes are needed by the end of Your way to the LARGEST going beyond a straight number reduction goal across the board for everyone and using a more tributary by tributary basis," says Pattison. "This will help to see what is a reasonable goal for the Susquehanna and for the other tributary rivers." Progress is being made toward improving water quality of the Susquehanna River. In Columbia County, Travelpiece has seen improvements in farmland runoff "There's definitely been a local impact," says Travelpiece. "1 can take you to places that I would not "One thing being considered is selection of office furniture in tiie area! Rt, 11 3.' Exit 36 ^ 3.5 Miles S. WANDELL'Sl have wanted to live downstream from before we started the program, and now they visibly look much better." Shobert, who has been superintendent of the Danville Sewage Treatment Plant for 24 years, also knows about the progress that has been made. "The water quality is getting better," says Shobert. "The improvement comes from environmental groups putting pressure on the government for more regulations, and from operators wanting to do a better job operating their plants." Union County Dietrich, of the Conservation Office, believes that improvement is due in part to the banning of phosphates in detergents, erosion and sedimentation control on construction sites, the treatment of different point However, source pollution problems, nutrient management, On Line Catalog www.wandells.com 1-800-371 -FILE (3453) 3085 New Berwick IHigtiway Bloomsburg, Pa 17815 and improved on-lot septic regulations. However, he warns against relaxing water quahty preservation efforts. "We are not at the point where safe. We will always need to we can say we're maintain water quality," says Dietrich. "Water will become a more limited resource in our lifetime." In their lifetimes, William Bechtel's environmental science students will experience a greater limitation of this resource. But because they are aware of the impact that their local resource, the Susquehanna River has on the Chesapeake Bay, they will understand the importance of water and their role in its preservation. "The bay is owned by everyone, but also by the birds, fish, plants and animals," says Jeremy Friedman, of the Susquehanna Watershed Education Program. Joan Mills, program manager, saw first hand how Bechtel's students were affected. "We made a lot of connections today," says MiUs. "One student touched a fish for the first time, and that 11 was a really big step for her." Fax: 717-784-1939 Phone: 717-784-3051 .& ^^yV- (^ ^ & & C^ <^ <^ NEWoUSEDoREFURBISHED OFFICE LAYOUT & DESIGN WE DELIVER & SET UP DESKSoCHAIRSoFILES PANEL SYSTEMS<>SAFES<>BOOKCASES MODULAR FURNITUREoFIRE FILES ^ Winter 1999 Giants Little Small chains do big business Text and photos by Chris Beck May and J.H. Bill covered that Cole disit doesn't always take the extraordinary to satisfy customers and keep them coming back. While most kids his age were out playing with their friends, two-year-old May was learning his family's recipe for success. Traveling with the circus and county fairs with his father, Eugene, Bill sat on a ticket box and yelled to children to come see his father's trained white mice. When the children came over to him, so did their parents, and then his father would convince them to local pay to see the show. Nearly 41 years after opening the first May's Drive-In in Danville, May and seven of his children are customers. still reeling in the Another local entrepreneur used family secrets to become a success in the world of also business. J.H. Cole opened the original Hardware in Danville in Cole's the 1880s and operated it for more than 50 years before passing it to his son, William H. Cole, in the 1930s. Brothers William H. Cole HI and Greg Cole currently run the business. Though the two businesses completely different products. Cole's and May's have one unique thing in offer common —longevity. "Serve the way you like to be served," says Greg A Cole, 37, Danville. simple motto, but one that Cole's Hardware has relied on for over a century. About 70 percent of all family-owned companies don't reach the second according to a report published in the Amer-ican City Business Journal. Cole's and May's are generation, May says children love feeding the animal head garbage cans. two of the scarce examples successful of a small chain family business. What makes ment more this acheive- and astonishing impressive is that legislation of big business often has a negative effect on small business, even putting some out of business. Despite that fact, small business make up nearly 98 percent of all businesses in America. May says his children keep the family business prospering by offering good service, good food, and a clean place to eat. "We just make sure that we put out the best product that we can," says May, now 70. "We see the same faces day in and day out, night in and night out." He used to say he was successful because he kept a nice clean business, kept his prices a bit below the chains, and had a more personal atmosphere. May can still claim that for the most part, but he can't compete with the fast food value meals and deals available today. "Nowadays, they're selling quarter-pound hamburgers for 89 cents," says May. "We just can't afford to do that." What that means for small business owners like May and Cole is they must find a plausible reason for people to choose them over the big chains. May always tries to accommodate the needs of his customers, 12 in every way, right down to the May bought gas stations and made them size of the toilets. "We've always had little dinky toilets that you could barely get your behind into," May says with a chuckle. "Now I'm getting nice big toilets." For Cole, success is defined by convenience to the customers. "I think convenience is about into restaurants. longtime friend Bob Beyers, Danville, built the restaurants themselves, and when they were done building one, they built another. While May's Drive-Ins were turning up in Columbia, Nor- May and and thumberland, May Montour continued location, selection to fulfill cus- counties. tomer's needs, and being able to "other" job as a make one salesman for 32 years. "The only way you got paid was if you sold," he says. "I would go to the restaurant in Lewisburg to work the lunch stop and get what you need," he says. speed, accuracy When "It's and also about assistance." Cole's first opened, it was primarily farm-oriented, selling seeds, plow sheers, horse and other farming needs. After World War II, the emphacollars of the sis business shifted to basic hardware, plumbing and electrical supplies. When W.H. Cole Jr., Cole's son, W.H. inherited the store in 1962, he built more stores in surrounding towns, citing an increased need for revitalized hardware stores. Today, Cole's has 10 locations varying in size from 4,000 to 17,500 square feet, and is basically the same as it was in the 1940s, with the addition of paint and paint accessories, housewares, cleaning supplies, and lawn and garden items. A big chain competitor like Ace Hardware, whose 1997 sales exceeded $2.9 billion at 5,100 locations in 61 countries, supplies a larger variety of products and services. In 1994, Cole and his brother took steps to better serve their customers by building a 20,000foot, pallet-racked warehouse in Danville. "The idea behind the warehouse was that if there is a product on the market, and we think our customers desire that, we can access it," Cole says. Starting with what was basically a hot dog stand in Danville, 13 vacuum his cleaner and then, I'd work all afternoon at my other job. I'd end up in Hughesville where I hour, had another drive-in and I'd work the supper hour there. Gradually, I worked my way home." Bill Nevertheless, May credits his wife, Sarah, with being "the backbone of the business." "She knows what work is," he says about his wife of 47 years, who grew up on a farm. "We've always worked side by side." May and his wife have 10 children. Sarah gave birth to six of them in six years. She often worked right up until she was due, says May. Six of the children started working for their father at age 16, and now own or manage seven of May's restaurants. May sold his Lewisburg location. The Hughesville Drive-In to Fence, and the May's his daughter, Debbie. She sold the Hughesville restaurant to her brother, who owns May's Berwick, and is building a sit-down familyJeff, also Drive-In, style restaurant. daughter Kathy May's owns the Ashland May's and his daughter Cindy owns Tom's May has sold to his his business seven children. Family Restaurant in CataMay's son. Rick, owns Romeo's in Bloomsburg and another son. Bill May II., manwissa. ages the Dan-ville May's, which owns. His May son still Ernie drives May's provi- .^??=% Providing the newest, most progressive Physical The Bloomsburg Cole's Hardware is one of a chain of 10 J.IH. Cole opened the first store in Danville in the 1880s. sion truck. To say it's all in the family would be an understatement. And May has plenty of grandchildren waiting in the wings to continue the family's success. But, he says, it will be up to stores. Therapy in the area for musculoskeletal and them whether or not they want to work in the business. orthopedic injuries: "I'd certainly hope they would, but they're the things you can't predict," he says. Just like the lasting dynasty J.H. Cole • and Bill May created. all ^ Work Injuriestreatment for back, neck, and other injuries • Sports Medicinerehabilitation of the injured athlete Greenwood Friends School Admissions Tours with children in preschool through grade eight for prospective families Friday, January 8 • Sports Pro Servicesdevelop sport- specific training programs for athletes Friday, January 29 Saturday, February 6 (9:30-11:30 a.m.) Thursday, February 25 Friday, March 19 Tuesday, April 13 *A11 tours are from 9:00-11:00 a.m. -^Educating Hearts and Minds Since 1978-^ Greenwood Friends School is Pre and post surgery rehabilitation Anthony E. programs Clapps, MSPT PHYSICAL THERAPIST located 3.5 miles east of on Rt. 254. Busing is available from seven districts. -Accreditied by the Penna. Assoc, of Private Academic SchoolsMillville 717-458-5532 http://www.greenwood-friends.org. Need-based financial aid is available for families with children in K- 1154 Sixth Avenue, Berwick, 752-4005 / PA 18603 752-2029 fax -NEXTTO PARAMOUNT FITNESSemail: advanced@epix.net *most insurances accepted Spectrum 14 Dr. Russell M. Hoch Dr. Michael Lipski FAMOUS Columbia County FIRSTS First Columbia Teller, circa 1902 Chlropraotio Center The first was patented by King Camp Gillette 1903 only 51 people bought the new safety razor in 1901. In invention: a year later Gillette's persistance paid off as Individual & 90.000 Americans had abandoned their "cut-throat" razors Family Health Care for safety razors. Columbia laiows a thing or two about We've been serving Columbia County since 1899.) (First persistance and determination. * • ^ Headaches * Hip & Leg Pain » Sciatica j Doc Irritations • Scoliosis Low Back Pain • • Pinched Nerves * Spinal Disorders Head-Neck-Shoulder • Arm Pain FIRST Columbia Bank is ^ your First Choice friendly and personal banking services * for and real convenience. FIRST Choice Special 6mphasis On Chronic our for automatic 24-hour banking at MAC locations. 1 1 FIRST Choice &% ^\ Spectrum 18 tions. The snowboard races seen in the last Olympics were GS GS races, the course is designed for bigger turns. These races ai-e faster than slalom races because riders must take the turns at a much larger radius. Slalom races, on the other hand have shorter radius races. In turns. "The speed you are traveling port and encouragement of his family. "My parents have been unimaginably supportive, and they've helped me every step of the way," says Brennan. "Everything from getting the right gear and coaching to taking me every- face of the pressure of the train- season and says, "I better physical shape than I've been in my past seasons, and that has a lot to do with how well you perform." Brennan's location here in hopes am continue supporting our community and eliminating "bad Another obstacle for Brennan. is will obstacles of perfecting his techhabits." Currently Brennan we where 1 needed to go." Now, Brennan must confront at isn't as quick in slalom races, but you have to make your turns quicker than in GS races," says ing with his coach. Bill Enos, of the U.S. Snowboard team, in Waterville Valley, N.H. Brennan trains year-round to ensure that he is in top physical shape for the winter season. "It's a lot of hard work, and 1 have some challenges ahead of me," says Brennan. "But the thrill of the sport makes it worth the work 1 put into it." Because of the training he has done, Brennan has high as your neighbor nique him There's more to being a bank than loans, remaining calm in the competitions. His struggles with the sport, he admits are far different from that of a beginning rider. The hardest part to learning is mutual funds and Brennan, a responsibility to to ride as a beginner, according the community. learning to "use the edges," or in laymen's terms, to turn the board. To snowboard, the rider stands with both feet secured to the snowboard, with one foot in front of the other angled so that the toes are facing one edge of the board and the to interest rates. There's is PNCBAMK Where Performance Counts. Member FDIC for this in Bev&^^aw Pennsylvania has been tremendously helpful to his success as an athlete. It may seem like a disadvantage for Brennan not to be living up North or out West, but the opposite is to be true for Brennan. Because of Brennan's young age, it has been an advantage living near resorts that offer night skiing. "The resorts in this area have some really good trails and challenging terrain," says Brennan. 'But, being able to go snowboarding for a couple hours after school has been the biggest advantage for me. If 1 lived up North or out West, I could'nt have done that because the resorts don't have night skiing." Brennan attributes his success in the sport to the sup- 19 also Snacks Ice • • Beverages Equipment Sales & Rentals For All Your Party Neeas Free Local Delivery Hours: Mon-Thurs. 10-10, (Across Fri. & Sat. 9-11 From Weis Markets) 645 Locust St, Bloomsburg 389-1611 Winter 1999 heels are facing the other, similar to the stance taken by skateboarders. Turning the snowboard requires placing pressure on the edge facing the direction the rider wants to go. Learning to maneuver and "heelthe most difficult Whole foods for \